Анализ сайта estc.bl.uk
Основное Готовность: 50%
Домен
estc.bl.uk
Состояние доменного имени
?
Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Используйте для продвижения только домен второго уровня.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
?
Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Кол-во редиректов 3 слишком большое! Проверьте настройки сайта и веб-сервера!
Цепочка редиректов:
http://estc.bl.uk
307 RedirectKeepVerb
https://estc.bl.uk/
301 MovedPermanently
https://data.cerl.org/estc
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
?
HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 19.11.2026 12:42:58.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
?
Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en
Атрибут lang в HTML-теге
?
Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~0,76сек
Время отклика сервера (TTFB)
?
Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,76сек оптимальна.
Объем документа
53Кб
Размер HTML-кода страницы
?
Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 53Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 12
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 12 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | /bootstrap/css/bootstrap.min.css | |
| stylesheet | /bootstrap/etc/bootstrap-chosen.css | |
| stylesheet | /css/all.css | |
| stylesheet | /css/ample_default.css?version=new | |
| stylesheet | /css/accessibility.css | |
| js | /jquery/jquery-3.6.0.min.js | |
| js | /bootstrap/js/bootstrap.bundle.min.js | |
| js | /jquery/plugins/chosen/chosen.jquery.js | |
| js | /etc/cookieconsent/cookieconsent.js | |
| js | /scripts/ample.js | |
| js | /scripts/ample_searchwizard.js | |
| js | text/javascript | /scripts/ample_bookmarks.js |
Серверные заголовки
Кол-во: 5
HTTP-заголовки ответа сервера
?
Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 5шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Fri, 21 Aug 2026 12:00:03 GMT |
| Server | Mojolicious |
| Access-Control-Allow-Origin | * |
| Vary | Accept-Encoding |
| Set-Cookie | mojolicious=eyJkYXRhc2V0IjoiZXN0YyIsImV4cGlyZXMiOjE3ODczMjE0MDMsImxhbmd1YWdlIjoiZW4iLCJzaWQiOiI4MjgxNzg3MzEzNjAzIn0---9070fabc711d829adfc0e7329c74138d62c187fd202041da37615ade64ee8e25; expires=Fri, 21 Aug 2026 14:10:03 GMT; path=/; HttpOnly; SameSite=Lax |
CMS
Не определена
Система управления сайтом (движок)
?
CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
CMS не определена. Вероятно, сайт самописный либо движок надёжно скрыт. Это не ошибка.
Веб-сервер
Mojolicious
Программное обеспечение сервера
?
Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
В заголовке Server указано: Mojolicious.
Мета-теги Готовность: 32%
Title
English Short Title Catalogue
Заголовок страницы в браузере и поисковой выдаче
?
Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение: 29, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Описание страницы в поисковой выдаче (сниппет)
?
Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Установите мета-тег description!
Keywords
Список ключевых слов страницы (устаревший тег)
?
Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
Указывает поисковику основную версию страницы
?
Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Рекомендуем прописать канонический Url.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
?
Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1
Настройка масштабирования на мобильных устройствах
?
Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Не найдено
Мета-теги для красивых превью в соцсетях
?
OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph не задана. Страница не оптимизирована под социальные сети. Мета-теги с разметкой Og помогают социальным роботам лучше структурировать Ваш сайт.
Все мета-теги
Кол-во: 1
Полный список мета-тегов страницы
?
Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 1шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1 |
Оптимизация Готовность: 80%
Структура
Ошибок нет
Семантические HTML-элементы страницы
?
Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
?
Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Абзацев с текстом 6 слишком мало. Добавьте больше абзацев с текстом (тег <p>)!
Кол-во слов 290 слишком мало. Добавьте больше текста (минимум 400 слов)!
Слова из title 4 встречаются в тексте достаточно.
Среднее число слов в абзаце 34 достаточно.
Кол-во знаков контента 1806 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
?
H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 3. Это прекрасно.
На странице присутствуют заголовки <h2> 1. Это хорошо.
Тошнота
2,24
Насколько одно слово доминирует в тексте
?
Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота страницы в пределах нормы 3.
Академич. тошнота
20,34%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
?
Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| search | 5 | 1,72% |
| english | 4 | 1,38% |
| catalogue | 4 | 1,38% |
| records | 3 | 1,03% |
| language | 3 | 1,03% |
| available | 2 | 0,69% |
| record | 2 | 0,69% |
| libraries | 2 | 0,69% |
| printed | 2 | 0,69% |
| ireland | 2 | 0,69% |
| library | 2 | 0,69% |
| contact | 2 | 0,69% |
| select | 2 | 0,69% |
| formulate | 2 | 0,69% |
| complex | 2 | 0,69% |
| history | 1 | 0,34% |
| bookmarks | 1 | 0,34% |
| databases | 1 | 0,34% |
| comprehensive | 1 | 0,34% |
| resource | 1 | 0,34% |
Индексация Готовность: 50%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 13 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Кол-во редиректов для файла robots.txt 3 слишком большое! Это может вызывать затруднение при индексации поисковыми роботами!
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://estc.bl.uk/robots.txt
307 RedirectKeepVerb
https://estc.bl.uk/robots.txt
301 MovedPermanently
https://data.cerl.org/estc
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>English Short Title Catalogue</title>
<!-- Bootstrap 5.1.3 -->
<link href="/bootstrap/css/bootstrap.min.css" rel="stylesheet" media="all">
<!-- Chosen plugin stylesheet -->
<link href="/bootstrap/etc/bootstrap-chosen.css" rel="stylesheet" media="all">
<!-- Font Awesome -->
<link href="/css/all.css" rel="stylesheet">
<!-- AMPLE's general stylesheet -->
<!-- TODO [REMOVE AFTER DEPLOYMENT]: Force the browser to load the CSS by pretending it's a new version -->
<link href="/css/ample_default.css?version=new" rel="stylesheet" media="all">
<!-- Accessibility stylesheet -->
<link href="/css/accessibility.css" rel="stylesheet">
<style type="text/css">#asw .row { padding-bottom: 0.5em; }
#ample-sw-displayoptions { border-top: 1px solid silver;}</style>
<style>
#ample-default-layout-header {
background:url(/images/backgrounds/Carl_Spitzweg_021.jpg);
background-position: 0px -520px;
padding-top: 80px;
}
#ample-header {
color: white;
}
</style>
<link rel="shortcut icon" href="/images/favicon/favicon.ico" />
<script src="/jquery/jquery-3.6.0.min.js"></script>
<!-- Matomo -->
<!-- Matomo -->
<script>
var _paq = window._paq = window._paq || [];
/* tracker methods like "setCustomDimension" should be called before "trackPageView" */
_paq.push(["setDoNotTrack", true]);
_paq.push(['trackPageView']);
_paq.push(['enableLinkTracking']);
(function() {
var u="//analytics.cerl.org/matomo/";
_paq.push(['setTrackerUrl', u+'matomo.php']);
_paq.push(['setSiteId', '1']);
var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
})();
</script>
<!-- End Matomo Code -->
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</head>
<body id="ample-body">
<header>
<nav class="navbar fixed-top navbar-expand-lg navbar-dark" id="ample-default-layout-topNavBar">
<div class="container">
<a class='navbar-brand' href='https://www.cerl.org/'>CERL</a>
<button class='navbar-toggler' data-bs-toggle='collapse' data-bs-target='#navHeaderCollapse' aria-label='Toggle navigation'><span class="navbar-toggler-icon"></span></button>
<div class="collapse navbar-collapse" id="navHeaderCollapse">
<ul class="nav navbar-nav ms-auto">
<li><a class='nav-link' href='/estc/_search'>Search</a></li>
<li><a class='nav-link' href='/_history/estc'>History</a></li>
<li><a class='nav-link' href='/_bookmark/estc'>Bookmarks</a></li>
<li><a class='nav-link' href='/_login/estc'>Login</a></li>
</ul>
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<h1>CERL Databases</h1>
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<form style="min-height: 35px; max-height: 35px;" action="/estc/_search" method="get" class="row row-cols-sm-auto" role="search" aria-label="Search">
<div class="col-sm-12">
<div class="row">
<div class="clear-button offset-sm-6 col-sm-5 text-start " id="ample-search-autocomplete">
<label for="ample-default-layout-queryInputField" class="visually-hidden">Enter query term:</label>
<input data-clearButton autofocus type="text" name="query" class="form-control" id="ample-default-layout-queryInputField" placeholder="Search English Short Title Catalogue" aria-label="Search field"><input type="hidden" name="from" value="0">
</div>
<div class="col-sm-1 text-end">
<button id="ample-search-submit-button" type="submit" class="btn btn-light" aria-label="Start search"><span class="fas fa-search d-inline" aria-hidden="true"> </span> Search</button>
</div>
</div>
</div>
</form>
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</header>
<div class="container ample-content"><div class='row '><div class='col-sm-9'><h2>English Short Title Catalogue</h2>
<p>The English Short Title Catalogue (ESTC) is the most comprehensive resource available for the output of the printing press in the English-speaking world before 1801.</p>
<p>ESTC is a bibliography that aims to record every distinct letterpress item produced during the hand-press era in these regions. It is also a union catalogue that lists copies of those items held by libraries and other owners around the world as well as links to digital reproductions where available. Begun in the late 1970s and with its roots in Pollard and Redgrave's Short-Title Catalogue of Books Printed in England, Scotland, & Ireland and of English Books Printed Abroad 1475-1640 (STC), ESTC currently contains about 500,000 records and more than 3 million holdings. It is co-managed by the British Library and ESTC North America (ESTC/NA).</p>
<p>This is a beta version, and you will continue to see changes to the database and search interface over the next few months. For feedback, comments or corrections, please contact us at <a href='mailto:estc@bl.uk'>estc@bl.uk</a>.</p>
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Анализировать url |
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Таким сайт estc.bl.uk видят поисковые системы. Процент оптимизации невысокий - 53%. Чтобы улучшить сайт и попасть в ТОП необходимо:
Постарайтесь исправить общие ошибки.
Исправьте ошибки в мета-тегах.
Исправьте ошибки индексации.
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