Анализ страницы https://why.careem.com/our-values
Основное Готовность: 85%
Домен
why.careem.com
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Используйте для продвижения только домен второго уровня.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 09.01.2027 2:59:59.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Кодировка на странице не определена. Укажите явно кодировку документа!
Язык
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык страницы не указан. Рекомендуется явно указать язык документа!
Скорость загрузки
~0,44сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,44сек оптимальна.
Объем документа
1Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 1Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 1
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 1 достаточно.
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| js | text/javascript | /ruxitagentjs_ICA15789NPRTUVXfqrux_10341260622154106.js |
Серверные заголовки
Кол-во: 21
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 21шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Sat, 22 Aug 2026 10:34:41 GMT |
| cf-cache-status | DYNAMIC |
| x-amz-server-side-encryption | AES256 |
| x-amz-version-id | null |
| Accept-Ranges | bytes |
| Server | cloudflare |
| X-Cache | Miss from cloudfront |
| Via | 1.1 db10fa9e225863ef0a56c878d6e15910.cloudfront.net (CloudFront) |
| x-amz-cf-pop | DUB56-P3 |
| x-amz-cf-id | m_0L81ryFxontL6dzbRDrjalI9raL-q4_0AlTJkP8UVjINpGzRpj8g== |
| X-XSS-Protection | 1; mode=block |
| Referrer-Policy | no-referrer-when-downgrade |
| Content-Security-Policy | upgrade-insecure-requests; default-src 'self'; script-src * 'self' 'unsafe-eval' 'unsafe-inline' https://www.googletagmanager.com https://cdnjs.cloudflare.com https://www.gstatic.com https://checkout.stripe.com https://www.google.com https://apis.google.com; style-src * 'self' 'unsafe-inline' https://fonts.googleapis.com https://why.careem.com 'report-sample'; img-src * 'self' data: https://library.uicore.co https://i.ytimg.com https://api.wpmet.com https://dashboard.bdthemes.io https://ps.w.org https://secure.gravatar.com; font-src 'self' https://fonts.gstatic.com data:; connect-src * 'self' https://www.google-analytics.com; media-src 'self' upload-cdn.careem.com; object-src 'none'; child-src 'self'; frame-src * 'self' https://www.youtube.com https://elementpack.pro https://www.elementpack.pro; worker-src * 'self' blob:; manifest-src 'self'; base-uri 'self'; form-action 'self'; frame-ancestors https:; |
| X-Content-Type-Options | nosniff |
| Strict-Transport-Security | max-age=31536000 |
| Cache-Control | public, max-age=86400 |
| x-oneagent-js-injection | true |
| x-ruxit-js-agent | true |
| Server-Timing | dtTrId;desc="1868bc3ee6780ba6ae1c20bd29388d40", dtSInfo;desc="1" |
| Set-Cookie | dtCookiez48j3ehh=v_4_srv_5_sn_E49153E31A2732A6AFE5A6D66D37C944_perc_100000_ol_0_mul_1_app-3Aea7c4b59f27d43eb_1_rcs-3Acss_0; Path=/; Domain=.careem.com; secure |
| cf-ray | a2f139fa5cf1ec35-DME |
CMS
Не определена
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
CMS не определена. Вероятно, сайт самописный либо движок надёжно скрыт. Это не ошибка.
Веб-сервер
Cloudflare
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 17%
Title
Redirecting...
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение мало: 14, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Установите мета-тег description!
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Рекомендуем прописать канонический Url.
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport не указан. Страница не адаптивная.
Разметка OpenGraph
Не найдено
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph не задана. Страница не оптимизирована под социальные сети. Мета-теги с разметкой Og помогают социальным роботам лучше структурировать Ваш сайт.
Все мета-теги
Кол-во: 0
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Мета-теги не найдены. Без них роботы и устройства действуют по умолчанию (не всегда это хорошо).
Оптимизация Готовность: 0%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют в одном экземпляре).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 0 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Абзацев с текстом 1 слишком мало. Добавьте больше абзацев с текстом (тег <p>)!
Среднее число слов в абзаце 7 слишком мало. Сделайте контент более читаемым!
Кол-во знаков контента 43 слишком мало. Добавьте больше текста!
Кол-во слов 6 слишком мало. Добавьте больше текста (минимум 400 слов)!
Заголовки
Есть ошибки
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
Не обнаружено заголовков на странице. Добавьте заголовки (<h1>, <h2> или <h3>)
Тошнота
1
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота страницы в пределах нормы 3.
Академич. тошнота
16,67%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
2
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы не содержит осмысленного текста. Добавьте текст на страницу!
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| redirected | 1 | 16,67% |
| /en/our-values/ | 1 | 16,67% |
Индексация Готовность: 60%
Индексирование
Есть ошибки
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 1 слишком мало или они запрещены к индексации. Добавьте новые страницы на сайт и расставьте ссылки на них на главной странице и в файле robots.txt.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 124767 байт. Загружен за: 1сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en-AE">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="profile" href="https://gmpg.org/xfn/11">
<meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1">
<link rel="alternate" href="/ar/" hreflang="ar">
<link rel="alternate" href="/en/" hreflang="en">
<link rel="alternate" href="/" hreflang="x-default">
<!-- This site is optimized with the Yoast SEO plugin v22.1 - https://yoast.com/wordpress/plugins/seo/ -->
<title>Home - Careem</title>
<link rel="canonical" href="/en/">
<meta property="og:locale" content="en_US">
<meta property="og:locale:alternate" content="ar_AR">
<meta property="og:type" content="website">
<meta property="og:title" content="Home - Careem">
<meta property="og:description" content="العربية HOW WILL YOU INVEST THE MOST VALUABLE ASSET YOU HAVE? Careem has no employees, our colleagues are each owners entrusted with […]">
<meta property="og:url" content="/en/">
<meta property="og:site_name" content="Careem">
<meta property="article:modified_time" content="2023-11-27T10:27:30+00:00">
<meta property="og:image" content="/wp-content/uploads/2023/06/careem-og.png">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="627">
<meta property="og:image:type" content="image/png">
<meta name="twitter:card" content="summary_large_image">
<script type="text/javascript" src="/ruxitagentjs_ICA15789NPRTUVXfqrux_10341260622154106.js" data-dtconfig="rid=RID_795928391|rpid=-1573183702|domain=careem.com|reportUrl=/rb_bf90328sse|app=ea7c4b59f27d43eb|ssc=1|owasp=1|featureHash=ICA15789NPRTUVXfqrux|rdnt=1|uxrgce=1|cuc=z48j3ehh|mel=100000|expw=1|dpvc=1|lastModification=1787314975464|postfix=z48j3ehh|tp=500,50,0|srbbv=2|agentUri=/ruxitagentjs_ICA15789NPRTUVXfqrux_10341260622154106.js" data-config='{"revision":1787314975464,"beaconUri":"/rb_bf90328sse","agentUri":"/ruxitagentjs_ICA15789NPRTUVXfqrux_10341260622154106.js","environmentId":"z48j3ehh","modules":"ICA15789NPRTUVXfqrux"}' data-envconfig='{"tracestateKeyPrefix":"224d82b9-a7623821"}' data-appconfig='{"app":"ea7c4b59f27d43eb"}'></script><script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"/en/","url":"/en/","name":"Home - Careem","isPartOf":{"@id":"/en/#website"},"about":{"@id":"/en/#organization"},"primaryImageOfPage":{"@id":"/en/#primaryimage"},"image":{"@id":"/en/#primaryimage"},"thumbnailUrl":"/wp-content/uploads/2023/06/careem-og.png","datePublished":"2023-05-29T06:42:12+00:00","dateModified":"2023-11-27T10:27:30+00:00","breadcrumb":{"@id":"/en/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["/en/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"/en/#primaryimage","url":"/wp-content/uploads/2023/06/careem-og.png","contentUrl":"/wp-content/uploads/2023/06/careem-og.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"/en/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"WebSite","@id":"/en/#website","url":"/en/","name":"Careem","description":"Our company culture pitchbook.","publisher":{"@id":"/en/#organization"},"inLanguage":"en-AE"},{"@type":"Organization","@id":"/en/#organization","name":"Careem","url":"/en/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"/en/#/schema/logo/image/","url":"/wp-content/uploads/2023/05/careem-logo-new-1.png","contentUrl":"/wp-content/uploads/2023/05/careem-logo-new-1.png","width":748,"height":152,"caption":"Careem"},"image":{"@id":"/en/#/schema/logo/image/"}}]}</script>
<!-- / Yoast SEO plugin. -->
<link rel="dns-prefetch">
<link rel="alternate" type="application/rss+xml" title="Careem » Feed" href="/en/feed/">
<link rel="alternate" type="application/rss+xml" title="Careem » Comments Feed" href="/en/comments/feed/">
<link rel="preload" href="/wp-content/uploads/2023/05/Careem_Sans_Semi_Bold_ef24d7bf01.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-Bold.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/Careem_Sans_Black_6d08238cf4.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-Regular.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-RegularItalic.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-BoldItalic.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-SemiBoldItalic.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-BlackItalic.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-Light.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/05/CareemSans-LightItalic.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Regular.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Medium.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Semibold.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Bold.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Black.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Light.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Extralight.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Thin.woff" as="font" type="font/woff"> <link rel="preload" href="/wp-content/uploads/2023/11/GraphikArabic-Super.woff" as="font" type="font/woff"> <script>
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<h2 class="elementor-heading-title elementor-size-default">HOW WILL YOU INVEST THE MOST VALUABLE ASSET YOU HAVE?</h2> </div>
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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <h3>Careem has no employees, our colleagues are each owners entrusted with an opportunity to help fulfill our purpose and help our region realise its full potential. This site includes important details on Careem’s purpose, strategy and colleague value proposition.</h3> </div>
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<h2 class="elementor-heading-title elementor-size-default">Our Purpose</h2> </div>
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<h2 class="elementor-heading-title elementor-size-default">Our Values</h2> </div>
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<h2 class="elementor-heading-title elementor-size-default">Building the everything app</h2> </div>
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<h2 class="elementor-heading-title elementor-size-default">Our Social Impact</h2> </div>
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<h2 class="elementor-heading-title elementor-size-default">Life after</h2> </div>
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<h2 class="elementor-heading-title elementor-size-default">Careem</h2> </div>
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Colleague Benefits </h2>
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<h2 class="gradient-text">
Grow with Careem </h2>
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<h2 class="gradient-text">
Reasons NOT to join Careem </h2>
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<h5 class="elementor-heading-title elementor-size-default">Explore</h5> </div>
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<a href="/our-purpose">
<span class="elementor-icon-list-text">Our purpose</span>
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<a href="/our-values">
<span class="elementor-icon-list-text">Our values</span>
</a>
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<a href="/building-the-everything-app/">
<span class="elementor-icon-list-text">Building the everything app</span>
</a>
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<a href="/colleague-benefits/">
<span class="elementor-icon-list-text">Colleague benefits</span>
</a>
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<a href="/grow-with-careem/">
<span class="elementor-icon-list-text">Grow with Careem</span>
</a>
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<a href="/our-social-impact">
<span class="elementor-icon-list-text">Our social impact</span>
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<a href="/life-after-careem">
<span class="elementor-icon-list-text">Life after Careem</span>
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<a href="/reasons-not-to-join-careem/">
<span class="elementor-icon-list-text">Reasons not to join Careem</span>
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<h5 class="elementor-heading-title elementor-size-default">Our values</h5> </div>
</div>
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<a href="/our-values/owner-not-employees/">
<span class="elementor-icon-list-text">Owners, not employees</span>
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<a href="/our-values/to-the-moon-and-beyond/">
<span class="elementor-icon-list-text">To the moon and beyond</span>
</a>
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<li class="elementor-icon-list-item">
<a href="/our-values/every-experience-matters/">
<span class="elementor-icon-list-text">Every experience matters</span>
</a>
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<li class="elementor-icon-list-item">
<a href="/our-values/committed-to-developing-each-other/">
<span class="elementor-icon-list-text">Committed to developing each other</span>
</a>
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<a href="/our-values/responsible-for-our-communities/">
<span class="elementor-icon-list-text">Responsible for our communities</span>
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<a href="/our-values/building-a-lasting-institution/">
<span class="elementor-icon-list-text">Building a lasting institution</span>
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<h5 class="elementor-heading-title elementor-size-default">Resources</h5> </div>
</div>
<div class="elementor-element elementor-element-233e4341 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="233e4341" data-element_type="widget" data-widget_type="icon-list.default">
<div class="elementor-widget-container">
<ul class="elementor-icon-list-items">
<li class="elementor-icon-list-item">
<a href="https://blog.careem.com/" target="_blank">
<span class="elementor-icon-list-text">Our blog</span>
</a>
</li>
<li class="elementor-icon-list-item">
<a href="https://jobs.careem.com/" target="_blank">
<span class="elementor-icon-list-text">Explore open roles</span>
</a>
</li>
</ul>
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<div class="elementor-element elementor-element-ccaa6c7 cpel-switcher--layout-horizontal cpel-switcher--aspect-ratio-43 elementor-widget elementor-widget-polylang-language-switcher" data-id="ccaa6c7" data-element_type="widget" data-widget_type="polylang-language-switcher.default">
<div class="elementor-widget-container">
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| Url | Анкор | Состояние |
|---|---|---|
| /en/our-values/ |
/en/our-values/
|
|
Внешние ссылки
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Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
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ЗоЗПП: права потребителей Готовность: 100%
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ФЗ-149: рекомендательные технологии Готовность: 100%
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ФЗ-436: защита детей Готовность: 100%
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Вердикт
Страница https://why.careem.com/our-values готова к продвижению на 40%. Чтобы еще улучшить страницу и попасть на первые места поисковой выдачи необходимо:
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