Анализ сайта anglingtrade.com
Основное Готовность: 75%
Домен
anglingtrade.com
Состояние доменного имени
?
Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Длина домена велика. Но если вы продвигаете запрос, входящий в название домена, то это хорошо.
Домен второго уровня идеален для продвижения.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
?
Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Цепочка редиректов:
http://anglingtrade.com
301 MovedPermanently
https://flylab.substack.com/t/angling-trade
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
?
HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 07.11.2026 22:05:47.
Сервер поддерживает HTTP/3 (QUIC) — новейший протокол.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
?
Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en
Атрибут lang в HTML-теге
?
Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~0,54сек
Время отклика сервера (TTFB)
?
Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,54сек оптимальна.
Объем документа
294Кб
Размер HTML-кода страницы
?
Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 294Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 140
Внешние ресурсы страницы (CSS, JS, изображения)
?
Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 140 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/97082.48230372.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/679.f2df53c1.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/92530.44f2bc6c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/69120.6ddde08f.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/45135.df21a8bb.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/4760.c09fe985.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/83025.2e78474c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/54880.c3d5bf34.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/22981.18288518.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/2429.585d074a.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/97605.737ab362.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/92667.b958ce9c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/54262.0ca1dfe0.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/2965.0fd5bd7c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/58988.888e4cf2.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/57198.eb8b2f05.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/24113.8373d39b.css |
| stylesheet | https://substackcdn.com/bundle/theme/main.fafa70de89c7cea03428.css | |
| stylesheet | https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css | |
| js | https://js.sentry-cdn.com/6c2ff3e3828e4017b7faf7b63e24cdf8.min.js | |
| js | module | https://substackcdn.com/bundle/static/js/lib-router.563013e5.js |
| js | module | https://substackcdn.com/bundle/static/js/16799.12d6541b.js |
| js | module | https://substackcdn.com/bundle/static/js/71142.55ab10d0.js |
| js | module | https://substackcdn.com/bundle/static/js/6880.52e68b0a.js |
| js | module | https://substackcdn.com/bundle/static/js/21080.a53f1c8b.js |
| js | module | https://substackcdn.com/bundle/static/js/10578.196b9b2f.js |
| js | module | https://substackcdn.com/bundle/static/js/53754.6e11d994.js |
| js | module | https://substackcdn.com/bundle/static/js/98942.4ed7dd74.js |
| js | module | https://substackcdn.com/bundle/static/js/91261.ddb3e6ba.js |
| js | module | https://substackcdn.com/bundle/static/js/45776.dfa47d7e.js |
| js | module | https://substackcdn.com/bundle/static/js/53444.4f35edd2.js |
| js | module | https://substackcdn.com/bundle/static/js/79087.9f41bb28.js |
| js | module | https://substackcdn.com/bundle/static/js/38815.22006230.js |
| js | module | https://substackcdn.com/bundle/static/js/93060.288812c9.js |
| js | module | https://substackcdn.com/bundle/static/js/89156.074bbe80.js |
| js | module | https://substackcdn.com/bundle/static/js/90640.25506524.js |
| js | module | https://substackcdn.com/bundle/static/js/80821.26bb98d7.js |
| js | module | https://substackcdn.com/bundle/static/js/48320.5e8bf75f.js |
| js | module | https://substackcdn.com/bundle/static/js/44292.69c1329a.js |
| js | module | https://substackcdn.com/bundle/static/js/59265.ed9cce7e.js |
| js | module | https://substackcdn.com/bundle/static/js/12.91ed6ac4.js |
| js | module | https://substackcdn.com/bundle/static/js/79395.e7be0d4a.js |
| js | module | https://substackcdn.com/bundle/static/js/44014.e903c8a5.js |
| js | module | https://substackcdn.com/bundle/static/js/19714.4073ecfe.js |
| js | module | https://substackcdn.com/bundle/static/js/69613.8d436059.js |
| js | module | https://substackcdn.com/bundle/static/js/38004.2abff66d.js |
| js | module | https://substackcdn.com/bundle/static/js/40646.6b8a6122.js |
| js | module | https://substackcdn.com/bundle/static/js/17706.4fb33a36.js |
| js | module | https://substackcdn.com/bundle/static/js/87906.dc0083fb.js |
| js | module | https://substackcdn.com/bundle/static/js/14340.dba0a20c.js |
| js | module | https://substackcdn.com/bundle/static/js/93977.c67a2cb9.js |
| js | module | https://substackcdn.com/bundle/static/js/22618.afad2a36.js |
| js | module | https://substackcdn.com/bundle/static/js/78780.e19717f1.js |
| js | module | https://substackcdn.com/bundle/static/js/99545.ee6b015f.js |
| js | module | https://substackcdn.com/bundle/static/js/71648.9cbcc58a.js |
| js | module | https://substackcdn.com/bundle/static/js/52338.a90e153e.js |
| js | module | https://substackcdn.com/bundle/static/js/97082.e41ee503.js |
| js | module | https://substackcdn.com/bundle/static/js/679.8715b94f.js |
| js | module | https://substackcdn.com/bundle/static/js/71362.89d65f53.js |
| js | module | https://substackcdn.com/bundle/static/js/6904.ceeb553b.js |
| js | module | https://substackcdn.com/bundle/static/js/56266.889828d9.js |
| js | module | https://substackcdn.com/bundle/static/js/18725.4e34aeda.js |
| js | module | https://substackcdn.com/bundle/static/js/17673.fc5a37c1.js |
| js | module | https://substackcdn.com/bundle/static/js/92530.0749ac44.js |
| js | module | https://substackcdn.com/bundle/static/js/3663.43c07a1b.js |
| js | module | https://substackcdn.com/bundle/static/js/836.8f25d2cb.js |
| js | module | https://substackcdn.com/bundle/static/js/86623.0991f381.js |
| js | module | https://substackcdn.com/bundle/static/js/84828.825a88a4.js |
| js | module | https://substackcdn.com/bundle/static/js/31764.c8ad8455.js |
| js | module | https://substackcdn.com/bundle/static/js/95668.a8a9ca8e.js |
| js | module | https://substackcdn.com/bundle/static/js/45135.1d08aa0d.js |
| js | module | https://substackcdn.com/bundle/static/js/85229.e8c5f012.js |
| js | module | https://substackcdn.com/bundle/static/js/69913.31d8145a.js |
| js | module | https://substackcdn.com/bundle/static/js/47394.c367b359.js |
| js | module | https://substackcdn.com/bundle/static/js/47989.723c0e09.js |
| js | module | https://substackcdn.com/bundle/static/js/4760.4289d84f.js |
| js | module | https://substackcdn.com/bundle/static/js/53164.d83780df.js |
| js | module | https://substackcdn.com/bundle/static/js/98046.58ab0e1b.js |
| js | module | https://substackcdn.com/bundle/static/js/98094.2e5c09ea.js |
| js | module | https://substackcdn.com/bundle/static/js/87460.f659f6e3.js |
| js | module | https://substackcdn.com/bundle/static/js/74584.894a9124.js |
| js | module | https://substackcdn.com/bundle/static/js/40857.d383fdf0.js |
| js | module | https://substackcdn.com/bundle/static/js/83025.9416d10c.js |
| js | module | https://substackcdn.com/bundle/static/js/11510.b543fa82.js |
| js | module | https://substackcdn.com/bundle/static/js/17806.f98dbcd0.js |
| js | module | https://substackcdn.com/bundle/static/js/54880.b30fd8a4.js |
| js | module | https://substackcdn.com/bundle/static/js/56256.e0e8b614.js |
| js | module | https://substackcdn.com/bundle/static/js/58705.b2ccf434.js |
| js | module | https://substackcdn.com/bundle/static/js/71199.3f5ebd36.js |
| js | module | https://substackcdn.com/bundle/static/js/25058.e68ff784.js |
| js | module | https://substackcdn.com/bundle/static/js/22981.5e0ad5d3.js |
| js | module | https://substackcdn.com/bundle/static/js/83843.a14127d4.js |
| js | module | https://substackcdn.com/bundle/static/js/28278.3229335d.js |
| js | module | https://substackcdn.com/bundle/static/js/28688.43c63b25.js |
| js | module | https://substackcdn.com/bundle/static/js/2429.9f6c3038.js |
| js | module | https://substackcdn.com/bundle/static/js/67807.21e91289.js |
| js | module | https://substackcdn.com/bundle/static/js/78371.34f1abd7.js |
| js | module | https://substackcdn.com/bundle/static/js/74282.6cb40694.js |
| js | module | https://substackcdn.com/bundle/static/js/73663.c62ac182.js |
| js | module | https://substackcdn.com/bundle/static/js/52303.cdf51a11.js |
| js | module | https://substackcdn.com/bundle/static/js/97605.eb19cbd2.js |
| js | module | https://substackcdn.com/bundle/static/js/11185.49579097.js |
| js | module | https://substackcdn.com/bundle/static/js/91762.2d69b2c4.js |
| js | module | https://substackcdn.com/bundle/static/js/70247.ab2bedae.js |
| js | module | https://substackcdn.com/bundle/static/js/48061.a37c58b8.js |
| js | module | https://substackcdn.com/bundle/static/js/10174.6841fa04.js |
| js | module | https://substackcdn.com/bundle/static/js/81506.1d6cdd7e.js |
| js | module | https://substackcdn.com/bundle/static/js/79796.fbc3a57b.js |
| js | module | https://substackcdn.com/bundle/static/js/29177.9603df42.js |
| js | module | https://substackcdn.com/bundle/static/js/95396.a63a41ef.js |
| js | module | https://substackcdn.com/bundle/static/js/48445.954260ef.js |
| js | module | https://substackcdn.com/bundle/static/js/6743.c3730fe9.js |
| js | module | https://substackcdn.com/bundle/static/js/92667.711ab54c.js |
| js | module | https://substackcdn.com/bundle/static/js/82797.1d745e35.js |
| js | module | https://substackcdn.com/bundle/static/js/54262.970a7e4f.js |
| js | module | https://substackcdn.com/bundle/static/js/2965.925a8bcb.js |
| js | module | https://substackcdn.com/bundle/static/js/24205.a312bdbd.js |
| js | module | https://substackcdn.com/bundle/static/js/47184.9e2dc490.js |
| js | module | https://substackcdn.com/bundle/static/js/58988.cd3938d1.js |
| js | module | https://substackcdn.com/bundle/static/js/74495.3db50c8f.js |
| js | module | https://substackcdn.com/bundle/static/js/56163.da24cf88.js |
| js | module | https://substackcdn.com/bundle/static/js/17624.ac8e60e1.js |
| js | module | https://substackcdn.com/bundle/static/js/27467.6036bc7a.js |
| js | module | https://substackcdn.com/bundle/static/js/45420.7b5141ad.js |
| js | module | https://substackcdn.com/bundle/static/js/17768.4aa6ad07.js |
| js | module | https://substackcdn.com/bundle/static/js/57198.9ee9f9ec.js |
| js | module | https://substackcdn.com/bundle/static/js/24113.fa17c28c.js |
| js | module | https://substackcdn.com/bundle/static/js/mainReactRouter.1e20e05b.js |
| js | module | https://substackcdn.com/bundle/static/js/79595.a6ae3b1e.js |
| js | module | https://substackcdn.com/bundle/static/js/54770.cc1dc0f1.js |
| js | module | https://substackcdn.com/bundle/static/js/95815.41cfae8b.js |
| js | module | https://substackcdn.com/bundle/static/js/27670.f9d435e7.js |
| js | module | https://substackcdn.com/bundle/static/js/56787.1c9056bb.js |
| js | module | https://substackcdn.com/bundle/static/js/89940.e2a0f232.js |
| js | module | https://substackcdn.com/bundle/static/js/45181.927513ea.js |
| js | module | https://substackcdn.com/bundle/static/js/57051.2ddabfea.js |
| js | module | https://substackcdn.com/bundle/static/js/2561.8cb9bacd.js |
| js | module | https://substackcdn.com/bundle/static/js/72659.044a9cb3.js |
| js | module | https://substackcdn.com/bundle/static/js/78191.b945f6e7.js |
| js | https://static.cloudflareinsights.com/beacon.min.js |
Серверные заголовки
Кол-во: 16
HTTP-заголовки ответа сервера
?
Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 16шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Sat, 22 Aug 2026 22:51:42 GMT |
| cf-ray | a2f57196c8a39dc5-DME |
| cf-cache-status | DYNAMIC |
| Cache-Control | no-cache |
| Set-Cookie | ab_experiment_sampled=%22false%22; Max-Age=31536000; Domain=substack.com; Path=/; Expires=Sun, 22 Aug 2027 22:51:42 GMT; HttpOnly; Secure; SameSite=Lax |
| x-service | web |
| Server | cloudflare |
| x-sub | flylab |
| Strict-Transport-Security | max-age=31536000; includeSubDomains; preload |
| Vary | Accept-Encoding |
| Content-Security-Policy | frame-ancestors 'self' https://*.substack.com https://substack.com |
| x-cluster | substack |
| x-deploy | fb10a122d5 |
| X-Powered-By | Express |
| X-Served-By | Substack |
| Alt-Svc | h3=":443" |
CMS
Не определена
Система управления сайтом (движок)
?
CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
CMS не определена. Вероятно, сайт самописный либо движок надёжно скрыт. Это не ошибка.
Веб-сервер
Программное обеспечение сервера
?
Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 48%
Title
Flylab | Substack
Заголовок страницы в браузере и поисковой выдаче
?
Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение мало: 17, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers.
Описание страницы в поисковой выдаче (сниппет)
?
Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо уменьшить число символов в description (текущее значение: 148, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
?
Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://flylab.substack.com/t/angling-trade
Указывает поисковику основную версию страницы
?
Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
?
Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover
Настройка масштабирования на мобильных устройствах
?
Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Meta-тег viewport со значением user-scalable определяет доступность масштабирования страницы пользователем.
Meta-тег viewport со значением maximum-scale определяет максимальный масштаб области просмотра.
Разметка OpenGraph
Кол-во: 5
Мета-теги для красивых превью в соцсетях
?
OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:type | article |
| og:title | Flylab | Substack |
| og:description | Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers. |
| og:image | https://substackcdn.com/image/fetch/$s_!AJsd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fflylab.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-2040589536%26version%3D9 |
| og:url | https://flylab.substack.com/t/angling-trade |
Все мета-теги
Кол-во: 14
Полный список мета-тегов страницы
?
Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 14шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | norton-safeweb-site-verification | 24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd |
| name | twitter:title | Flylab | Substack |
| name | description | Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers. |
| name | twitter:description | Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers. |
| name | theme-color | #ffffff |
| name | twitter:image | https://substackcdn.com/image/fetch/$s_!AJsd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fflylab.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-2040589536%26version%3D9 |
| name | twitter:card | summary_large_image |
| name | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover |
| name | author | Flylab |
| property | og:type | article |
| property | og:title | Flylab | Substack |
| property | og:description | Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers. |
| property | og:image | https://substackcdn.com/image/fetch/$s_!AJsd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fflylab.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-2040589536%26version%3D9 |
| property | og:url | https://flylab.substack.com/t/angling-trade |
Оптимизация Готовность: 48%
Структура
Ошибок нет
Семантические HTML-элементы страницы
?
Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
?
Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Абзацев с текстом 0 слишком мало. Добавьте больше абзацев с текстом (тег <p>)!
Среднее число слов в абзаце 0 слишком мало. Сделайте контент более читаемым!
Кол-во слов 472 не очень много. Добавьте побольше текста (хотя бы 800 слов)!
Кол-во знаков контента 2639 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
?
H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 2. Это прекрасно.
Тошнота
3,61
Насколько одно слово доминирует в тексте
?
Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
14,41%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота страницы в пределах нормы.
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
?
Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| flylab | 13 | 2,75% |
| andrew | 10 | 2,12% |
| romano | 7 | 1,48% |
| steketee | 6 | 1,27% |
| fishing | 4 | 0,85% |
| fly-fishing | 4 | 0,85% |
| building | 3 | 0,64% |
| substack | 3 | 0,64% |
| process | 2 | 0,42% |
| content | 2 | 0,42% |
| brands | 2 | 0,42% |
| storytelling | 2 | 0,42% |
| publisher | 2 | 0,42% |
| privacy | 2 | 0,42% |
| javascript | 2 | 0,42% |
| subscribe | 1 | 0,21% |
| memberships | 1 | 0,21% |
| members | 1 | 0,21% |
| sponsorships | 1 | 0,21% |
| archive | 1 | 0,21% |
Индексация Готовность: 30%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 72 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 301306 байт. Загружен за: 1сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://anglingtrade.com/robots.txt
301 MovedPermanently
https://flylab.substack.com/t/angling-trade
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8" />
<meta name="norton-safeweb-site-verification" content="24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd" />
<link rel="preconnect" href="https://substackcdn.com" />
<title data-rh="true">Flylab | Substack</title>
<meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:title" content="Flylab | Substack"/><meta data-rh="true" name="twitter:title" content="Flylab | Substack"/><meta data-rh="true" name="description" content="Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers."/><meta data-rh="true" property="og:description" content="Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers."/><meta data-rh="true" name="twitter:description" content="Fly-fishing insight: gear, travel, news, culture, the craft etc. Click to read Flylab, a Substack publication with tens of thousands of subscribers."/><meta data-rh="true" name="theme-color" content="#ffffff"/><meta data-rh="true" property="og:image" content="https://substackcdn.com/image/fetch/$s_!AJsd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fflylab.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-2040589536%26version%3D9"/><meta data-rh="true" name="twitter:image" content="https://substackcdn.com/image/fetch/$s_!AJsd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fflylab.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-2040589536%26version%3D9"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/>
<style>
@layer legacy, tailwind, pencraftReset, pencraft;
</style>
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/main.fafa70de89c7cea03428.css" />
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css" />
<link rel="preload" as="font" href="https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR1SDk_YAPI.woff2" crossorigin />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/97082.48230372.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/679.f2df53c1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/92530.44f2bc6c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/69120.6ddde08f.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/45135.df21a8bb.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/4760.c09fe985.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/83025.2e78474c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/54880.c3d5bf34.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/22981.18288518.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/2429.585d074a.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/97605.737ab362.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/92667.b958ce9c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/54262.0ca1dfe0.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/2965.0fd5bd7c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/58988.888e4cf2.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/57198.eb8b2f05.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/24113.8373d39b.css" />
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" />
<meta name="author" content="Flylab" />
<meta property="og:url" content="https://flylab.substack.com/t/angling-trade" />
<link rel="canonical" href="https://flylab.substack.com/t/angling-trade" />
<link rel="shortcut icon" href="https://substackcdn.com/image/fetch/$s_!g_kw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Ffavicon.ico">
<link rel="icon" type="image/png" sizes="16x16" href="https://substackcdn.com/image/fetch/$s_!zugR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Ffavicon-16x16.png">
<link rel="icon" type="image/png" sizes="32x32" href="https://substackcdn.com/image/fetch/$s_!Cocm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Ffavicon-32x32.png">
<link rel="icon" type="image/png" sizes="48x48" href="https://substackcdn.com/image/fetch/$s_!2VUI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Ffavicon-48x48.png">
<link rel="apple-touch-icon" sizes="57x57" href="https://substackcdn.com/image/fetch/$s_!xUfU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-57x57.png">
<link rel="apple-touch-icon" sizes="60x60" href="https://substackcdn.com/image/fetch/$s_!yR9I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-60x60.png">
<link rel="apple-touch-icon" sizes="72x72" href="https://substackcdn.com/image/fetch/$s_!8Xdu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-72x72.png">
<link rel="apple-touch-icon" sizes="76x76" href="https://substackcdn.com/image/fetch/$s_!sZ0U!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-76x76.png">
<link rel="apple-touch-icon" sizes="114x114" href="https://substackcdn.com/image/fetch/$s_!RAnf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-114x114.png">
<link rel="apple-touch-icon" sizes="120x120" href="https://substackcdn.com/image/fetch/$s_!DsiV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-120x120.png">
<link rel="apple-touch-icon" sizes="144x144" href="https://substackcdn.com/image/fetch/$s_!cZAF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-144x144.png">
<link rel="apple-touch-icon" sizes="152x152" href="https://substackcdn.com/image/fetch/$s_!Pve-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-152x152.png">
<link rel="apple-touch-icon" sizes="167x167" href="https://substackcdn.com/image/fetch/$s_!30QM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-167x167.png">
<link rel="apple-touch-icon" sizes="180x180" href="https://substackcdn.com/image/fetch/$s_!TnSY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-180x180.png">
<link rel="apple-touch-icon" sizes="1024x1024" href="https://substackcdn.com/image/fetch/$s_!MBqs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42a702ef-0dde-4ee6-a7ed-74c01e00264f%2Fapple-touch-icon-1024x1024.png">
<link rel="alternate" type="application/rss+xml" href="/feed" title="Flylab"/>
<style>
@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL9wU6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL95U6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL9xU6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL9-U6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL9yU6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL9zU6i1hGFJRvzr2Q.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'EB Garamond';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGFmQSNjdsmc35JDF1K5GRwUjcdlttVFm-rI7e8QL99U6i1hGFJRvw.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR4SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GRxSDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR5SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR2SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR6SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR7SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR1SDk_YAPI.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR4SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GRxSDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR5SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR2SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR6SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR7SDk_YAPIlWk.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'EB Garamond';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/ebgaramond/v32/SlGUmQSNjdsmc35JDF1K5GR1SDk_YAPI.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufA5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufJ5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufB5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufO5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufC5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufD5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufA5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufJ5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufB5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufO5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufC5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufD5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufA5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufJ5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufB5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufO5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufC5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufD5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufA5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufJ5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufB5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufO5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufC5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufD5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:800;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufA5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufJ5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufB5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+1F00-1FFF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufO5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufC5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufD5qWr4xCCQ_k.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Slab';font-style:normal;font-weight:900;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotoslab/v36/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
</style>
<style data-pub-theme-prefix>:root{--color_theme_bg_pop:#0c5679;--background_pop:#0c5679;--cover_bg_color:#FFFFFF;--cover_bg_color_secondary:#f0f0f0;--background_pop_darken:#0a4662;--print_on_pop:#ffffff;--color_theme_bg_pop_darken:#0a4662;--color_theme_print_on_pop:#ffffff;--color_theme_bg_pop_20:rgba(12, 86, 121, 0.2);--color_theme_bg_pop_30:rgba(12, 86, 121, 0.3);--print_pop:#0c5679;--color_theme_accent:#0c5679;--cover_print_primary:#363737;--cover_print_secondary:#757575;--cover_print_tertiary:#b6b6b6;--cover_border_color:#0c5679;--font_family_headings_preset:'Roboto Slab',sans-serif;--font_weight_headings_preset:700;--font_family_body_preset:'EB Garamond',sans-serif;--font_weight_body_preset:400;--font_preset_heading:slab;--font_preset_body:slab;--home_hero:magaziney;--home_posts:custom;--web_bg_color:#ffffff;--background_contrast_1:#f0f0f0;--background_contrast_2:#dddddd;--background_contrast_3:#b7b7b7;--background_contrast_4:#929292;--background_contrast_5:#515151;--color_theme_bg_contrast_1:#f0f0f0;--color_theme_bg_contrast_2:#dddddd;--color_theme_bg_contrast_3:#b7b7b7;--color_theme_bg_contrast_4:#929292;--color_theme_bg_contrast_5:#515151;--color_theme_bg_elevated:#ffffff;--color_theme_bg_elevated_secondary:#f0f0f0;--color_theme_bg_elevated_tertiary:#dddddd;--color_theme_detail:#e6e6e6;--background_contrast_pop:rgba(12, 86, 121, 0.4);--color_theme_bg_contrast_pop:rgba(12, 86, 121, 0.4);--theme_bg_is_dark:0;--print_on_web_bg_color:#363737;--print_secondary_on_web_bg_color:#868787;--subscribe_bg_color:#fafafa;--subscribe_bg_color_h:0;--subscribe_bg_color_s:0%;--subscribe_bg_color_l:98.0392156862745%;--print_on_subscribe_bg_color:#363737;--print_secondary_on_subscribe_bg_color:#848585;--subscribe_bg_contrast_1:#ebebeb;--subscribe_bg_contrast_2:#d8d8d8;--subscribe_bg_contrast_3:#b3b3b3;--subscribe_bg_contrast_4:#909090;--subscribe_bg_elevated:#fafafa;--subscribe_bg_elevated_secondary:#ebebeb;--subscribe_bg_elevated_tertiary:#d8d8d8;--subscribe_detail_color:#e1e1e1;--background_pop_rgb:12, 86, 121;--color_theme_bg_pop_rgb:12, 86, 121;--color_theme_accent_rgb:12, 86, 121;}</style>
<link rel="stylesheet" href="https://substackcdn.com/bundle/theme/main.fafa70de89c7cea03428.css" />
<link rel="stylesheet" href="https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css" />
<style data-pub-theme-postfix></style>
</head>
<body class="">
<div id="entry">
<div id="main" style="--post-preview-border-radius:var(--border-radius-xs);" class="main typography use-theme-bg"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div data-testid="navbar" class="main-menu"><div class="mainMenuContent-DME8DR"><div style="position:relative;height:88px;" class="pencraft pc-display-flex pc-gap-12 pc-paddingLeft-20 pc-paddingRight-20 pc-justifyContent-space-between pc-alignItems-center pc-reset topBar-pIF0J1"><div style="flex-basis:0px;flex-grow:1;" class="logoContainer-p12gJb"><a href="/" native class="pencraft pc-display-contents pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:40px;height:40px;" class="pencraft pc-display-flex pc-reset bg-white-ZBV5av pc-borderRadius-sm overflow-hidden-WdpwT6 sizing-border-box-DggLA4"><picture class="pencraft pc-display-contents pc-reset"><source type="image/webp" sizes="40px" srcset="https://substackcdn.com/image/fetch/$s_!snMX!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 40w, https://substackcdn.com/image/fetch/$s_!snMX!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 80w, https://substackcdn.com/image/fetch/$s_!snMX!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 120w" style="display:none;"/><img style="object-fit:cover;width:40px;height:40px;" src="https://substackcdn.com/image/fetch/$s_!snMX!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png" srcset="https://substackcdn.com/image/fetch/$s_!snMX!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 40w, https://substackcdn.com/image/fetch/$s_!snMX!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 80w, https://substackcdn.com/image/fetch/$s_!snMX!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png 120w" sizes="40px" alt="Flylab" draggable="false" class="pencraft pc-reset"/></picture></div></div></a></div><div style="flex-grow:0;" class="titleContainer-DJYq5v"><h1 class="pencraft pc-reset font-pub-headings-FE5byy reset-IxiVJZ title-oOnUGd titleWithWordmark-GfqxEZ"><a href="/" class="pencraft pc-display-contents pc-reset"><img alt="Flylab" src="https://substackcdn.com/image/fetch/$s_!QQKb!,e_trim:10:white/e_trim:10:transparent/h_72,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png" style="display:block;height:36px;"/></a></h1></div><div style="flex-basis:0px;flex-grow:1;" class="pencraft pc-display-flex pc-justifyContent-flex-end pc-alignItems-center pc-reset buttonsContainerContainer-ThaN_w"><div class="buttonsContainer-SJBuep"><div class="pencraft pc-display-flex pc-gap-8 pc-justifyContent-flex-end pc-alignItems-center pc-reset navbar-buttons"><div class="pencraft pc-display-flex pc-gap-4 pc-reset"><span data-state="closed"><button tabindex="0" type="button" aria-label="Search" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></button></span><button tabindex="0" type="button" aria-label="Share Publication" id="radix-P0-4" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div><button tabindex="0" type="button" data-testid="noncontributor-cta-button" class="pencraft pc-reset pencraft buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_primary-RfbeYt size_md-gCDS3o">Subscribe</button><button tabindex="0" data-native="true" type="button" data-href="https://substack.com/sign-in?redirect=%2Ft%2Fangling-trade&for_pub=flylab" class="pencraft pc-reset pencraft buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_tertiary-rlke8z size_md-gCDS3o">Sign in</button></div></div></div></div><div class="overflow-list-container sections-overflow"><div class="pencraft pc-display-flex pc-height-48 pc-paddingLeft-4 pc-paddingRight-4 pc-justifyContent-center pc-position-relative pc-reset border-top-detail-bzjFmN border-bottom-detail-k1F6C4 font-text-qe4AeH section-bar scroll"><div class="overflow-items"><div class="menu-item"><a role="button" tabindex="0" href="/"><span class="overflow-item-text">Home</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/notes"><span class="overflow-item-text">Notes</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/chat"><span class="overflow-item-text">Chat</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/p/subscription-plans" native><span class="overflow-item-text">Memberships</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/p/memberships" native><span class="overflow-item-text">Members</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="https://flylabfish.gumroad.com/l/advertise" target="_blank"><span class="overflow-item-text">Sponsorships</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/archive"><span class="overflow-item-text">Archive</span></a></div><div class="menu-item"><a role="button" tabindex="0" href="/about"><span class="overflow-item-text">About</span></a></div></div><div class="left-button"><div role="button" class="scroll-button-hitbox"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-left"><path d="m15 18-6-6 6-6"></path></svg></div></div><div class="right-button"><div role="button" class="scroll-button-hitbox"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right"><path d="m9 18 6-6-6-6"></path></svg></div></div></div></div></div><div style="height:138px;"></div></div></div><div class="container-kIrj2N pencraft pc-paddingTop-24 pc-paddingLeft-16 pc-paddingRight-16 pc-paddingBottom-32 pc-reset"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 pc-paddingLeft-8 pc-paddingRight-8 pc-reset"><h1 class="pencraft pc-reset color-pub-primary-text-NyXPlw line-height-44-JcViWb font-pub-section-headings-ukHc1v size-36-qKvSib weight-bold-DmI9lw reset-IxiVJZ">Angling Trade</h1></div><div><div class="container-k4OAt1 full-width-zjiPxJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingLeft-8 pc-paddingRight-8 pc-paddingTop-24 pc-paddingBottom-24 pc-reset"><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186"></div></div></div></div><div class="portable-archive"><div aria-label="Archive sort tabs" role="navigation" class="pencraft pc-display-flex pc-gap-12 pc-paddingLeft-8 pc-paddingRight-8 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-position-relative pc-minWidth-0 pc-reset bg-primary-zk6FDl outline-detail-vcQLyr pc-borderRadius-sm overflow-hidden-WdpwT6"><div dir="ltr" data-orientation="horizontal" class="pencraft pc-display-flex pc-flexDirection-column pc-reset flex-grow-rzmknG"><div style="outline:none;" tabindex="-1" aria-label="Tabs" role="tablist" aria-orientation="horizontal" data-orientation="horizontal" class="pencraft pc-display-flex pc-gap-4 pc-padding-4 pc-position-relative pc-reset cursor-default-flE2S1 pc-borderRadius-sm overflow-auto-7WTsTi scrollBar-hidden-HcAIpI"><button tabindex="-1" type="button" role="tab" aria-selected="true" aria-controls="radix-P0-9-content-new" data-state="active" id="radix-P0-9-trigger-new" data-orientation="horizontal" data-radix-collection-item class="pencraft pc-reset flex-auto-j3S2WA pencraft segment-j4TeZ4 buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_quaternary-kpMibu size_sm-G3LciD">Latest</button><button tabindex="-1" type="button" role="tab" aria-selected="false" aria-controls="radix-P0-9-content-top" data-state="inactive" id="radix-P0-9-trigger-top" data-orientation="horizontal" data-radix-collection-item class="pencraft pc-reset flex-auto-j3S2WA pencraft segment-j4TeZ4 buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_quaternary-kpMibu size_sm-G3LciD">Top</button><button tabindex="-1" type="button" role="tab" aria-selected="false" aria-controls="radix-P0-9-content-community" data-state="inactive" id="radix-P0-9-trigger-community" data-orientation="horizontal" data-radix-collection-item class="pencraft pc-reset flex-auto-j3S2WA pencraft segment-j4TeZ4 buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_quaternary-kpMibu size_sm-G3LciD">Discussions</button><div class="pencraft pc-position-absolute pc-height-32 pc-reset bg-secondary-UUD3_J pc-borderRadius-xs sizing-border-box-DggLA4 highlight-U002IP"></div></div></div><div class="pencraft pc-display-flex pc-alignItems-center pc-reset arrowButtonContainer-O4uSiH arrowButtonOverlaidContainer-t10AyH left-Tg8vqp"><div class="overlay-zrMCxn primary-lv_sOW"></div></div><div class="pencraft pc-display-flex pc-alignItems-center pc-reset arrowButtonContainer-O4uSiH arrowButtonOverlaidContainer-t10AyH right-i3oWGi"><div class="overlay-zrMCxn primary-lv_sOW"></div></div></div><button tabindex="0" type="button" aria-label="Search" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></button></div><div class="portable-archive-list"><div><div class="container-O1YsI6 two-column-list-BLHtzo two-column-list--with-dividers-cHfR0M"><div tabindex="0" aria-label="Post preview for AT News: The Stoics Would Have Loved Fly Fishing" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/at-news-the-stoics-would-have-loved" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">AT News: The Stoics Would Have Loved Fly Fishing</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/at-news-the-stoics-would-have-loved" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">In teaching others, we teach ourselves.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-08-05T16:10:29.529Z" class="date-rtYe1v">Aug 5</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (8)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">8</div></button></div><button tabindex="0" type="button" aria-label="View comments (2)" data-href="https://flylab.substack.com/p/at-news-the-stoics-would-have-loved/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">2</div></button><button tabindex="0" type="button" id="radix-P0-25" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">1</div></button><button tabindex="0" type="button" id="radix-P0-33" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xdgp!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 320w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 640w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!xdgp!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!xdgp!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 320w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 640w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xdgp!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for Does Fly Fishing Need a Women’s Brand?" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/does-fly-fishing-need-a-womens-brand" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">Does Fly Fishing Need a Women’s Brand?</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/does-fly-fishing-need-a-womens-brand" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down…</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-08-03T14:07:30.023Z" class="date-rtYe1v">Aug 3</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span> and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewluter" class="link-HFGLqU">Andrew Luter</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (14)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">14</div></button></div><button tabindex="0" type="button" aria-label="View comments (10)" data-href="https://flylab.substack.com/p/does-fly-fishing-need-a-womens-brand/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">10</div></button><button tabindex="0" type="button" id="radix-P0-53" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">6</div></button><button tabindex="0" type="button" id="radix-P0-61" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ejr6!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 320w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 640w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!Ejr6!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!Ejr6!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 320w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 640w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ejr6!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for Alone in the Absarokas" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/alone-in-the-absarokas" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">Alone in the Absarokas</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/alone-in-the-absarokas" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><div class="icon-cvHqCn"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-lock"><rect width="18" height="11" x="3" y="11" rx="2" ry="2"></rect><path d="M7 11V7a5 5 0 0 1 10 0v4"></path></svg></div><time datetime="2026-07-20T14:03:31.236Z" class="date-rtYe1v">Jul 20</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (12)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">12</div></button></div><button tabindex="0" type="button" aria-label="View comments (6)" data-href="https://flylab.substack.com/p/alone-in-the-absarokas/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">6</div></button><button tabindex="0" type="button" id="radix-P0-81" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">2</div></button><button tabindex="0" type="button" id="radix-P0-89" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CR6Y!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 320w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 640w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!CR6Y!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!CR6Y!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 320w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 640w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CR6Y!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for A Colorado Fly Shop Makes Haste for ICAST" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/a-colorado-fly-shop-makes-haste-for" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">A Colorado Fly Shop Makes Haste for ICAST</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/a-colorado-fly-shop-makes-haste-for" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Why the biggest trade show in sportfishing is drawing the attention of the fly-fishing community in new and improved ways.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><div class="icon-cvHqCn"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-lock"><rect width="18" height="11" x="3" y="11" rx="2" ry="2"></rect><path d="M7 11V7a5 5 0 0 1 10 0v4"></path></svg></div><time datetime="2026-07-10T14:20:38.407Z" class="date-rtYe1v">Jul 10</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (1)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">1</div></button></div><button tabindex="0" type="button" id="radix-P0-109" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" id="radix-P0-117" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SH74!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 320w, https://substackcdn.com/image/fetch/$s_!SH74!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SH74!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 640w, https://substackcdn.com/image/fetch/$s_!SH74!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SH74!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!SH74!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!SH74!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 320w, https://substackcdn.com/image/fetch/$s_!SH74!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SH74!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 640w, https://substackcdn.com/image/fetch/$s_!SH74!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SH74!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for AT News: Typewriter Vision" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/at-news-typewriter-vision" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">AT News: Typewriter Vision</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/at-news-typewriter-vision" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Every fly-fishing guide has a process, at least the good ones do.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-06-24T11:40:18.513Z" class="date-rtYe1v">Jun 24</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (9)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">9</div></button></div><button tabindex="0" type="button" aria-label="View comments (1)" data-href="https://flylab.substack.com/p/at-news-typewriter-vision/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">1</div></button><button tabindex="0" type="button" id="radix-P0-137" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">3</div></button><button tabindex="0" type="button" id="radix-P0-145" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!72-e!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 320w, https://substackcdn.com/image/fetch/$s_!72-e!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 424w, https://substackcdn.com/image/fetch/$s_!72-e!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 640w, https://substackcdn.com/image/fetch/$s_!72-e!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 848w, https://substackcdn.com/image/fetch/$s_!72-e!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!72-e!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!72-e!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 320w, https://substackcdn.com/image/fetch/$s_!72-e!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 424w, https://substackcdn.com/image/fetch/$s_!72-e!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 640w, https://substackcdn.com/image/fetch/$s_!72-e!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 848w, https://substackcdn.com/image/fetch/$s_!72-e!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for The Premium of Presence" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/the-premium-of-presence" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">The Premium of Presence</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/the-premium-of-presence" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-06-12T13:47:11.491Z" class="date-rtYe1v">Jun 12</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span> and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewluter" class="link-HFGLqU">Andrew Luter</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (11)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">11</div></button></div><button tabindex="0" type="button" aria-label="View comments (1)" data-href="https://flylab.substack.com/p/the-premium-of-presence/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">1</div></button><button tabindex="0" type="button" id="radix-P0-165" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">3</div></button><button tabindex="0" type="button" id="radix-P0-173" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8N7F!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 320w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 640w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!8N7F!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!8N7F!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 320w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 640w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8N7F!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for AT News: The Performative Storytelling Phase" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/at-news-the-performative-storytelling" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">AT News: The Performative Storytelling Phase</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/at-news-the-performative-storytelling" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">In this new, data-heavy landscape, the “story” has become the ubiquitous delivery mechanism to provide meaning.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-06-10T13:48:38.576Z" class="date-rtYe1v">Jun 10</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (5)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">5</div></button></div><button tabindex="0" type="button" aria-label="View comments (0)" data-href="https://flylab.substack.com/p/at-news-the-performative-storytelling/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button no-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg></button><button tabindex="0" type="button" id="radix-P0-193" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">2</div></button><button tabindex="0" type="button" id="radix-P0-201" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!z7Y1!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 320w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 424w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 640w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 848w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!z7Y1!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!z7Y1!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 320w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 424w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 640w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 848w, https://substackcdn.com/image/fetch/$s_!z7Y1!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for The Rising Cost of Tungsten" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/the-rising-cost-of-tungsten" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">The Rising Cost of Tungsten</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/the-rising-cost-of-tungsten" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Market situations like this create opportunities to explore exciting new fly tying alternatives.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><div class="icon-cvHqCn"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-lock"><rect width="18" height="11" x="3" y="11" rx="2" ry="2"></rect><path d="M7 11V7a5 5 0 0 1 10 0v4"></path></svg></div><time datetime="2026-05-28T15:58:23.080Z" class="date-rtYe1v">May 28</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span> and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (5)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">5</div></button></div><button tabindex="0" type="button" aria-label="View comments (1)" data-href="https://flylab.substack.com/p/the-rising-cost-of-tungsten/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">1</div></button><button tabindex="0" type="button" id="radix-P0-221" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" id="radix-P0-229" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bHaG!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 320w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 640w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!bHaG!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!bHaG!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 320w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 424w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 640w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 848w, https://substackcdn.com/image/fetch/$s_!bHaG!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for AT News: The Shift in Outdoor Content Marketing" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/at-news-the-shift-in-outdoor-content" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">AT News: The Shift in Outdoor Content Marketing</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/at-news-the-shift-in-outdoor-content" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-05-27T14:09:50.664Z" class="date-rtYe1v">May 27</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (10)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">10</div></button></div><button tabindex="0" type="button" aria-label="View comments (0)" data-href="https://flylab.substack.com/p/at-news-the-shift-in-outdoor-content/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button no-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg></button><button tabindex="0" type="button" id="radix-P0-249" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">2</div></button><button tabindex="0" type="button" id="radix-P0-257" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nK05!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 320w, https://substackcdn.com/image/fetch/$s_!nK05!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nK05!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 640w, https://substackcdn.com/image/fetch/$s_!nK05!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nK05!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!nK05!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!nK05!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 320w, https://substackcdn.com/image/fetch/$s_!nK05!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nK05!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 640w, https://substackcdn.com/image/fetch/$s_!nK05!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nK05!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for A Fly Rod is Easy to Copy–Trust Isn’t" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/a-fly-rod-is-easy-to-copytrust-isnt" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">A Fly Rod is Easy to Copy–Trust Isn’t</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/a-fly-rod-is-easy-to-copytrust-isnt" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">The best fly-fishing brands are building something far harder to reverse-engineer.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><div class="icon-cvHqCn"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-lock"><rect width="18" height="11" x="3" y="11" rx="2" ry="2"></rect><path d="M7 11V7a5 5 0 0 1 10 0v4"></path></svg></div><time datetime="2026-05-22T13:39:31.466Z" class="date-rtYe1v">May 22</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span> and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewluter" class="link-HFGLqU">Andrew Luter</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (19)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">19</div></button></div><button tabindex="0" type="button" aria-label="View comments (4)" data-href="https://flylab.substack.com/p/a-fly-rod-is-easy-to-copytrust-isnt/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">4</div></button><button tabindex="0" type="button" id="radix-P0-277" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">3</div></button><button tabindex="0" type="button" id="radix-P0-285" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lieP!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 320w, https://substackcdn.com/image/fetch/$s_!lieP!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 424w, https://substackcdn.com/image/fetch/$s_!lieP!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 640w, https://substackcdn.com/image/fetch/$s_!lieP!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 848w, https://substackcdn.com/image/fetch/$s_!lieP!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!lieP!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!lieP!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 320w, https://substackcdn.com/image/fetch/$s_!lieP!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 424w, https://substackcdn.com/image/fetch/$s_!lieP!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 640w, https://substackcdn.com/image/fetch/$s_!lieP!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 848w, https://substackcdn.com/image/fetch/$s_!lieP!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for AT News: The Message, the Medium, the Style" role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/at-news-the-message-the-medium-the" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">AT News: The Message, the Medium, the Style</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/at-news-the-message-the-medium-the" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Despite the ever-changing advancements in technology, storytelling is here to stay.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-05-13T14:38:04.158Z" class="date-rtYe1v">May 13</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span>, <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewsteketee" class="link-HFGLqU">Andrew Steketee</a></span>, and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@timflylab" class="link-HFGLqU">Tim Romano</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (5)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">5</div></button></div><button tabindex="0" type="button" aria-label="View comments (0)" data-href="https://flylab.substack.com/p/at-news-the-message-the-medium-the/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button no-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg></button><button tabindex="0" type="button" id="radix-P0-305" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" id="radix-P0-313" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hfhV!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 320w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 640w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!hfhV!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!hfhV!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 320w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 640w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hfhV!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div><div class="pencraft pc-display-flex pc-reset border-bottom-detail-themed-Ua9186 divider-QOeHtM"></div><div tabindex="0" aria-label="Post preview for Orvis Built the Church. Duck Camp is Filling the Pews." role="article" class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="container-Qnseki"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-position-relative pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a style="font-size:calc(19px * var(--font_size_headings_multiplier, 1));line-height:calc(1em * var(--font_size_headings_line_height_ratio, 1.368421052631579));" tabindex="-1" href="https://flylab.substack.com/p/orvis-built-the-church-duck-camp" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-3-lxFDfR reset-IxiVJZ">Orvis Built the Church. Duck Camp is Filling the Pews.</a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><a tabindex="-1" href="https://flylab.substack.com/p/orvis-built-the-church-duck-camp" class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><time datetime="2026-05-08T13:25:08.395Z" class="date-rtYe1v">May 8</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@flylab" class="link-HFGLqU">Flylab</a></span> and <span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andrewluter" class="link-HFGLqU">Andrew Luter</a></span></span></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset actions-YFg47u"><div class="post-ufi style-compressed justified themed"><div class="like-button-container post-ufi-button style-compressed"><button tabindex="0" type="button" aria-label="Like (29)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">29</div></button></div><button tabindex="0" type="button" aria-label="View comments (16)" data-href="https://flylab.substack.com/p/orvis-built-the-church-duck-camp/comments" class="pencraft pc-reset pencraft post-ufi-button style-compressed post-ufi-comment-button has-label with-border"><svg aria-hidden="true" style="height:14px;width:14px;" width="14" height="14" viewBox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">16</div></button><button tabindex="0" type="button" id="radix-P0-333" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-compressed has-label with-border"><svg aria-hidden="true" width="14" height="14" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">5</div></button><button tabindex="0" type="button" id="radix-P0-341" aria-haspopup="menu" aria-expanded="false" data-state="closed" data-href="javascript:void(0)" class="pencraft pc-reset pencraft post-ufi-button style-compressed no-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share icon"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div></div></div><div style="aspect-ratio:1.5;" class="image-tkPTAj container-XxSyR3"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!kfjc!,w_320,h_213,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 320w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_424,h_282,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 424w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_640,h_426,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 640w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_848,h_564,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 848w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_960,h_639,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 960w" sizes="(min-width:768px) 50vw, 100vw"/><img src="https://substackcdn.com/image/fetch/$s_!kfjc!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg" sizes="(min-width:768px) 50vw, 100vw" alt srcset="https://substackcdn.com/image/fetch/$s_!kfjc!,w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 320w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_424,h_282,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 424w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_640,h_426,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 640w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_848,h_564,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 848w, https://substackcdn.com/image/fetch/$s_!kfjc!,w_960,h_639,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg 960w" width="320" height="213" loading="lazy" style="aspect-ratio:1.5;" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div></div></div></div></div><div class="visibility-check"></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset container-K5XPov"></div><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div class="footer-wrap compact-footer"><div class="visibility-check"></div><div class="footer custom-themed-background"><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-minWidth-0 pc-reset flex-grow-rzmknG nowrap-QngyoB"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-alignItems-flex-start pc-reset"><div class="pencraft pc-display-flex pc-gap-4 pc-alignItems-center pc-reset"><span>© 2026 Flylab</span><span> · </span><a href="https://flylab.substack.com/privacy" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Publisher Privacy</a><span> ∙ </span><a href="https://flylab.substack.com/tos" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Publisher Terms</a></div><div class="pencraft pc-display-flex pc-gap-4 pc-alignItems-center pc-reset"><span>Substack</span><span> · </span><a href="https://substack.com/privacy" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Privacy</a><span> ∙ </span><a href="https://substack.com/tos" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Terms</a><span> ∙ </span><a href="https://substack.com/ccpa#personal-data-collected" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Collection notice</a></div></div></div><div class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-justifyContent-center pc-alignItems-center pc-reset footerButtons-ap9Sk7"><a data-native="true" href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_content=footer" class="footerSubstackCta-v5HWfj sizeSm-F_aC8H"><svg aria-hidden="true" width="1000" height="1000" viewBox="0 0 1000 1000" fill="#ff6719" stroke-width="1.8" stroke="none" xmlns="http://www.w3.org/2000/svg"><g><path d="M764.166 348.371H236.319V419.402H764.166V348.371Z"></path><path d="M236.319 483.752V813.999L500.231 666.512L764.19 813.999V483.752H236.319Z"></path><path d="M764.166 213H236.319V284.019H764.166V213Z"></path></g></svg> Start your Substack</a><a data-native="true" href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&utm_content=web-footer-button" class="footerSubstackCta-v5HWfj getTheApp-Yk3w1O noIcon-z7v9D8 sizeSm-F_aC8H sizeSmNoIcon-KRHkpZ">Get the app</a></div></div><div class="pencraft pc-display-flex pc-minWidth-0 pc-justifyContent-flex-end pc-reset flex-grow-rzmknG"><div translated class="pencraft pc-reset reset-IxiVJZ footer-slogan-blurb"><a href="https://substack.com" data-native="true">Substack</a> is the home for great culture</div></div></div></div></div></div></div><div role="region" aria-label="Notifications (F8)" tabindex="-1" style="pointer-events:none;"><ol tabindex="-1" style="--offset:0px;z-index:1000;" class="viewport-_BM4Bg"></ol></div><div></div><script suppressHydrationWarning>window.__staticRouterHydrationData = JSON.parse("{\"loaderData\":{},\"actionData\":null,\"errors\":null}");</script>
</div>
<script src="https://js.sentry-cdn.com/6c2ff3e3828e4017b7faf7b63e24cdf8.min.js" crossorigin="anonymous"></script>
<script>
window.Sentry && window.Sentry.onLoad(function() {
window.Sentry.init({
environment: window._preloads.sentry_environment,
dsn: window._preloads.sentry_dsn,
})
})
</script>
<script>window._preloads = JSON.parse("{\"isEU\":false,\"language\":\"en\",\"country\":\"RU\",\"leaderboardCountries\":[\"ES\",\"FR\",\"GB\",\"IT\",\"NL\"],\"enabledLeaderboardCountries\":[\"ES\",\"FR\",\"GB\",\"IT\",\"NL\"],\"userLocale\":{\"language\":\"en\",\"region\":\"US\",\"source\":\"default\"},\"base_url\":\"https://flylab.substack.com\",\"stripe_publishable_key\":\"pk_live_51QfnARLDSWi1i85FBpvw6YxfQHljOpWXw8IKi5qFWEzvW8HvoD8cqTulR9UWguYbYweLvA16P7LN6WZsGdZKrNkE00uGbFaOE3\",\"captcha_site_key\":\"6LeI15YsAAAAAPXyDcvuVqipba_jEFQCjz1PFQoz\",\"pub\":{\"apple_pay_disabled\":false,\"apex_domain\":null,\"author_id\":162040141,\"byline_images_enabled\":true,\"bylines_enabled\":true,\"chartable_token\":null,\"community_enabled\":true,\"copyright\":\"Flylab\",\"cover_photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/a4cf5ba9-d980-47bd-b125-183433e29792_1280x852.png\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"custom_domain_optional\":false,\"custom_domain\":null,\"default_comment_sort\":\"most_recent_first\",\"default_coupon\":null,\"default_group_coupon\":\"d1aa43a3\",\"default_show_guest_bios\":true,\"email_banner_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1c57870a-28e1-4547-8014-1e2f1f61abb5_3300x1050.png\",\"email_from_name\":\"Flylab\",\"email_from\":null,\"embed_tracking_disabled\":false,\"explicit\":false,\"expose_paywall_content_to_search_engines\":true,\"fb_pixel_id\":null,\"fb_site_verification_token\":null,\"flagged_as_spam\":false,\"founding_subscription_benefits\":[\"Signed copy of Deeter\u2019s book (The Little Red Book), limited edition Tim Romano print, free Flylab events, exclusive Flylab travel opportunities.\"],\"free_subscription_benefits\":[\"Occasional public posts.\"],\"ga_pixel_id\":null,\"google_site_verification_token\":null,\"google_tag_manager_token\":null,\"hero_image\":null,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"hide_intro_subtitle\":false,\"hide_intro_title\":false,\"hide_podcast_feed_link\":false,\"homepage_type\":\"magaziney\",\"id\":5167577,\"image_thumbnails_always_enabled\":false,\"invite_only\":false,\"hide_podcast_from_pub_listings\":false,\"language\":\"en\",\"logo_url_wide\":\"https://substackcdn.com/image/fetch/$s_!QQKb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\",\"logo_url\":\"https://substackcdn.com/image/fetch/$s_!snMX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"minimum_group_size\":3,\"moderation_enabled\":true,\"name\":\"Flylab\",\"paid_subscription_benefits\":[\"Access to our full story archive.\",\"Participate in member chats and Q&As.\",\"Member-only discounts: flies, gear, boats, guide trips and travel.\"],\"parsely_pixel_id\":null,\"chartbeat_domain\":null,\"payments_state\":\"enabled\",\"paywall_free_trial_enabled\":true,\"podcast_art_url\":null,\"paid_podcast_episode_art_url\":null,\"podcast_byline\":null,\"podcast_description\":null,\"podcast_enabled\":false,\"podcast_feed_url\":null,\"podcast_title\":null,\"post_preview_limit\":null,\"primary_user_id\":162040141,\"require_clickthrough\":false,\"show_pub_podcast_tab\":false,\"show_recs_on_homepage\":true,\"subdomain\":\"flylab\",\"subscriber_invites\":0,\"support_email\":null,\"theme_var_background_pop\":\"#FF6719\",\"theme_var_color_links\":true,\"theme_var_cover_bg_color\":null,\"trial_end_override\":null,\"twitter_pixel_id\":null,\"type\":\"newsletter\",\"post_reaction_faces_enabled\":true,\"is_personal_mode\":false,\"plans\":[{\"id\":\"monthly10usd\",\"object\":\"plan\",\"active\":true,\"aggregate_usage\":null,\"amount\":1000,\"amount_decimal\":\"1000\",\"billing_scheme\":\"per_unit\",\"created\":1767553159,\"currency\":\"usd\",\"interval\":\"month\",\"interval_count\":1,\"livemode\":true,\"metadata\":{\"substack\":\"yes\"},\"meter\":null,\"nickname\":\"$10 a month\",\"product\":\"prod_TjPKJ5h5QAIS8C\",\"tiers_mode\":null,\"transform_usage\":null,\"trial_period_days\":null,\"usage_type\":\"licensed\",\"currency_options\":{\"aud\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":1500,\"unit_amount_decimal\":\"1500\"},\"brl\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":5500,\"unit_amount_decimal\":\"5500\"},\"cad\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":1500,\"unit_amount_decimal\":\"1500\"},\"chf\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":900,\"unit_amount_decimal\":\"900\"},\"dkk\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":6500,\"unit_amount_decimal\":\"6500\"},\"eur\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":900,\"unit_amount_decimal\":\"900\"},\"gbp\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":800,\"unit_amount_decimal\":\"800\"},\"inr\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":96000,\"unit_amount_decimal\":\"96000\"},\"jpy\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":1600,\"unit_amount_decimal\":\"1600\"},\"mxn\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":17500,\"unit_amount_decimal\":\"17500\"},\"nok\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":10000,\"unit_amount_decimal\":\"10000\"},\"nzd\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":1800,\"unit_amount_decimal\":\"1800\"},\"pln\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":3800,\"unit_amount_decimal\":\"3800\"},\"sek\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":10000,\"unit_amount_decimal\":\"10000\"},\"usd\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":1000,\"unit_amount_decimal\":\"1000\"}}},{\"id\":\"yearly100usd\",\"object\":\"plan\",\"active\":true,\"aggregate_usage\":null,\"amount\":10000,\"amount_decimal\":\"10000\",\"billing_scheme\":\"per_unit\",\"created\":1767553159,\"currency\":\"usd\",\"interval\":\"year\",\"interval_count\":1,\"livemode\":true,\"metadata\":{\"substack\":\"yes\"},\"meter\":null,\"nickname\":\"$100 a year\",\"product\":\"prod_TjPKLMxjOtugpk\",\"tiers_mode\":null,\"transform_usage\":null,\"trial_period_days\":null,\"usage_type\":\"licensed\",\"currency_options\":{\"aud\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":14500,\"unit_amount_decimal\":\"14500\"},\"brl\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":51000,\"unit_amount_decimal\":\"51000\"},\"cad\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":14500,\"unit_amount_decimal\":\"14500\"},\"chf\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":8500,\"unit_amount_decimal\":\"8500\"},\"dkk\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":65000,\"unit_amount_decimal\":\"65000\"},\"eur\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":9000,\"unit_amount_decimal\":\"9000\"},\"gbp\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":7500,\"unit_amount_decimal\":\"7500\"},\"inr\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":955500,\"unit_amount_decimal\":\"955500\"},\"jpy\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":16000,\"unit_amount_decimal\":\"16000\"},\"mxn\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":173500,\"unit_amount_decimal\":\"173500\"},\"nok\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":95500,\"unit_amount_decimal\":\"95500\"},\"nzd\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":17500,\"unit_amount_decimal\":\"17500\"},\"pln\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":37500,\"unit_amount_decimal\":\"37500\"},\"sek\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":95500,\"unit_amount_decimal\":\"95500\"},\"usd\":{\"custom_unit_amount\":null,\"tax_behavior\":\"unspecified\",\"unit_amount\":10000,\"unit_amount_decimal\":\"10000\"}}},{\"id\":\"founding50000usd\",\"name\":\"founding50000usd\",\"nickname\":\"founding50000usd\",\"active\":true,\"amount\":50000,\"currency\":\"usd\",\"interval\":\"year\",\"interval_count\":1,\"metadata\":{\"substack\":\"yes\",\"founding\":\"yes\",\"no_coupons\":\"yes\",\"short_description\":\"Founding Member\",\"short_description_english\":\"Founding Member\",\"minimum\":\"50000\",\"minimum_local\":{\"usd\":50000,\"gbp\":37000,\"eur\":43000,\"cad\":69000,\"mxn\":846500,\"aud\":70000,\"brl\":257500,\"sek\":474000,\"chf\":40500,\"dkk\":320500,\"nok\":465500,\"inr\":4786000,\"jpy\":80000,\"nzd\":84000,\"pln\":185000}},\"currency_options\":{\"usd\":{\"unit_amount\":50000,\"tax_behavior\":\"unspecified\"},\"gbp\":{\"unit_amount\":37000,\"tax_behavior\":\"unspecified\"},\"eur\":{\"unit_amount\":43000,\"tax_behavior\":\"unspecified\"},\"cad\":{\"unit_amount\":69000,\"tax_behavior\":\"unspecified\"},\"mxn\":{\"unit_amount\":846500,\"tax_behavior\":\"unspecified\"},\"aud\":{\"unit_amount\":70000,\"tax_behavior\":\"unspecified\"},\"brl\":{\"unit_amount\":257500,\"tax_behavior\":\"unspecified\"},\"sek\":{\"unit_amount\":474000,\"tax_behavior\":\"unspecified\"},\"chf\":{\"unit_amount\":40500,\"tax_behavior\":\"unspecified\"},\"dkk\":{\"unit_amount\":320500,\"tax_behavior\":\"unspecified\"},\"nok\":{\"unit_amount\":465500,\"tax_behavior\":\"unspecified\"},\"inr\":{\"unit_amount\":4786000,\"tax_behavior\":\"unspecified\"},\"jpy\":{\"unit_amount\":80000,\"tax_behavior\":\"unspecified\"},\"nzd\":{\"unit_amount\":84000,\"tax_behavior\":\"unspecified\"},\"pln\":{\"unit_amount\":185000,\"tax_behavior\":\"unspecified\"}}}],\"stripe_user_id\":\"acct_1NvjwIIhQN9xzqkh\",\"stripe_country\":\"US\",\"stripe_publishable_key\":\"pk_live_51NvjwIIhQN9xzqkhB3bjjgVTGvLOlADATKpifC6gwWtQQQ8RU3Q6vMGHkWPiT6eEpHBbLPMnEtLiGXVPzsCp6M3900VsvlSgTX\",\"stripe_platform_account\":\"US\",\"automatic_tax_enabled\":false,\"author_name\":\"Flylab\",\"author_handle\":\"flylab\",\"author_photo_url\":\"https://substackcdn.com/image/fetch/$s_!mE40!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"author_bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"has_custom_tos\":true,\"has_custom_privacy\":true,\"theme\":{\"background_pop_color\":\"#0c5679\",\"web_bg_color\":\"#ffffff\",\"cover_bg_color\":null,\"publication_id\":5167577,\"color_links\":null,\"font_preset_heading\":\"slab\",\"font_preset_body\":\"slab\",\"font_family_headings\":null,\"font_family_body\":null,\"font_family_ui\":null,\"font_size_body_desktop\":null,\"print_secondary\":null,\"custom_css_web\":null,\"custom_css_email\":null,\"home_hero\":\"magaziney\",\"home_posts\":\"custom\",\"home_show_top_posts\":false,\"hide_images_from_list\":false,\"home_hero_alignment\":\"left\",\"home_hero_show_podcast_links\":true,\"default_post_header_variant\":null,\"custom_header\":null,\"custom_footer\":{\"layout\":\"centered\",\"backgroundColor\":null,\"publicationNameSize\":50,\"showPublicationName\":false,\"publicationNameStyle\":\"text\",\"publicationNamePosition\":\"bottom\",\"publicationNameBackgroundColor\":null},\"social_media_links\":{\"linkedin\":\"https://www.linkedin.com/company/flylab-fish\",\"instagram\":\"@flylab.fish\"},\"font_options\":{\"body\":\"eb_garamond_400\",\"heading\":\"roboto_slab_700\"},\"section_template\":null,\"custom_subscribe\":{\"imageUrl\":null,\"imageSize\":null,\"backgroundColor\":\"#fafafa\"},\"design_template\":null,\"design_template_options\":null},\"threads_v2_settings\":{\"photo_replies_enabled\":true,\"first_thread_email_sent_at\":null,\"create_thread_minimum_role\":\"founding\",\"activated_at\":\"2026-02-05T18:10:31.191+00:00\",\"reader_thread_notifications_enabled\":true,\"boost_free_subscriber_chat_preview_enabled\":false,\"push_suppression_enabled\":false},\"default_group_coupon_percent_off\":\"20.00\",\"default_group_coupon_include_founding\":false,\"pause_return_date\":null,\"has_posts\":true,\"has_recommendations\":true,\"first_post_date\":\"2025-07-03T19:35:33.294Z\",\"has_podcast\":false,\"has_free_podcast\":false,\"has_subscriber_only_podcast\":false,\"has_community_content\":true,\"rankingDetail\":\"Hundreds of paid subscribers\",\"rankingDetailFreeIncluded\":\"Tens of thousands of subscribers\",\"rankingDetailOrderOfMagnitude\":100,\"rankingDetailFreeIncludedOrderOfMagnitude\":10000,\"rankingDetailFreeSubscriberCount\":\"Over 25,000 subscribers\",\"rankingDetailByLanguage\":{\"ar\":{\"rankingDetail\":\"\u0645\u0626\u0627\u062A \u0627\u0644\u0645\u0634\u062A\u0631\u0643\u064A\u0646 \u0627\u0644\u0645\u062F\u0641\u0648\u0639\u064A\u0646\"},\"ca\":{\"rankingDetail\":\"Centenars de subscriptors de pagament\"},\"da\":{\"rankingDetail\":\"Hundredvis af betalte abonnenter\"},\"de\":{\"rankingDetail\":\"Hunderte von Paid-Abonnenten\"},\"es\":{\"rankingDetail\":\"Cientos de suscriptores de pago\"},\"fr\":{\"rankingDetail\":\"Des centaines d'abonn\u00E9s payants\"},\"ja\":{\"rankingDetail\":\"\u6570\u767E\u4EBA\u306E\u6709\u6599\u767B\u9332\u8005\"},\"nb\":{\"rankingDetail\":\"Hundrevis av betalende abonnenter\"},\"nl\":{\"rankingDetail\":\"Honderden betalende abonnees\"},\"pl\":{\"rankingDetail\":\"Setki p\u0142ac\u0105cych subskrybent\u00F3w\"},\"pt\":{\"rankingDetail\":\"Centenas de subscritores pagos\"},\"pt-br\":{\"rankingDetail\":\"Centenas de assinantes pagantes\"},\"en-gb\":{\"rankingDetail\":\"Hundreds of paid subscribers\"},\"it\":{\"rankingDetail\":\"Centinaia di abbonati a pagamento\"},\"tr\":{\"rankingDetail\":\"Y\u00FCzlerce \u00FCcretli abone\"},\"sv\":{\"rankingDetail\":\"Hundratals betalande prenumeranter\"},\"fi\":{\"rankingDetail\":\"Hundreds of paid subscribers\"},\"is\":{\"rankingDetail\":\"Hundreds of paid subscribers\"},\"en\":{\"rankingDetail\":\"Hundreds of paid subscribers\"}},\"freeSubscriberCount\":\"25,000\",\"freeSubscriberCountOrderOfMagnitude\":\"25K+\",\"author_bestseller_tier\":100,\"author_badge\":{\"type\":\"bestseller\",\"tier\":100},\"disable_monthly_subscriptions\":false,\"disable_annual_subscriptions\":false,\"hide_post_restacks\":false,\"notes_feed_enabled\":true,\"showIntroModule\":false,\"isPortraitLayout\":false,\"last_chat_post_at\":\"2026-08-18T20:50:27.201Z\",\"primary_profile_name\":\"Flylab\",\"primary_profile_photo_url\":\"https://substackcdn.com/image/fetch/$s_!mE40!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"no_follow\":false,\"sponsorshipCampaigns\":{},\"paywall_chat\":\"paid\",\"sections\":[],\"podcastTabInfo\":null,\"multipub_migration\":null,\"navigationBarItems\":[{\"id\":\"8db71d5c-e40c-4254-abb6-9b9a7ff8b7bb\",\"publication_id\":5167577,\"sibling_rank\":0,\"link_title\":null,\"link_url\":null,\"section_id\":null,\"post_id\":null,\"is_hidden\":false,\"standard_key\":\"chat\",\"post_tag_id\":null,\"parent_id\":null,\"is_group\":false,\"section\":null,\"postTag\":null,\"children\":[],\"post\":null},{\"id\":\"cad8e940-7c9f-4b3f-9f01-4dc58cf635f6\",\"publication_id\":5167577,\"sibling_rank\":3,\"link_title\":\"Memberships\",\"link_url\":\"\",\"section_id\":null,\"post_id\":176958248,\"is_hidden\":null,\"standard_key\":null,\"post_tag_id\":null,\"parent_id\":null,\"is_group\":false,\"section\":null,\"postTag\":null,\"children\":[],\"post\":{\"id\":176958248,\"slug\":\"subscription-plans\",\"title\":\"Subscription Plans\",\"type\":\"page\"}},{\"id\":\"b86050c7-3b5e-4bb8-bd9b-669c986eeca9\",\"publication_id\":5167577,\"sibling_rank\":4,\"link_title\":\"Members\",\"link_url\":\"\",\"section_id\":null,\"post_id\":176754455,\"is_hidden\":null,\"standard_key\":null,\"post_tag_id\":null,\"parent_id\":null,\"is_group\":false,\"section\":null,\"postTag\":null,\"children\":[],\"post\":{\"id\":176754455,\"slug\":\"memberships\",\"title\":\"Paid Members \",\"type\":\"page\"}},{\"id\":\"d6ff27bf-5ac8-4fbf-b63f-230b90b57694\",\"publication_id\":5167577,\"sibling_rank\":5,\"link_title\":\"Sponsorships\",\"link_url\":\"https://flylabfish.gumroad.com/l/advertise\",\"section_id\":null,\"post_id\":null,\"is_hidden\":null,\"standard_key\":null,\"post_tag_id\":null,\"parent_id\":null,\"is_group\":false,\"section\":null,\"postTag\":null,\"children\":[],\"post\":null}],\"has_active_perks\":false,\"contributors\":[{\"name\":\"Flylab\",\"handle\":\"flylab\",\"role\":\"admin\",\"owner\":true,\"user_id\":162040141,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"role\":\"admin\",\"owner\":false,\"user_id\":349780627,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"threads_v2_enabled\":true,\"viralGiftsConfig\":{\"id\":\"92b5ff17-c8c0-404a-8951-b54b7353235f\",\"publication_id\":5167577,\"enabled\":true,\"gifts_per_user\":5,\"gift_length_months\":1,\"send_extra_gifts\":true,\"message\":null,\"created_at\":\"2025-06-02T22:15:05.468017+00:00\",\"updated_at\":\"2025-06-02T22:15:05.468017+00:00\",\"days_til_invite\":14,\"send_emails\":true,\"show_link\":null},\"no_index\":false,\"tier\":2,\"can_set_google_site_verification\":true,\"can_have_sitemap\":true,\"iap_advanced_plans\":[{\"sku\":\"9ibSW4zyqGoVjX7rAY\",\"publication_id\":\"5167577\",\"is_active\":true,\"price_base_units\":14000,\"currency_alpha3\":\"usd\",\"period\":\"year\",\"created_at\":\"2026-01-04T18:59:21.188Z\",\"updated_at\":\"2026-01-04T18:59:21.188Z\",\"id\":\"849343\",\"payout_amount_base_units\":1000,\"alternate_currencies\":{\"aud\":21000,\"brl\":77500,\"cad\":19500,\"chf\":11500,\"dkk\":89500,\"eur\":12000,\"gbp\":10500,\"mxn\":252500,\"nok\":141500,\"nzd\":24500,\"pln\":50500,\"sek\":129500},\"is_founding\":false,\"display_name\":\"Flylab (Yearly)\",\"display_price\":\"$140\"},{\"sku\":\"A5TNk4uoDYkn857Xns\",\"publication_id\":\"5167577\",\"is_active\":true,\"price_base_units\":1400,\"currency_alpha3\":\"usd\",\"period\":\"month\",\"created_at\":\"2026-01-04T18:59:21.172Z\",\"updated_at\":\"2026-01-04T18:59:21.172Z\",\"id\":\"849342\",\"payout_amount_base_units\":100,\"alternate_currencies\":{\"aud\":2100,\"brl\":8000,\"cad\":2000,\"chf\":1200,\"dkk\":9000,\"eur\":1200,\"gbp\":1100,\"mxn\":25500,\"nok\":14500,\"nzd\":2500,\"pln\":5500,\"sek\":13000},\"is_founding\":false,\"display_name\":\"Flylab (Monthly)\",\"display_price\":\"$14\"}],\"iap_founding_plan\":{\"base_plan_id\":\"founding50000usd\",\"name\":\"Founding Member\",\"minimum_amount\":68500,\"suggested_amount\":68500,\"currency_alpha3\":\"usd\",\"alternate_currencies\":{\"gbp\":{\"minimum_amount\":50500,\"suggested_amount\":50500},\"eur\":{\"minimum_amount\":59000,\"suggested_amount\":59000},\"cad\":{\"minimum_amount\":94500,\"suggested_amount\":94500},\"mxn\":{\"minimum_amount\":1159500,\"suggested_amount\":1159500},\"aud\":{\"minimum_amount\":96000,\"suggested_amount\":96000},\"brl\":{\"minimum_amount\":352500,\"suggested_amount\":352500},\"sek\":{\"minimum_amount\":649000,\"suggested_amount\":649000},\"chf\":{\"minimum_amount\":55000,\"suggested_amount\":55000},\"dkk\":{\"minimum_amount\":438500,\"suggested_amount\":438500},\"nok\":{\"minimum_amount\":637500,\"suggested_amount\":637500},\"inr\":{\"minimum_amount\":6557000,\"suggested_amount\":6557000},\"jpy\":{\"minimum_amount\":109000,\"suggested_amount\":109000},\"nzd\":{\"minimum_amount\":115000,\"suggested_amount\":115000},\"pln\":{\"minimum_amount\":253500,\"suggested_amount\":253500}}},\"founding_plan_name_english\":\"Founding Member\",\"base_url\":\"https://flylab.substack.com\",\"hostname\":\"flylab.substack.com\",\"is_on_substack\":false,\"spotify_podcast_settings\":null,\"unified_podcast_settings\":null,\"podcastPalette\":{\"DarkMuted\":{\"population\":72,\"rgb\":[73,153,137]},\"DarkVibrant\":{\"population\":6013,\"rgb\":[4,100,84]},\"LightMuted\":{\"population\":7,\"rgb\":[142,198,186]},\"LightVibrant\":{\"population\":3,\"rgb\":[166,214,206]},\"Muted\":{\"population\":6,\"rgb\":[92,164,156]},\"Vibrant\":{\"population\":5,\"rgb\":[76,164,146]}},\"pageThemes\":{\"podcast\":null},\"multiple_pins\":true,\"supports_ip_content_unlock\":false,\"appTheme\":{\"colors\":{\"accent\":{\"name\":\"#0c5679\",\"primary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"primary_hover\":{\"r\":0,\"g\":70,\"b\":103,\"a\":1},\"primary_elevated\":{\"r\":0,\"g\":70,\"b\":103,\"a\":1},\"secondary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"bg_hover\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.3},\"dark\":{\"primary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"primary_hover\":{\"r\":39,\"g\":103,\"b\":139,\"a\":1},\"primary_elevated\":{\"r\":39,\"g\":103,\"b\":139,\"a\":1},\"secondary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"bg_hover\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.3}}},\"fg\":{\"primary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.8},\"secondary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.6},\"tertiary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.4},\"accent\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"dark\":{\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.9},\"secondary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.6},\"tertiary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.4},\"accent\":{\"r\":77,\"g\":136,\"b\":174,\"a\":1}}},\"bg\":{\"name\":\"#ffffff\",\"hue\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0},\"tint\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0},\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"primary_hover\":{\"r\":250,\"g\":250,\"b\":250,\"a\":1},\"primary_elevated\":{\"r\":250,\"g\":250,\"b\":250,\"a\":1},\"secondary\":{\"r\":238,\"g\":238,\"b\":238,\"a\":1},\"secondary_elevated\":{\"r\":206.90096477355226,\"g\":206.90096477355175,\"b\":206.9009647735519,\"a\":1},\"tertiary\":{\"r\":219,\"g\":219,\"b\":219,\"a\":1},\"quaternary\":{\"r\":182,\"g\":182,\"b\":182,\"a\":1},\"dark\":{\"primary\":{\"r\":22,\"g\":23,\"b\":24,\"a\":1},\"primary_hover\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"primary_elevated\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"secondary\":{\"r\":35,\"g\":37,\"b\":37,\"a\":1},\"secondary_elevated\":{\"r\":41.35899397549579,\"g\":43.405356429195315,\"b\":43.40489285041963,\"a\":1},\"tertiary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"quaternary\":{\"r\":90,\"g\":91,\"b\":91,\"a\":1}}}}},\"portalAppTheme\":{\"colors\":{\"accent\":{\"name\":\"#0c5679\",\"primary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"primary_hover\":{\"r\":10,\"g\":70,\"b\":98,\"a\":1},\"primary_elevated\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"secondary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":255,\"g\":103,\"b\":25,\"a\":0.2},\"bg_hover\":{\"r\":255,\"g\":103,\"b\":25,\"a\":0.3},\"dark\":{\"primary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"primary_hover\":{\"r\":39,\"g\":103,\"b\":139,\"a\":1},\"primary_elevated\":{\"r\":39,\"g\":103,\"b\":139,\"a\":1},\"secondary\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.2},\"bg_hover\":{\"r\":12,\"g\":86,\"b\":121,\"a\":0.3}}},\"fg\":{\"primary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"secondary\":{\"r\":134,\"g\":135,\"b\":135,\"a\":1},\"tertiary\":{\"r\":146,\"g\":146,\"b\":146,\"a\":1},\"accent\":{\"r\":12,\"g\":86,\"b\":121,\"a\":1},\"dark\":{\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.9},\"secondary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.6},\"tertiary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.4},\"accent\":{\"r\":77,\"g\":136,\"b\":174,\"a\":1}}},\"bg\":{\"name\":\"#ffffff\",\"hue\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"tint\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"primary_hover\":{\"r\":240,\"g\":240,\"b\":240,\"a\":1},\"primary_elevated\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"secondary\":{\"r\":240,\"g\":240,\"b\":240,\"a\":1},\"secondary_elevated\":{\"r\":240,\"g\":240,\"b\":240,\"a\":1},\"tertiary\":{\"r\":221,\"g\":221,\"b\":221,\"a\":1},\"quaternary\":{\"r\":183,\"g\":183,\"b\":183,\"a\":1},\"dark\":{\"primary\":{\"r\":22,\"g\":23,\"b\":24,\"a\":1},\"primary_hover\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"primary_elevated\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"secondary\":{\"r\":35,\"g\":37,\"b\":37,\"a\":1},\"secondary_elevated\":{\"r\":41.35899397549579,\"g\":43.405356429195315,\"b\":43.40489285041963,\"a\":1},\"tertiary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"quaternary\":{\"r\":90,\"g\":91,\"b\":91,\"a\":1}}},\"wordmark_bg\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"is_dark\":false},\"fonts\":{\"heading\":\"roboto_slab_700\",\"body\":\"eb_garamond_400\"}},\"logoPalette\":{\"Vibrant\":{\"rgb\":[129.90566037735852,125.09433962264148,125.09433962264148],\"population\":0},\"DarkVibrant\":{\"rgb\":[67.55094339622643,65.04905660377358,65.04905660377358],\"population\":0},\"LightVibrant\":{\"rgb\":[189.95094339622642,187.44905660377358,187.44905660377358],\"population\":0},\"Muted\":{\"rgb\":[132,124,124],\"population\":24},\"DarkMuted\":{\"rgb\":[76,68,68],\"population\":1},\"LightMuted\":{\"rgb\":[177,174,174],\"population\":79}}},\"confirmedLogin\":false,\"hide_intro_popup\":false,\"block_auto_login\":false,\"domainInfo\":{\"isSubstack\":true,\"customDomain\":null},\"experimentFeatures\":{},\"experimentExposures\":{},\"siteConfigs\":{\"score_upsell_email\":\"control\",\"first_chat_email_enabled\":true,\"new_commenter_approval\":false,\"pub_update_opennode_api_key\":false,\"notes_video_max_duration_minutes\":15,\"show_content_label_age_gating_in_feed\":false,\"zendesk_automation_cancellations\":false,\"mfa_action_box_enabled\":false,\"publication_max_bylines\":35,\"no_contest_charge_disputes\":false,\"feed_posts_previously_seen_weight\":0.1,\"publication_tabs_reorder\":false,\"comp_expiry_email_new_copy\":\"NONE\",\"free_unlock_required\":false,\"enable_section_group_pages\":false,\"enable_post_summarization\":false,\"live_stream_host_warning_message\":\"\",\"bitcoin_enabled\":false,\"minimum_ios_os_version\":\"17.0.0\",\"show_entire_square_image\":false,\"hide_subscriber_count\":false,\"fit_in_live_stream_player\":false,\"publication_author_display_override\":\"\",\"enable_saved_segments\":true,\"generate_pdf_tax_report\":false,\"hide_post_sidebar\":false,\"show_generic_post_importer\":false,\"enable_pledges_modal\":true,\"community_automod_non_english_enabled\":true,\"notes_weight_watch_video\":3,\"audio_clips_enabled\":false,\"enable_videos_page\":false,\"exempt_from_gtm_filter\":false,\"group_sections_and_podcasts_in_menu\":false,\"boost_optin_modal_enabled\":true,\"standards_and_enforcement_features_enabled\":false,\"pub_creation_captcha_behavior\":\"risky_pubs_or_rate_limit\",\"post_blogspot_importer\":false,\"notes_weight_short_item_boost\":0.15,\"enable_high_res_background_uploading\":false,\"pub_tts_override\":\"default\",\"disable_monthly_subscriptions\":false,\"skip_welcome_email\":false,\"chat_reader_thread_notification_default\":false,\"scheduled_pinned_posts\":false,\"disable_redirect_outbound_utm_params\":false,\"reader_gift_referrals_enabled\":true,\"dont_show_guest_byline\":false,\"like_comments_enabled\":true,\"enable_sponsorship_campaigns_advanced\":false,\"temporal_livestream_ended_draft\":true,\"enable_pangram_ai_detection\":true,\"fallback_to_archive_search_on_section_pages\":false,\"livekit_track_egress_custom_base_url\":\"http://livekit-egress-custom-recorder-participant-test.s3-website-us-east-1.amazonaws.com\",\"welcome_screen_blurb_override\":\"\",\"notes_weight_low_impression_boost\":0.3,\"like_posts_enabled\":true,\"twitter_player_card_enabled\":true,\"feed_promoted_user\":false,\"show_note_stats_for_all_notes\":false,\"section_specific_csv_imports_enabled\":false,\"disable_podcast_feed_description_cta\":false,\"bypass_profile_substack_logo_detection\":false,\"use_preloaded_player_sources\":false,\"list_pruning_enabled\":false,\"facebook_connect\":false,\"opt_in_to_sections_during_subscribe\":false,\"dpn_weight_share\":2,\"underlined_colored_links\":false,\"enable_efficient_digest_embed\":false,\"enable_aligned_images\":false,\"max_image_upload_mb\":64,\"thefp_paywall_weekly_pricing\":\"control\",\"threads_suggested_ios_version\":null,\"pledges_disabled\":false,\"threads_minimum_ios_version\":812,\"hide_podcast_email_setup_link\":false,\"subscribe_captcha_behavior\":\"default\",\"publication_ban_sample_rate\":0,\"custom_themes_substack_subscribe_modal\":false,\"ios_post_share_assets_screenshot_trigger\":\"control\",\"opt_in_to_sections_during_subscribe_include_main_pub_newsletter\":false,\"continue_support_cta_in_newsletter_emails\":false,\"bloomberg_syndication_enabled\":false,\"allow_document_freeze\":false,\"test_age_gate_user\":false,\"podcast_main_feed_is_firehose\":false,\"pub_app_incentive_gift\":\"\",\"no_embed_redirect\":false,\"read_tab_v2_experiment\":\"control\",\"customized_email_from_name_for_new_follow_emails\":\"treatment\",\"spotify_open_access_sandbox_mode\":false,\"disable_custom_nav_menu\":false,\"enable_livestream_name_cards\":false,\"fullstory_enabled\":false,\"chat_reply_poll_interval\":3,\"dpn_weight_follow_or_subscribe\":3,\"thefp_enable_email_upsell_banner\":false,\"force_pub_links_to_use_subdomain\":false,\"always_show_cookie_banner\":false,\"hide_media_download_option\":false,\"hide_post_restacks\":false,\"feed_item_source_debug_mode\":false,\"publication_homepage_title_display_override\":\"\",\"live_stream_founding_audience_enabled\":true,\"post_preview_highlight_byline\":false,\"4k_video\":false,\"enable_islands_section_intent_screen\":false,\"post_metering_enabled\":false,\"notifications_disabled\":\"\",\"cross_post_notification_threshold\":1000,\"facebook_connect_prod_app\":true,\"force_into_pymk_ranking\":false,\"minimum_android_version\":756,\"group_size_change_notification_email_enabled\":false,\"enable_transcription_translations\":false,\"bignight_page_enabled\":false,\"use_og_image_as_twitter_image_for_post_previews\":false,\"always_use_podcast_channel_art_as_episode_art_in_rss\":false,\"seo_tier_override\":\"NONE\",\"editor_role_enabled\":false,\"no_follow_links\":false,\"publisher_api_enabled\":false,\"zendesk_support_priority\":\"default\",\"enable_post_clips_stats\":false,\"enable_subscriber_referrals_awards\":true,\"ios_profile_themes_feed_permalink_enabled\":false,\"reader_survey_during_subscribe_enabled\":true,\"use_publication_language_for_transcription\":false,\"show_substack_funded_gifts_tooltip\":true,\"disable_ai_transcription\":false,\"enable_livestream_egress_restart\":false,\"per_pub_notification_settings\":false,\"live_stream_creation_enabled\":true,\"disable_card_element_in_europe\":false,\"web_growth_item_promotion_threshold\":0,\"bundle_subscribe_enabled\":false,\"show_team_settings_avatars\":true,\"web_vitals_sample_rate\":0,\"allow_live_stream_auto_takedown\":\"true\",\"mobile_publication_attachments_enabled\":false,\"enable_design_templates_events_page\":false,\"disable_personal_substack_initialization\":false,\"section_specific_welcome_pages\":false,\"local_payment_methods\":\"control\",\"publisher_api_cancel_comp\":false,\"posts_in_rss_feed\":20,\"publisher_dashboard_section_selector\":false,\"reader_surveys_platform_question_order\":\"36,1,4,2,3,5,6,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35\",\"login_guard_app_link_in_email\":true,\"community_moderators_enabled\":false,\"enable_custom_theme\":false,\"monthly_sub_is_one_off\":false,\"unread_notes_activity_digest\":\"control\",\"display_cookie_settings\":false,\"welcome_page_query_params\":false,\"enable_free_podcast_urls\":false,\"comp_expiry_emails_disabled\":false,\"enable_description_on_polls\":false,\"use_microlink_for_instagram_embeds\":false,\"free_signup_confirmation_behavior\":\"with_email_validation\",\"ios_post_stats_for_admins\":false,\"enable_design_templates\":false,\"use_livestream_post_media_composition\":true,\"section_specific_preambles\":false,\"pub_export_temp_disable\":false,\"show_menu_on_posts\":false,\"ios_post_subscribe_web_routing\":true,\"enable_pangram_detection_settings\":false,\"freewalls_enabled_web\":false,\"app_onboarding_survey_email\":false,\"republishing_enabled\":false,\"app_mode\":false,\"show_phone_banner\":false,\"minimum_ios_version\":2200,\"enable_author_pages\":false,\"enable_decagon_chat\":true,\"first_month_upsell\":\"control\",\"new_user_checklist_enabled\":\"use_follower_count\",\"disable_high_res_recording\":false,\"latex_upgraded_inline\":false,\"anonymous_post_metering_enabled\":false,\"rss_verification_code\":\"\",\"notification_post_emails\":\"experiment\",\"notes_weight_follow\":3.8,\"chat_suppress_contributor_push_option_enabled\":false,\"enable_subscriber_tags\":true,\"media_feed_app_prepend_inbox_limit\":0,\"export_hooks_enabled\":false,\"audio_encoding_bitrate\":null,\"extra_seats_coupon_type\":false,\"post_subdomain_universal_links\":false,\"post_import_max_file_size\":26214400,\"feed_promoted_video_publication\":false,\"livekit_reconnect_slate_url\":\"https://mux-livestream-assets.s3.us-east-1.amazonaws.com/custom-disconnect-slate-tall.png\",\"exclude_from_pymk_suggestions\":false,\"publication_ranking_variant\":\"experiment\",\"disable_annual_subscriptions\":false,\"hack_jane_manchun_wong\":true,\"android_enable_auto_gain_control\":true,\"allow_coupons_on_upgrade\":false,\"test_au_age_gate_user\":false,\"pub_auto_moderation_enabled\":false,\"disable_live_stream_ai_trimming_by_default\":false,\"disable_deletion\":false,\"ios_default_coupon_enabled\":false,\"notes_weight_read_post\":5,\"notes_weight_reply\":3,\"livekit_egress_custom_base_url\":\"http://livekit-egress-custom-recorder.s3-website-us-east-1.amazonaws.com\",\"clip_focused_video_upload_flow\":false,\"live_stream_max_guest_users\":2,\"android_upgrade_alert_dialog_reincarnated\":true,\"enable_video_seo_data\":false,\"can_reimport_unsubscribed_users_with_2x_optin\":false,\"feed_posts_weight_subscribed\":0,\"founding_upgrade_during_gift_disabled\":false,\"thefp_enable_section_groups\":false,\"review_incoming_email\":\"default\",\"enable_founding_gifts\":false,\"enable_sponsorship_campaigns\":false,\"thefp_forum_polls_enabled\":false,\"thefp_enable_embed_media_links\":false,\"sort_modal_search_results\":false,\"default_thumbnail_time\":10,\"pub_ranking_weight_retained_engagement\":1,\"load_test_unichat\":false,\"notes_read_post_baseline\":0,\"live_stream_head_alignment_guide\":false,\"free_press_combo_subscribe_flow_enabled\":false,\"enable_code_embed_toc\":false,\"enable_publication_tax_settings\":false,\"pub_ranking_weight_immediate_engagement\":0.5,\"gifts_from_substack_feature_available\":true,\"disable_ai_clips\":false,\"enable_elevenlabs_voiceovers\":false,\"thefp_enable_transcripts\":false,\"show_simple_post_editor\":false,\"instacart_integration_enabled\":false,\"enable_publication_podcasts_page\":false,\"enable_direct_message_request_bypass\":false,\"enable_apple_news_sync\":false,\"live_stream_in_trending_topic_overrides\":\"\",\"free_press_newsletter_promo_enabled\":false,\"account_based_post_metering_enabled\":true,\"disable_live_stream_reactions\":false,\"feed_posts_weight_negative\":2.5,\"instacart_partner_id\":\"\",\"media_feed_prepend_inbox_limit\":35,\"welcome_page_no_opt_out\":false,\"notes_weight_negative\":1,\"enable_caption_translation_tools\":false,\"notes_weight_click_see_more\":2,\"section_specific_postscripts\":false,\"edit_profile_theme_colors\":false,\"notes_weight_like\":2.4,\"disable_clipping_for_readers\":false,\"feed_posts_weight_share\":6,\"feed_posts_weight_reply\":3,\"feed_posts_weight_like\":1.5,\"enable_apple_podcast_delivery_self_serve_pem_files\":false,\"feed_posts_weight_save\":3,\"enable_press_kit_preview_modal\":false,\"dpn_weight_tap_clickbait_penalty\":0.5,\"feed_posts_weight_sign_up\":4,\"phone_verification_fallback_to_twilio\":false,\"live_stream_video_degradation_preference\":\"maintainFramerate\",\"enable_high_follower_dm\":true,\"pause_app_badges\":false,\"profile_feed_expanded_inventory\":false,\"livekit_mux_latency_mode\":\"low\",\"feed_juiced_user\":0,\"global_iap_plan_setup_countries\":\"AE,AG,AL,AM,AT,AU,BA,BG,BH,BJ,BN,BS,BT,BW,CH,CI,CR,CY,CZ,DK,DZ,EC,EE,ET,FI,GM,GT,GY,HK,HR,HU,ID,IL,IN,IS,JM,JO,KE,KW,LC,LI,LK,LT,LU,LV,MA,MD,MG,MK,MN,MT,MU,MX,MY,MZ,NA,NO,NZ,OM,PA,PE,PH,PK,QA,RO,RS,RW,SE,SG,SI,SK,SN,SV,TH,TN,TR,TT,TW,TZ,UZ,VN,ZA\",\"notes_click_see_more_baseline\":0.35,\"enable_polymarket_expandable_embeds\":true,\"publisher_dashboard_group_subs_sidebar\":false,\"use_advanced_commerce_api_for_iap\":false,\"skip_free_preview_language_in_podcast_notes\":false,\"larger_wordmark_on_publication_homepage\":false,\"enable_mobile_stats_for_admins\":false,\"enable_persona_sandbox_environment\":false,\"notes_weight_click_item\":3,\"allowed_email_domains\":\"mozmail.com\",\"notes_weight_long_visit\":1,\"create_nav_item_from_tag\":false,\"bypass_single_unlock_token_limit\":false,\"notes_watch_video_baseline\":0.08,\"enable_code_embeds\":false,\"add_section_and_tag_metadata\":false,\"daily_promoted_notes_enabled\":true,\"enable_segments_ui_revamp\":true,\"enable_islands_cms\":false,\"enable_livestream_combined_stats\":false,\"redirect_to_pub_after_welcome_signup\":false,\"chartbeat_video_enabled\":false,\"enable_drip_campaigns\":false,\"enable_filtered_posts_on_homepage\":false,\"post_management_search_engine\":\"elasticsearch\",\"new_bestseller_leaderboard_feed_item_enabled\":false,\"feed_main_disabled\":false,\"enable_account_settings_revamp\":false,\"thefp_enable_fp_recirc_block\":false,\"top_search_variant\":\"control\",\"enable_debug_logs_ios\":false,\"show_pub_content_on_profile_for_pub_id\":0,\"show_pub_content_on_profile\":false,\"livekit_track_egress\":true,\"onboarding_suggestions_search\":\"experiment\",\"feed_tuner_enabled\":false,\"livekit_mux_latency_mode_rtmp\":\"low\",\"livekit_high_quality_egress\":false,\"dpn_weight_tap_bonus_subscribed\":0,\"iap_announcement_blog_url\":\"\",\"disable_code_embed_chrome\":false,\"ios_livestream_feedback\":false,\"founding_plan_upgrade_warning\":false,\"dpn_weight_like\":3,\"dpn_weight_short_session\":1,\"enable_subscribers_comment_permission_on_paid_posts\":true,\"ios_mediaplayer_reply_bar_v2\":false,\"enable_notification_email_batching\":true,\"notes_weight_follow_boost\":10,\"note_author_poll_results_visible_by_default\":true,\"ios_hide_portal_tab_bar\":false,\"follow_upsell_rollout_percentage\":30,\"enable_high_res_recording_default\":true,\"gift_article_enabled\":false,\"live_stream_invite_ttl_seconds\":900000,\"include_founding_plans_coupon_option\":false,\"thefp_enable_cancellation_discount_offer\":false,\"dpn_weight_reply\":2,\"android_enable_edit_profile_theme\":false,\"dpn_weight_follow\":3,\"notes_weight_author_low_impression_boost\":0.2,\"disable_audio_enhancement\":false,\"pub_search_variant\":\"control\",\"ignore_video_in_notes_length_limit\":false,\"notes_weight_click_share\":3,\"substack_gtm_enabled\":false,\"allow_long_videos\":true,\"feed_posts_weight_long_click\":15,\"dpn_score_threshold\":0,\"enable_automation_filters\":false,\"dpn_weight_follow_bonus\":0.5,\"use_enhanced_video_embed_player\":true,\"founding_upgrade_preview\":false,\"enable_viewing_all_livestream_viewers\":false,\"send_subscription_canceled_email\":false,\"enable_clip_prompt_variant_filtering\":true,\"chartbeat_enabled\":false,\"dpn_weight_disable\":10,\"dpn_ranking_enabled\":true,\"enable_custom_email_css\":false,\"thefp_enable_shows_page\":false,\"enable_apple_podcast_auto_publish\":false,\"linkedin_profile_search_enabled\":false,\"publication_has_own_app\":false,\"suggested_minimum_ios_version\":0,\"dpn_weight_open\":2.5,\"thebulwark_enable_footer_actions\":false,\"enable_posts_to_segments\":true,\"trending_topics_module_long_term_experiment\":\"control\",\"enable_adhoc_email_scheduling\":false,\"enable_suggested_searches\":true,\"enable_subscription_notification_email_batching\":true,\"feed_controls\":\"control\",\"a24_redemption_link\":\"\",\"design_templates_launch_phase\":\"off\",\"post_custom_email_from_name_enabled\":false,\"dpn_weight_tap\":2.5,\"ios_live_stream_auto_gain_enabled\":true,\"dpn_weight_restack\":2,\"dpn_weight_negative\":40,\"enable_publication_tts_player\":false,\"enable_group_direct_messages\":true,\"enable_notes_admins\":false,\"thefp_show_pub_app_callout_on_post\":false,\"search_ranker_variant\":\"experiment\",\"forced_featured_topic_id\":\"\",\"ios_audio_captions_disabled\":false,\"web_podcasts_tab\":false,\"related_posts_enabled\":false,\"search_retrieval_variant\":\"experiment\",\"thefp_enable_homepage_secondary_nav\":false,\"ios_live_stream_pip_dismiss_v4\":\"control\",\"reply_rate_limit_max_distinct_users_daily\":110,\"web_post_metering_enabled\":true,\"mobile_user_attachments_enabled\":false,\"creator_match\":false,\"feed_weight_language_mismatch_penalty\":0.6,\"web_feed_reply_navigation_experiment\":\"experiment\",\"publisher_banner\":\"\",\"web_inline_publication_chat\":true,\"enable_transcript_speaker_labeling\":true,\"enable_sponsorship_profile\":true,\"gift_article_button_enabled\":false,\"reply_rate_limit_max_distinct_users_monthly\":600,\"desktop_live_stream_screen_share_audio_enabled\":false,\"ai_image_generation_enabled\":true,\"enable_youtube_exploration\":false,\"automod_admin_hidden_comments_tab\":true,\"dpn_weight_long_session\":2,\"video_clip_suggestions_enabled\":false,\"mobile_subscribe_app_takeover_app_upsell\":\"control\",\"android_polymarket_embed_search\":false,\"audience_section_editor_help_link\":\"https://support.substack.com/hc/en-us/articles/50558240901268-How-do-I-add-audience-specific-content-to-a-post-on-Substack\",\"portal_ranking_variant\":\"control\",\"permalink_reply_ranking_variant\":\"experiment\",\"allow_feed_category_filtering\":false,\"enable_dynamic_content\":true,\"enable_thumbnail_editor_media_settings_integration\":false,\"enable_subscribers_comment_permission\":true,\"subscriber_profile_survey_responses_enabled\":true,\"private_live_streaming_enabled\":true,\"read_and_listen_tabs_experiment\":\"control\",\"desktop_live_stream_safe_framing\":0.8,\"translate_posts_on_standalone_sites\":true,\"bundle_subscribe_default_to_regular_plan\":false,\"enable_standardized_sponsorship_formats\":false,\"thefp_enable_secondary_section_redesign\":false,\"publisher_dashboard_nav_refresh\":false,\"mobile_subscribe_app_takeover_notes\":\"control\",\"recipe_rich_text_enabled\":true,\"web_notes_tiptap_v3_experiment\":\"experiment\"},\"trackingTokens\":{\"fbPixelId\":null,\"gaPixelId\":null,\"twitterPixelId\":null,\"parselyPixelId\":null,\"googleTagManagerToken\":null,\"googleAnalytics4Token\":null,\"twitterPixelSignupEventId\":null,\"twitterPixelSubscribeEventId\":null},\"publicationSettings\":{\"block_ai_crawlers\":true,\"credit_token_enabled\":true,\"custom_tos_and_privacy\":false,\"did_identity\":null,\"disable_optimistic_bank_payments\":false,\"display_welcome_page_details\":true,\"payment_pledges_enabled\":true,\"enable_drop_caps\":false,\"enable_post_page_conversion\":true,\"enable_prev_next_nav\":true,\"enable_restacking\":true,\"founding_group_subscriptions_enabled\":false,\"gifts_from_substack_disabled\":false,\"google_analytics_4_token\":null,\"group_sections_and_podcasts_in_menu_enabled\":false,\"live_stream_homepage_visibility\":\"contributorsAndAdmins\",\"live_stream_homepage_style\":\"autoPlay\",\"live_stream_replay_enabled\":true,\"medium_length_description\":\"\",\"notes_feed_enabled\":true,\"paywall_unlock_tokens\":true,\"post_preview_crop_gravity\":\"auto\",\"post_preview_radius\":\"xs\",\"reader_referrals_enabled\":true,\"reader_referrals_leaderboard_enabled\":false,\"seen_coming_soon_explainer\":false,\"seen_google_analytics_migration_modal\":false,\"local_currency_modal_seen\":true,\"local_payment_methods_modal_seen\":false,\"twitter_pixel_signup_event_id\":null,\"twitter_pixel_subscribe_event_id\":null,\"use_local_currency\":true,\"welcome_page_opt_out_text\":\"No thanks\",\"cookie_settings\":\"\",\"show_restacks_below_posts\":true,\"holiday_gifting_post_header\":true,\"homepage_message_text\":\"\",\"homepage_message_link\":\"\",\"about_us_author_ids\":\"\",\"archived_section_ids\":\"\",\"column_section_ids\":\"\",\"fp_primary_column_section_ids\":\"\",\"event_section_ids\":\"\",\"podcasts_metadata\":\"\",\"video_section_ids\":\"\",\"post_metering_enabled\":false,\"account_based_post_metering_enabled\":false,\"use_custom_theme\":false,\"reply_rules\":null,\"automatic_moderation_enabled\":true,\"auto_translate_enabled\":true,\"additional_post_languages_enabled\":false,\"high_res_recording_beta\":false},\"publicationUserSettings\":null,\"userSettings\":{\"user_id\":null,\"activity_likes_enabled\":true,\"dashboard_nav_refresh_enabled\":false,\"is_guest_post_enabled\":true,\"invite_friends_nux_dismissed_at\":null,\"suggestions_feed_item_last_shown_at\":null,\"last_notification_alert_shown_at\":null,\"disable_reply_hiding\":false,\"newest_seen_chat_item_published_at\":null,\"explicitContentEnabled\":false,\"contactMatchingEnabled\":false,\"messageRequestLevel\":\"everyone\",\"liveStreamAcceptableInviteLevel\":\"everyone\",\"liveStreamAcceptableChatLevel\":\"everyone\",\"creditTokensTreatmentExposed\":false,\"appBadgeIncludesChat\":false,\"autoPlayVideo\":true,\"autoAdvanceVideo\":true,\"smart_delivery_enabled\":false,\"chatbotTermsLastAcceptedAt\":null,\"has_seen_notes_post_app_upsell\":false,\"first_note_id\":null,\"show_concurrent_live_stream_viewers\":false,\"edit_profile_feed_item_dismissed_at\":null,\"mobile_permalink_app_upsell_seen_at\":null,\"new_user_checklist_enabled\":false,\"has_seen_youtube_shorts_auto_publish_announcement\":false,\"has_seen_publish_youtube_connect_upsell\":false,\"notificationQualityFilterEnabled\":true,\"hasSeenOnboardingNewslettersScreen\":false,\"bestsellerBadgeEnabled\":true,\"hasSelfIdentifiedAsCreator\":false,\"autoTranslateEnabled\":true,\"autoTranslateBlocklist\":[],\"fineTuneFeedItemSeenAt\":null,\"fineTuneFeedItemDismissedAt\":null,\"aiGeneratedTextMode\":\"show\"},\"mux_env_key\":\"u42pci814i6011qg3segrcpp9\",\"persona_environment_id\":\"env_o1Lbk4JhpY4PmvNkwaBdYwe5Fzkt\",\"sentry_environment\":\"production\",\"launchWelcomePage\":false,\"pendingInviteForActiveLiveStream\":null,\"isEligibleForLiveStreamCreation\":true,\"webviewPlatform\":null,\"tagPagePreloads\":{\"slug\":\"angling-trade\",\"postTag\":{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},\"posts\":[{\"id\":209935737,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"AT News: The Stoics Would Have Loved Fly Fishing\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"at-news-the-stoics-would-have-loved\",\"post_date\":\"2026-08-05T16:10:29.529Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"subscribers\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/at-news-the-stoics-would-have-loved\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":8},\"restacks\":1,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"In teaching others, we teach ourselves.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!xdgp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37dfe0b7-56e8-4678-a0f9-ba3c1ba0da55_2581x1726.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":209935737,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"In teaching others, we teach ourselves.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"Flies That Flutter\",\"wordcount\":6799,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[183.28125,167.34375,71.71875],\"population\":0},\"DarkVibrant\":{\"rgb\":[92,84,36],\"population\":4},\"LightVibrant\":{\"rgb\":[147,153,223],\"population\":252},\"Muted\":{\"rgb\":[141,115,89],\"population\":385},\"DarkMuted\":{\"rgb\":[79,72,46],\"population\":431},\"LightMuted\":{\"rgb\":[193,169,169],\"population\":49}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":8,\"comment_count\":2,\"child_comment_count\":2,\"audio_items\":[{\"post_id\":209935737,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/209935737/tts/651104f5-dc6a-4fc9-8718-d1f205bf5eb4/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":208865027,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"Does Fly Fishing Need a Women\u2019s Brand?\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"does-fly-fishing-need-a-womens-brand\",\"post_date\":\"2026-08-03T14:07:30.023Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"subscribers\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/does-fly-fishing-need-a-womens-brand\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":14},\"restacks\":6,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!Ejr6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf74b858-0f3e-47d8-a6e3-4e2371988642_1600x1067.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":208865027,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"Cassie Abel didn\u2019t start in fly fishing. She started in mountain biking, in-house at a major outdoor brand, watching what the industry did with women\u2019s product. \u201CI was sent boxes of gear from major bike and snow brands. Here\u2019s some gear, wear it. None of it fit, none of it felt good. It\u2026\",\"wordcount\":1647,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[145,22,12],\"population\":8},\"DarkVibrant\":{\"rgb\":[113,15,13],\"population\":15},\"LightVibrant\":{\"rgb\":[204,148,108],\"population\":1},\"Muted\":{\"rgb\":[148,132,124],\"population\":520},\"DarkMuted\":{\"rgb\":[82,64,46],\"population\":346},\"LightMuted\":{\"rgb\":[192,180,197],\"population\":8}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":26354582,\"name\":\"Andrew Luter\",\"handle\":\"andrewluter\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/2f18ae96-53b6-4725-9972-3b30e5348380_1176x1176.png\",\"bio\":\"Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands \u2014 the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.\",\"profile_set_up_at\":\"2026-04-11T14:27:02.844Z\",\"reader_installed_at\":\"2026-04-12T00:04:31.272Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null},\"primaryPublicationId\":8642060,\"primaryPublicationName\":\"Notes From The Boat\",\"primaryPublicationUrl\":\"https://notesfromtheboat.substack.com\",\"primaryPublicationSubscribeUrl\":\"https://notesfromtheboat.substack.com/subscribe?\"}],\"reaction\":null,\"reaction_count\":14,\"comment_count\":10,\"child_comment_count\":6,\"audio_items\":[{\"post_id\":208865027,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/208865027/tts/09be780d-a1b4-4a66-951c-f8d7a2e26c65/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":207200423,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"Alone in the Absarokas\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"alone-in-the-absarokas\",\"post_date\":\"2026-07-20T14:03:31.236Z\",\"audience\":\"only_paid\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/alone-in-the-absarokas\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":12},\"restacks\":2,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!CR6Y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ebaa452-1d89-4aee-bc77-dd713b8a5743_8256x5504.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":207200423,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":true,\"truncated_body_text\":\"Alone in the Absarokas\",\"wordcount\":5993,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[127.5,127.5,127.5],\"population\":0},\"DarkVibrant\":{\"rgb\":[66.3,66.3,66.3],\"population\":0},\"LightVibrant\":{\"rgb\":[188.7,188.7,188.7],\"population\":0},\"Muted\":{\"rgb\":[136,136,136],\"population\":295},\"DarkMuted\":{\"rgb\":[68,68,68],\"population\":67},\"LightMuted\":{\"rgb\":[188,188,188],\"population\":364}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":12,\"comment_count\":6,\"child_comment_count\":2,\"audio_items\":[{\"post_id\":207200423,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":null,\"type\":\"tts\",\"status\":\"paywalled\"}],\"is_geoblocked\":false,\"hidden\":true,\"hasCashtag\":false},{\"id\":206366319,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"A Colorado Fly Shop Makes Haste for ICAST\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"a-colorado-fly-shop-makes-haste-for\",\"post_date\":\"2026-07-10T14:20:38.407Z\",\"audience\":\"only_paid\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"none\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/a-colorado-fly-shop-makes-haste-for\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":1},\"restacks\":0,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Why the biggest trade show in sportfishing is drawing the attention of the fly-fishing community in new and improved ways. \",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!SH74!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0490f8fa-d3e5-4ed3-a5cc-8b6cc2e00df9_6000x3368.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":206366319,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Why the biggest trade show in sportfishing is drawing the attention of the fly-fishing community in new and improved ways.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"Partner Content\",\"wordcount\":820,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[52,153,209],\"population\":3},\"DarkVibrant\":{\"rgb\":[22,104,180],\"population\":32},\"LightVibrant\":{\"rgb\":[220,180,137],\"population\":121},\"Muted\":{\"rgb\":[161,121,85],\"population\":305},\"DarkMuted\":{\"rgb\":[102,50,44],\"population\":225},\"LightMuted\":{\"rgb\":[169,183,205],\"population\":280}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":1,\"comment_count\":0,\"child_comment_count\":0,\"audio_items\":[{\"post_id\":206366319,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":null,\"type\":\"tts\",\"status\":\"paywalled\"}],\"is_geoblocked\":false,\"hidden\":true,\"hasCashtag\":false},{\"id\":202975625,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"AT News: Typewriter Vision\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"at-news-typewriter-vision\",\"post_date\":\"2026-06-24T11:40:18.513Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/at-news-typewriter-vision\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":9},\"restacks\":3,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Every fly-fishing guide has a process, at least the good ones do.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!72-e!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e9848aa-6090-4a90-bad4-fa9d22dca5e6_1100x761.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":202975625,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Every fly-fishing guide has a process, at least the good ones do.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"Every fly-fishing guide has a process, at least the good ones do. That probably goes for writers, marketing directors and business owners as well.\",\"wordcount\":6036,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[246,28,72],\"population\":4},\"DarkVibrant\":{\"rgb\":[111,12,16],\"population\":98},\"LightVibrant\":{\"rgb\":[246,114,149],\"population\":298},\"Muted\":{\"rgb\":[169,118,128],\"population\":6},\"DarkMuted\":{\"rgb\":[76,68,44],\"population\":1},\"LightMuted\":{\"rgb\":[208,194,191],\"population\":68}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":9,\"comment_count\":1,\"child_comment_count\":1,\"audio_items\":[{\"post_id\":202975625,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/202975625/tts/bf7ace30-b097-4bb0-a1cf-c32ba667622d/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":200352628,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"The Premium of Presence\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"the-premium-of-presence\",\"post_date\":\"2026-06-12T13:47:11.491Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/the-premium-of-presence\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":11},\"restacks\":3,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!8N7F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F596cd75a-60ec-457d-8ff6-ad2d1a22613e_8256x5504.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":200352628,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.\",\"wordcount\":1443,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[127.5,127.5,127.5],\"population\":0},\"DarkVibrant\":{\"rgb\":[66.3,66.3,66.3],\"population\":0},\"LightVibrant\":{\"rgb\":[188.7,188.7,188.7],\"population\":0},\"Muted\":{\"rgb\":[124,124,124],\"population\":156},\"DarkMuted\":{\"rgb\":[68,68,68],\"population\":243},\"LightMuted\":{\"rgb\":[188,188,188],\"population\":384}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":26354582,\"name\":\"Andrew Luter\",\"handle\":\"andrewluter\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/2f18ae96-53b6-4725-9972-3b30e5348380_1176x1176.png\",\"bio\":\"Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands \u2014 the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.\",\"profile_set_up_at\":\"2026-04-11T14:27:02.844Z\",\"reader_installed_at\":\"2026-04-12T00:04:31.272Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null},\"primaryPublicationId\":8642060,\"primaryPublicationName\":\"Notes From The Boat\",\"primaryPublicationUrl\":\"https://notesfromtheboat.substack.com\",\"primaryPublicationSubscribeUrl\":\"https://notesfromtheboat.substack.com/subscribe?\"}],\"reaction\":null,\"reaction_count\":11,\"comment_count\":1,\"child_comment_count\":1,\"audio_items\":[{\"post_id\":200352628,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/200352628/tts/d9025c5a-b3e8-43f4-a47f-4a613952e4f8/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":201177542,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"AT News: The Performative Storytelling Phase\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"at-news-the-performative-storytelling\",\"post_date\":\"2026-06-10T13:48:38.576Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/at-news-the-performative-storytelling\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":5},\"restacks\":2,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"In this new, data-heavy landscape, the \u201Cstory\u201D has become the ubiquitous delivery mechanism to provide meaning.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!z7Y1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcb002c6-7539-4a4a-bc88-07f0d9ca88bd_1080x718.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":201177542,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"In this new, data-heavy landscape, the \u201Cstory\u201D has become the ubiquitous delivery mechanism to provide meaning.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"Today, everyone is a storyteller\u2013it feels like you can\u2019t wade through the vacuous wasteland of LinkedIn, a corporate/org mission statement, or a social media post without stumbling over some version of the word \u201Cstoryteller.\u201D Data analysts have become \u201Cjournalists\u201D and \u201Cdata architects;\u201D brands don\u2019t sell gear anymore, they sell ethics, emotional loyalt\u2026\",\"wordcount\":5973,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[59,115,174],\"population\":765},\"DarkVibrant\":{\"rgb\":[28,92,148],\"population\":14},\"LightVibrant\":{\"rgb\":[149,185,228],\"population\":33},\"Muted\":{\"rgb\":[126,126,124],\"population\":4},\"DarkMuted\":{\"rgb\":[31,42,60],\"population\":299},\"LightMuted\":{\"rgb\":[31.060150375939845,72.47368421052629,121.93984962406014],\"population\":0}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":5,\"comment_count\":0,\"child_comment_count\":0,\"audio_items\":[{\"post_id\":201177542,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/201177542/tts/5025b946-ce06-412f-a23b-2d28c5fe3b62/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":199605724,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"The Rising Cost of Tungsten\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"the-rising-cost-of-tungsten\",\"post_date\":\"2026-05-28T15:58:23.080Z\",\"audience\":\"only_paid\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/the-rising-cost-of-tungsten\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":5},\"restacks\":0,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Market situations like this create opportunities to explore exciting new fly tying alternatives.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!bHaG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3a66c38-3193-476c-a05e-0ab6ec5191bd_4032x2730.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":199605724,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Market situations like this create opportunities to explore exciting new fly tying alternatives.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"We sat down for a quick Q&A with Nick Yardley, the president of Fulling Mill, to discuss the evolving tungsten market and what that means for specialty fly dealers and fly tyers. The tungsten market is currently experiencing historic volatility, driven by intense geopolitical friction, defense spending and severe supply constraints. Fly anglers want to \u2026\",\"wordcount\":1240,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"9790d6f6-bea7-4876-9e61-bf8fe1a83de4\",\"publication_id\":5167577,\"name\":\"News\",\"slug\":\"news\",\"hidden\":false},{\"id\":\"fc79b69c-8294-4ea3-a57c-3c80a180c8b0\",\"publication_id\":5167577,\"name\":\"Bugs\",\"slug\":\"bugs\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[211,173,79],\"population\":180},\"DarkVibrant\":{\"rgb\":[9,36,63],\"population\":187},\"LightVibrant\":{\"rgb\":[140,187,236],\"population\":304},\"Muted\":{\"rgb\":[88,135,172],\"population\":89},\"DarkMuted\":{\"rgb\":[53,68,87],\"population\":143},\"LightMuted\":{\"rgb\":[173,192,212],\"population\":264}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":5,\"comment_count\":1,\"child_comment_count\":1,\"audio_items\":[{\"post_id\":199605724,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":null,\"type\":\"tts\",\"status\":\"paywalled\"}],\"is_geoblocked\":false,\"hidden\":true,\"hasCashtag\":false},{\"id\":199207639,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"AT News: The Shift in Outdoor Content Marketing\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"at-news-the-shift-in-outdoor-content\",\"post_date\":\"2026-05-27T14:09:50.664Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/at-news-the-shift-in-outdoor-content\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":10},\"restacks\":2,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!nK05!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3a733267-b6e6-498d-9093-ae22dd3edb4f_4928x3280.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":199207639,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"The Shift in Outdoor Content Marketing\",\"wordcount\":5177,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[184,120,60],\"population\":340},\"DarkVibrant\":{\"rgb\":[133,74,4],\"population\":17},\"LightVibrant\":{\"rgb\":[229,196,140],\"population\":319},\"Muted\":{\"rgb\":[157,115,79],\"population\":497},\"DarkMuted\":{\"rgb\":[45,77,89],\"population\":17},\"LightMuted\":{\"rgb\":[188,164,153],\"population\":118}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":10,\"comment_count\":0,\"child_comment_count\":0,\"audio_items\":[{\"post_id\":199207639,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/199207639/tts/e2196858-2131-48bf-9693-6a428d608b20/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":198311944,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"A Fly Rod is Easy to Copy\u2013Trust Isn\u2019t\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"a-fly-rod-is-easy-to-copytrust-isnt\",\"post_date\":\"2026-05-22T13:39:31.466Z\",\"audience\":\"only_paid\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/a-fly-rod-is-easy-to-copytrust-isnt\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":19},\"restacks\":3,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"The best fly-fishing brands are building something far harder to reverse-engineer.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!lieP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90bf5e63-c6e5-4978-ba28-170f14f5f2e5_1280x852.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":198311944,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"The best fly-fishing brands are building something far harder to reverse-engineer.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"I\u2019ve sat across from a lot of fly-fishing founders who light up when they talk about their product. The graphite modulus. The taper action nobody else has dialed in yet. The wader laminate they spent two years sourcing. The reel machining tolerances their competitors can\u2019t touch.\",\"wordcount\":1238,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false},{\"id\":\"f21c96d0-7367-4230-9b5d-98c66960e092\",\"publication_id\":5167577,\"name\":\"Gear\",\"slug\":\"gear\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[193.1818181818182,69.54545454545455,61.81818181818182],\"population\":0},\"DarkVibrant\":{\"rgb\":[100,36,32],\"population\":2},\"LightVibrant\":{\"rgb\":[222.85454545454544,158.56363636363636,154.54545454545456],\"population\":0},\"Muted\":{\"rgb\":[181,135,130],\"population\":634},\"DarkMuted\":{\"rgb\":[70,53,51],\"population\":632},\"LightMuted\":{\"rgb\":[115.9090909090909,41.72727272727273,37.090909090909086],\"population\":0}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":26354582,\"name\":\"Andrew Luter\",\"handle\":\"andrewluter\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/2f18ae96-53b6-4725-9972-3b30e5348380_1176x1176.png\",\"bio\":\"Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands \u2014 the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.\",\"profile_set_up_at\":\"2026-04-11T14:27:02.844Z\",\"reader_installed_at\":\"2026-04-12T00:04:31.272Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null},\"primaryPublicationId\":8642060,\"primaryPublicationName\":\"Notes From The Boat\",\"primaryPublicationUrl\":\"https://notesfromtheboat.substack.com\",\"primaryPublicationSubscribeUrl\":\"https://notesfromtheboat.substack.com/subscribe?\"}],\"reaction\":null,\"reaction_count\":19,\"comment_count\":4,\"child_comment_count\":4,\"audio_items\":[{\"post_id\":198311944,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":null,\"type\":\"tts\",\"status\":\"paywalled\"}],\"is_geoblocked\":false,\"hidden\":true,\"hasCashtag\":false},{\"id\":197415402,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"AT News: The Message, the Medium, the Style\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"at-news-the-message-the-medium-the\",\"post_date\":\"2026-05-13T14:38:04.158Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/at-news-the-message-the-medium-the\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":5},\"restacks\":0,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Despite the ever-changing advancements in technology, storytelling is here to stay.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!hfhV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0644fa24-57dc-4744-a40d-c805390ef7a6_1500x998.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":197415402,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Despite the ever-changing advancements in technology, storytelling is here to stay.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"The Message, the Medium, the Style\",\"wordcount\":5035,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[222,51,55],\"population\":24},\"DarkVibrant\":{\"rgb\":[74,42,11],\"population\":8},\"LightVibrant\":{\"rgb\":[240,204,184],\"population\":2},\"Muted\":{\"rgb\":[151,122,97],\"population\":226},\"DarkMuted\":{\"rgb\":[89,63,44],\"population\":276},\"LightMuted\":{\"rgb\":[205,181,172],\"population\":42}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":10307900,\"name\":\"Andrew Steketee\",\"handle\":\"andrewsteketee\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ab60a983-b602-4d0e-bc67-0206d1e0a2e9_1158x1158.jpeg\",\"bio\":\"I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.\",\"profile_set_up_at\":\"2022-10-04T12:26:02.568Z\",\"reader_installed_at\":\"2022-10-04T17:11:09.313Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}},{\"id\":349780627,\"name\":\"Tim Romano\",\"handle\":\"timflylab\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/e5a5b549-5908-4784-ade0-cd6b8781eb90_6336x6336.jpeg\",\"bio\":\"Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.\",\"profile_set_up_at\":\"2025-07-21T20:32:12.927Z\",\"reader_installed_at\":\"2026-04-25T13:03:32.684Z\",\"publicationUsers\":[{\"id\":5283672,\"user_id\":349780627,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":false,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":5,\"comment_count\":0,\"child_comment_count\":0,\"audio_items\":[{\"post_id\":197415402,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/197415402/tts/229a3cf1-b281-4c23-b116-7711f9de7665/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false},{\"id\":196562557,\"editor_v2\":false,\"publication_id\":5167577,\"title\":\"Orvis Built the Church. Duck Camp is Filling the Pews.\",\"social_title\":null,\"search_engine_title\":null,\"search_engine_description\":null,\"type\":\"newsletter\",\"slug\":\"orvis-built-the-church-duck-camp\",\"post_date\":\"2026-05-08T13:25:08.395Z\",\"audience\":\"everyone\",\"podcast_duration\":null,\"video_upload_id\":null,\"podcast_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"should_send_free_preview\":false,\"free_unlock_required\":false,\"default_comment_sort\":null,\"canonical_url\":\"https://flylab.substack.com/p/orvis-built-the-church-duck-camp\",\"section_id\":null,\"top_exclusions\":[],\"pins\":[],\"is_section_pinned\":false,\"section_slug\":null,\"section_name\":null,\"reactions\":{\"\u2764\":29},\"restacks\":5,\"restacked_post_id\":null,\"restacked_post_slug\":null,\"restacked_pub_name\":null,\"restacked_pub_logo_url\":null,\"subtitle\":\"Fly fishing isn\u2019t graying out. It\u2019s growing. The question is who\u2019s actually driving that growth, and what that means for the next decade.\",\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!kfjc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd1532-c46f-4b16-97c4-7da8af15bf03_2000x1331.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"podcast_url\":null,\"videoUpload\":null,\"podcastFields\":{\"post_id\":196562557,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false,\"draft_free_podcast_url\":null,\"draft_free_podcast_duration\":null},\"podcast_preview_upload_id\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Fly fishing isn\u2019t graying out. It\u2019s growing. The question is who\u2019s actually driving that growth, and what that means for the next decade.\",\"body_json\":null,\"body_html\":null,\"has_dynamic_content\":false,\"truncated_body_text\":\"The brands that defined fly fishing for a generation have no cultural language for the 24-year-old who found the sport on Instagram.\",\"wordcount\":1084,\"post_preview_limit\":null,\"language\":\"en\",\"postTags\":[{\"id\":\"1535ce85-4a59-48ae-b0a7-27a2a3c05661\",\"publication_id\":5167577,\"name\":\"Angling Trade\",\"slug\":\"angling-trade\",\"hidden\":false},{\"id\":\"7733b8e6-1883-4602-8aca-fbf00e00b690\",\"publication_id\":5167577,\"name\":\"Free\",\"slug\":\"free\",\"hidden\":false}],\"teaser_post_eligible\":true,\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[172.6153846153846,115.73076923076921,82.38461538461537],\"population\":0},\"DarkVibrant\":{\"rgb\":[89.76,60.18,42.839999999999996],\"population\":0},\"LightVibrant\":{\"rgb\":[213,184,167],\"population\":21},\"Muted\":{\"rgb\":[100,156,100],\"population\":1},\"DarkMuted\":{\"rgb\":[80,79,59],\"population\":428},\"LightMuted\":{\"rgb\":[199,165,147],\"population\":108}},\"publishedBylines\":[{\"id\":162040141,\"name\":\"Flylab\",\"handle\":\"flylab\",\"previous_name\":\"Andrew\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/1d73a4ad-9d34-4875-9f2a-d5a080f8863e_8325x8325.jpeg\",\"bio\":\"Fly-fishing insight that matters: gear, skills, news, travel.\",\"profile_set_up_at\":\"2025-01-07T20:57:22.338Z\",\"reader_installed_at\":\"2025-01-07T20:57:16.333Z\",\"publicationUsers\":[{\"id\":5271309,\"user_id\":162040141,\"publication_id\":5167577,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":5167577,\"name\":\"Flylab\",\"subdomain\":\"flylab\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fly-fishing insight: gear, travel, news, culture, the craft etc.\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/10f2a19c-602a-4502-90e1-8a776a312709_1273x1280.png\",\"author_id\":162040141,\"primary_user_id\":162040141,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-05-29T14:36:06.179Z\",\"email_from_name\":\"Flylab\",\"copyright\":\"Flylab\",\"founding_plan_name\":\"Founding Member\",\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"enabled\",\"language\":null,\"explicit\":false,\"homepage_type\":\"magaziney\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/3b2e2b85-d6e4-42e9-b5ec-2caca2316c2c_7398x2877.png\"}}],\"is_guest\":false,\"bestseller_tier\":100,\"status\":{\"bestsellerTier\":100,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":{\"type\":\"bestseller\",\"tier\":100},\"subscriber\":null}},{\"id\":26354582,\"name\":\"Andrew Luter\",\"handle\":\"andrewluter\",\"previous_name\":null,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/2f18ae96-53b6-4725-9972-3b30e5348380_1176x1176.png\",\"bio\":\"Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands \u2014 the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.\",\"profile_set_up_at\":\"2026-04-11T14:27:02.844Z\",\"reader_installed_at\":\"2026-04-12T00:04:31.272Z\",\"is_guest\":true,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null},\"primaryPublicationId\":8642060,\"primaryPublicationName\":\"Notes From The Boat\",\"primaryPublicationUrl\":\"https://notesfromtheboat.substack.com\",\"primaryPublicationSubscribeUrl\":\"https://notesfromtheboat.substack.com/subscribe?\"}],\"reaction\":null,\"reaction_count\":29,\"comment_count\":16,\"child_comment_count\":4,\"audio_items\":[{\"post_id\":196562557,\"voice_id\":\"en-US-OnyxTurboMultilingualNeural\",\"audio_url\":\"https://substack-video.s3.amazonaws.com/video_upload/post/196562557/tts/9e98b204-d40b-42d2-81bb-c940d7c3b86a/en-US-OnyxTurboMultilingualNeural.mp3\",\"type\":\"tts\",\"status\":\"completed\"}],\"is_geoblocked\":false,\"hasCashtag\":false}]},\"activeLiveStream\":null,\"freeTrialCoupon\":{\"id\":\"aa01b12a\",\"trial_period_days\":7},\"defaultCoupon\":null,\"isChatActive\":true,\"publicationPageAlert\":null,\"features\":{},\"browser\":{\"name\":\"Chrome\",\"version\":\"126.0.0.0\",\"major\":\"126\"},\"showCookieBanner\":false,\"disabledCookies\":[],\"dd_env\":\"prod\",\"dd_ti\":true}")</script>
<script>window._analyticsConfig = JSON.parse("{\"properties\":{\"subdomain\":\"flylab\",\"publication_id\":5167577,\"has_plans\":true,\"pub_community_enabled\":true,\"is_personal_publication\":false,\"is_subscribed\":false,\"is_free_subscribed\":false,\"is_author\":false,\"is_contributor\":false,\"is_admin\":false,\"is_founding\":false},\"adwordsAccountId\":\"AW-316245675\",\"adwordsEventSendTo\":\"Tf76CKqcyL4DEKuN5pYB\"}")</script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/lib-router.563013e5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/16799.12d6541b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71142.55ab10d0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/6880.52e68b0a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/21080.a53f1c8b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/10578.196b9b2f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53754.6e11d994.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/98942.4ed7dd74.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/91261.ddb3e6ba.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/45776.dfa47d7e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53444.4f35edd2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/79087.9f41bb28.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/38815.22006230.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/93060.288812c9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/89156.074bbe80.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90640.25506524.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/80821.26bb98d7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48320.5e8bf75f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44292.69c1329a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/59265.ed9cce7e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12.91ed6ac4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/79395.e7be0d4a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44014.e903c8a5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/19714.4073ecfe.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/69613.8d436059.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/38004.2abff66d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/40646.6b8a6122.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17706.4fb33a36.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/87906.dc0083fb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/14340.dba0a20c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/93977.c67a2cb9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/22618.afad2a36.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/78780.e19717f1.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/99545.ee6b015f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71648.9cbcc58a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52338.a90e153e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97082.e41ee503.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/679.8715b94f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71362.89d65f53.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/6904.ceeb553b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56266.889828d9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/18725.4e34aeda.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17673.fc5a37c1.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/92530.0749ac44.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/3663.43c07a1b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/836.8f25d2cb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/86623.0991f381.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/84828.825a88a4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/31764.c8ad8455.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/95668.a8a9ca8e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/45135.1d08aa0d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/85229.e8c5f012.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/69913.31d8145a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/47394.c367b359.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/47989.723c0e09.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/4760.4289d84f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53164.d83780df.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/98046.58ab0e1b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/98094.2e5c09ea.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/87460.f659f6e3.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74584.894a9124.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/40857.d383fdf0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/83025.9416d10c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/11510.b543fa82.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17806.f98dbcd0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54880.b30fd8a4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56256.e0e8b614.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/58705.b2ccf434.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71199.3f5ebd36.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/25058.e68ff784.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/22981.5e0ad5d3.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/83843.a14127d4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/28278.3229335d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/28688.43c63b25.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/2429.9f6c3038.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67807.21e91289.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/78371.34f1abd7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74282.6cb40694.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/73663.c62ac182.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52303.cdf51a11.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97605.eb19cbd2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/11185.49579097.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/91762.2d69b2c4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/70247.ab2bedae.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48061.a37c58b8.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/10174.6841fa04.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/81506.1d6cdd7e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/79796.fbc3a57b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/29177.9603df42.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/95396.a63a41ef.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48445.954260ef.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/6743.c3730fe9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/92667.711ab54c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/82797.1d745e35.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54262.970a7e4f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/2965.925a8bcb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/24205.a312bdbd.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/47184.9e2dc490.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/58988.cd3938d1.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74495.3db50c8f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56163.da24cf88.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17624.ac8e60e1.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/27467.6036bc7a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/45420.7b5141ad.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17768.4aa6ad07.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/57198.9ee9f9ec.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/24113.fa17c28c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/mainReactRouter.1e20e05b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/79595.a6ae3b1e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54770.cc1dc0f1.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/95815.41cfae8b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/27670.f9d435e7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56787.1c9056bb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/89940.e2a0f232.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/45181.927513ea.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/57051.2ddabfea.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/2561.8cb9bacd.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/72659.044a9cb3.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/78191.b945f6e7.js" charset="utf-8"></script>
<script nomodule>
(function() {
var message = 'Your browser does not support modern JavaScript modules. Please upgrade your browser for the best experience.';
var warningDiv = document.createElement('div');
warningDiv.style.color = 'red';
warningDiv.style.padding = '10px';
warningDiv.style.margin = '10px 0';
warningDiv.style.border = '1px solid red';
warningDiv.style.backgroundColor = 'lightyellow';
warningDiv.innerText = message;
document.body.prepend(warningDiv);
})();
</script>
<!-- Datadog Analytics -->
<script>
(function(h,o,u,n,d) {
h=h[d]=h[d]||{q:[],onReady:function(c){h.q.push(c)}}
d=o.createElement(u);d.async=1;d.src=n
n=o.getElementsByTagName(u)[0];n.parentNode.insertBefore(d,n)
})(window,document,'script','https://www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js','DD_RUM')
window.DD_RUM.onReady(function() {
window.DD_RUM.init({
clientToken: 'puba71073f072643721169b68f352438710',
applicationId: '2e321b35-c76b-4073-8d04-cc9a10461793',
site: 'datadoghq.com',
service: 'web',
env: window._preloads.dd_env,
version: 'fb10a122d508cb14e4b7abd0426408db38cbd552',
sessionSampleRate: 1,
sessionReplaySampleRate: 10,
trackUserInteractions: window._preloads.dd_ti,
trackResources: true,
trackLongTasks: true,
defaultPrivacyLevel: 'mask-user-input',
allowedTracingUrls: [/https?:\/\/(.+\/.)?substack(cdn)?\.com/]
});
})
</script>
<!-- End Datadog Analytics -->
<!-- Cloudflare Web Analytics -->
<script defer src="https://static.cloudflareinsights.com/beacon.min.js" data-cf-beacon='{"token": "216309cffb464db4b0e02daf0b8e8060"}'></script>
<!-- End Cloudflare Web Analytics -->
<!-- Fallback tracking pixels -->
<noscript>
<style>
#nojs-banner {
position: fixed;
bottom: 0;
left: 0;
padding: 16px 16px 16px 32px;
width: 100%;
box-sizing: border-box;
background: red;
color: white;
font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol";
font-size: 13px;
line-height: 13px;
}
#nojs-banner a {
color: inherit;
text-decoration: underline;
}
</style>
<div id="nojs-banner">
This site requires JavaScript to run correctly. Please <a href="https://enable-javascript.com/" target="_blank">turn on JavaScript</a> or unblock scripts
</div>
</noscript>
<script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a2f57196dd53ec5e',t:'MTc4NzQzOTEwMg=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body>
</html>
Sitemap
Кол-во: 0
XML-карта сайта для поисковиков
?
Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt не содержит ссылку на карту сайта. Рекомендуется добавить карту сайта и указать ссылку на нее в robots.txt.
Внутренние ссылки
Кол-во: 7
Ссылки на другие страницы своего сайта
?
Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 7 оптимально.
Внутренние ссылки не запрещены к индексации в robots.txt.
На странице присутствуют изображения 2.
Показать внутренние ссылки
| Url | Анкор | Состояние | Анализировать |
|---|---|---|---|
| / |
<span class="overflow-item-text">Home</span>
|
|
Анализировать url |
| /notes |
<span class="overflow-item-text">Notes</span>
|
|
Анализировать url |
| /chat |
<span class="overflow-item-text">Chat</span>
|
|
Анализировать url |
| /p/subscription-plans |
<span class="overflow-item-text">Memberships</span>
|
|
Анализировать url |
| /p/memberships |
<span class="overflow-item-text">Members</span>
|
|
Анализировать url |
| /archive |
<span class="overflow-item-text">Archive</span>
|
|
Анализировать url |
| /about |
<span class="overflow-item-text">About</span>
|
|
Анализировать url |
Внешние ссылки
Кол-во: 63
Ссылки на сторонние сайты
?
Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 63 слишком много. Спрячьте лишние ссылки в тег noindex или атрибут rel='nofollow'!
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| flylabfish.gumroad.com |
<span class="overflow-item-text">Sponsorships</span>
|
Анализировать url |
| flylab.substack.com |
AT News: The Stoics Would Have Loved Fly Fishing
|
Анализировать url |
| flylab.substack.com |
In teaching others, we teach ourselves.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
Does Fly Fishing Need a Women’s Brand?
|
Анализировать url |
| flylab.substack.com |
Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down…
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Luter
|
Анализировать url |
| flylab.substack.com |
Alone in the Absarokas
|
Анализировать url |
| flylab.substack.com |
The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
A Colorado Fly Shop Makes Haste for ICAST
|
Анализировать url |
| flylab.substack.com |
Why the biggest trade show in sportfishing is drawing the attention of the fly-fishing community in new and improved ways.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| flylab.substack.com |
AT News: Typewriter Vision
|
Анализировать url |
| flylab.substack.com |
Every fly-fishing guide has a process, at least the good ones do.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
The Premium of Presence
|
Анализировать url |
| flylab.substack.com |
As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Luter
|
Анализировать url |
| flylab.substack.com |
AT News: The Performative Storytelling Phase
|
Анализировать url |
| flylab.substack.com |
In this new, data-heavy landscape, the “story” has become the ubiquitous delivery mechanism to provide meaning.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
The Rising Cost of Tungsten
|
Анализировать url |
| flylab.substack.com |
Market situations like this create opportunities to explore exciting new fly tying alternatives.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
AT News: The Shift in Outdoor Content Marketing
|
Анализировать url |
| flylab.substack.com |
The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
A Fly Rod is Easy to Copy–Trust Isn’t
|
Анализировать url |
| flylab.substack.com |
The best fly-fishing brands are building something far harder to reverse-engineer.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Luter
|
Анализировать url |
| flylab.substack.com |
AT News: The Message, the Medium, the Style
|
Анализировать url |
| flylab.substack.com |
Despite the ever-changing advancements in technology, storytelling is here to stay.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Steketee
|
Анализировать url |
| substack.com |
Tim Romano
|
Анализировать url |
| flylab.substack.com |
Orvis Built the Church. Duck Camp is Filling the Pews.
|
Анализировать url |
| flylab.substack.com |
Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.
|
Анализировать url |
| substack.com |
Flylab
|
Анализировать url |
| substack.com |
Andrew Luter
|
Анализировать url |
| flylab.substack.com |
Publisher Privacy
|
Анализировать url |
| flylab.substack.com |
Publisher Terms
|
Анализировать url |
| substack.com |
Privacy
|
Анализировать url |
| substack.com |
Terms
|
Анализировать url |
| substack.com |
Collection notice
|
Анализировать url |
| substack.com |
<svg aria-hidden="true" width="1000" height="1000" viewbox="0 0 1000 1000" fill="#ff6719" stroke-width="1.8" stroke="none" xmlns="http://www.w3.org/2000/svg"><g><path d="M764.166 348.371H236.319V419.402H764.166V348.371Z"></path><path d="M236.319 483.752V813.999L500.231 666.512L764.19 813.999V483.752H236.319Z"></path><path d="M764.166 213H236.319V284.019H764.166V213Z"></path></g></svg> Start your Substack
|
Анализировать url |
| substack.com |
Get the app
|
Анализировать url |
| substack.com |
Substack
|
Анализировать url |
| enable-javascript.com |
turn on JavaScript
|
Анализировать url |
Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
?
Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
Конкуренты в Google
Кол-во: 0
Топ сайтов-конкурентов в Google
?
Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкуренты в Google тоже не найдены. Займитесь продвижением сайта!
Конкурентов в ТОП-10 Google не нашлось.
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 100%
Нарушения
Не выявлены
Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
Анализ сайта anglingtrade.com, слабо оптимизирован на 50%. Для хорошей оптимизации и выхода на первые места в поиске требуется:
Исправьте ошибки в мета-тегах.
Исправьте ошибки оптимизации.
Исправьте ошибки индексации.
Поделитесь с друзьями: