Анализ сайта https://www.standard.net/
Основное Готовность: 75%
Домен
standard.net
Состояние доменного имени
?
Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
?
HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 28.10.2026 23:43:40.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
UTF-8
Кодировка символов страницы
?
Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице UTF-8.
Язык
en-US
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en-US.
Скорость загрузки
~0,22сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,22сек оптимальна.
Объем документа
97Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 97Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 13
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 13 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | https://www.standard.net/wp-content/themes/oni_2021_daily/css/layout.css?v=2 |
| stylesheet | text/css | https://www.standard.net/wp-content/themes/oni_2021_daily/css/print.css |
| stylesheet | https://www.standard.net/wp-content/plugins/no-category-base-wpml/assets/css/frontend.css?ver=1.5.4 | |
| stylesheet | https://www.standard.net/wp-content/plugins/wp-better-attachments/assets/css/wpba-frontend.css?ver=1.3.11 | |
| stylesheet | https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.6.0/css/all.min.css?ver=6.6.0 | |
| stylesheet | text/css | https://www.standard.net/wp-content/themes/oni_2021_daily/css/slick.css |
| js | text/javascript | //ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js |
| js | https://securepubads.g.doubleclick.net/tag/js/gpt.js | |
| js | text/javascript | //code.jquery.com/jquery-1.11.0.min.js |
| js | text/javascript | https://www.standard.net/wp-content/themes/oni_2021_daily/js/slick.js |
| js | https://www.standard.net/wp-content/plugins/ogden-paywall/js/paywall.js?v=39&ver=1.0 | |
| js | https://www.standard.net/wp-content/plugins/ogden-paywall/js/header_nav_login_links.js?v=39&ver=1.0 | |
| js | https://cdn.jsdelivr.net/npm/vanilla-lazyload@11.0.6/dist/lazyload.min.js |
Серверные заголовки
Кол-во: 12
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 12шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Fri, 21 Aug 2026 04:43:54 GMT |
| Cache-Control | max-age=60, s-maxage=86400 |
| Server | Apache/2.4.68 |
| X-Powered-By | PHP/8.5.7 |
| Pragma | no-cache |
| Link | <https://www.standard.net/wp-json/>; rel="https://api.w.org/" |
| Vary | Accept-Encoding |
| X-Cache | Error from cloudfront |
| Via | 1.1 11fe5f1070409a787adc650d65d889f4.cloudfront.net (CloudFront) |
| x-amz-cf-pop | ARN53-P3 |
| x-amz-cf-id | Z0MRWlNWuBxrXFQkY1TdUS4Fsws_8uvLjPNnyckVueOOCzughPnUTw== |
| Age | 25385 |
CMS
WordPress
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS WordPress.
Веб-сервер
Apache
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Apache.
Мета-теги Готовность: 43%
Title
News, Sports, Jobs - Standard-Examiner
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение: 39, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Установите мета-тег description!
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Рекомендуем прописать канонический Url.
Robots
Есть ошибки
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots указан, но в нем содержится неизвестное значение...
Адаптивность
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Meta-тег viewport со значением user-scalable определяет доступность масштабирования страницы пользователем.
Meta-тег viewport со значением maximum-scale определяет максимальный масштаб области просмотра.
Разметка OpenGraph
Кол-во: 8
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:type | website |
| og:image | https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg |
| og:image:width | 1200 |
| og:image:height | 630 |
| og:url | https://www.heraldextra.com/ |
| og:title | Daily Herald |
| og:description | Local Utah news, sports, business, events, and photos from Utah Valley's leading newspaper, the Daily Herald. |
| og:site_name | heraldextra.com |
Все мета-теги
Кол-во: 14
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 14шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | twitter:image | https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg |
| name | twitter:title | Daily Herald |
| name | twitter:description | Local Utah news, sports, business, events, and photos from Utah Valley's leading newspaper, the Daily Herald. |
| name | twitter:card | summary_large_image |
| name | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| name | robots | max-image-preview:large |
| property | og:type | website |
| property | og:image | https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg |
| property | og:image:width | 1200 |
| property | og:image:height | 630 |
| property | og:url | https://www.heraldextra.com/ |
| property | og:title | Daily Herald |
| property | og:description | Local Utah news, sports, business, events, and photos from Utah Valley's leading newspaper, the Daily Herald. |
| property | og:site_name | heraldextra.com |
Оптимизация Готовность: 67%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют в одном экземпляре).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Абзацев с текстом 4 слишком мало. Добавьте больше абзацев с текстом (тег <p>)!
Среднее число слов в абзаце 52 достаточно.
Кол-во знаков контента 5292 на странице оптимально.
Кол-во слов 814 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
?
H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 22. Это прекрасно.
На странице присутствуют заголовки <h2> 21. Это хорошо.
На странице присутствуют заголовки <h3> 8.
Тошнота
2,65
Насколько одно слово доминирует в тексте
?
Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота страницы в пределах нормы 3.
Академич. тошнота
21,01%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
?
Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| sports | 7 | 0,86% |
| canyon | 5 | 0,61% |
| property | 5 | 0,61% |
| obituaries | 4 | 0,49% |
| lundell | 4 | 0,49% |
| officials | 4 | 0,49% |
| county | 4 | 0,49% |
| letter: | 4 | 0,49% |
| business | 3 | 0,37% |
| government | 3 | 0,37% |
| national | 3 | 0,37% |
| letters | 3 | 0,37% |
| standard | 3 | 0,37% |
| school | 3 | 0,37% |
| police | 3 | 0,37% |
| entertainment | 3 | 0,37% |
| contact | 3 | 0,37% |
| taylor | 3 | 0,37% |
| threatening | 3 | 0,37% |
| lifestyle | 2 | 0,25% |
Индексация Готовность: 30%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 146 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 99381 байт. Загружен за: 0сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Показать содержимое robots.txt
<!DOCTYPE html>
<html lang="en-US">
<head>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TMK78TV');</script>
<!-- End Google Tag Manager -->
<!--- cache-control added from directives page --->
<script>console.log( 'SCRIPT_URI -/' );</script><script>console.log( 'CacheDirectiveFound: DEFAULT_BEHAVIOR -60 seconds applied...' );</script>
<meta charset="UTF-8">
<link rel="shortcut icon" href="https://www.standard.net/wp-content/themes/oni_2021_daily/favicon.ico" />
<link rel="stylesheet" href="https://www.standard.net/wp-content/themes/oni_2021_daily/css/layout.css?v=2" media="all" type="text/css" />
<link rel="stylesheet" href="https://www.standard.net/wp-content/themes/oni_2021_daily/css/print.css" media="print" type="text/css" />
<meta property="og:type" content="website" />
<meta property="og:image" content="https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta property="og:url" content="https://www.heraldextra.com/"/>
<meta property="og:title" content="Daily Herald"/>
<meta property="og:description" content="Local Utah news, sports, business, events, and photos from Utah Valley's leading newspaper, the Daily Herald."/>
<meta property="og:site_name" content="heraldextra.com"/>
<meta name="twitter:image" content="https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg">
<meta name="twitter:title" content="Daily Herald"/>
<meta name="twitter:description" content="Local Utah news, sports, business, events, and photos from Utah Valley's leading newspaper, the Daily Herald."/>
<meta name="twitter:card" content="summary_large_image">
<!-- END FACEBOOK AND TWITTER META DATA ---> <script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.standard.net/sports/high-school/2026/aug/20/prep-roundup-syracuse-football-hammers-granger-fremont-soccer-nabs-1st-win/"
},
"headline": "Prep roundup: Syracuse football hammers Granger; Fremont soccer nabs 1st win",
"image": [
"https://ogden_images.s3.amazonaws.com/www.standard.net/images/2025/05/27223638/syracuse-graphic-2025-1200x675.jpg"
],
"datePublished": "2026-08-20",
"dateModified": "2026-08-20",
"publisher": {
"@type": "NewsMediaOrganization",
"name": "Standard-Examiner",
"logo": {
"@type": "ImageObject",
"url": "https://www.standard.net/wp-content/themes/oni_2021_daily/images/standard_examiner_logo.svg"
}
}
}
</script>
<title> News, Sports, Jobs - Standard-Examiner</title>
<!-- <meta name="viewport" content="width=device-width"> -->
<meta name='viewport' content='width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no' />
<link rel="pingback" href="https://www.standard.net/xmlrpc.php">
<!--[if lt IE 9]>
<script src="//html5shiv.googlecode.com/svn/trunk/html5.js"></script>
<![endif] -->
<script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js"></script>
<script language="javascript">
if (location.protocol !== 'https:') {
//if ( window.location.href.indexOf("/feed/") == -1 && window.location.href.indexOf("/feeds/") == -1 ) {
redir = location.href.replace("http://", "https://");
location.href = redir;
//}
}
</script>
<script>
$(function(){ $('.popup').click(function(event) { var width = 575, height = 400, left = ($(window).width() - width) / 2, top = ($(window).height() - height) / 2, url = $(this).attr('href'), opts = 'status=1' + ',width=' + width + ',height=' + height + ',top=' + top + ',left=' + left; window.open(url, 'twitter', opts); return false; }); });
</script>
<style>
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<script async src='https://securepubads.g.doubleclick.net/tag/js/gpt.js'></script>
<script type='text/javascript'>
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.pubads().setTargeting('SiteID','SEOU'); /* Define in Functions */
googletag.pubads().setTargeting('MSection','homepage'); /* top lvl parent */
googletag.pubads().setTargeting('SubSection','homepage'); /* current lvl parent */
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<script type='text/javascript'>
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googletag.pubads().setTargeting('MSection', google_msection);
googletag.pubads().setTargeting('SubSection', google_subsection);
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<script type='text/javascript'>
console.log('|-=|' + window.location.pathname + '|=-|');
googletag.cmd.push(function() {
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addSize([1130, 200], [[970, 250], [728, 90], [452, 250]]).
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googletag.defineSlot('/1032081/SEOU_Right_300x600', [300, 600], 'SEOU_Right_300x600').
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addService(googletag.pubads());
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googletag.defineSlot('/1032081/SEOU_Middle_300x250', [300, 250], 'SEOU_Middle_300x250').addService(googletag.pubads());
googletag.defineSlot('/1032081/SEOU_Middle2_300x250', [300, 250], 'SEOU_Middle2_300x250').addService(googletag.pubads());
googletag.defineSlot('/1032081/SEOU_PAW_1x1', [1, 1], 'SEOU_PAW_1x1').addService(googletag.pubads());
googletag.defineSlot('/1032081/SEOU_FloatBar_1x1', [1, 1], 'SEOU_FloatBar_1x1').addService(googletag.pubads());
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if (window.location.hash) {
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/* CODE FOR PENCIL AD */
function hidePencilIframe(dfpIframeID) {
document.getElementById(dfpIframeID).style.display = 'none';
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function pencilExpandBanner(creativeWidth, bigCreativeHeight, dfpIframeID) {
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document.getElementById(dfpIframeID).height = bigCreativeHeight;
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function pencilCloseBanner(creativeWidth, smallCreativeHeight, dfpIframeID) {
document.getElementById(dfpIframeID).width = creativeWidth;
document.getElementById(dfpIframeID).height = smallCreativeHeight;
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function pencilStartTimerFromIframe(creativeWidth, smallCreativeHeight, bigCreativeHeight, positionName) {
var dfpIframeID = "google_ads_iframe_/1032081/" + positionName + "_0";
pencilExpandBanner(creativeWidth, bigCreativeHeight, dfpIframeID);
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function pencilStopTimerFromIframe(creativeWidth, smallCreativeHeight, bigCreativeHeight, positionName) {
var dfpIframeID = "google_ads_iframe_/1032081/" + positionName + "_0";
pencilCloseBanner(creativeWidth, smallCreativeHeight, dfpIframeID);
}
/* END CODE FOR PENCIL */
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<p>Earlier in August, Ogden City announced that a part of the property formerly occupied by Taylor Canyon Elementary School would be preserved as park space.
Ogden city council member Kevin Lundell, however, felt like there was some lack of clarity about how the size of the park was determined.
"My major concern was that in the mayor's statement (from Ogden Mayor Ben Nadolski), he spoke about how the council wanted less property and to bring the price down of of the property," Lundell said. "But from the work sessions — and I've been involved in every single one of them — that was ...</p>
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<h1>Lundell looks to clarify Ogden City's approach in Taylor Canyon property purchase</h1>
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<h1>Utah lawmakers get a primer on data centers after a summer of protests and political fallout</h1>
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<h1>Fire at mouth of Weber Canyon contained after briefly threatening structures</h1>
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<h1>With Utah gas prices spiking, Legislative leaders eye tax incentives again</h1>
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<h1>A surprise credit after an overseas purchase: The tariff refunds now flowing through shippers</h1>
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<h1>A timeline of Luigi Mangione’s criminal cases in the killing of UnitedHealthcare’s CEO</h1>
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<h1>White House press secretary Karoline Leavitt, youngest person to hold role, to leave at month’s end</h1>
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<h1>ICE plans to give officers gloves that can deliver painful electric shocks</h1>
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<h1>As search for thousands of missing pushes on, Colombia earthquake tests new president</h1>
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<h1>Trump to sign executive order calling for spacing out childhood shots</h1>
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<h1>The school cafeteria foods that survived, and the ones that vanished</h1>
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<h1>Trump officials propose new requirements for food additives and ingredients</h1>
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<h1>A man accused of orchestrating Tupac Shakur’s 1996 killing is on trial. Here’s what to know</h1>
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<h1>Three people charged with threatening judge, witness and officials tied to Nolan Wells investigation</h1>
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Police Fire
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<h1>Fire at mouth of Weber Canyon contained after briefly threatening structures</h1>
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<h2>Ogden crews respond to an early morning house fire</h2>
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<h2>Walking the road: Officials, stakeholders invited to participate in Weber County ‘reentry simulation’</h2>
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<h2>Davis County Commissioner John Crofts explains hesitation over ALPR tech-related MOU</h2>
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<h6 style="text-transform:lowercase; font-size:14px; display: flex; align-items: flex-end; justify-content: flex-end; font-weight:600; width:100%; text-align:right; padding-right:30px; padding-bottom:10px;;">more Police Fire</h6>
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Sports
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<h1>Prep football: Barlow, Morgan steering straight after disappointing start</h1>
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<h2>Girls soccer: Nelson’s hat trick helps Box Elder get back on track at Roy</h2>
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<h2>Weber State basketball: Wildcats start new in-state rivalries as Big Sky sets conference schedule</h2>
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