Анализ сайта freshne.com
Основное Готовность: 100%
Домен
freshne.com
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Цепочка редиректов:
http://freshne.com
301 MovedPermanently
https://www.fresh-balance.co.uk/fresh/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 24.09.2026 12:04:59.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
UTF-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице UTF-8.
Язык
en-US
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en-US.
Скорость загрузки
~0,38сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,38сек оптимальна.
Объем документа
76Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 76Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 10
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 10 достаточно.
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;700&display=swap | |
| stylesheet | https://www.fresh-balance.co.uk/wp-content/plugins/email-encoder-bundle/assets/css/style.css?ver=54d4eedc552c499c4a8d6b89c23d3df1 | |
| stylesheet | https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/node_modules/swiper/swiper-bundle.min.css?ver=7.0.4 | |
| stylesheet | https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/build/css/global-min.css?ver=1.3 | |
| js | https://www.fresh-balance.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 | |
| js | https://www.fresh-balance.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1 | |
| js | https://www.fresh-balance.co.uk/wp-content/plugins/email-encoder-bundle/assets/js/custom.js?ver=2d37aa1530beb8634b12ca51eeda0b4b | |
| js | https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/build/js/cookieControl-9.x.min.js?ver=1.3 | |
| js | https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/build/js/cookie-control.js?ver=1.3 | |
| js | https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/build/js/global-min.js?ver=1.3 |
Серверные заголовки
Кол-во: 21
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 21шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| x-fw-server | Flywheel/5.1.0 |
| x-fw-dynamic | TRUE |
| Referrer-Policy | no-referrer-when-downgrade |
| X-XSS-Protection | 1 |
| x-fw-hash | 4xtqehdwx9 |
| x-fw-version | 5.0.0 |
| Link | <https://www.fresh-balance.co.uk/wp-json/>; rel="https://api.w.org/" |
| X-Content-Type-Options | nosniff |
| Server | Flywheel/5.1.0 |
| x-cacheable | YES |
| fastly-restarts | 1 |
| Accept-Ranges | bytes |
| Date | Sat, 22 Aug 2026 06:00:18 GMT |
| X-Served-By | cache-bma-essb1270072-BMA, cache-bma-essb1270038-BMA |
| X-Cache | MISS, HIT |
| x-cache-hits | 0, 0 |
| x-timer | S1787378419.674940,VS0,VE1 |
| Vary | Accept-Encoding |
| x-fw-serve | TRUE |
| x-fw-static | NO |
| x-fw-type | VISIT |
CMS
WordPress
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS WordPress.
Веб-сервер
Flywheel/5.1.0
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
В заголовке Server указано: Flywheel/5.1.0.
Мета-теги Готовность: 23%
Title
Fresh - Fresh Balance
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Устраните дубли в title: fresh(2)
Необходимо увеличить число символов в title (текущее значение мало: 21, минимум: 25, оптимально: от 40 до 45)
Description
Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо увеличить число символов в description (текущее значение: 119, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://www.fresh-balance.co.uk/fresh/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots со значениями index, follow не накладывает ограничений на индексирование и показ контента.
Адаптивность
width=device-width, initial-scale=1
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 10
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:locale | en_US |
| og:type | article |
| og:title | Fresh - the North East's tobacco control programme |
| og:description | Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence. |
| og:url | https://www.fresh-balance.co.uk/fresh/ |
| og:site_name | Fresh Balance |
| og:image | https://www.fresh-balance.co.uk/wp-content/uploads/2023/06/Quitting3-1-e1686778899615.jpg |
| og:image:width | 2048 |
| og:image:height | 947 |
| og:image:type | image/jpeg |
Все мета-теги
Кол-во: 20
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 20шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1 |
| name | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| name | description | Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence. |
| name | twitter:card | summary_large_image |
| name | twitter:title | Fresh - the North East's tobacco control programme |
| name | twitter:description | Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence. |
| name | twitter:image | https://www.fresh-balance.co.uk/wp-content/uploads/2023/06/Quitting3-1-e1686778899615.jpg |
| name | generator | WordPress 7.0.4 |
| name | msapplication-TileImage | https://www.fresh-balance.co.uk/wp-content/uploads/2023/05/cropped-favicon-270x270.png |
| property | og:locale | en_US |
| property | og:type | article |
| property | og:title | Fresh - the North East's tobacco control programme |
| property | og:description | Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence. |
| property | og:url | https://www.fresh-balance.co.uk/fresh/ |
| property | og:site_name | Fresh Balance |
| property | article:modified_time | 2026-05-29T09:46:21+00:00 |
| property | og:image | https://www.fresh-balance.co.uk/wp-content/uploads/2023/06/Quitting3-1-e1686778899615.jpg |
| property | og:image:width | 2048 |
| property | og:image:height | 947 |
| property | og:image:type | image/jpeg |
Оптимизация Готовность: 62%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Абзацев с текстом 40 достаточно.
Среднее число слов в абзаце 17 достаточно.
Кол-во знаков контента 6371 на странице оптимально.
Кол-во слов 1053 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 1. Это прекрасно.
На странице присутствуют заголовки <h2> 7. Это хорошо.
На странице присутствуют заголовки <h3> 28.
Тошнота
4,69
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
23,93%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| smoking | 22 | 2,09% |
| tobacco | 19 | 1,80% |
| smokefree | 9 | 0,85% |
| follow | 8 | 0,76% |
| latest | 6 | 0,57% |
| smokers | 6 | 0,57% |
| support | 6 | 0,57% |
| health | 5 | 0,47% |
| people | 5 | 0,47% |
| quitting | 5 | 0,47% |
| campaign | 5 | 0,47% |
| action | 4 | 0,38% |
| control | 4 | 0,38% |
| programme | 4 | 0,38% |
| generation | 4 | 0,38% |
| february | 4 | 0,38% |
| strands | 3 | 0,28% |
| illicit | 3 | 0,28% |
| partnership | 3 | 0,28% |
| balance | 3 | 0,28% |
Индексация Готовность: 30%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 60 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 78420 байт. Загружен за: 0сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://freshne.com/robots.txt
301 MovedPermanently
https://www.fresh-balance.co.uk/fresh/
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en-US" class="no-js" id="master">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Fresh - Fresh Balance</title>
<link rel="profile" href="http://gmpg.org/xfn/11">
<link rel="pingback" href="https://www.fresh-balance.co.uk/xmlrpc.php">
<link rel="icon" type="image/png" href="https://www.fresh-balance.co.uk/wp-content/uploads/2023/05/cropped-favicon.png"/>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;700&display=swap" rel="stylesheet">
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<!-- This site is optimized with the Yoast SEO plugin v28.3 - https://yoast.com/product/yoast-seo-wordpress/ -->
<meta name="description" content="Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence." />
<link rel="canonical" href="https://www.fresh-balance.co.uk/fresh/" />
<meta property="og:locale" content="en_US" />
<meta property="og:type" content="article" />
<meta property="og:title" content="Fresh - the North East's tobacco control programme" />
<meta property="og:description" content="Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence." />
<meta property="og:url" content="https://www.fresh-balance.co.uk/fresh/" />
<meta property="og:site_name" content="Fresh Balance" />
<meta property="article:modified_time" content="2026-05-29T09:46:21+00:00" />
<meta property="og:image" content="https://www.fresh-balance.co.uk/wp-content/uploads/2023/06/Quitting3-1-e1686778899615.jpg" />
<meta property="og:image:width" content="2048" />
<meta property="og:image:height" content="947" />
<meta property="og:image:type" content="image/jpeg" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Fresh - the North East's tobacco control programme" />
<meta name="twitter:description" content="Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence." />
<meta name="twitter:image" content="https://www.fresh-balance.co.uk/wp-content/uploads/2023/06/Quitting3-1-e1686778899615.jpg" />
<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fresh-balance.co.uk\/fresh\/","url":"https:\/\/www.fresh-balance.co.uk\/fresh\/","name":"Fresh - Fresh Balance","isPartOf":{"@id":"https:\/\/www.fresh-balance.co.uk\/#website"},"datePublished":"2023-03-02T11:00:50+00:00","dateModified":"2026-05-29T09:46:21+00:00","description":"Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence.","breadcrumb":{"@id":"https:\/\/www.fresh-balance.co.uk\/fresh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fresh-balance.co.uk\/fresh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.fresh-balance.co.uk\/fresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fresh-balance.co.uk\/"},{"@type":"ListItem","position":2,"name":"Fresh"}]},{"@type":"WebSite","@id":"https:\/\/www.fresh-balance.co.uk\/#website","url":"https:\/\/www.fresh-balance.co.uk\/","name":"Fresh Balance","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fresh-balance.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>
<!-- / Yoast SEO plugin. -->
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<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.fresh-balance.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.fresh-balance.co.uk%2Ffresh%2F&format=xml" />
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<h2 class="accent-border">About Fresh</h2>
<p>Fresh was the UK’s first dedicated regional tobacco control programme, set up in the North East in 2005 to address (then) the worst rate of smoking-related illness and death in England.</p>
<p>Smoking rates in the North East have more than halved, from 29% of adults smoking in 2005 to 10.2% in 2024. However, the latest evidence shows that up to two in every three long-term smokers are killed by tobacco with over 125,000 deaths since the year 2000 in the North East.</p>
<p>Tobacco control has a strong and established evidence base that goes back several decades. The first major report on how to address smoking was <a href="https://www.rcplondon.ac.uk/projects/outputs/smoking-and-health-1962" target="_blank" rel="noopener">Smoking and Health</a>, by the Royal College of Physicians in 1962.</p>
<p>The best use of efforts at the population level is to focus on adult smokers, to raise motivation to quit and offer support, and in doing so to change the world our children grow up in.</p>
<p>We are never anti-smoker and recognise that smoking is an addiction that nearly always starts in childhood and smokers need support and encouragement to quit.</p>
<p>We have developed and ran award-winning and effective media campaigns such as Smoking Survivors, Don’t Wait, Quit 16, Don’t be the 1 and Keep It Out. We also monitor and respond to emerging issues and opportunities including illegal tobacco, vaping, smokefree housing and supporting the NHS to implement cost-effective life-saving guidance.</p>
<p>Fresh has been highlighted in national tobacco control plans and recognized by the World Health Organisation.</p>
<p>Fresh is a core member of the <a href="https://smokefreeaction.org.uk/" target="_blank" rel="noopener">Smokefree Action Coalition</a> calling for action at national level from smokefree legislation to standardised plain packaging and raising the age of sale on tobacco by a year every year.</p>
<p>Fresh is hosted by County Durham and Darlington NHS Foundation Trust and based alongside the Balance programme. Together we are working to address the harms from both tobacco and alcohol.</p>
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<h2 class="accent-border">The Fresh Annual Report Summary for 2024/2025</h2>
<p><a href="https://flipbookpdf.net/web/site/351a862598b2b1e8ab608796a452ef517b3c9b82202506.pdf.html"><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-4001" src="https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-212x300.png" alt="" width="212" height="300" srcset="https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-212x300.png 212w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-724x1024.png 724w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-768x1086.png 768w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-1086x1536.png 1086w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3.png 1414w" sizes="(max-width: 212px) 100vw, 212px" /></a></p>
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<div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">£2.08 bn</h3><p>Smoking costs the North East around £2.08 billion a year in healthcare, social care and lost earnings</p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">125,000</h3><p>Over 125,000 people have died in the North East from smoking-related diseases since the year 2000</p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">2 in 3</h3><p>Up to 2 in 3 long term smokers will die from a smoking related disease</p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">16 cancers</h3><p>Smoking is the number one cause of cancer in the UK causing 16 types</p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">10.2%</h3><p>10.2% of people smoke in the North East </p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">4/10</h3><p>4/10 North East households where someone is a smoker are living in poverty</p></div></div><div class="swiper-slide"><div class="swiper-slide__content"><h3 class="accent-border">30%</h3><p>Around 30% of all smokers in the UK have a mental health condition</p></div></div> </div>
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<h3 class="card-title-text accent-basic">New study shows quitting smoking is a vital step to reduce dementia risk</h3>
<p class="timestamp">18th August 2026</p>
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<h3 class="card-title-text accent-basic">Rise in people quitting with North East stop smoking services</h3>
<p class="timestamp">23rd July 2026</p>
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<h3 class="card-title-text accent-basic">Fresh welcomes national consultation on new tobacco and vaping proposals</h3>
<p class="timestamp">10th July 2026</p>
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<h3 class="card-title-text accent-basic">Rates of smoking in pregnancy across the North East and North Cumbria fall to a record low</h3>
<p class="timestamp">18th June 2026</p>
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<h3 class="card-title-text accent-basic">£2.08 billion Goes Up in Smoke Each Year - latest cost of Smoking to the North East is revealed</h3>
<p class="timestamp">30th May 2026</p>
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<h3 class="card-title-text accent-basic">Historic Smokefree Generation Law can protect 4 million young people from tobacco addiction in just 5 years</h3>
<p class="timestamp">29th April 2026</p>
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<h3 class="card-title-text accent-basic">169,000 quit attempts in the North East in 2025, as Fresh urges people who smoke to join the Smokefree Generation</h3>
<p class="timestamp">11th March 2026</p>
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<h3 class="card-title-text accent-basic">The Tobacco and Vapes Act is about common sense and fairness</h3>
<p class="timestamp">3rd March 2026</p>
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<h3 class="card-title-text accent-basic">Health campaigners highlight smoking and alcohol increase the risk of oesophageal cancer</h3>
<p class="timestamp">27th February 2026</p>
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<h3 class="card-title-text accent-basic">Fresh welcomes House of Lords vote to support landmark legislation to phase out the sale of tobacco to the next generation</h3>
<p class="timestamp">25th February 2026</p>
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<p class="timestamp">20th February 2026</p>
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<h3 class="card-title-text accent-basic">Fresh’s initial response to the launch of Government’s consultation on expanding smokefree legislation as part of Tobacco and Vapes Bill</h3>
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<p class="timestamp">5th January 2026</p>
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<p class="timestamp">18th December 2025</p>
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<p class="timestamp">12th December 2025</p>
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<p>Fresh's 'Every Breath' campaign has raised awareness that smoking causes chronic obstructive pulmonary disease (COPD) and has been supported by the British Lung Foundation (now Asthma + Lung UK).</p>
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<h3 class="card-title-text accent-border">Smoking Survivors</h3>
<p>Smoking Survivors is our current campaign first launched in 2023 to highlight the shocking, raw and life-changing experiences from former smokers in the North East. Our latest message launched in New Year 2026 carried the message that “every cigarette takes 20 minutes off your life – but quitting gives life back.” Our films feature John, […]</p>
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<p>We aim to raise awareness of the problems caused by smuggled and fake tobacco to local communities and support trading standards, HMRC and police to drive information and intelligence on local sales.</p>
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<p>Fresh delivers a programme of eight key strands of activity all designed to work together to reduce smoking prevalence. She outlines the role of prevention and regional working in the North East.</p>
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<p>The Illicit Tobacco Partnership is led by Fresh, the comprehensive tobacco control programme based in the North East of England.</p>
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<h2 class="accent-border">A smokefree vision</h2>
<p><p>Dr Ruth Sharrock is a lung cancer lead and Respiratory Consultant at Queen Elizabeth Hospital in Gateshead and the Clinical Lead for Tobacco Dependency for the North East & North Cumbria.</p>
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<p>If you are looking for ways to quit smoking, visit our FreshQuit website to find out about quitting aids, free online tools, vaping and local support.</p>
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href="https://facebook.com/balance.northeast"
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href="https://youtube.com/@BalanceNE"
target="_blank"><span>Follow us on YouTube</span></a>
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href="https://www.linkedin.com/company/fresh-and-balance/"
target="_blank"><span>Follow us on LinkedIn</span></a>
<a class="btn btn-outline btn-balance btn-icon bluesky"
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<div class="col-lg-4">
<a href="https://smokefreeaction.org.uk/" target="_blank">
<img class="mt-4"
src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/smoke_free_action_logo.jpg"
alt="Smoke Free Action logo" width="209"/>
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<a href="https://ahauk.org/" target="_blank">
<img src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/alcohol_health_alliance_logo.png"
alt="Alcohol Health Alliance logo" width="249"/>
</a>
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<div class="col-12">
<h3>Useful links</h3>
<div class="menu-footer-container"><ul id="menu-footer" class="menu"><li id="menu-item-202" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-202"><a rel="privacy-policy" href="https://www.fresh-balance.co.uk/privacy-policy/">Privacy policy</a></li>
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<li id="menu-item-203" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-203"><a href="https://www.fresh-balance.co.uk/accessibility-statement/">Accessibility statement</a></li>
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Sitemap
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XML-карта сайта для поисковиков
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Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
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Внутренние ссылки
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Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 0 оптимально.
Внешние ссылки
Кол-во: 41
Ссылки на сторонние сайты
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Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 41 слишком много. Спрячьте лишние ссылки в тег noindex или атрибут rel='nofollow'!
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| fresh-balance.co.uk |
<img class="navbar-brand-fresh" src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/fresh-logo.svg" alt="Fresh logo">
|
Анализировать url |
| fresh-balance.co.uk |
About us
|
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| fresh-balance.co.uk |
The problem
|
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| fresh-balance.co.uk |
Our vision
|
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| fresh-balance.co.uk |
Partners
|
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| fresh-balance.co.uk |
Calling for effective action
|
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| fresh-balance.co.uk |
Latest news bulletins
|
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| fresh-balance.co.uk |
Our submissions
|
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| fresh-balance.co.uk |
Fresh
|
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| fresh-balance.co.uk |
What we do – key strands
|
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| fresh-balance.co.uk |
Illicit Tobacco Partnership
|
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| fresh-balance.co.uk |
Smokefree NHS
|
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| fresh-balance.co.uk |
Balance
|
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| fresh-balance.co.uk |
What we do – key strands
|
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| fresh-balance.co.uk |
News
|
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| fresh-balance.co.uk |
Our team
|
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| fresh-balance.co.uk |
Contact us
|
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| fresh-balance.co.uk |
Home
|
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| rcplondon.ac.uk |
Smoking and Health
|
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| smokefreeaction.org.uk |
Smokefree Action Coalition
|
Анализировать url |
| flipbookpdf.net |
<img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-4001" src="https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-212x300.png" alt="" width="212" height="300" srcset="https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-212x300.png 212w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-724x1024.png 724w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-768x1086.png 768w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3-1086x1536.png 1086w, https://www.fresh-balance.co.uk/wp-content/uploads/2025/06/Fresh-Annual-Report-front-cover-3.png 1414w" sizes="(max-width: 212px) 100vw, 212px">
|
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| fresh-balance.co.uk |
View all news and stories
|
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| fresh-balance.co.uk |
View all campaigns
|
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| fresh-balance.co.uk |
Read more
|
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| fresh-balance.co.uk |
Read more
|
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| freshquit.co.uk |
Visit FreshQuit
|
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| fresh-balance.co.uk |
<img class="logo-small-fresh" src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/fresh-logo.svg" alt="Fresh logo">
|
Анализировать url |
| facebook.com |
<span>Follow us on Facebook</span>
|
|
| youtube.com |
<span>Follow us on YouTube</span>
|
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| linkedin.com |
<span>Follow us on LinkedIn</span>
|
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| bsky.app |
<span>Follow us on Bluesky</span>
|
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| fresh-balance.co.uk |
<img class="logo-small-balance" src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/balance-logo.svg" alt="Balance logo">
|
Анализировать url |
| facebook.com |
<span>Follow us on Facebook</span>
|
|
| youtube.com |
<span>Follow us on YouTube</span>
|
Анализировать url |
| linkedin.com |
<span>Follow us on LinkedIn</span>
|
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| bsky.app |
<span>Follow us on Bluesky</span>
|
Анализировать url |
| smokefreeaction.org.uk |
<img class="mt-4" src="https://www.fresh-balance.co.uk/wp-content/themes/freshbalance/images/smoke_free_action_logo.jpg" alt="Smoke Free Action logo" width="209">
|
Анализировать url |
| fresh-balance.co.uk |
Privacy policy
|
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| fresh-balance.co.uk |
Terms & conditions
|
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| fresh-balance.co.uk |
Cookie policy
|
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| fresh-balance.co.uk |
Accessibility statement
|
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Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
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Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
Конкуренты в Google
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Топ сайтов-конкурентов в Google
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Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкуренты в Google тоже не найдены. Займитесь продвижением сайта!
Конкурентов в ТОП-10 Google не нашлось.
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 100%
Нарушения
Не выявлены
Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
Таким сайт freshne.com видят поисковые системы. Процент оптимизации невысокий - 54%. Чтобы улучшить сайт и попасть в ТОП необходимо:
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