Анализ сайта explorersdesign.com
Основное Готовность: 50%
Домен
explorersdesign.com
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Длина домена велика. Но если вы продвигаете запрос, входящий в название домена, то это хорошо.
Домен второго уровня идеален для продвижения.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Кол-во редиректов 3 слишком большое! Проверьте настройки сайта и веб-сервера!
Цепочка редиректов:
http://explorersdesign.com
301 MovedPermanently
http://www.explorersdesign.com/
301 MovedPermanently
https://www.explorersdesign.com/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 18.09.2026 10:03:18.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~0,37сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,37сек оптимальна.
Объем документа
76Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 76Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 12
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 12 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | https://www.explorersdesign.com/assets/built/screen.css?v=-1DQxvqFx2KeTFh1 |
| stylesheet | text/css | /public/cards.min.css?v=Jw0334E-A8vpuWdm |
| stylesheet | https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.32.2/tocbot.css | |
| js | https://cdn.jsdelivr.net/ghost/portal@~2.69/umd/portal.min.js | |
| js | https://js.stripe.com/v3/ | |
| js | https://cdn.jsdelivr.net/ghost/sodo-search@~1.8/umd/sodo-search.min.js | |
| js | /public/cards.min.js?v=ShRHxgy4po8zN-Wf | |
| js | /public/comment-counts.min.js?v=oFYkaGLdiMqB8VN9 | |
| js | /public/member-attribution.min.js?v=fGWxp7cZ6mmurhvN | |
| js | /public/ghost-stats.min.js?v=RYVTbqYSu0JtTYwE | |
| js | https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.32.2/tocbot.min.js | |
| js | https://www.explorersdesign.com/assets/built/source.js?v=hgnv3dFRNrcfIROn |
Серверные заголовки
Кол-во: 16
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 16шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Via | 1.1 varnish |
| Cache-Control | public, max-age=0 |
| ETag | W/"13227-e+mA5xuu0OXbGHWo3m9NwTtYLtw" |
| Server | openresty |
| status | 200 OK |
| Accept-Ranges | bytes |
| Age | 117433 |
| Date | Fri, 21 Aug 2026 19:12:46 GMT |
| X-Served-By | cache-ams-eham8680085-AMS, cache-ams-eham8680085-AMS, cache-ams-eham8680085-AMS, cache-bma-essb1270069-BMA |
| X-Cache | MISS, HIT, MISS |
| x-cache-hits | 0, 23, 0 |
| x-timer | S1787339567.805887,VS0,VE23 |
| Vary | Cookie |
| X-Request-ID | 2a0141f2-d969-4e85-b824-16f15a3ab555 |
| ghost-fastly | true;production |
| Alt-Svc | clear |
CMS
Ghost
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS Ghost.
Веб-сервер
OpenResty
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере OpenResty.
Мета-теги Готовность: 48%
Title
Explorers Design
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение мало: 16, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Design discoveries, tools, and resources for tabletop rpg designers.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо увеличить число символов в description (текущее значение мало: 68, минимум: 80, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://www.explorersdesign.com/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1.0
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 5
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:site_name | Explorers Design |
| og:type | website |
| og:title | Explorers Design |
| og:description | Design discoveries, tools, and resources for tabletop rpg designers. |
| og:url | https://www.explorersdesign.com/ |
Все мета-теги
Кол-во: 14
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 14шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1.0 |
| name | description | Design discoveries, tools, and resources for tabletop rpg designers. |
| name | referrer | no-referrer-when-downgrade |
| name | twitter:card | summary_large_image |
| name | twitter:title | Explorers Design |
| name | twitter:description | Bespoke discoveries, tools, and resources for tabletop rpg designers. |
| name | twitter:url | https://www.explorersdesign.com/ |
| name | twitter:image | https://storage.ghost.io/c/61/1c/611c29a4-8e3a-485d-a7fb-bd78f46be911/content/images/2024/04/Social-Share-2.png |
| name | generator | Ghost 6.59 |
| property | og:site_name | Explorers Design |
| property | og:type | website |
| property | og:title | Explorers Design |
| property | og:description | Design discoveries, tools, and resources for tabletop rpg designers. |
| property | og:url | https://www.explorersdesign.com/ |
Оптимизация Готовность: 50%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Кол-во слов 593 не очень много. Добавьте побольше текста (хотя бы 800 слов)!
Абзацев с текстом 32 достаточно.
Среднее число слов в абзаце 14 достаточно.
Кол-во знаков контента 3663 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h2> 4. Это хорошо.
На странице присутствуют заголовки <h3> 22.
Тошнота
4
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
10,79%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота страницы в пределах нормы.
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| design | 16 | 2,70% |
| designers | 11 | 1,85% |
| tabletop | 8 | 1,35% |
| theory | 7 | 1,18% |
| critique | 6 | 1,01% |
| explorateur: | 6 | 1,01% |
| resources | 6 | 1,01% |
| monthly | 5 | 0,84% |
| subscribe | 4 | 0,67% |
| inspiration | 4 | 0,67% |
| education | 3 | 0,51% |
| user-friendly | 3 | 0,51% |
| definitions | 3 | 0,51% |
| tricks | 3 | 0,51% |
| graphic | 3 | 0,51% |
| dragon | 3 | 0,51% |
| explorers | 3 | 0,51% |
| bespoke | 3 | 0,51% |
| adventures | 3 | 0,51% |
| vetted | 3 | 0,51% |
Индексация Готовность: 0%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 49 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Кол-во редиректов для файла robots.txt 3 слишком большое! Это может вызывать затруднение при индексации поисковыми роботами!
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://explorersdesign.com/robots.txt
301 MovedPermanently
http://www.explorersdesign.com/
301 MovedPermanently
https://www.explorersdesign.com/
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en">
<head>
<title>Explorers Design</title>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="preload" as="style" href="https://www.explorersdesign.com/assets/built/screen.css?v=-1DQxvqFx2KeTFh1">
<link rel="preload" as="script" href="https://www.explorersdesign.com/assets/built/source.js?v=hgnv3dFRNrcfIROn">
<link rel="preload" as="font" type="font/woff2" href="https://www.explorersdesign.com/assets/fonts/inter-roman.woff2?v=OecsB5TBLy27FKD2" crossorigin="anonymous">
<style>
@font-face {
font-family: "Inter";
font-style: normal;
font-weight: 100 900;
font-display: optional;
src: url(https://www.explorersdesign.com/assets/fonts/inter-roman.woff2?v=OecsB5TBLy27FKD2) format("woff2");
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
</style>
<link rel="stylesheet" type="text/css" href="https://www.explorersdesign.com/assets/built/screen.css?v=-1DQxvqFx2KeTFh1">
<style>
:root {
--background-color: #f9f7f4
}
</style>
<script>
/* The script for calculating the color contrast has been taken from
https://gomakethings.com/dynamically-changing-the-text-color-based-on-background-color-contrast-with-vanilla-js/ */
var accentColor = getComputedStyle(document.documentElement).getPropertyValue('--background-color');
accentColor = accentColor.trim().slice(1);
if (accentColor.length === 3) {
accentColor = accentColor[0] + accentColor[0] + accentColor[1] + accentColor[1] + accentColor[2] + accentColor[2];
}
var r = parseInt(accentColor.substr(0, 2), 16);
var g = parseInt(accentColor.substr(2, 2), 16);
var b = parseInt(accentColor.substr(4, 2), 16);
var yiq = ((r * 299) + (g * 587) + (b * 114)) / 1000;
var textColor = (yiq >= 128) ? 'dark' : 'light';
document.documentElement.className = `has-${textColor}-text`;
</script>
<meta name="description" content="Design discoveries, tools, and resources for tabletop rpg designers.">
<link rel="icon" href="https://storage.ghost.io/c/61/1c/611c29a4-8e3a-485d-a7fb-bd78f46be911/content/images/size/w256h256/2025/04/Bookshop_Icon_Working_Squares.png" type="image/png">
<link rel="canonical" href="https://www.explorersdesign.com/">
<meta name="referrer" content="no-referrer-when-downgrade">
<link rel="next" href="https://www.explorersdesign.com/page/2/">
<meta property="og:site_name" content="Explorers Design">
<meta property="og:type" content="website">
<meta property="og:title" content="Explorers Design">
<meta property="og:description" content="Design discoveries, tools, and resources for tabletop rpg designers.">
<meta property="og:url" content="https://www.explorersdesign.com/">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Explorers Design">
<meta name="twitter:description" content="Bespoke discoveries, tools, and resources for tabletop rpg designers.">
<meta name="twitter:url" content="https://www.explorersdesign.com/">
<meta name="twitter:image" content="https://storage.ghost.io/c/61/1c/611c29a4-8e3a-485d-a7fb-bd78f46be911/content/images/2024/04/Social-Share-2.png">
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"publisher": {
"@type": "Organization",
"name": "Explorers Design",
"url": "https://www.explorersdesign.com/",
"logo": {
"@type": "ImageObject",
"url": "https://storage.ghost.io/c/61/1c/611c29a4-8e3a-485d-a7fb-bd78f46be911/content/images/2025/06/Logomark-Isolated.png"
}
},
"url": "https://www.explorersdesign.com/",
"name": "Explorers Design",
"mainEntityOfPage": "https://www.explorersdesign.com/",
"description": "Design discoveries, tools, and resources for tabletop rpg designers."
}
</script>
<meta name="generator" content="Ghost 6.59">
<link rel="alternate" type="application/rss+xml" title="Explorers Design" href="https://www.explorersdesign.com/rss/">
<script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.69/umd/portal.min.js" data-i18n="true" data-ghost="https://www.explorersdesign.com/" data-key="8f63ed1d11c9f6800cd4beea81" data-api="https://explorersdesign.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content,
.gh-post-upgrade-cta {
display: flex;
flex-direction: column;
align-items: center;
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Sitemap
Кол-во: 0
XML-карта сайта для поисковиков
?
Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt не содержит ссылку на карту сайта. Рекомендуется добавить карту сайта и указать ссылку на нее в robots.txt.
Внутренние ссылки
Кол-во: 9
Ссылки на другие страницы своего сайта
?
Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 9 оптимально.
Внутренние ссылки не запрещены к индексации в robots.txt.
На странице присутствуют изображения 22.
Показать внутренние ссылки
| Url | Анкор | Состояние | Анализировать |
|---|---|---|---|
| / |
Home
|
|
Анализировать url |
| /bloggies-2026/ |
The Bloggies
|
|
Анализировать url |
| /tag/explorateur/ |
Explorateur
|
|
Анализировать url |
| /tag/education/ |
Education
|
|
Анализировать url |
| /tag/theory/ |
Theory
|
|
Анализировать url |
| /tag/critique/ |
Critique
|
|
Анализировать url |
| /page/2/ |
See all <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="currentColor" viewbox="0 0 256 256"><path d="M224.49,136.49l-72,72a12,12,0,0,1-17-17L187,140H40a12,12,0,0,1,0-24H187L135.51,64.48a12,12,0,0,1,17-17l72,72A12,12,0,0,1,224.49,136.49Z"></path></svg>
|
|
Анализировать url |
| /rss/ |
RSS
|
|
Анализировать url |
| /tag/shop/ |
Shop
|
|
Анализировать url |
Внешние ссылки
Кол-во: 10
Ссылки на сторонние сайты
?
Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 10 слишком много. Спрячьте лишние ссылки в тег noindex или атрибут rel='nofollow'!
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| bsky.app |
<svg class="icon" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M11.8868 11.3624C10.8107 9.1288 7.87874 4.96656 5.15331 2.91348C3.18679 1.43245 0 0.28612 0 3.93314C0 4.66121 0.416033 10.0519 0.660462 10.927C1.50889 13.9693 4.60131 14.7453 7.352 14.2758C2.54378 15.0967 1.32092 17.8158 3.9624 20.535C8.97901 25.6994 11.1728 19.2393 11.7346 17.584C11.8385 17.2784 11.8868 17.1365 11.8868 17.262C11.8868 17.1365 11.9351 17.2784 12.0391 17.584C12.6008 19.2393 14.7946 25.6994 19.8113 20.535C22.4527 17.8158 21.2298 15.0967 16.4217 14.2758C19.1723 14.7453 22.2648 13.9693 23.1132 10.927C23.3576 10.0519 23.7736 4.66121 23.7736 3.93314C23.7736 0.28612 20.5872 1.43245 18.6204 2.91348C15.8949 4.96656 12.963 9.1288 11.8868 11.3624Z" fill="currentColor"></path>
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|
Анализировать url |
| threads.net |
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|
Анализировать url |
| instagram.com |
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ЗоЗПП: права потребителей Готовность: 100%
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ФЗ-149: рекомендательные технологии Готовность: 100%
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Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
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ФЗ-436: защита детей Готовность: 100%
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