Анализ страницы https://britishdesign.ru/about/services-and-resources/610/
Основное Готовность: 75%
Домен
britishdesign.ru
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Длина домена велика. Но если вы продвигаете запрос, входящий в название домена, то это хорошо.
Домен второго уровня идеален для продвижения.
Регистратор домена - RU-CENTER-RU
Дата регистрации домена 08.04.2003 (более 23 лет назад)
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 21.10.2026 3:53:39.
Сервер поддерживает HTTP/3 (QUIC) — новейший протокол.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
ru
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Указан язык документа ru.
Скорость загрузки
~0,46сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,46сек оптимальна.
Объем документа
283Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 283Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 12
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 12 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | /bitrix/cache/css/bd/bvshd_2019/template_e0cc3daef52a58c64247b9ba1fe35a17/template_e0cc3daef52a58c64247b9ba1fe35a17_v1.css?1787079144653981 |
| js | /bitrix/js/main/baseline/dist/baseline.bundle.min.js?17818734994439 | |
| js | /bitrix/js/main/core/core.min.js?1784023705181429 | |
| js | /bitrix/cache/js/bd/bvshd_2019/template_9b318a86c22f3fbd45b94297d159e828/template_9b318a86c22f3fbd45b94297d159e828_v1.js?178671552711151 | |
| js | /bitrix/cache/js/bd/bvshd_2019/page_6faced33e05e1fd11391e5bc88c5dc63/page_6faced33e05e1fd11391e5bc88c5dc63_v1.js?17867155274132 | |
| js | https://cdn.botfaqtor.ru/one.js | |
| js | https://api.mindbox.ru/scripts/v1/tracker.js | |
| js | /local/templates/bvshd_2019/js/jquery/jquery.min.js | |
| js | /_markup_bd/build/assets/api-config.default.js?v=2988430309 | |
| js | /_markup_bd/build/js/libs.js?v=2988430309 | |
| js | /_markup_bd/build/assets/validate-rules-and-message.js?v=2988430309 | |
| js | /_markup_bd/build/js/main.js?v=2988430309 |
Серверные заголовки
Кол-во: 11
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 11шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Server | nginx |
| Date | Thu, 20 Aug 2026 07:31:02 GMT |
| x-powered-cms | Bitrix Site Manager (f29651c4fae6ad824e89ad8584a986af) |
| Set-Cookie | PHPSESSID=z1YNy2T7QHr8EpL45lfhz8LKxGA3YA1g; expires=Fri, 21 Aug 2026 07:31:02 GMT; Max-Age=86400; path=/; domain=britishdesign.ru; HttpOnly |
| Cache-Control | no-store, must-revalidate, no-cache |
| Pragma | no-cache |
| X-Frame-Options | SAMEORIGIN |
| Content-Security-Policy | frame-ancestors 'self'; |
| Alt-Svc | h3=":443" |
| Strict-Transport-Security | max-age=31536000 |
| X-Content-Type-Options | nosniff |
CMS
1C-Bitrix
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS 1C-Bitrix.
Веб-сервер
nginx
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере nginx.
Мета-теги Готовность: 48%
Title
Мастерская по работе с офортом и шелкографией – Британская высшая школа дизайна
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо уменьшить число символов в title (текущее значение: 79, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
В мастерской студенты получают практический опыт работы с различными видами печати, имеющими многовековую историю применения: линогравюра, шелкография, монотипия, коллаграфия и техника «сухой иглы».
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо уменьшить число символов в description (текущее значение: 198, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://britishdesign.ru/about/services-and-resources/610/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1.0
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 2
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:image | /upload/resize_cache/iblock/4ae/700_500_1/4aee4ef87642ed206c3984380055daaa.jpg |
| og:title | Мастерская по работе с офортом и шелкографией |
Все мета-теги
Кол-во: 11
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 11шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1.0 |
| name | format-detection | telephone=no |
| name | p:domain_verify | 047f73f20c5a05f286b43c9d24a5bef0 |
| name | mailru-verification | 66c43237d0a6f982 |
| name | mailru-verification | 3e87884617eecd64 |
| name | msapplication-TileColor | #603cba |
| name | theme-color | #ffffff |
| name | msapplication-config | /_markup_bd/build/assets/browserconfig.xml |
| name | description | В мастерской студенты получают практический опыт работы с различными видами печати, имеющими многовековую историю применения: линогравюра, шелкография, монотипия, коллаграфия и техника «сухой иглы». |
| property | og:image | /upload/resize_cache/iblock/4ae/700_500_1/4aee4ef87642ed206c3984380055daaa.jpg |
| property | og:title | Мастерская по работе с офортом и шелкографией |
Оптимизация Готовность: 80%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Ошибок нет
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 7 встречаются в тексте достаточно.
Абзацев с текстом 14 достаточно.
Среднее число слов в абзаце 398 достаточно.
Кол-во знаков контента 6788 на странице оптимально.
Кол-во слов 898 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 1. Это прекрасно.
Тошнота
4,12
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
8,13%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота страницы в пределах нормы.
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| дизайн | 17 | 1,89% |
| маркетинг | 10 | 1,11% |
| формат | 9 | 1,00% |
| открытых | 7 | 0,78% |
| дверей | 7 | 0,78% |
| проекты | 7 | 0,78% |
| студентов | 7 | 0,78% |
| печати | 7 | 0,78% |
| образование | 6 | 0,67% |
| искусство | 6 | 0,67% |
| программы | 6 | 0,67% |
| ресурсы | 6 | 0,67% |
| условия | 5 | 0,56% |
| работы | 5 | 0,56% |
| профессий | 5 | 0,56% |
| university | 4 | 0,45% |
| события | 4 | 0,45% |
| обучения | 4 | 0,45% |
| подготовительные | 4 | 0,45% |
| бизнес | 4 | 0,45% |
Индексация Готовность: 39%
Индексирование
Есть ошибки
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 381 слишком много. Проведите ревизию и оптимизацию ссылок сайта.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 1521 байт. Загружен за: 66мсек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Показать содержимое robots.txt
User-Agent: *
Disallow: /courses/dizayn-interera-v-istoricheskikh-obektakh-slushatel/
Disallow: /bitrix/
Disallow: /assets/
Disallow: /_markup/
Disallow: /_markup_bd/
Disallow: /order/
Disallow: /search/
Disallow: /certificate/
Disallow: /privacy-policy-alphabank/
Disallow: /public-offer-alphabank/
Disallow: */ajax/
Disallow: /brochure_BHSAD.pdf
Disallow: /BHSAD.pdf
Disallow: /about/tutors_new/
Disallow: /api/
Disallow: /my-brand-look/
Disallow: /en/
Disallow: /media/
Disallow: */form_test/
Disallow: /payment/
Disallow: /sale/
Disallow: /credit/
Disallow: *public_file_edit*
Disallow: /bitrix/admin/public_file_edit_src.php
Disallow: /works-gallery/
Disallow: /about/news/276841/
Disallow: /upload/pdf/bhsad/baHandbook_for_applicants_2017.pdf
Disallow: *utm_
Disallow: *yclid
Disallow: *gclid
Disallow: *?*
Allow: /bitrix/*/*.png
Allow: /bitrix/*/*.css
Allow: /bitrix/*/*/*/*/*/*.css
Allow: /bitrix/*/*/*/*/*/*.js
Allow: /bitrix/*/*/*/*.js
Allow: /_markup/build/assets/*.js
Allow: /_markup/build/assets/fonts/
Allow: /_markup/build/js/*.js
Allow: /_markup/build/css/
Allow: /_markup_bd/build/assets/*.js
Allow: /_markup_bd/build/assets/fonts/
Allow: /_markup_bd/build/js/*.js
Allow: /_markup_bd/build/css/
Allow: /_markup_bd/build/assets/img/
Allow: /*.js
Allow: /*.css
Allow: /*.jpg
Allow: /*.gif
Allow: /*.png
Allow: /*.svg
Allow: /works-gallery/$
Allow: /works-gallery/255*
Allow: /works-gallery/254*
Allow: /works-gallery/105688/
Allow: /_markup/build/assets/img/
Sitemap: https://britishdesign.ru/sitemap.xml
Sitemap
Кол-во: 1
XML-карта сайта для поисковиков
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Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt содержит карту сайта. Это прекрасно!
Robots.txt не содержит ошибок в карте сайта.
Показать карту сайта
| Url | Статус |
|---|---|
| https://britishdesign.ru/sitemap.xml |
|
Внутренние ссылки
Кол-во: 48
Ссылки на другие страницы своего сайта
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Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Некоторые внутренние ссылки сайта 2шт запрещены к индексации поисковыми системами в robots.txt. Пройдитесь по списку внутренних ссылок: удалите ошибочные или исправьте файл robots.txt!
Внутренних ссылок на странице 48 оптимально.
Показать внутренние ссылки
| Url | Анкор | Состояние |
|---|---|---|
| /en/about/services-and-resources/610/ |
EN
|
Запрет в robots.txt
|
| /tel:84956403015 |
8 495 640 30 15
|
|
| /tel:84956403092 |
8 495 640 30 92
|
|
| /en/about/services-and-resources/610/ |
EN
|
Запрет в robots.txt
|
| /soglasie/ |
Согласие на обработку персональных данных
|
|
| /privacy-policy/ |
Политика конфиденциальности
|
|
| /public-offer/ |
Публичная оферта
|
|
| /return-policy/ |
Условия возврата
|
|
| /goscredit/ |
Кредит на образование с господдержкой
|
|
| /registrie_discription_license_na_vo.pdf |
Лицензия на осуществление образовательной деятельности АНО ВО «Универсальный Университет»
|
|
| /sitemap/ |
Карта сайта
|
|
| /courses/quiz/ |
<button class="button button--black button--choose-program"><span title="Подобрать программу">Подобрать программу</span></button>
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<span title="Карта профессий">Карта профессий</span>
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<span title="Карта профессий">Карта профессий</span>
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<span title="Карта профессий">Карта профессий</span>
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<span title="Карта профессий">Карта профессий</span>
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<span title="Карта профессий">Карта профессий</span>
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| /about/services-and-resources/610/ |
Мастерская по работе с офортом и шелкографией
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| /about/services-and-resources/607/ |
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| /about/services-and-resources/608/ |
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| /about/services-and-resources/611/ |
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| /about/services-and-resources/258/ |
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| /about/services-and-resources/614/ |
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| /about/services-and-resources/5222/ |
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| cetera.ru |
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Cetera
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| u.university |
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| u.university |
www.u.university
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Конкуренты Готовность: 12%
Конкуренты в Яндексе
Найдены конкуренты: 26
Топ сайтов-конкурентов в Яндексе
?
Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Конкурентов в ТОП-10 Яндекса не нашлось.
У вас есть конкуренты, которые дышат вам в спину в ТОП-10 в Яндексе. Вы занимаете лишь 11%.
Показать конкурентов в Яндексе
| Url | % в ТОПе |
|---|---|
| britishdesign.ru | 11,11% |
| habr.com | 8,33% |
| practicum.yandex.ru | 8,33% |
| media.contented.ru | 5,56% |
| skillbox.ru | 5,56% |
Конкуренты в Google
Найдены конкуренты: 74
Топ сайтов-конкурентов в Google
?
Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкурентов в ТОП-10 Google не нашлось.
У вас есть конкуренты, которые догоняют вас в ТОП-10 Google. Ваш % от ТОП'а составляет 13.
Показать конкурентов в Google
| Url | % в ТОПе |
|---|---|
| britishdesign.ru | 12,90% |
| www.expocentr.ru | 6,45% |
| practicum.yandex.ru | 4,03% |
| glavnoesobytie.ru | 2,42% |
| rent4all.ru | 2,42% |
| adpo-edu.ru | 1,61% |
| av55.ru | 1,61% |
| bangbangeducation.ru | 1,61% |
| dtcenter.ru | 1,61% |
| endylab.ru | 1,61% |
| geeklink.io | 1,61% |
| hoff.ru | 1,61% |
| ivsgroup.ru | 1,61% |
| ohmybrand.ru | 1,61% |
| otvetdesign.ru | 1,61% |
| planner5d.com | 1,61% |
| remplanner.ru | 1,61% |
| roomtodo.com | 1,61% |
| skillbox.ru | 1,61% |
| ux-school.by | 1,61% |
| www.inmyroom.ru | 1,61% |
| www.totalexpo.ru | 1,61% |
| www.unisender.com | 1,61% |
| ya.ru | 1,61% |
ФЗ-152: ПД Готовность: 60%
РКН
ОК
Сайт не заблокирован
Контакты
https://britishdesign.ru/contacts/
Страница с контактами найдена
Политика ПД
https://britishdesign.ru/policy/
Страница политики обработки ПД найдена
Согласие
https://britishdesign.ru/personal/
Страница согласия на обработку ПД найдена
Страница с формой
https://britishdesign.ru/about/services-and-resources/610/
Страница с формой найдена
Чекбокс согласия
Найден
Чекбокс согласия на обработку ПД в формах сайта присутствует
Куки-баннер
Найден
Баннер согласия с использованием cookie найден
Счётчики до согласия
Нарушение
Счётчики аналитики (Яндекс.Метрика и сторонние счётчики) загружаются до согласия на обработку cookie. Собираются IP-адрес и поведение — это персональные данные, требующие предварительного согласия (152-ФЗ)
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 0%
Возрастная маркировка
Нарушение
Знак возрастной категории (0+, 6+, 12+, 16+ или 18+)
?
Ст. 11–12 ФЗ-436: информационная продукция (новости, видео, книги, игры, курсы) должна сопровождаться знаком возрастной категории. Разместите знак на видном месте — обычно в шапке или подвале сайта.
Информационная продукция без возрастной маркировки (ст. 11 ФЗ-436)
Вердикт
Страница https://britishdesign.ru/about/services-and-resources/610/ готова к продвижению на 60%. Чтобы еще улучшить страницу и попасть на первые места поисковой выдачи необходимо:
Исправьте ошибки в мета-тегах.
Исправьте ошибки индексации.
Поделитесь с друзьями: