Анализ сайта gregor.us
Основное Готовность: 70%
Домен
gregor.us
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Кол-во редиректов 3 слишком большое! Проверьте настройки сайта и веб-сервера!
Цепочка редиректов:
http://gregor.us
302 Found
https://gregor.substack.com/
301 MovedPermanently
https://www.coldeye.earth/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 20.10.2026 13:54:53.
Сервер поддерживает HTTP/3 (QUIC) — новейший протокол.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~0,88сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,88сек оптимальна.
Объем документа
85Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 85Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 141
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 141 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/679.f2df53c1.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/92530.44f2bc6c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/69120.6ddde08f.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/2429.585d074a.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/24113.8373d39b.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/69416.15523b9e.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/58988.888e4cf2.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/2965.0fd5bd7c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/54262.0ca1dfe0.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/92667.b958ce9c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/97605.df76159a.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/22981.18288518.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/54880.c3d5bf34.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/83025.2e78474c.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/4760.c09fe985.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/45135.df21a8bb.css |
| stylesheet | text/css | https://substackcdn.com/bundle/static/css/97082.48230372.css |
| stylesheet | https://substackcdn.com/bundle/theme/welcome.164d44f212a16669a0f2.css | |
| stylesheet | https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css | |
| js | https://js.sentry-cdn.com/6c2ff3e3828e4017b7faf7b63e24cdf8.min.js | |
| js | module | https://substackcdn.com/bundle/static/js/71142.2d4c7c30.js |
| js | module | https://substackcdn.com/bundle/static/js/6880.6cc08270.js |
| js | module | https://substackcdn.com/bundle/static/js/21080.b794d6f2.js |
| js | module | https://substackcdn.com/bundle/static/js/45776.01aa1a8d.js |
| js | module | https://substackcdn.com/bundle/static/js/79087.66a445b2.js |
| js | module | https://substackcdn.com/bundle/static/js/93060.b1cdccff.js |
| js | module | https://substackcdn.com/bundle/static/js/89156.985fd2b4.js |
| js | module | https://substackcdn.com/bundle/static/js/48320.d5db961d.js |
| js | module | https://substackcdn.com/bundle/static/js/59265.3f64d592.js |
| js | module | https://substackcdn.com/bundle/static/js/79395.2b87b25e.js |
| js | module | https://substackcdn.com/bundle/static/js/38004.1f2e3764.js |
| js | module | https://substackcdn.com/bundle/static/js/40646.e66dba56.js |
| js | module | https://substackcdn.com/bundle/static/js/22618.07554877.js |
| js | module | https://substackcdn.com/bundle/static/js/78780.a76bd76f.js |
| js | module | https://substackcdn.com/bundle/static/js/71648.6fc0c3c5.js |
| js | module | https://substackcdn.com/bundle/static/js/679.d5af2f16.js |
| js | module | https://substackcdn.com/bundle/static/js/6904.4edc377c.js |
| js | module | https://substackcdn.com/bundle/static/js/18725.d147896c.js |
| js | module | https://substackcdn.com/bundle/static/js/92530.a85dad57.js |
| js | module | https://substackcdn.com/bundle/static/js/836.76a43a7c.js |
| js | module | https://substackcdn.com/bundle/static/js/95668.39e38733.js |
| js | module | https://substackcdn.com/bundle/static/js/69913.97e5bb5e.js |
| js | module | https://substackcdn.com/bundle/static/js/98094.3b67bd3f.js |
| js | module | https://substackcdn.com/bundle/static/js/40857.4b525104.js |
| js | module | https://substackcdn.com/bundle/static/js/11510.58f233e9.js |
| js | module | https://substackcdn.com/bundle/static/js/58705.5f8f638e.js |
| js | module | https://substackcdn.com/bundle/static/js/2429.8a3e3fe2.js |
| js | module | https://substackcdn.com/bundle/static/js/48061.8edcac46.js |
| js | module | https://substackcdn.com/bundle/static/js/81506.6c131f71.js |
| js | module | https://substackcdn.com/bundle/static/js/95396.074458ec.js |
| js | module | https://substackcdn.com/bundle/static/js/6743.3d9014bd.js |
| js | module | https://substackcdn.com/bundle/static/js/74495.d25ea839.js |
| js | module | https://substackcdn.com/bundle/static/js/17624.a1efaf01.js |
| js | module | https://substackcdn.com/bundle/static/js/27467.d5becb7a.js |
| js | module | https://substackcdn.com/bundle/static/js/24113.7fd27e6e.js |
| js | module | https://substackcdn.com/bundle/static/js/welcome.773b41ab.js |
| js | module | https://substackcdn.com/bundle/static/js/79595.adecc4e1.js |
| js | module | https://substackcdn.com/bundle/static/js/69416.2195b0e2.js |
| js | module | https://substackcdn.com/bundle/static/js/17768.70e81ad7.js |
| js | module | https://substackcdn.com/bundle/static/js/54770.19ec90d0.js |
| js | module | https://substackcdn.com/bundle/static/js/45420.3a6f5394.js |
| js | module | https://substackcdn.com/bundle/static/js/95815.4b965d17.js |
| js | module | https://substackcdn.com/bundle/static/js/56163.d8acdd70.js |
| js | module | https://substackcdn.com/bundle/static/js/27670.80074364.js |
| js | module | https://substackcdn.com/bundle/static/js/58988.e31acd39.js |
| js | module | https://substackcdn.com/bundle/static/js/47184.bf8868f8.js |
| js | module | https://substackcdn.com/bundle/static/js/24205.a847a984.js |
| js | module | https://substackcdn.com/bundle/static/js/2965.6dce3c7d.js |
| js | module | https://substackcdn.com/bundle/static/js/54262.b5b76d32.js |
| js | module | https://substackcdn.com/bundle/static/js/82797.71751d90.js |
| js | module | https://substackcdn.com/bundle/static/js/92667.23800c5f.js |
| js | module | https://substackcdn.com/bundle/static/js/48445.8a2a12f2.js |
| js | module | https://substackcdn.com/bundle/static/js/29177.445a84df.js |
| js | module | https://substackcdn.com/bundle/static/js/79796.29c1a14c.js |
| js | module | https://substackcdn.com/bundle/static/js/56787.057d6bd2.js |
| js | module | https://substackcdn.com/bundle/static/js/10174.6201cc5b.js |
| js | module | https://substackcdn.com/bundle/static/js/70247.8078391b.js |
| js | module | https://substackcdn.com/bundle/static/js/91762.f7e5ef76.js |
| js | module | https://substackcdn.com/bundle/static/js/11185.77d28285.js |
| js | module | https://substackcdn.com/bundle/static/js/89940.3548d9e7.js |
| js | module | https://substackcdn.com/bundle/static/js/97605.e9de61dd.js |
| js | module | https://substackcdn.com/bundle/static/js/52303.5c9dcd94.js |
| js | module | https://substackcdn.com/bundle/static/js/73663.4f49b62b.js |
| js | module | https://substackcdn.com/bundle/static/js/74282.4d37dece.js |
| js | module | https://substackcdn.com/bundle/static/js/78371.6ba2c611.js |
| js | module | https://substackcdn.com/bundle/static/js/67807.6be8020f.js |
| js | module | https://substackcdn.com/bundle/static/js/28688.9b8da12f.js |
| js | module | https://substackcdn.com/bundle/static/js/28278.c87a8762.js |
| js | module | https://substackcdn.com/bundle/static/js/83843.82bbe83f.js |
| js | module | https://substackcdn.com/bundle/static/js/22981.58497508.js |
| js | module | https://substackcdn.com/bundle/static/js/25058.a08af9d8.js |
| js | module | https://substackcdn.com/bundle/static/js/71199.0a677188.js |
| js | module | https://substackcdn.com/bundle/static/js/56256.99540d55.js |
| js | module | https://substackcdn.com/bundle/static/js/54880.b91ce7bf.js |
| js | module | https://substackcdn.com/bundle/static/js/17806.4dba50b6.js |
| js | module | https://substackcdn.com/bundle/static/js/83025.c3cef8a7.js |
| js | module | https://substackcdn.com/bundle/static/js/74584.e337010a.js |
| js | module | https://substackcdn.com/bundle/static/js/87460.2db55417.js |
| js | module | https://substackcdn.com/bundle/static/js/98046.26eb5558.js |
| js | module | https://substackcdn.com/bundle/static/js/53164.1d30c7fa.js |
| js | module | https://substackcdn.com/bundle/static/js/4760.571ca402.js |
| js | module | https://substackcdn.com/bundle/static/js/47989.79889e70.js |
| js | module | https://substackcdn.com/bundle/static/js/47394.eeb5c016.js |
| js | module | https://substackcdn.com/bundle/static/js/85229.c621f040.js |
| js | module | https://substackcdn.com/bundle/static/js/45135.8c8c96bb.js |
| js | module | https://substackcdn.com/bundle/static/js/31764.0dd549d3.js |
| js | module | https://substackcdn.com/bundle/static/js/84828.a2ad646a.js |
| js | module | https://substackcdn.com/bundle/static/js/86623.bcc45567.js |
| js | module | https://substackcdn.com/bundle/static/js/3663.77498481.js |
| js | module | https://substackcdn.com/bundle/static/js/17673.45a1a0d0.js |
| js | module | https://substackcdn.com/bundle/static/js/56266.6c916917.js |
| js | module | https://substackcdn.com/bundle/static/js/71362.cc3eac9b.js |
| js | module | https://substackcdn.com/bundle/static/js/97082.36d78759.js |
| js | module | https://substackcdn.com/bundle/static/js/52338.78ab0732.js |
| js | module | https://substackcdn.com/bundle/static/js/45181.ccce263e.js |
| js | module | https://substackcdn.com/bundle/static/js/99545.593123b6.js |
| js | module | https://substackcdn.com/bundle/static/js/57051.8e856f58.js |
| js | module | https://substackcdn.com/bundle/static/js/2561.ddfefd95.js |
| js | module | https://substackcdn.com/bundle/static/js/93977.1b3a7787.js |
| js | module | https://substackcdn.com/bundle/static/js/14340.09dbfdb4.js |
| js | module | https://substackcdn.com/bundle/static/js/72659.76c649e0.js |
| js | module | https://substackcdn.com/bundle/static/js/87906.5c3709a3.js |
| js | module | https://substackcdn.com/bundle/static/js/17706.0a07ef7c.js |
| js | module | https://substackcdn.com/bundle/static/js/78191.f67f889e.js |
| js | module | https://substackcdn.com/bundle/static/js/69613.b6f09270.js |
| js | module | https://substackcdn.com/bundle/static/js/19714.89fcabd5.js |
| js | module | https://substackcdn.com/bundle/static/js/44014.cfcbfa34.js |
| js | module | https://substackcdn.com/bundle/static/js/12.339a7437.js |
| js | module | https://substackcdn.com/bundle/static/js/44292.a8e6ce2d.js |
| js | module | https://substackcdn.com/bundle/static/js/80821.fba79cea.js |
| js | module | https://substackcdn.com/bundle/static/js/90640.674ec4d4.js |
| js | module | https://substackcdn.com/bundle/static/js/38815.678b84d5.js |
| js | module | https://substackcdn.com/bundle/static/js/53444.828fb159.js |
| js | module | https://substackcdn.com/bundle/static/js/91261.dc12e1b0.js |
| js | module | https://substackcdn.com/bundle/static/js/98942.828a67d2.js |
| js | module | https://substackcdn.com/bundle/static/js/53754.e33cd49e.js |
| js | module | https://substackcdn.com/bundle/static/js/10578.599819d3.js |
| js | module | https://substackcdn.com/bundle/static/js/16799.7934a01d.js |
| js | module | https://substackcdn.com/bundle/static/js/lib-router.049c3000.js |
| js | https://static.cloudflareinsights.com/beacon.min.js | |
| js | module | https://static.cloudflareinsights.com/beacon.min.js/v4513226cdae34746b4dedf0b4dfa099e1781791509496 |
Серверные заголовки
Кол-во: 18
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 18шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Fri, 21 Aug 2026 16:10:43 GMT |
| cf-ray | a2eae8d1bf489d3d-DME |
| cf-cache-status | EXPIRED |
| Cache-Control | no-cache |
| Server-Timing | cfCacheStatus;desc="EXPIRED" |
| Set-Cookie | ab_experiment_sampled=%22false%22; Max-Age=31536000; Domain=www.coldeye.earth; Path=/; Expires=Sat, 21 Aug 2027 16:10:43 GMT; HttpOnly; Secure; SameSite=Lax |
| Link | <https://substackcdn.com>; rel=preconnect |
| Server | cloudflare |
| x-sub | gregor |
| Strict-Transport-Security | max-age=31536000; includeSubDomains; preload |
| Vary | Accept-Encoding |
| Content-Security-Policy | frame-ancestors 'self' https://*.substack.com https://substack.com |
| x-cluster | substack |
| x-deploy | 04ca1a0b7b |
| X-Powered-By | Express |
| X-Served-By | Substack |
| x-service | web |
| Alt-Svc | h3=":443" |
CMS
Не определена
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
CMS не определена. Вероятно, сайт самописный либо движок надёжно скрыт. Это не ошибка.
Веб-сервер
Cloudflare
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 68%
Title
Cold Eye Earth | Gregor Macdonald | Substack
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Дублей словоформ в title не найдено.
Число символов в title 44 оптимально (норма: от 40 до 45).
Description
tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо уменьшить число символов в description (текущее значение: 148, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
?
Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://www.coldeye.earth/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
?
Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Meta-тег viewport со значением user-scalable определяет доступность масштабирования страницы пользователем.
Meta-тег viewport со значением maximum-scale определяет максимальный масштаб области просмотра.
Разметка OpenGraph
Кол-во: 5
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:type | article |
| og:title | Cold Eye Earth | Gregor Macdonald | Substack |
| og:description | tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers. |
| og:image | https://substackcdn.com/image/fetch/$s_!BMKl!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregor.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D333986811%26version%3D9 |
| og:url | https://www.coldeye.earth/ |
Все мета-теги
Кол-во: 14
Полный список мета-тегов страницы
?
Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 14шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | norton-safeweb-site-verification | 24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd |
| name | twitter:title | Cold Eye Earth | Gregor Macdonald | Substack |
| name | description | tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers. |
| name | twitter:description | tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers. |
| name | theme-color | #ffffff |
| name | twitter:image | https://substackcdn.com/image/fetch/$s_!BMKl!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregor.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D333986811%26version%3D9 |
| name | twitter:card | summary_large_image |
| name | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover |
| name | author | Gregor Macdonald |
| property | og:type | article |
| property | og:title | Cold Eye Earth | Gregor Macdonald | Substack |
| property | og:description | tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers. |
| property | og:image | https://substackcdn.com/image/fetch/$s_!BMKl!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregor.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D333986811%26version%3D9 |
| property | og:url | https://www.coldeye.earth/ |
Оптимизация Готовность: 60%
Структура
Ошибок нет
Семантические HTML-элементы страницы
?
Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
?
Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Абзацев с текстом 1 слишком мало. Добавьте больше абзацев с текстом (тег <p>)!
Среднее число слов в абзаце 6 слишком мало. Сделайте контент более читаемым!
Кол-во знаков контента 338 слишком мало. Добавьте больше текста!
Кол-во слов 52 слишком мало. Добавьте больше текста (минимум 400 слов)!
Слова из title 5 встречаются в тексте достаточно.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
?
H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 1. Это прекрасно.
Тошнота
1,41
Насколько одно слово доминирует в тексте
?
Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота страницы в пределах нормы 3.
Академич. тошнота
17,31%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
?
Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| javascript | 2 | 3,85% |
| tracking | 1 | 1,92% |
| progress | 1 | 1,92% |
| energy | 1 | 1,92% |
| transition | 1 | 1,92% |
| gregor | 1 | 1,92% |
| macdonald | 1 | 1,92% |
| subscribers | 1 | 1,92% |
| subscribe | 1 | 1,92% |
| subscribing | 1 | 1,92% |
| substack's | 1 | 1,92% |
| acknowledge | 1 | 1,92% |
| information | 1 | 1,92% |
| collection | 1 | 1,92% |
| notice | 1 | 1,92% |
| privacy | 1 | 1,92% |
| policy | 1 | 1,92% |
| thanks | 1 | 1,92% |
| requires | 1 | 1,92% |
| correctly | 1 | 1,92% |
Индексация Готовность: 50%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 4 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Кол-во редиректов для файла robots.txt 3 слишком большое! Это может вызывать затруднение при индексации поисковыми роботами!
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://gregor.us/robots.txt
302 Found
https://gregor.substack.com/
301 MovedPermanently
https://www.coldeye.earth/
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8" />
<meta name="norton-safeweb-site-verification" content="24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd" />
<link rel="preconnect" href="https://substackcdn.com" />
<title data-rh="true">Cold Eye Earth | Gregor Macdonald | Substack</title>
<meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:title" content="Cold Eye Earth | Gregor Macdonald | Substack"/><meta data-rh="true" name="twitter:title" content="Cold Eye Earth | Gregor Macdonald | Substack"/><meta data-rh="true" name="description" content="tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers."/><meta data-rh="true" property="og:description" content="tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers."/><meta data-rh="true" name="twitter:description" content="tracking the progress of energy transition. Click to read Cold Eye Earth, by Gregor Macdonald, a Substack publication with thousands of subscribers."/><meta data-rh="true" name="theme-color" content="#ffffff"/><meta data-rh="true" property="og:image" content="https://substackcdn.com/image/fetch/$s_!BMKl!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregor.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D333986811%26version%3D9"/><meta data-rh="true" name="twitter:image" content="https://substackcdn.com/image/fetch/$s_!BMKl!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregor.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D333986811%26version%3D9"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/>
<style>
@layer legacy, tailwind, pencraftReset, pencraft;
</style>
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/welcome.164d44f212a16669a0f2.css" />
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/679.f2df53c1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/92530.44f2bc6c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/69120.6ddde08f.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/2429.585d074a.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/24113.8373d39b.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/69416.15523b9e.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/58988.888e4cf2.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/2965.0fd5bd7c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/54262.0ca1dfe0.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/92667.b958ce9c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/97605.df76159a.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/22981.18288518.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/54880.c3d5bf34.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/83025.2e78474c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/4760.c09fe985.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/45135.df21a8bb.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/97082.48230372.css" />
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" />
<meta name="author" content="Gregor Macdonald" />
<meta property="og:url" content="https://www.coldeye.earth/" />
<link rel="canonical" href="https://www.coldeye.earth/" />
<link rel="shortcut icon" href="https://substackcdn.com/image/fetch/$s_!bwG-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Ffavicon.ico">
<link rel="icon" type="image/png" sizes="16x16" href="https://substackcdn.com/image/fetch/$s_!ebZ4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Ffavicon-16x16.png">
<link rel="icon" type="image/png" sizes="32x32" href="https://substackcdn.com/image/fetch/$s_!leej!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Ffavicon-32x32.png">
<link rel="icon" type="image/png" sizes="48x48" href="https://substackcdn.com/image/fetch/$s_!H1_y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Ffavicon-48x48.png">
<link rel="apple-touch-icon" sizes="57x57" href="https://substackcdn.com/image/fetch/$s_!17Y_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-57x57.png">
<link rel="apple-touch-icon" sizes="60x60" href="https://substackcdn.com/image/fetch/$s_!AX8X!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-60x60.png">
<link rel="apple-touch-icon" sizes="72x72" href="https://substackcdn.com/image/fetch/$s_!dgyp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-72x72.png">
<link rel="apple-touch-icon" sizes="76x76" href="https://substackcdn.com/image/fetch/$s_!QO09!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-76x76.png">
<link rel="apple-touch-icon" sizes="114x114" href="https://substackcdn.com/image/fetch/$s_!7nEf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-114x114.png">
<link rel="apple-touch-icon" sizes="120x120" href="https://substackcdn.com/image/fetch/$s_!Lb85!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-120x120.png">
<link rel="apple-touch-icon" sizes="144x144" href="https://substackcdn.com/image/fetch/$s_!88sN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-144x144.png">
<link rel="apple-touch-icon" sizes="152x152" href="https://substackcdn.com/image/fetch/$s_!6TtD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-152x152.png">
<link rel="apple-touch-icon" sizes="167x167" href="https://substackcdn.com/image/fetch/$s_!VCjJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-167x167.png">
<link rel="apple-touch-icon" sizes="180x180" href="https://substackcdn.com/image/fetch/$s_!xQyU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-180x180.png">
<link rel="apple-touch-icon" sizes="1024x1024" href="https://substackcdn.com/image/fetch/$s_!V5MS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9b845a3c-ca46-418b-b9ac-2b29d7a1f626%2Fapple-touch-icon-1024x1024.png">
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<div class="pencraft pc-display-contents pc-reset coverTheme-PJLqY5"><div class="intro-popup"><div class="intro-popup-page"><div class="full-email-form"><div class="vertically-centered"><button tabindex="0" type="button" aria-label="Close" data-testid="close-welcome-modal" class="pencraft pc-reset pencraft closeWelcomeModal-KVUfKQ iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-x"><path d="M18 6 6 18"></path><path d="m6 6 12 12"></path></svg></button><div data-testid="intro-popup-logo" class="pencraft pc-paddingBottom-32 pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:88px;height:88px;" class="pencraft pc-display-flex pc-reset bg-white-ZBV5av 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pc-reset"/></picture></div></div></div><h1 class="publication-name balancedText-oQ__Kv">Cold Eye Earth</h1><p class="publication-tagline with-cover verbose balancedText-oQ__Kv">tracking the progress of energy transition</p><div class="publication-meta"><div class="pencraft pc-display-flex pc-gap-4 pc-reset pc-display-inline-flex">By Gregor Macdonald<div class="pencraft pc-display-flex pc-alignItems-center pc-reset"><div data-testid="user-badge" class="pencraft pc-reset cursor-pointer-LYORKw container-ORd8N2"><div type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-P0-0" data-state="closed" class="pencraft pc-reset"><svg aria-hidden="true" style="height:16px;width:16px;" width="16" height="16" viewBox="0 0 40 40" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><path d="M17.8212 2.19198C19.5364 1.48152 21.4636 1.48152 23.1788 2.19198L31.198 5.51364C32.9132 6.2241 34.2759 7.58682 34.9864 9.30201L38.308 17.3212C39.0185 19.0364 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Sitemap
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XML-карта сайта для поисковиков
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Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt не содержит ссылку на карту сайта. Рекомендуется добавить карту сайта и указать ссылку на нее в robots.txt.
Внутренние ссылки
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Ссылки на другие страницы своего сайта
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Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 0 оптимально.
Внешние ссылки
Кол-во: 4
Ссылки на сторонние сайты
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Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 4 оптимально.
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| substack.com |
Terms of Use
|
Анализировать url |
| substack.com |
Information Collection Notice
|
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| substack.com |
Privacy Policy
|
Анализировать url |
| enable-javascript.com |
turn on JavaScript
|
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Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
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Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
Конкуренты в Google
Кол-во: 0
Топ сайтов-конкурентов в Google
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Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкуренты в Google тоже не найдены. Займитесь продвижением сайта!
Конкурентов в ТОП-10 Google не нашлось.
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 100%
Нарушения
Не выявлены
Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
Таким сайт gregor.us видят поисковые системы. Процент оптимизации невысокий - 62%. Чтобы улучшить сайт и попасть в ТОП необходимо:
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