Анализ страницы https://bluelena.io/case-studies/
Основное Готовность: 75%
Домен
bluelena.io
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
Сервер настроен корректно.
Безопасность
Сайт безопасен
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 23.08.2026 14:25:50.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
UTF-8
Указана кодировка на странице UTF-8.
Язык
en-US
Язык документа указан явно: en-US.
Скорость загрузки
~1,45сек
Скорость загрузки сайта 1,45сек превышает 1 секунду. Желательно улучшить работу сайта!
Объем документа
182Кб
Объем html-документа 182Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 54
Кол-во файлов ресурсов 54 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-blocks/dist/block_styles.css?ver=4.27.0 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/newspack-ui.css?ver=6.45.1 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-newsletters/includes/../dist/subscriptions.css?ver=1783541633 | |
| stylesheet | https://c0.wp.com/c/7.0.1/wp-includes/css/dist/components/style.min.css | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/commons.css?ver=6.45.1 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/reader-auth.css?ver=6.45.1 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/other-scripts/corrections.css?ver=6.45.1 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/content-gate-block-patterns.css?ver=6.45.1 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-popups/includes/../dist/view.css?ver=1783002904 | |
| stylesheet | https://bluelena.io/wp-content/themes/newspack-scott/style.css?ver=2.23.7 | |
| stylesheet | https://bluelena.io/wp-content/themes/newspack-theme/styles/print.css?ver=2.23.7 | |
| stylesheet | //fonts.googleapis.com/css2?family=IBM+Plex+Sans:ital,wght@0,400;0,700;1,400;1,700&family=Source+Serif+Pro:ital,wght@0,400;0,700;1,400;1,700&display=swap | |
| stylesheet | https://bluelena.io/wp-content/themes/newspack-theme/styles/newspack-sponsors.css?ver=2.23.7 | |
| stylesheet | https://bluelena.io/wp-content/plugins/newspack-blocks/dist/homepage-articles/view.css?ver=4.27.0 | |
| js | https://apps.elfsight.com/p/platform.js?ver=1.2.1 | |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/jquery/jquery.min.js | |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/jquery/jquery-migrate.min.js | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/slick/slick.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/jquery.nice-select.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/countrySelect.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/jquery-ui.min.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/touchpunch.js?ver=7.0.1 | |
| js | https://cdnjs.cloudflare.com/ajax/libs/jquery.easytabs/3.2.0/jquery.easytabs.min.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/ptsc/js/scripts.js?ver=7.0.1 | |
| js | https://cdnjs.cloudflare.com/ajax/libs/intl-tel-input/6.4.1/js/intlTelInput.min.js?ver=7.0.1 | |
| js | pmdelayedscript | https://stats.wp.com/s-202628.js |
| js | pmdelayedscript | https://www.googletagmanager.com/gtag/js?id=G-70PWNS6HW1 |
| js | https://s0.wp.com/wp-content/js/bilmur.min.js?m=202628 | |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/underscore.min.js | |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/wp-util.min.js | |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/newspack-ui.js?ver=6.45.1 |
| js | https://bluelena.io/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=7.0.1 | |
| js | https://bluelena.io/wp-content/plugins/newspack-ads/dist/media-kit-frontend.js?ver=3.12.0 | |
| js | https://bluelena.io/wp-content/plugins/newspack-ads/includes/../dist/frontend.js?ver=9fa095ccdcd7f964719e | |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/commons.js?ver=6.45.1 |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/reader-activation.js?ver=6.45.1 |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-plugin/dist/reader-auth.js?ver=6.45.1 |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/dist/url.min.js | |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-popups/includes/../dist/criteria.js?ver=1783002904 |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-popups/includes/../dist/view.js?ver=1783002904 |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/dist/hooks.min.js | |
| js | https://c0.wp.com/c/7.0.1/wp-includes/js/dist/i18n.min.js | |
| js | https://bluelena.io/wp-content/plugins/wp-parsely/build/loader.js?ver=ecf94842061bea03d54b | |
| js | https://cdn.parsely.com/keys/bluelena.io/p.js?ver=3.23.3 | |
| js | pmdelayedscript | https://bluelena.io/wp-content/themes/newspack-theme/js/dist/amp-fallback.js?ver=2.23.7 |
| js | pmdelayedscript | https://bluelena.io/wp-content/themes/newspack-theme/js/dist/menu-accessibility.js?ver=2.23.7 |
| js | pmdelayedscript | https://bluelena.io/wp-content/themes/newspack-theme/js/dist/font-loading.js?ver=2.23.7 |
| js | https://bluelena.io/wp-content/plugins/jetpack/jetpack_vendor/automattic/woocommerce-analytics/build/woocommerce-analytics-client.js?minify=false&ver=8d8bb846cc19ac858460 | |
| js | https://c0.wp.com/p/woocommerce/10.9.4/assets/js/sourcebuster/sourcebuster.min.js | |
| js | https://c0.wp.com/p/woocommerce/10.9.4/assets/js/frontend/order-attribution.min.js | |
| js | https://bluelena.io/wp-content/plugins/perfmatters/js/lazyload.min.js?ver=2.6.5 | |
| js | pmdelayedscript | https://stats.wp.com/e-202628.js |
| js | pmdelayedscript | https://bluelena.io/wp-content/plugins/newspack-blocks/dist/homepage-articles/view.js?ver=97b1cb800a0c060a117c |
| js | https://c0.wp.com/p/jetpack/16.0/_inc/build/likes/queuehandler.min.js |
Серверные заголовки
Кол-во: 11
Найдены серверные заголовки 11шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Server | nginx |
| Date | Sun, 12 Jul 2026 23:38:53 GMT |
| Strict-Transport-Security | max-age=31536000 |
| Vary | Accept-Encoding |
| host-header | Newspack |
| Link | <https://bluelena.io/wp-json/>; rel="https://api.w.org/" |
| Cache-Control | must-revalidate, max-age=300 |
| x-nananana | Batcache-Set |
| x-ac | 27.hhn _atomic_ams MISS |
| Alt-Svc | clear |
| Server-Timing | a8c-cdn, dc;desc=hhn, cache;desc=MISS;dur=1033.0 |
CMS
WordPress
Сайт работает на CMS WordPress.
Веб-сервер
nginx
Сайт работает на веб-сервере nginx.
Мета-теги Готовность: 23%
Title
Case Studies - BlueLena
Необходимо увеличить число символов в title (текущее значение мало: 23, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Канонический Url
https://bluelena.io/case-studies/
Канонический Url прописан корректно.
Robots
index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
Meta-тег robots со значениями index, follow не накладывает ограничений на индексирование и показ контента.
Адаптивность
width=device-width, initial-scale=1
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 9
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:locale | en_US |
| og:type | article |
| og:title | Case Studies - BlueLena |
| og:url | https://bluelena.io/case-studies/ |
| og:site_name | BlueLena |
| og:image | https://bluelena.io/wp-content/uploads/2025/05/image-3.png |
| og:image:width | 1024 |
| og:image:height | 768 |
| og:image:type | image/png |
Все мета-теги
Кол-во: 22
Найдены мета-теги 22шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1 |
| name | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| name | twitter:card | summary_large_image |
| name | twitter:label1 | Est. reading time |
| name | twitter:data1 | 1 minute |
| name | generator | Site Kit by Google 1.182.0 |
| name | theme-color | #fff |
| name | apple-mobile-web-app-capable | yes |
| name | mobile-web-app-capable | yes |
| name | apple-mobile-web-app-title | BlueLena |
| name | application-name | BlueLena |
| name | msapplication-TileImage | https://i0.wp.com/bluelena.io/wp-content/uploads/2026/01/BlueLena-Blue-Square-Icon.png?fit=270%2C270&ssl=1 |
| property | og:locale | en_US |
| property | og:type | article |
| property | og:title | Case Studies - BlueLena |
| property | og:url | https://bluelena.io/case-studies/ |
| property | og:site_name | BlueLena |
| property | article:modified_time | 2026-01-12T21:40:06+00:00 |
| property | og:image | https://bluelena.io/wp-content/uploads/2025/05/image-3.png |
| property | og:image:width | 1024 |
| property | og:image:height | 768 |
| property | og:image:type | image/png |
Оптимизация Готовность: 82%
Структура
Ошибок нет
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Ошибок нет
Слова из title 3 встречаются в тексте достаточно.
Абзацев с текстом 31 достаточно.
Среднее число слов в абзаце 39 достаточно.
Кол-во знаков контента 13782 на странице оптимально.
Кол-во слов 2038 на странице оптимально.
Заголовки
Ошибок нет
На странице присутствуют заголовки <h1> 1. Это прекрасно.
На странице присутствуют заголовки <h2> 29. Это хорошо.
На странице присутствуют заголовки <h3> 7.
Академич. тошнота
27,63%
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| bluelena | 29 | 1,42% |
| administrator | 27 | 1,32% |
| january | 20 | 0,98% |
| reading | 17 | 0,83% |
| nonprofit | 13 | 0,64% |
| reader | 13 | 0,64% |
| revenue | 13 | 0,64% |
| services | 12 | 0,59% |
| continue | 11 | 0,54% |
| growth | 11 | 0,54% |
| dropdown | 10 | 0,49% |
| newsletter | 10 | 0,49% |
| publishers | 10 | 0,49% |
| program | 9 | 0,44% |
| community | 8 | 0,39% |
| fundraising | 8 | 0,39% |
| newsrooms | 8 | 0,39% |
| journalism | 8 | 0,39% |
| end-of-year | 7 | 0,34% |
| independent | 7 | 0,34% |
Индексация Готовность: 15%
Индексирование
Ошибок нет
Анкоров на странице 133 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Robots.txt настроен корректно. Размер файла: 526 байт. Загружен за: 0сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Показать содержимое robots.txt
Sitemap: https://bluelena.io/sitemap.xml
Sitemap: https://bluelena.io/news-sitemap.xml
User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /*?add-to-cart=
Disallow: /*?*add-to-cart=
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:
Sitemap: https://bluelena.io/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK
Sitemap
Кол-во: 3
Robots.txt содержит несколько карт сайтов 3. Это профессионально!
Robots.txt не содержит ошибок в картах сайта.
Показать карты сайта
| Url | Статус |
|---|---|
| https://bluelena.io/sitemap.xml |
|
| https://bluelena.io/news-sitemap.xml |
|
| https://bluelena.io/sitemap_index.xml |
|
Внутренние ссылки
Кол-во: 158
Внутренних ссылок на странице 158 слишком много. Проведите оптимизацию сайта!
На странице присутствуют внутренние ссылки с пустым анкором: 33!
Внутренние ссылки не запрещены к индексации в robots.txt.
На странице присутствуют изображения 1.
Показать первые 100 внутренних ссылок
| Url | Анкор | Состояние |
|---|---|---|
| /our-solutions/ |
Solutions
|
|
| /our-solutions/bluelena-cxa/ |
BlueLena CXA (Customer Experience Automation)
|
|
| /our-solutions/bluelena-crm/ |
BlueLena CRM (Customer Relationship Management)
|
|
| /our-solutions/bluelena-mms/ |
BlueLena MMS (Moves Management System) and BlueDepth™ Donor Scoring
|
|
| /our-solutions/bluelena-strategy-consulting/ |
BlueLena Advisory (Executive Strategy Consulting Services)
|
|
| /resource-center/ |
Resources
|
|
| /partner-services/ |
Agency Services
|
|
| /partner-services/direct-mail-services/ |
Direct mail services
|
|
| /partner-services/paid-acquisition-services/ |
Paid acquisition services
|
|
| /partner-services/bluelena-sms-text-messaging-services/ |
SMS text messaging services
|
|
| /best-practices/ |
Best Practices
|
|
| /case-studies/ |
Case Studies
|
|
| /bluelena-roundtable-recordings/ |
Community Roundtables
|
|
| /resource-center/ |
Resource Center
|
|
| /about/ |
About
|
|
| /our-team/ |
Meet the Team
|
|
| /pricing-plans/ |
Pricing
|
|
| /features-and-benefits/ |
Features and Benefits
|
|
| /client-testimonials/ |
Testimonials
|
|
| /join-our-team/ |
Careers: Come work with us
|
|
| / |
BlueLena
|
|
| /our-solutions/ |
Solutions
|
|
| /our-solutions/bluelena-cxa/ |
BlueLena CXA (Customer Experience Automation)
|
|
| /our-solutions/bluelena-crm/ |
BlueLena CRM (Customer Relationship Management)
|
|
| /our-solutions/bluelena-mms/ |
BlueLena MMS (Moves Management System) and BlueDepth™ Donor Scoring
|
|
| /our-solutions/bluelena-strategy-consulting/ |
BlueLena Advisory (Executive Strategy Consulting Services)
|
|
| /resource-center/ |
Resources
|
|
| /partner-services/ |
Agency Services
|
|
| /partner-services/direct-mail-services/ |
Direct mail services
|
|
| /partner-services/paid-acquisition-services/ |
Paid acquisition services
|
|
| /partner-services/bluelena-sms-text-messaging-services/ |
SMS text messaging services
|
|
| /best-practices/ |
Best Practices
|
|
| /case-studies/ |
Case Studies
|
|
| /bluelena-roundtable-recordings/ |
Community Roundtables
|
|
| /resource-center/ |
Resource Center
|
|
| /about/ |
About
|
|
| /our-team/ |
Meet the Team
|
|
| /pricing-plans/ |
Pricing
|
|
| /features-and-benefits/ |
Features and Benefits
|
|
| /client-testimonials/ |
Testimonials
|
|
| /join-our-team/ |
Careers: Come work with us
|
|
| /2026/06/01/how-america-magazine-increased-anniversary-giving-day-revenues-by-67/ |
How America Magazine increased Anniversary Giving Day revenues by 67%
|
|
| /2026/06/01/how-america-magazine-increased-anniversary-giving-day-revenues-by-67/ |
Continue reading
|
|
| /author/adminnewspack/ |
Пустой анкор
|
|
| /author/adminnewspack/ |
Administrator
|
|
| /2026/05/20/how-nonprofit-ashland-news-grew-reader-revenue-123-percent-in-six-months/ |
How nonprofit Ashland News grew reader revenues +123% in six months
|
|
| /2026/05/20/how-nonprofit-ashland-news-grew-reader-revenue-123-percent-in-six-months/ |
Continue reading
|
|
| /author/adminnewspack/ |
Пустой анкор
|
|
| /author/adminnewspack/ |
Administrator
|
|
| /2026/02/02/how-bluelenas-direct-mail-program-delivered-strong-roi-during-end-of-year-fundraising/ |
How BlueLena’s direct mail program delivered strong ROI during end-of-year fundraising
|
|
| /2026/02/02/how-bluelenas-direct-mail-program-delivered-strong-roi-during-end-of-year-fundraising/ |
Continue reading
|
|
| /author/teresa_ristow/ |
Пустой анкор
|
|
| /author/teresa_ristow/ |
Teresa Ristow
|
|
| /2026/01/06/engaging-donors-how-montclair-local-exceeded-year-end-fundraising-goals/ |
How Montclair Local exceeded year-end fundraising goals
|
|
| /2026/01/06/engaging-donors-how-montclair-local-exceeded-year-end-fundraising-goals/ |
Continue reading
|
|
| /author/adminnewspack/ |
Пустой анкор
|
|
| /author/adminnewspack/ |
Administrator
|
|
| /2026/01/01/how-the-washington-spectator-boosted-donations-by-50-in-2025/ |
How The Washington Spectator boosted donations by 50% in 2025
|
|
| /2026/01/01/how-the-washington-spectator-boosted-donations-by-50-in-2025/ |
Continue reading
|
|
| /author/adminnewspack/ |
Пустой анкор
|
|
| /author/adminnewspack/ |
Administrator
|
|
| /2025/12/10/how-montana-free-press-found-revenue-growth-hiding-in-plain-sight/ |
How Montana Free Press found revenue growth hiding in plain sight
|
|
| /2025/12/10/how-montana-free-press-found-revenue-growth-hiding-in-plain-sight/ |
Continue reading
|
|
| /author/adminnewspack/ |
Пустой анкор
|
|
| /author/adminnewspack/ |
Administrator
|
|
| /2025/09/02/how-repackaging-a-print-guide-into-a-pop-up-newsletter-helped-midcoast-villager-land-new-readers-and-subscribers/ |
How Midcoast Villager repackaged a print guide to a popup newsletter to land new readers
|
|
| /2025/09/02/how-repackaging-a-print-guide-into-a-pop-up-newsletter-helped-midcoast-villager-land-new-readers-and-subscribers/ |
Continue reading
|
|
| /author/teresa_ristow/ |
Пустой анкор
|
|
| /author/teresa_ristow/ |
Teresa Ristow
|
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| /2025/06/24/how-the-berkeley-scanner-is-growing-readership-and-revenue-with-automations-ai-and-strategic-support/ |
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| /2025/06/24/how-the-berkeley-scanner-is-growing-readership-and-revenue-with-automations-ai-and-strategic-support/ |
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| /author/teresa_ristow/ |
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| /author/teresa_ristow/ |
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| /2025/06/17/news-is-out-streamlining-newsletter-growth-across-a-collaborative-of-lgbtq-publishers/ |
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| /2025/06/17/news-is-out-streamlining-newsletter-growth-across-a-collaborative-of-lgbtq-publishers/ |
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| /author/adminnewspack/ |
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| /2025/06/03/how-ai-helped-local-newsrooms-save-time-and-drive-results-in-year-end-fundraising/ |
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| /2025/05/31/bluelena-empowers-fredericksburg-free-press-growth-with-strategy-and-tools/ |
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| /2025/05/30/montclair-locals-growth-journey-with-bluelena/ |
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| /2025/02/06/five-publisher-insights-from-end-of-year-campaigning/ |
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| /2024/08/27/transforming-a-membership-program-from-innovation-to-implementation/ |
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Внешние ссылки
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| Url | Анкор |
|---|---|
| raindrop.io |
Community
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| calendly.com |
Schedule Call
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| calendly.com |
Schedule Call
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| raindrop.io |
Community
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| calendly.com |
Schedule Call
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| newspack.com |
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