Анализ сайта geffrye-museum.org.uk
Основное Готовность: 40%
Домен
geffrye-museum.org.uk
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Используйте для продвижения только домен второго уровня.
Длина домена велика. Но если вы продвигаете запрос, входящий в название домена, то это хорошо.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Кол-во редиректов 3 слишком большое! Проверьте настройки сайта и веб-сервера!
Цепочка редиректов:
http://geffrye-museum.org.uk
301 MovedPermanently
https://www.museumofthehome.org.uk/
301 MovedPermanently
https://museumofthehome.org.uk/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 07.10.2026 22:44:18.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
UTF-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице UTF-8.
Язык
en-GB
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en-GB.
Скорость загрузки
~1,30сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 1,30сек превышает 1 секунду. Желательно улучшить работу сайта!
Объем документа
94Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 94Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 13
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 13 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://museumofthehome.org.uk/wp-content/plugins/hdk-wp-digievents/public/css/public.css?ver=1.0.0 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/plugins/elasticpress/dist/css/general-styles.css?ver=66295efe92a630617c00 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/themes/moh/style.css?ver=1787276096 | |
| stylesheet | https://fonts.googleapis.com/css2?family=Montserrat:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&display=swap&ver=1787276096 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/themes/moh/components/sidebar-content/style.css?ver=1787276096 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/themes/moh/components/featured-cards/style.css?ver=1787276096 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/themes/moh/components/quote/style.css?ver=1787276096 | |
| stylesheet | https://museumofthehome.org.uk/wp-content/themes/moh/components/tabbed-slider/style.css?ver=1787276096 | |
| js | text/javascript | https://cdn-cookieyes.com/client_data/56ce4216bb8ddb6972a2a272/script.js |
| js | https://museumofthehome.org.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 | |
| js | https://museumofthehome.org.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1 | |
| js | https://museumofthehome.org.uk/wp-content/plugins/hdk-wp-digievents/public/js/public.js?ver=1.0.0 | |
| js | https://museumofthehome.org.uk/wp-content/themes/moh/dist/js/mainjs.min.js?ver=1787276096 |
Серверные заголовки
Кол-во: 4
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 4шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Server | nginx |
| Date | Fri, 21 Aug 2026 01:34:56 GMT |
| Vary | Accept-Encoding |
| Link | <https://museumofthehome.org.uk/wp-json/>; rel="https://api.w.org/" |
CMS
WordPress
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS WordPress.
Веб-сервер
nginx
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере nginx.
Мета-теги Готовность: 23%
Title
Home - Museum of the Home
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Устраните дубли в title: home(2)
Необходимо увеличить число символов в title (текущее значение: 25, оптимально: от 40 до 45)
Description
We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Число символов в description 124 оптимально (норма: от 120 до 130).
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://museumofthehome.org.uk/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots со значениями index, follow не накладывает ограничений на индексирование и показ контента.
Адаптивность
width=device-width, initial-scale=1
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 10
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:locale | en_GB |
| og:type | website |
| og:title | Home - Museum of the Home |
| og:description | We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together. |
| og:url | https://museumofthehome.org.uk/ |
| og:site_name | Museum of the Home |
| og:image | https://museumofthehome.org.uk/wp-content/uploads/2025/04/WrightWright_Museum-of-the-Home_Hoxton_Visit-2_╕HuftonCrow_011-scaled.jpg |
| og:image:width | 2560 |
| og:image:height | 2449 |
| og:image:type | image/jpeg |
Все мета-теги
Кол-во: 17
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 17шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1 |
| name | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| name | description | We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together. |
| name | twitter:card | summary_large_image |
| name | generator | WordPress 7.1 |
| name | msapplication-TileImage | https://museumofthehome.org.uk/wp-content/uploads/2025/05/cropped-MoH-favicon-270x270.png |
| property | og:locale | en_GB |
| property | og:type | website |
| property | og:title | Home - Museum of the Home |
| property | og:description | We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together. |
| property | og:url | https://museumofthehome.org.uk/ |
| property | og:site_name | Museum of the Home |
| property | article:modified_time | 2026-08-05T10:41:37+00:00 |
| property | og:image | https://museumofthehome.org.uk/wp-content/uploads/2025/04/WrightWright_Museum-of-the-Home_Hoxton_Visit-2_╕HuftonCrow_011-scaled.jpg |
| property | og:image:width | 2560 |
| property | og:image:height | 2449 |
| property | og:image:type | image/jpeg |
Оптимизация Готовность: 62%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Ошибок нет
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 4 встречаются в тексте достаточно.
Абзацев с текстом 43 достаточно.
Среднее число слов в абзаце 26 достаточно.
Кол-во знаков контента 5347 на странице оптимально.
Кол-во слов 888 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h2> 2. Это хорошо.
На странице присутствуют заголовки <h3> 14.
Тошнота
3,87
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
16,33%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| museum | 15 | 1,69% |
| stories | 8 | 0,90% |
| support | 8 | 0,90% |
| london | 6 | 0,68% |
| visitor | 6 | 0,68% |
| article | 6 | 0,68% |
| collections | 4 | 0,45% |
| changed | 4 | 0,45% |
| donate | 3 | 0,34% |
| accessibility | 3 | 0,34% |
| family | 3 | 0,34% |
| visits | 3 | 0,34% |
| tuesday | 3 | 0,34% |
| charity | 3 | 0,34% |
| almshouse | 3 | 0,34% |
| wednesday | 3 | 0,34% |
| harvest | 3 | 0,34% |
| september | 3 | 0,34% |
| bookcase | 3 | 0,34% |
| history | 3 | 0,34% |
Индексация Готовность: 0%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 78 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Кол-во редиректов для файла robots.txt 3 слишком большое! Это может вызывать затруднение при индексации поисковыми роботами!
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://geffrye-museum.org.uk/robots.txt
301 MovedPermanently
https://www.museumofthehome.org.uk/
301 MovedPermanently
https://museumofthehome.org.uk/
200 OK
Показать содержимое robots.txt
<!doctype html>
<html lang="en-GB">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="profile" href="https://gmpg.org/xfn/11">
<!-- Google consent mode V2 -->
<script>
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag("consent", "default", {
ad_storage: "denied",
ad_user_data: "denied",
ad_personalization: "denied",
analytics_storage: "denied",
functionality_storage: "denied",
personalization_storage: "denied",
security_storage: "granted",
wait_for_update: 2000,
});
gtag("set", "ads_data_redaction", true);
gtag("set", "url_passthrough", false);
</script>
<!-- Google Tag Manager -->
<script>
(function(w, d, s, l, i) {
w[l] = w[l] || [];
w[l].push({
'gtm.start': new Date().getTime(),
event: 'gtm.js'
});
var f = d.getElementsByTagName(s)[0],
j = d.createElement(s),
dl = l != 'dataLayer' ? '&l=' + l : '';
j.async = true;
j.src =
'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
f.parentNode.insertBefore(j, f);
})(window, document, 'script', 'dataLayer', 'GTM-MLMJ44T');
</script>
<!-- End Google Tag Manager -->
<!-- Start cookieyes banner -->
<script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/56ce4216bb8ddb6972a2a272/script.js"></script>
<!-- End cookieyes banner -->
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<!-- This site is optimized with the Yoast SEO plugin v28.2 - https://yoast.com/product/yoast-seo-wordpress/ -->
<title>Home - Museum of the Home</title>
<meta name="description" content="We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together." />
<link rel="canonical" href="https://museumofthehome.org.uk/" />
<meta property="og:locale" content="en_GB" />
<meta property="og:type" content="website" />
<meta property="og:title" content="Home - Museum of the Home" />
<meta property="og:description" content="We are the only Museum of the Home in the world, revealing and rethinking the ways we live in order to live better together." />
<meta property="og:url" content="https://museumofthehome.org.uk/" />
<meta property="og:site_name" content="Museum of the Home" />
<meta property="article:modified_time" content="2026-08-05T10:41:37+00:00" />
<meta property="og:image" content="https://museumofthehome.org.uk/wp-content/uploads/2025/04/WrightWright_Museum-of-the-Home_Hoxton_Visit-2_╕HuftonCrow_011-scaled.jpg" />
<meta property="og:image:width" content="2560" />
<meta property="og:image:height" content="2449" />
<meta property="og:image:type" content="image/jpeg" />
<meta name="twitter:card" content="summary_large_image" />
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Featured exhibitions and events </h2>
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<img width="680" height="422" src="https://museumofthehome.org.uk/wp-content/uploads/2025/05/MotH_2024_Rooms-Through-Time-A-Townhouse-in-1878_Credit_Jaron-James_147-1-680x422.jpg" class="card-img" alt="A richly furnished Victorian townhouse room (c.1878) with mint green patterned wallpaper and red carpet, featuring a red upholstered armchair draped with embroidery beside a fireplace topped by twin ceramic vases, framed artwork, a carved wooden piano, a tea table, and in the left bottom corner is an ayah's trunk of Indian textiles." decoding="async" loading="lazy" srcset="https://museumofthehome.org.uk/wp-content/uploads/2025/05/MotH_2024_Rooms-Through-Time-A-Townhouse-in-1878_Credit_Jaron-James_147-1-680x422.jpg 680w, https://museumofthehome.org.uk/wp-content/uploads/2025/05/MotH_2024_Rooms-Through-Time-A-Townhouse-in-1878_Credit_Jaron-James_147-1-1360x844.jpg 1360w" sizes="auto, (max-width: 680px) 100vw, 680px" />
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Rooms Through Time </h3>
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<p>How home life has evolved over four centuries.</p>
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Permanent </p>
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<img width="680" height="422" src="https://museumofthehome.org.uk/wp-content/uploads/2025/05/201E571-680x422.jpg" class="card-img" alt="Detail of an interior featuring a wooden dresser with books, a mirror, sherry glasses, oval portrait on yellow walls and other period furnishings." decoding="async" loading="lazy" srcset="https://museumofthehome.org.uk/wp-content/uploads/2025/05/201E571-680x422.jpg 680w, https://museumofthehome.org.uk/wp-content/uploads/2025/05/201E571-1360x844.jpg 1360w" sizes="auto, (max-width: 680px) 100vw, 680px" />
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Tours guided </span>
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Almshouse 14 Tours </h3>
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<p>Discover what it was like to live in Hackney 200 years ago on tours of our restored 18th-century almshouse dwellings.</p>
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Every Wednesday and Saturday </p>
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For Families </span>
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Drop-in </span>
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Harvest Family Day </h3>
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<p>Celebrate Harvest season with a range of creative, family-friendly workshops. Design and decorate your creations to take home.</p>
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Wednesday 19 August 2026 2026 </p>
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Festivals </span>
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London Textile Month with Selvedge Magazine </h3>
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<p>Join us for talks, workshops and performances this September to explore the role of textiles in domestic life - past, present, and future.</p>
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Tuesday 1 September - Wednesday 30 September 2026 </p>
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<p>Once mocked, forks became an essential item of cutlery, but are they on their way out again?</p>
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<p>IKEA’s humble BILLY bookcase conquered the world and helped us curate our belongings.</p>
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<p>What we found in the ground when we began the redevelopment of our buildings in 2019.</p>
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Museum of the Home Statement of Support for the Transgender Community </h3>
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<p>Museum of the Home stands in solidarity with our transgender and non-binary staff and visitors and we continue in our support of them. </p>
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Museum of the Home and Tate jointly acquire Rebecca Solomon’s ‘A Young Teacher’ </h3>
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Museum of the Home commissions artist Kenneth Lam in new photography series Still Living </h3>
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<p>Hong Kong & London-based photographer Kenneth Lam has created a series of seven exclusive photographs based on Museum of the Home’s historical…</p>
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| /whats-on |
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