Анализ страницы https://coinis.com/glossary
Основное Готовность: 100%
Домен
coinis.com
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 21.09.2026 0:54:17.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
UTF-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице UTF-8.
Язык
en
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~0,15сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,15сек оптимальна.
Объем документа
535Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 535Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 10
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 10 достаточно.
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://vl.coinis.com/g/f1261c05-3a68-47c3-bbee-040a71cf4891.js?noscript=true&durl= | |
| stylesheet | /_astro/_slug_.BhCYvQuR.css | |
| stylesheet | /_astro/_slug_.EYjDvNFO.css | |
| js | module | /_astro/gtm-head.astro_astro_type_script_index_0_lang.Cg0am-_z.js |
| js | module | /_astro/clarity-head.astro_astro_type_script_index_0_lang.D1WqZ4xi.js |
| js | module | /_astro/voluum-head.astro_astro_type_script_index_0_lang.B8XkGYGA.js |
| js | module | /_astro/openai-ads-head.astro_astro_type_script_index_0_lang.B0XQEGXf.js |
| js | module | /_astro/attribution-capture.astro_astro_type_script_index_0_lang.BmZ8rD4v.js |
| js | module | /_astro/mcp-announcement-banner.astro_astro_type_script_index_0_lang.CBd9gKwd.js |
| js | module | /_astro/video-lightbox.astro_astro_type_script_index_0_lang.oubMbwRn.js |
Серверные заголовки
Кол-во: 14
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 14шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Thu, 20 Aug 2026 11:31:35 GMT |
| X-Frame-Options | SAMEORIGIN |
| report-to | {"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=njJ4KVDlccP3ePOQJ2ynjYG8mK6DMtSotnL1twxvjU2miBdYi281CRDSFbxYktmRz%2Bzddli0NUQPVOtV6%2Bx87t39UNCyZuke5U4lre8Czwx0heTdPDoWHLdQny%2F7"}]} |
| nel | {"report_to":"cf-nel","success_fraction":0.0,"max_age":604800} |
| Access-Control-Allow-Origin | * |
| Cache-Control | public, must-revalidate, max-age=0 |
| Strict-Transport-Security | max-age=63072000; includeSubDomains; preload |
| Content-Security-Policy | default-src 'self' https:; img-src 'self' https: data: blob:; style-src 'self' https: 'unsafe-inline'; script-src 'self' https: 'unsafe-inline' 'unsafe-eval'; font-src 'self' https: data:; connect-src 'self' https:; frame-src 'self' https:; frame-ancestors 'self'; base-uri 'self'; object-src 'none' |
| permissions-policy | geolocation=(), camera=(), microphone=(), payment=(self) |
| Referrer-Policy | strict-origin-when-cross-origin |
| X-Content-Type-Options | nosniff |
| Server | cloudflare |
| cf-cache-status | DYNAMIC |
| cf-ray | a2e1128ff92bf126-DME |
CMS
WooCommerce
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS WooCommerce.
Веб-сервер
Cloudflare
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 48%
Title
Advertising Glossary | Digital Marketing Terms | Coinis
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо уменьшить число символов в title (текущее значение: 55, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Complete glossary of digital advertising terms. CPA, ROAS, CPM, CTR, and every metric explained simply for marketers and business owners.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо уменьшить число символов в description (текущее значение: 137, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://coinis.com/glossary
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1.0
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 10
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:title | Advertising Glossary | Digital Marketing Terms | Coinis |
| og:description | Complete glossary of digital advertising terms. CPA, ROAS, CPM, CTR, and every metric explained simply for marketers and business owners. |
| og:type | website |
| og:url | https://coinis.com/glossary |
| og:image | https://cdn.coinis.com/og/og-glossary.webp |
| og:image:type | image/webp |
| og:image:width | 1200 |
| og:image:height | 630 |
| og:image:alt | Advertising Glossary | Digital Marketing Terms | Coinis |
| og:site_name | Coinis |
Все мета-теги
Кол-во: 17
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 17шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1.0 |
| name | description | Complete glossary of digital advertising terms. CPA, ROAS, CPM, CTR, and every metric explained simply for marketers and business owners. |
| name | twitter:card | summary_large_image |
| name | twitter:title | Advertising Glossary | Digital Marketing Terms | Coinis |
| name | twitter:description | Complete glossary of digital advertising terms. CPA, ROAS, CPM, CTR, and every metric explained simply for marketers and business owners. |
| name | twitter:image | https://cdn.coinis.com/og/og-glossary.webp |
| name | twitter:image:alt | Advertising Glossary | Digital Marketing Terms | Coinis |
| property | og:title | Advertising Glossary | Digital Marketing Terms | Coinis |
| property | og:description | Complete glossary of digital advertising terms. CPA, ROAS, CPM, CTR, and every metric explained simply for marketers and business owners. |
| property | og:type | website |
| property | og:url | https://coinis.com/glossary |
| property | og:image | https://cdn.coinis.com/og/og-glossary.webp |
| property | og:image:type | image/webp |
| property | og:image:width | 1200 |
| property | og:image:height | 630 |
| property | og:image:alt | Advertising Glossary | Digital Marketing Terms | Coinis |
| property | og:site_name | Coinis |
Оптимизация Готовность: 82%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Ошибок нет
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 6 встречаются в тексте достаточно.
Абзацев с текстом 362 достаточно.
Среднее число слов в абзаце 21 достаточно.
Кол-во знаков контента 57441 на странице оптимально.
Кол-во слов 8940 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 1. Это прекрасно.
На странице присутствуют заголовки <h2> 2. Это хорошо.
На странице присутствуют заголовки <h3> 357.
Тошнота
18,89
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 5. Измените текст страницы!
Академич. тошнота
25,81%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| definition | 357 | 3,99% |
| search | 57 | 0,64% |
| advertising | 39 | 0,44% |
| tracking | 38 | 0,43% |
| creative | 34 | 0,38% |
| platform | 32 | 0,36% |
| affiliate | 31 | 0,35% |
| campaign | 29 | 0,32% |
| marketing | 29 | 0,32% |
| conversion | 28 | 0,31% |
| content | 27 | 0,30% |
| across | 26 | 0,29% |
| 25 | 0,28% | |
| audience | 25 | 0,28% |
| advertiser | 23 | 0,26% |
| traffic | 23 | 0,26% |
| product | 22 | 0,25% |
| practice | 22 | 0,25% |
| clicks | 21 | 0,23% |
| revenue | 20 | 0,22% |
Индексация Готовность: 0%
Индексирование
Есть ошибки
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 446 слишком много. Проведите ревизию и оптимизацию ссылок сайта.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 924 байт. Загружен за: 89мсек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Показать содержимое robots.txt
# robots.txt for coinis.com
# Search engine crawlers: allow everything except user/auth and WP feed artifacts.
User-agent: *
Allow: /
Disallow: /thank-you
Disallow: /login
Disallow: /register$
Disallow: /register?
Disallow: /unsubscribe
Disallow: /*/feed/
# Query-string noise — canonical link tag already strips these,
# but blocking the crawl saves budget on hundreds of legacy parameter combos.
Disallow: /*?utm_
Disallow: /*?ref=
Disallow: /*?tag=
Disallow: /*?p=
Disallow: /*?trk=
Disallow: /*?radioPartner=
# AI crawlers: allow. Coinis is an AI-first product.
# Being cited by ChatGPT, Claude, Perplexity, Gemini drives referral traffic.
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /
User-agent: Bytespider
Allow: /
User-agent: CCBot
Allow: /
Sitemap: https://coinis.com/sitemap-index.xml
Sitemap
Кол-во: 1
XML-карта сайта для поисковиков
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Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt содержит карту сайта. Это прекрасно!
Robots.txt не содержит ошибок в карте сайта.
Показать карту сайта
| Url | Статус |
|---|---|
| https://coinis.com/sitemap-index.xml |
|
Внутренние ссылки
Кол-во: 426
Ссылки на другие страницы своего сайта
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Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 426 слишком много. Проведите оптимизацию сайта!
Внутренние ссылки не запрещены к индексации в robots.txt.
На странице присутствуют изображения 3.
Показать первые 100 внутренних ссылок
| Url | Анкор | Состояние |
|---|---|---|
| /mcp |
<span class="coinis-banner__chip">New</span> <span class="coinis-banner__msg"> <b> <span class="coinis-banner__lead">Coinis </span>MCP is live.
</b> <span class="coinis-banner__long"> Run your whole ad campaign by talking to your AI.
</span> <span class="coinis-banner__cta"> See how it works <span aria-hidden="true">→</span> </span> </span>
|
|
| /how-it-works |
How it Works
|
|
| /pricing |
Pricing
|
|
| /how-it-works |
<span>How it Works</span> <svg class="nav-drawer__arrow" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" aria-hidden="true"> <path d="M5 12h14 M13 5l7 7-7 7"></path> </svg>
|
|
| /pricing |
<span>Pricing</span> <svg class="nav-drawer__arrow" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" aria-hidden="true"> <path d="M5 12h14 M13 5l7 7-7 7"></path> </svg>
|
|
| /glossary/above-the-fold |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Above the Fold </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Above the fold is the slice of a web page a visitor sees before scrolling. It is the most valuable real estate on the... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
|
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| /glossary/ad-account-management |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Account Management </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ad account management is the day-to-day work of running paid-ad accounts across platforms like Meta and Google. It... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/ad-agency |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Agency </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad agency is a company that plans, creates, and buys advertising on behalf of brands. The category covers... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-clone |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Clone </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad clone is a recreation of a competitor's winning ad in your own brand voice, palette, and offer. The clone copies... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/add-to-cart-event |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Add to Cart Event </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> The AddToCart event is a Meta Pixel standard event that fires when a shopper adds a product to their cart. It carries... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-exchange |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Exchange </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad exchange is a digital marketplace that runs real-time auctions for ad impressions between buy-side DSPs and... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-fatigue |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Fatigue </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ad fatigue is the drop in ad performance after an audience has seen the same creative too many times. CTR falls, CPM... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-impression |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Impression </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad impression is a single instance of a paid creative being served from an ad server to a user's device. It is the... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-mediation |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Mediation </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ad mediation is a software layer that sends a single ad request to multiple ad networks, runs an auction across them,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-network |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Network </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad network is a company that aggregates ad inventory from many publishers and resells it to advertisers as packaged... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-revenue |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Revenue </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ad revenue is the income a publisher earns from ads served on a site, app, video, or email. It is calculated as RPM... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-server |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Server </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad server is software that stores ad creative, decides which ad to show each user, delivers the impression, and logs... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-tag-creative-tag-or-placement-tag |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Tag (Creative or Placement Tag) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad tag is a snippet of HTML, JavaScript, or XML that a publisher page or app drops into an ad slot. It calls an ad... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-tech-advertising-technology |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Tech (Advertising Technology) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ad tech (advertising technology) is the software stack that buys, sells, targets, and measures digital ads across the... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-unit |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ad Unit </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An ad unit is a defined slot on a page, app screen, or CTV interface where a single ad renders. It has a fixed size,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/advantage-plus-creative |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Advantage+ Creative </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Advantage+ Creative is Meta's AI layer inside Ads Manager that takes one uploaded ad and spins out per-user variations.... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/advantage-plus-placements |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Advantage+ Placements </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Advantage+ Placements is Meta's AI placement optimization, the renamed Automatic Placements setting. The system picks... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/advantage-shopping-campaign-asc |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Advantage+ Shopping Campaign (ASC) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Advantage+ Shopping Campaign (ASC) is Meta's automated ecommerce campaign type that uses machine learning to optimize... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/advertisers |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Advertisers </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An advertiser is the brand, agency, or merchant that pays to place ads in front of an audience. Advertisers buy... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/advertising-restrictions |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Advertising Restrictions </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Advertising restrictions are rules set by platforms like Meta and Google or regulators like the EU that limit who... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/adware-spyware |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Adware and Spyware </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Adware is software that injects unwanted ads into a user's browser or device. Spyware is software that secretly... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/aeo-answer-engine-optimization |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AEO (Answer Engine Optimization) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Answer Engine Optimization, or AEO, is the practice of preparing content so that AI answer engines can easily extract,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/affiliate |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate is a person or company that promotes another brand's products or services in exchange for a commission on... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/affiliate-link-marketing |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate Link / Affiliate Marketing </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate link is a trackable URL containing a unique partner ID that attributes clicks and conversions to a... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/affiliate-manager |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate Manager </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate manager runs a brand's partner program day to day. The role covers recruiting publishers, onboarding new... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/affiliate-marketing-forum |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate Marketing Forum </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate marketing forum is an online community where affiliates, advertisers, and network reps trade offer intel,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/affiliate-network |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate Network </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate network is a marketplace that connects advertisers running offers with publishers driving traffic. The... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/affiliate-program |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Affiliate Program </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An affiliate program is a performance-based deal where a brand pays partners a commission for every sale, lead, or... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/agent-first-marketing |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Agent-First Marketing </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Agent-First Marketing is a strategic posture that treats AI agents, not human visitors, as the primary audience for a... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/agentic-ai-in-advertising |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Agentic AI in Advertising </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Agentic AI in advertising refers to autonomous systems that plan, execute, and optimize paid media without step-by-step... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/agentic-commerce |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Agentic Commerce </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Agentic Commerce describes a new layer of online buying where AI agents, not humans, do the discovery, comparison, and... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/agentic-workflow |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Agentic Workflow </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An agentic workflow is an AI system that plans a multi-step task, calls external tools, and acts on its own decisions... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-ad-creative |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Ad Creative </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI ad creative is the finished ad asset, image, video, or copy, produced by a generative model from a product link,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-copywriting-for-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Copywriting for Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI copywriting for ads uses large language models to generate headlines, primary text, descriptions, and calls to... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-creative-scoring |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Creative Scoring </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI Creative Scoring is the use of machine learning to predict how an ad creative will perform before or during a... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/ai-generated-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI-Generated Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI-generated ads are image, video, copy, and dynamic creatives produced by generative models from a product URL, brand... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-governance-in-advertising |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Governance in Advertising </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI governance in advertising is the set of policies, controls and review processes that decide how a marketing... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/ai-image-generation |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Image Generation </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI image generation turns a written prompt into a finished picture using diffusion or transformer models. The big six... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-orchestration |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Orchestration </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI Orchestration is the coordination of multiple AI agents and tools across the full customer journey so that decisions... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ai-overviews-aio |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Overviews (AIO) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI Overviews, often abbreviated AIO, are the generative summaries that appear at the top of Google Search results for... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/ai-video-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AI Video Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AI video ads are short motion clips generated by diffusion or transformer models from a text prompt, a still image, or... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/alexa-rank |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Alexa Rank </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> А platform that measures website popularity based on users’ browsing behavioral patterns. It’s a marketing tool... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/alt-text-alternative-text |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Alt Text (Alternative Text) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Alt text (alternative text) is a short written description added to an image's HTML via the alt attribute. It serves... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/amazon-ppc |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Amazon PPC </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Amazon PPC is pay-per-click advertising inside Amazon's marketplace. Sellers bid on keywords or products. Ads appear in... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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| /glossary/amazon-sponsored-products |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Amazon Sponsored Products </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Amazon Sponsored Products are pay-per-click ads that promote individual ASINs across Amazon search results and product... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ambient-commerce |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Ambient Commerce </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Ambient commerce describes a buying experience that happens quietly in the background of a user's life, without an... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/app-metrics |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> App Metrics </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> App metrics are the quantitative signals that describe how a mobile app acquires, engages, and monetizes users. The... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/app-monetization |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> App Monetization </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> App monetization is how a mobile app turns users into revenue. The four primary models are in-app advertising, in-app... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/app-rating |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> App Rating </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An app rating is the 1 to 5 star score users assign to an app on the Apple App Store or Google Play. It is a weighted... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/app-session |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> App Session </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An app session is one continuous period of user engagement with a mobile app, from foreground open to background or... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ar-advertising |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AR Advertising </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> AR advertising places branded 3D objects, filters, and try-on experiences inside a user's camera feed. It runs on Snap... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/attribution-window |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Attribution Window </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Attribution window defines the period over which conversion is attributed to a specific ad or affiliate click,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/attribution-window-meta |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Attribution Window (Meta) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A Meta attribution window is the time period after a click or view in which Meta will credit a conversion to one of its... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/audience-retargeting |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Audience Retargeting </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> An audience retargeting list contains users who already engaged with a brand: site visitors, cart abandoners, video... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/audience-targeting |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Audience Targeting </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Audience targeting is the practice of choosing who sees an ad based on demographics, interests, behavior, location, and... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/augmented-creativity |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Augmented Creativity </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Augmented Creativity is the framing that positions AI as a partner to human creative work, not a replacement for it.... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/average-revenue-per-paying-user |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Average Revenue per Paying User (ARPPU) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Average Revenue per Paying User (ARPPU) divides total revenue by the count of paying users in a window. It isolates... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/average-revenue-per-user |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Average Revenue Per User (ARPU) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Average revenue per user (ARPU) is total revenue divided by active users in a fixed period. It is the cleanest read on... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ad-supported-streaming-video-on-demand-video-on-demand |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> AVOD vs SVOD (Video on Demand) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Video on demand (VOD) lets viewers stream content on demand instead of on a fixed schedule. AVOD is the ad-supported... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/backlinks |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Backlinks </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A backlink is a link from one website to another. Search engines treat each backlink as a vote of trust. The more... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/banner-ad |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Banner Ad </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A banner ad is a visual ad placed in a fixed slot on a website, app, or mobile screen. It runs as a static image,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/bid |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Bid </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A bid is the price an advertiser is willing to pay for an ad placement, click, view, or conversion in an auction. Bids... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/biddable-ctv |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Biddable CTV </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Biddable CTV is connected television inventory that is bought and sold through real time programmatic auctions instead... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/bid-shading |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Bid Shading </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Bid shading is a programmatic bidding technique that reduces a buyer's bid in a first-price auction to a predicted... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/bid-strategy |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Bid Strategy </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A bid strategy is the rule set that decides how an ad platform spends your budget in each auction. It can be manual... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/black-hat-seo |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Black Hat SEO </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Black hat SEO is the practice of using tactics that violate search engine guidelines to push a page up the rankings.... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/blacklist |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Blacklist </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A blacklist is a list of domains, apps, IP addresses, or keywords that an advertiser explicitly blocks from a campaign.... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/bounce-rate |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Bounce Rate </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Bounce rate is the percentage of sessions that end on the entry page with no further interaction. In GA4, it is now... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/brand-lift-study |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Brand Lift Study </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A brand lift study measures how an ad campaign moves brand metrics like awareness, recall, and purchase intent by... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/brand-llm |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Brand LLM </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A Brand LLM is a large language model that has been fine-tuned or heavily grounded on a single brand's voice, tone,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/brand-profile |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Brand Profile </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A brand profile is a structured record of a brand's identity that an AI ad platform uses to keep every generated... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/brand-safety |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Brand Safety </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Brand safety is the practice of keeping ads away from content that could damage an advertiser's reputation. It uses... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/broad-targeting-meta |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Broad Targeting (Meta) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Broad targeting on Meta means setting only age, geo, and language, then letting the delivery algorithm locate... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/bulk-campaign-launcher |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Bulk Campaign Launcher </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A bulk campaign launcher is a tool that builds and deploys many ad campaigns at once by combining products, audiences,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/campaign-automation |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Campaign Automation </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Campaign automation is software that runs the repetitive parts of paid advertising without manual clicks. It covers... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/campaign-budget-optimization-cbo |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Campaign Budget Optimization (CBO) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Campaign Budget Optimization (CBO) sets a single budget at the campaign level and lets Meta distribute spend across ad... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/campaign-compliance |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Campaign Compliance </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Campaign compliance is the process of ensuring every ad, landing page, and claim meets platform policies, regulatory... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/carousel-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Carousel Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Carousel Ads are a paid social format that lets one ad unit hold up to 10 cards. Each card carries its own image or... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/catalog-ads-dynamic-product-ads-dpa |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Catalog Ads / Dynamic Product Ads (DPA) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Catalog ads (also called Dynamic Product Ads or DPA) pull items from a structured product feed and auto-generate... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/ccpa |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> CCPA (California Consumer Privacy Act) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> The California Consumer Privacy Act (CCPA) is a state privacy law that gives California residents the right to know,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/charge-back |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Chargeback </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A chargeback is a forced payment reversal a cardholder triggers through their issuing bank, not the merchant. It moves... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/churn-rate |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Churn Rate </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Churn rate is the percentage of customers, subscribers, or app users who stop paying or stop using a product in a given... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/click-arbitrage |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Click Arbitrage </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Click arbitrage is the practice of buying paid clicks at a lower CPC than the RPC earned from monetizing those visitors... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/click-fraud |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Click Fraud </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Click fraud is the practice of generating invalid clicks on a paid ad to drain a competitor's budget, inflate publisher... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/click-id |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Click ID </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A click ID is a per-click token (like Google's gclid or Meta's fbclid) added to landing page URLs. Advertisers store it... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
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<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/click-through |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Click-Through </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> The act of clicking a link that takes a user to a website. Even while clicking through on an ad is the most common... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/click-through-rate |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Click-through Rate </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> The ratio of the users who see the ad to the number of users who click on the ad. If a user visits your advertisement... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/cold-audience |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Cold Audience </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A cold audience is a group of users who have no prior relationship with the brand. They have never visited the site,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/collection-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Collection Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Collection Ads are a Meta mobile-only ad format that pairs a cover image or video with a four-tile product grid.... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/commerce-media |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Commerce Media </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Commerce media is digital advertising sold by a company that owns transaction data. Retailers, marketplaces, delivery... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/connected-tv-ctv |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Connected TV (CTV) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Connected TV (CTV) is video advertising delivered to internet-connected televisions through streaming apps and smart TV... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/consent-management-platform-cmp |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Consent Management Platform (CMP) </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A consent management platform (CMP) is the software layer that shows the cookie banner, records what each visitor... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/content-approval |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Content Approval </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> Content approval is the review step that decides whether an ad creative is allowed to run on a platform. It combines... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/content-farm |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Content Farm </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A content farm is a website that publishes huge volumes of low-effort articles purely to capture search traffic, then... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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| /glossary/contextual-ads |
<h3 class="term-title font-display text-text-primary mb-3 text-[22px] leading-[1.2] font-bold transition-colors duration-200 ease-[ease]" data-astro-cid-f4zqnnit=""> Contextual Ads </h3> <p class="text-text-secondary line-clamp-3 flex-grow text-[15px] leading-[1.6]" data-astro-cid-f4zqnnit=""> A contextual ad is an ad unit served next to page content that matches its topic. The unit can be display, native,... </p> <span class="text-orange mt-5 inline-flex items-center gap-2 font-mono text-[12px] font-bold tracking-[0.12em] uppercase" data-astro-cid-f4zqnnit="">
Read definition
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="transition-transform duration-200 ease-[ease] group-hover:translate-x-1" data-astro-cid-f4zqnnit=""> <path d="M5 12h14" data-astro-cid-f4zqnnit=""></path> <path d="m12 5 7 7-7 7" data-astro-cid-f4zqnnit=""></path> </svg> </span>
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Внешние ссылки
Кол-во: 11
Ссылки на сторонние сайты
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Показать внешние ссылки
| Url | Анкор |
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| x.com |
<svg viewbox="0 0 24 24" fill="currentColor" aria-hidden="true"> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.737-8.835L1.254 2.25H8.08l4.253 5.622 5.911-5.622Zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path> </svg>
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| linkedin.com |
<svg viewbox="0 0 24 24" fill="currentColor" aria-hidden="true"> <path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path> </svg>
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| instagram.com |
<svg viewbox="0 0 24 24" fill="currentColor" aria-hidden="true"> <path d="M12 2.163c3.204 0 3.584.012 4.85.07 3.252.148 4.771 1.691 4.919 4.919.058 1.265.069 1.645.069 4.849 0 3.205-.012 3.584-.069 4.849-.149 3.225-1.664 4.771-4.919 4.919-1.266.058-1.644.07-4.85.07-3.204 0-3.584-.012-4.849-.07-3.26-.149-4.771-1.699-4.919-4.92-.058-1.265-.07-1.644-.07-4.849 0-3.204.013-3.583.07-4.849.149-3.227 1.664-4.771 4.919-4.919 1.266-.057 1.645-.069 4.849-.069zM12 0C8.741 0 8.333.014 7.053.072 2.695.272.273 2.69.073 7.052.014 8.333 0 8.741 0 12c0 3.259.014 3.668.072 4.948.2 4.358 2.618 6.78 6.98 6.98C8.333 23.986 8.741 24 12 24c3.259 0 3.668-.014 4.948-.072 4.354-.2 6.782-2.618 6.979-6.98.059-1.28.073-1.689.073-4.948 0-3.259-.014-3.667-.072-4.947-.196-4.354-2.617-6.78-6.979-6.98C15.668.014 15.259 0 12 0zm0 5.838a6.162 6.162 0 1 0 0 12.324 6.162 6.162 0 0 0 0-12.324zM12 16a4 4 0 1 1 0-8 4 4 0 0 1 0 8zm6.406-11.845a1.44 1.44 0 1 0 0 2.881 1.44 1.44 0 0 0 0-2.881z"></path> </svg>
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| youtube.com |
<svg viewbox="0 0 24 24" fill="currentColor" aria-hidden="true"> <path d="M23.498 6.186a3.016 3.016 0 0 0-2.122-2.136C19.505 3.546 12 3.546 12 3.546s-7.505 0-9.377.504A3.017 3.017 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 0 0 2.122 2.136c1.871.504 9.376.504 9.376.504s7.505 0 9.377-.504a3.015 3.015 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z"></path> </svg>
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| tiktok.com |
<svg viewbox="0 0 24 24" fill="currentColor" aria-hidden="true"> <path d="M12.525.02c1.31-.02 2.61-.01 3.91-.02.08 1.53.63 3.09 1.75 4.17 1.12 1.11 2.7 1.62 4.24 1.79v4.03c-1.44-.05-2.89-.35-4.2-.97-.57-.26-1.1-.59-1.62-.93-.01 2.92.01 5.84-.02 8.75-.08 1.4-.54 2.79-1.35 3.94-1.31 1.92-3.58 3.17-5.91 3.21-1.43.08-2.86-.31-4.08-1.03-2.02-1.19-3.44-3.37-3.65-5.71-.02-.5-.03-1-.01-1.49.18-1.9 1.12-3.72 2.58-4.96 1.66-1.44 3.98-2.13 6.15-1.72.02 1.48-.04 2.96-.04 4.44-.99-.32-2.15-.23-3.02.37-.63.41-1.11 1.04-1.36 1.75-.21.51-.15 1.07-.14 1.61.24 1.64 1.82 3.02 3.5 2.87 1.12-.01 2.19-.66 2.77-1.61.19-.33.4-.67.41-1.06.1-1.79.06-3.57.07-5.36.01-4.03-.01-8.05.02-12.07z"></path> </svg>
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| x.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.737-8.835L1.254 2.25H8.08l4.253 5.622 5.911-5.622Zm-1.161 17.52h1.833L7.084 4.126H5.117z" data-astro-cid-3kzmpmwy=""></path> </svg>
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| linkedin.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z" data-astro-cid-3kzmpmwy=""></path> </svg>
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| facebook.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z" data-astro-cid-3kzmpmwy=""></path> </svg>
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| instagram.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M12 2.163c3.204 0 3.584.012 4.85.07 3.252.148 4.771 1.691 4.919 4.919.058 1.265.069 1.645.069 4.849 0 3.205-.012 3.584-.069 4.849-.149 3.225-1.664 4.771-4.919 4.919-1.266.058-1.644.07-4.85.07-3.204 0-3.584-.012-4.849-.07-3.26-.149-4.771-1.699-4.919-4.92-.058-1.265-.07-1.644-.07-4.849 0-3.204.013-3.583.07-4.849.149-3.227 1.664-4.771 4.919-4.919 1.266-.057 1.645-.069 4.849-.069zM12 0C8.741 0 8.333.014 7.053.072 2.695.272.273 2.69.073 7.052.014 8.333 0 8.741 0 12c0 3.259.014 3.668.072 4.948.2 4.358 2.618 6.78 6.98 6.98C8.333 23.986 8.741 24 12 24c3.259 0 3.668-.014 4.948-.072 4.354-.2 6.782-2.618 6.979-6.98.059-1.28.073-1.689.073-4.948 0-3.259-.014-3.667-.072-4.947-.196-4.354-2.617-6.78-6.979-6.98C15.668.014 15.259 0 12 0zm0 5.838a6.162 6.162 0 1 0 0 12.324 6.162 6.162 0 0 0 0-12.324zM12 16a4 4 0 1 1 0-8 4 4 0 0 1 0 8zm6.406-11.845a1.44 1.44 0 1 0 0 2.881 1.44 1.44 0 0 0 0-2.881z" data-astro-cid-3kzmpmwy=""></path> </svg>
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| youtube.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M23.498 6.186a3.016 3.016 0 0 0-2.122-2.136C19.505 3.546 12 3.546 12 3.546s-7.505 0-9.377.504A3.017 3.017 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 0 0 2.122 2.136c1.871.504 9.376.504 9.376.504s7.505 0 9.377-.504a3.015 3.015 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z" data-astro-cid-3kzmpmwy=""></path> </svg>
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| tiktok.com |
<svg class="h-[15px] w-[15px] max-sm:h-[17px] max-sm:w-[17px]" viewbox="0 0 24 24" fill="currentColor" data-astro-cid-3kzmpmwy=""> <path d="M12.525.02c1.31-.02 2.61-.01 3.91-.02.08 1.53.63 3.09 1.75 4.17 1.12 1.11 2.7 1.62 4.24 1.79v4.03c-1.44-.05-2.89-.35-4.2-.97-.57-.26-1.1-.59-1.62-.93-.01 2.92.01 5.84-.02 8.75-.08 1.4-.54 2.79-1.35 3.94-1.31 1.92-3.58 3.17-5.91 3.21-1.43.08-2.86-.31-4.08-1.03-2.02-1.19-3.44-3.37-3.65-5.71-.02-.5-.03-1-.01-1.49.18-1.9 1.12-3.72 2.58-4.96 1.66-1.44 3.98-2.13 6.15-1.72.02 1.48-.04 2.96-.04 4.44-.99-.32-2.15-.23-3.02.37-.63.41-1.11 1.04-1.36 1.75-.21.51-.15 1.07-.14 1.61.24 1.64 1.82 3.02 3.5 2.87 1.12-.01 2.19-.66 2.77-1.61.19-.33.4-.67.41-1.06.1-1.79.06-3.57.07-5.36.01-4.03-.01-8.05.02-12.07z" data-astro-cid-3kzmpmwy=""></path> </svg>
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Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
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