Анализ сайта inta.org
Основное Готовность: 60%
Домен
inta.org
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Кол-во редиректов 3 слишком большое! Проверьте настройки сайта и веб-сервера!
Цепочка редиректов:
http://inta.org
301 MovedPermanently
https://inta.org/
301 MovedPermanently
https://www.inta.org/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 04.10.2026 22:45:22.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en.
Скорость загрузки
~1,15сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 1,15сек превышает 1 секунду. Желательно улучшить работу сайта!
Объем документа
115Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 115Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 12
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 12 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://use.typekit.net/vhx2dgt.css | |
| stylesheet | https://www.inta.org/wp-content/plugins/instagram-feed-pro/css/sbi-styles.min.css?ver=6.11.2 | |
| stylesheet | https://www.inta.org/wp-content/plugins/custom-twitter-feeds-pro/css/ctf-styles.min.css?ver=2.6.2 | |
| stylesheet | https://www.inta.org/wp-content/themes/inta/assets/css/style.css?ver=1772162234 | |
| stylesheet | https://www.inta.org/wp-content/themes/inta/assets/css/print.css?ver=1769742069 | |
| stylesheet | https://www.inta.org/wp-content/plugins/gdpr-cookie-compliance/dist/styles/gdpr-main-nf.css?ver=5.0.15 | |
| stylesheet | https://www.inta.org/wp-content/plugins/gdpr-cookie-compliance-addon/assets/css/gdpr_cc_addon.css?ver=4.10.1 | |
| js | https://www.inta.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 | |
| js | /cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js | |
| js | https://www.inta.org/wp-content/plugins/gdpr-cookie-compliance/dist/scripts/main.js?ver=5.0.15 | |
| js | https://www.inta.org/wp-content/plugins/gdpr-cookie-compliance-addon/assets/js/gdpr_cc_addon.js?ver=4.10.1 | |
| js | https://www.inta.org/wp-content/themes/inta/assets/js/index.js?ver=1782869544 |
Серверные заголовки
Кол-во: 19
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 19шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Fri, 21 Aug 2026 23:49:36 GMT |
| Server | cloudflare |
| Vary | Accept-Encoding |
| Pragma | no-cache |
| x-pingback | https://www.inta.org/xmlrpc.php |
| Link | <https://www.inta.org/>; rel=shortlink |
| X-Powered-By | WP Engine |
| x-cacheable | SHORT |
| Cache-Control | must-revalidate, max-age=600 |
| X-Cache | HIT: 18 |
| x-cache-group | normal |
| x-orig-cache-control | no-store, no-cache, must-revalidate |
| X-XSS-Protection | 1; mode=block |
| permissions-policy | geolocation=(); midi=(); notifications=(); push=(); sync-xhr=(); microphone=(); camera=(); magnetometer=(); gyroscope=(); speaker=(self); vibrate=(); fullscreen=(self); payment=(); |
| Referrer-Policy | origin |
| X-Content-Type-Options | nosniff |
| X-Frame-Options | SAMEORIGIN |
| cf-cache-status | DYNAMIC |
| cf-ray | a2ed89053da1f10e-DME |
CMS
PrestaShop
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS PrestaShop.
Веб-сервер
Cloudflare
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 23%
Title
Home - International Trademark Association
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Дублей словоформ в title не найдено.
Число символов в title 42 оптимально (норма: от 40 до 45).
Description
The International Trademark Association is a global community of brand owners and professionals dedicated to supporting trademarks and related IP.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо уменьшить число символов в description (текущее значение: 146, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://www.inta.org/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots со значениями index, follow не накладывает ограничений на индексирование и показ контента.
Адаптивность
width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Meta-тег viewport со значением user-scalable определяет доступность масштабирования страницы пользователем.
Meta-тег viewport со значением maximum-scale определяет максимальный масштаб области просмотра.
Разметка OpenGraph
Кол-во: 10
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:locale | en_US |
| og:type | website |
| og:title | Home - International Trademark Association |
| og:description | The International Trademark Association is a global community of brand owners and professionals dedicated to supporting trademarks and related IP. |
| og:url | https://www.inta.org/ |
| og:site_name | International Trademark Association |
| og:image | https://www.inta.org/wp-content/uploads/images/about/INTA-events-About.jpg |
| og:image:width | 1418 |
| og:image:height | 866 |
| og:image:type | image/jpeg |
Все мета-теги
Кол-во: 19
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 19шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| name | theme-color | #ed5d14 |
| name | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| name | description | The International Trademark Association is a global community of brand owners and professionals dedicated to supporting trademarks and related IP. |
| name | twitter:card | summary_large_image |
| name | generator | Site Kit by Google 1.176.0 |
| name | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| name | google-adsense-platform-domain | sitekit.withgoogle.com |
| property | og:locale | en_US |
| property | og:type | website |
| property | og:title | Home - International Trademark Association |
| property | og:description | The International Trademark Association is a global community of brand owners and professionals dedicated to supporting trademarks and related IP. |
| property | og:url | https://www.inta.org/ |
| property | og:site_name | International Trademark Association |
| property | article:modified_time | 2026-08-05T13:35:18+00:00 |
| property | og:image | https://www.inta.org/wp-content/uploads/images/about/INTA-events-About.jpg |
| property | og:image:width | 1418 |
| property | og:image:height | 866 |
| property | og:image:type | image/jpeg |
Оптимизация Готовность: 80%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Ошибок нет
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 3 встречаются в тексте достаточно.
Абзацев с текстом 23 достаточно.
Среднее число слов в абзаце 26 достаточно.
Кол-во знаков контента 7114 на странице оптимально.
Кол-во слов 1036 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 4. Это прекрасно.
На странице присутствуют заголовки <h2> 3. Это хорошо.
Тошнота
4,90
Насколько одно слово доминирует в тексте
?
Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 3. Измените текст страницы!
Академич. тошнота
19,21%
Насколько текст перенасыщен ключевыми словами
?
Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
?
Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| cookies | 24 | 2,32% |
| trademark | 21 | 2,03% |
| association | 11 | 1,06% |
| international | 10 | 0,97% |
| overview | 8 | 0,77% |
| policy | 8 | 0,77% |
| meeting | 6 | 0,58% |
| practice | 6 | 0,58% |
| privacy | 6 | 0,58% |
| professionals | 5 | 0,48% |
| programs | 5 | 0,48% |
| resources | 5 | 0,48% |
| directory | 5 | 0,48% |
| member | 5 | 0,48% |
| cookie | 5 | 0,48% |
| session | 5 | 0,48% |
| owners | 4 | 0,39% |
| advocacy | 4 | 0,39% |
| events | 4 | 0,39% |
| membership | 4 | 0,39% |
Индексация Готовность: 0%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
?
Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 131 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
?
Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Кол-во редиректов для файла robots.txt 4 слишком большое! Это может вызывать затруднение при индексации поисковыми роботами!
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://inta.org/robots.txt
301 MovedPermanently
https://inta.org/robots.txt
301 MovedPermanently
https://www.inta.org/robots.txt
301 MovedPermanently
https://www.inta.org/news-and-press/inta-news/chinas-e-commerce-law-amendment-adapting-to-the-ai-driven-platform-economy/
200 OK
Показать содержимое robots.txt
<!doctype html>
<!--[if lt IE 7]>
<html lang="en" class="lt-ie10 lt-ie9 lt-ie8 lt-ie7"> <![endif]-->
<!--[if IE 7]>
<html lang="en" class="lt-ie10 lt-ie9 lt-ie8"> <![endif]-->
<!--[if IE 8]>
<html lang="en" class="lt-ie10 lt-ie9"> <![endif]-->
<!--[if IE 9]>
<html lang="en" class="lt-ie10"> <![endif]-->
<!--[if gt IE 9]><!-->
<html lang="en"> <!--<![endif]-->
<head>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-KPXF42P');</script>
<!-- End Google Tag Manager -->
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0"/>
<meta name="theme-color" content="#ed5d14">
<link rel="shortcut icon" href="/favicon.ico"/>
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png">
<link rel="preload" href="https://use.typekit.net/vhx2dgt.css" as="style" crossorigin>
<link rel="stylesheet" href="https://use.typekit.net/vhx2dgt.css">
<script data-cfasync="false" type="text/javascript">try{Typekit.load();}catch(e){}</script>
<style type="text/css">
/* TypeKit */
.wf-loading {
visibility: hidden;
}
</style>
<title>China’s E-Commerce Law Amendment: Adapting to the AI-Driven Platform Economy - International Trademark Association</title>
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<!-- This site is optimized with the Yoast SEO plugin v27.9 - https://yoast.com/product/yoast-seo-wordpress/ -->
<meta name="description" content="China’s proposed amendment to its E-Commerce Law aims to modernize the legal framework for the digital economy, extending regulatory scope to social media, livestreaming, and content-commerce platforms. INTA submitted comments on the proposed amendment, welcoming its broadened scope and strengthened platform responsibilities in the fight against online counterfeiting." />
<link rel="canonical" href="https://www.inta.org/news-and-press/inta-news/chinas-e-commerce-law-amendment-adapting-to-the-ai-driven-platform-economy/" />
<meta property="og:locale" content="en_US" />
<meta property="og:type" content="article" />
<meta property="og:title" content="China’s E-Commerce Law Amendment: Adapting to the AI-Driven Platform Economy - International Trademark Association" />
<meta property="og:description" content="China’s proposed amendment to its E-Commerce Law aims to modernize the legal framework for the digital economy, extending regulatory scope to social media, livestreaming, and content-commerce platforms. INTA submitted comments on the proposed amendment, welcoming its broadened scope and strengthened platform responsibilities in the fight against online counterfeiting." />
<meta property="og:url" content="https://www.inta.org/news-and-press/inta-news/chinas-e-commerce-law-amendment-adapting-to-the-ai-driven-platform-economy/" />
<meta property="og:site_name" content="International Trademark Association" />
<meta property="article:published_time" content="2026-08-18T19:53:09+00:00" />
<meta property="article:modified_time" content="2026-08-20T19:03:33+00:00" />
<meta property="og:image" content="https://www.inta.org/wp-content/uploads/images/about/INTA-events-About.jpg" />
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<tspan x="86" y="32">International</tspan>
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<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-17626'><a href="https://www.inta.org/resources/inta-bulletin/" class="site-header__nav-sublist-item-link"><em>INTA Bulletin</em></a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-63060'><a href="https://www.inta.org/inta-resource-index/" class="site-header__nav-sublist-item-link">INTA’s Legal Resources Index</a></li>
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<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-4223'><a href="https://www.inta.org/resources/quick-start-trademark-chart/" class="site-header__nav-sublist-item-link">Quick-Start Trademark Chart</a></li>
<li class=' menu-item menu-item-type-custom menu-item-object-custom site-header__nav-sublist-item menu-item-56525'><a href="/resources/inta-professional-development-center/" class="site-header__nav-sublist-item-link">Professional Development Portal</a></li>
<li class=' menu-item menu-item-type-custom menu-item-object-custom site-header__nav-sublist-item menu-item-4275'><a target="_blank" rel="noopener noreferrer" href="https://learning.inta.org/" class="site-header__nav-sublist-item-link">INTA TO-GO Webcasts <span class="fas fa-external-link-alt" aria-hidden="true"></span></a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-4227'><a href="https://www.inta.org/resources/pro-bono-clearinghouse/" class="site-header__nav-sublist-item-link">Pro Bono</a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-4226'><a href="https://www.inta.org/resources/mediation/" class="site-header__nav-sublist-item-link">INTA’s Directory of Trademark Mediators</a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-25667'><a href="https://www.inta.org/resources/for-smes/" class="site-header__nav-sublist-item-link">For SMEs</a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-4228'><a href="https://www.inta.org/resources/for-consumers/" class="site-header__nav-sublist-item-link">For Consumers</a></li>
<li class=' menu-item menu-item-type-custom menu-item-object-custom site-header__nav-sublist-item menu-item-52526'><a href="https://www.inta.org/?searchType=resources&dateRangeFilterType=all&refinementList%5Bcontent_type%5D%5B0%5D=Resources%20Committee%20Reports" class="site-header__nav-sublist-item-link">Committee Reports</a></li>
<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-sublist-item menu-item-73385'><a href="https://www.inta.org/ai-resources/" class="site-header__nav-sublist-item-link">AI Resources</a></li>
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<li class=' menu-item menu-item-type-post_type menu-item-object-page site-header__nav-list-item--has-children site-header__nav-list-item menu-item-319'><a href="https://www.inta.org/membership/" class="site-header__nav-list-item-link">Membership<svg xmlns="http://www.w3.org/2000/svg" width="14" height="9" viewBox="0 0 14 9" role="img"><path d="M7.61 8.044l5.76-5.76c.242-.244.336-.598.246-.93-.09-.332-.35-.591-.682-.68-.333-.087-.687.009-.93.253L6.928 6.004 1.85.927C1.607.683 1.253.587.92.675c-.332.088-.592.347-.682.679-.09.332.004.686.247.93l5.76 5.76c.208.21.501.312.795.278.216-.026.416-.124.57-.278z"/></svg></a>
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<h1 class="generic-header__title">
China’s E-Commerce Law Amendment: Adapting to the AI-Driven Platform Economy </h1>
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<span class="publish-date">Published: August 18, 2026</span> </p>
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<strong>Monica Su</strong>
<span>Chief Representative Officer, China</span> <span>INTA</span> <span>Beijing, China</span> </p>
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<p><span data-contrast="auto">China’s proposed amendment to the E-Commerce Law marks an important step in modernizing the legal framework for the digital economy. Since the law entered into force in 2019, China’s e-commerce ecosystem has evolved significantly, with novel business models such as livestreaming commerce, social commerce, content-driven sales, short video apps, and cross-border digital platforms emerging. This has transformed how goods and services are marketed and sold. In this context, the draft amendment seeks to address these developments while balancing innovation, consumer protection, fair competition, and market governance, with a particular focus on platform liability and the role of e-commerce in cross-border contexts. INTA submitted </span><a href="https://www.inta.org/wp-content/uploads/public-files/advocacy/testimony-submissions/INTA-to-SAMR-E-commerce-Law-Submission_EN.pdf"><span data-contrast="none">comments on the draft amendment to the E-Commerce Law</span></a><span data-contrast="auto"> earlier this month.</span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="auto">As noted in the comments, one of the most significant changes in the draft amendment is the expansion of its regulatory scope, from traditionally e-commerce platforms and merchants operating within them to the increasingly interconnected nature of digital commerce, where social media platforms, livestreaming channels, recommendation algorithms, and other emerging digital services are involved. With the continued expansion of social media apps and platforms that have integrated e-commerce capabilities, INTA welcomes this broader approach and, specifically, the draft’s explicit inclusion of social media, livestreaming, and content-commerce platforms under the E-Commerce Law. This is particularly important given existing structural gaps, namely no real-time takedown channel, no workable process to notarize a test buy, and no searchable archive of livestream content. </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="auto">Another important area of change lies in the strengthened platform responsibilities, with the draft setting forth the principle that platform liability should match the type of services provided. Platforms are expected to take greater responsibility for preventing illicit trade, improving transparency, and addressing any harm occurring on their services, which reflects a broader shift toward platform accountability and governance rather than relying solely on reactive enforcement after problems arise. INTA supports the direction of the draft in increasing penalties in the fight against online counterfeiting and would welcome clarification of how the layered approach of regulation and penalties would correspond to the different services platforms perform.</span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="auto">The emphasis on coordinated regulation among enforcement authorities is worth noting in the draft amendment. This is a response to the fact that many platforms today operate across multiple sectors, combine online and offline business models, and increasingly operate in the global marketplace. This integrated approach, aimed at improving supervisory consistency and regulatory efficiency, would help enable closer cooperation between stakeholders, including law enforcement, e-marketplace operators, rights owners, and legitimate sellers. </span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":1,"335551620":1,"335559740":259}"> </span></p>
<p><span data-contrast="auto">The draft amendment offers a good opportunity to further strengthen online protection, to respond to industry concerns regarding repeat infringers, to address difficulties in obtaining information necessary for enforcement and seller verification, and to develop more effective notice and takedown procedures. </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="auto">Overall, the draft amendment signals China’s intent to move beyond regulating online transactions alone and toward a more comprehensive governance framework for the platform economy in the digital era. As e-commerce continues to evolve, the success of the amended law will depend on its ability to support innovation while maintaining consumer trust, fair competition, and effective protection of legitimate rights and interests. </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="auto">For more information, read </span><a href="https://www.inta.org/wp-content/uploads/public-files/advocacy/testimony-submissions/INTA-to-SAMR-E-commerce-Law-Submission_EN.pdf"><span data-contrast="none">INTA’s comments on the draft amendment to the E-Commerce Law</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p>
<p><em>INTA’s China Representative Office, based in Beijing, represents the Association’s members in China. Working in collaboration with staff at INTA’s headquarters in New York City, the China Representative Office leads the Association’s policy, membership, marketing, and communications initiatives in this jurisdiction. To learn more about INTA’s activities in China, please contact INTA Chief Representative for China, Monica Su, and follow us on <a href="https://www.inta.org/about/contact-us/follow-us-on-wechat/">WeChat</a>.</em></p>
<p><small><em><i><span data-contrast="auto">Although every effort has been made to verify the accuracy of this article, readers are urged to check independently on matters of specific concern or interest.</span></i><span data-contrast="auto"> </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></em></small></p>
<p><small><em><i><span data-contrast="auto">© 2026 International Trademark Association</span></i><span data-contrast="auto"> </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></em></small></p>
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Sitemap
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Внутренние ссылки
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Внутренних ссылок на странице 90 оптимально.
Внутренние ссылки не запрещены к индексации в robots.txt.
Показать внутренние ссылки
| Url | Анкор | Состояние | Анализировать |
|---|---|---|---|
| /about/ |
Overview<span>The mission and structure of our global association for brand owners and professionals</span>
|
|
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| /about/leadership-governance/ |
Leadership & Governance
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| /about/committees/ |
Committees
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| /about/inta-foundation/ |
INTA Foundation
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| /about/inta-news/ |
INTA News
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| /membership/industry-groups/ |
Industry Groups
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| /about/awards-competitions/ |
Awards & Competitions
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| /about/unreal-campaign/ |
Unreal Campaign
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| /about/inta-alliance-programs/ |
INTA Alliance Programs
|
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| /about/building-a-better-society-through-brands/ |
Corporate Social Responsibility
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| /about/press-center/ |
Press Center
|
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| /about/social-media/ |
Social Media
|
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| /about/contact-us/ |
Contact Us
|
|
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| /advocacy/ |
Overview<span>How we speak out and collaborate to foster effective IP laws and policies worldwide</span>
|
|
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| /advocacy/inta-pac/ |
INTA PAC
|
|
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| /inta-events/ |
Overview<span>Premier must-attend meetings, conferences, webcasts year-round to learn and network</span>
|
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| /upcoming-events/ |
All Upcoming
|
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| /events/2026-trademark-administrators-and-practitioners-tmap-meeting/ |
2026 TMAP Meeting
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| /events/2026-leadership-meeting/ |
2026 Leadership Meeting
|
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| /meetings/2027-annual-meeting/home/ |
2027 Annual Meeting
|
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| /inta-events/integrating-intellectual-property-finance-and-valuation-workshops/ |
IP & Finance Workshops
|
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| /inta-events/open-innovation-challenge/ |
Open Innovation Challenge
|
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| /inta-events/business-development/ |
Business Development
|
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| /inta-events/climate-project/ |
INTA’s Climate Project
|
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| /resources/cle-cpd/ |
CLE/CPD
|
|
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| /inta-events/become-a-sponsor/ |
Become a Sponsor
|
|
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| /inta-events/become-an-exhibitor/ |
Become An Exhibitor
|
|
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| /perspective/ |
Overview<span>Thought leadership, interviews, research, and more that explore key IP issues and trends</span>
|
|
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| /perspective/brand-new-podcast/ |
<em>Brand & New</em> Podcast
|
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| /perspective/the-inta-daily-news/ |
<em>INTA Daily News</em>
|
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| /perspective/inta-research/ |
INTA Research
|
|
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| /resources/ |
Overview<span>For professionals, SMEs, and consumers, practical info on brand protection and the value of IP</span>
|
|
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| /resources/inta-practice-guides/ |
INTA Practice Guides
|
|
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| /resources/job-bank/ |
Job Bank
|
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| /resources/certificate-programs/ |
Certificate Programs
|
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| /resources/the-trademark-reporter/ |
<em>The Trademark Reporter</em>
|
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| /resources/inta-bulletin/ |
<em>INTA Bulletin</em>
|
|
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| /inta-resource-index/ |
INTA’s Legal Resources Index
|
|
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| /resources/mandarin-only/ |
Mandarin-Only
|
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| /resources/practice-tools/ |
Practice Tools
|
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| /resources/fact-sheets/ |
Fact Sheets
|
|
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| /resources/quick-start-trademark-chart/ |
Quick-Start Trademark Chart
|
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| /resources/inta-professional-development-center/ |
Professional Development Portal
|
|
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| /resources/pro-bono-clearinghouse/ |
Pro Bono
|
|
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| /resources/mediation/ |
INTA’s Directory of Trademark Mediators
|
|
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| /resources/for-smes/ |
For SMEs
|
|
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| /resources/for-consumers/ |
For Consumers
|
|
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| /ai-resources/ |
AI Resources
|
|
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| /membership/ |
Overview<span>Discover the value of membership! Maximize the exclusive benefits for your entire team</span>
|
|
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| /membership/join-inta/ |
Join INTA
|
|
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| /membership/renew-your-membership/ |
Renew Your Membership
|
|
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| /faqs/ |
FAQs
|
|
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| /membership/member-directory/ |
Member Directory
|
|
Анализировать url |
| /corporate-organization-directory |
Corporate Member Directory
|
|
Анализировать url |
| /membership/intacollaborate/ |
INTAcollaborate
|
|
Анализировать url |
| /membership/join-inta/ |
Join INTA
|
|
Анализировать url |
| /about/?utm_source=homepage&utm_medium=website&utm_campaign=aboutus&utm_content=aboutus |
Learn more
|
|
|
| /resources/?utm_source=homepage&utm_medium=website&utm_campaign=resources&utm_content=resources |
Learn More
|
|
|
| /advocacy/?utm_source=homepage&utm_medium=website&utm_campaign=advocacy&utm_content=advocacy |
Learn More
|
|
|
| /perspective/?utm_source=homepage&utm_medium=website&utm_campaign=perspectives&utm_content=perspectives |
Perspectives
|
|
|
| /perspective/?utm_source=homepage&utm_medium=website&utm_campaign=perspectives&utm_content=perspectives |
Read More
|
|
|
| /about/inta-news/?utm_source=homepage&utm_medium=website&utm_campaign=inta_news&utm_content=inta_news |
INTA News
|
|
|
| /about/inta-news/?utm_source=homepage&utm_medium=website&utm_campaign=inta_news&utm_content=inta_news |
Read More
|
|
|
| /resources/certificate-programs/?utm_source=homepage&utm_medium=website&utm_campaign=certificate&utm_content=certificate |
Learn More
|
|
|
| /policies/privacy-policy/ |
Privacy Policy
|
|
Анализировать url |
| /policies/cookies-policy/ |
Cookies Policy
|
|
Анализировать url |
| /policies/terms-of-use/ |
Terms of Use
|
|
Анализировать url |
| /about/ |
About INTA
|
|
Анализировать url |
| /meetings/2027-annual-meeting/home/ |
2027 Annual Meeting
|
|
Анализировать url |
| /resources/job-bank/ |
Job Bank
|
|
Анализировать url |
| /resources/cle-cpd/ |
CLE/CPD
|
|
Анализировать url |
| /about/committees/ |
Committees
|
|
Анализировать url |
| /about/inta-alliance-programs/ |
INTA Alliance Programs
|
|
Анализировать url |
| /about/contact-us/ |
Contact Us & Locations
|
|
Анализировать url |
| /inta-events/ |
Events
|
|
Анализировать url |
| /faqs/ |
FAQs
|
|
Анализировать url |
| /about/inta-news/ |
INTA News
|
|
Анализировать url |
| /resources/inta-practice-guides/ |
INTA Practice Guides
|
|
Анализировать url |
| /membership/join-inta/ |
Join Now
|
|
Анализировать url |
| /membership/member-directory/ |
Member Directory
|
|
Анализировать url |
| /resources/the-trademark-reporter/ |
<em>The Trademark Reporter</em>
|
|
Анализировать url |
| /free-trial-membership/ |
21-Day Trial Membership
|
|
Анализировать url |
| /follow-us-on-wechat/ |
WeChat
|
|
Анализировать url |
| /policies/privacy-policy/ |
Privacy Policy
|
|
Анализировать url |
| /policies/cookies-policy/ |
Cookies Policy
|
|
Анализировать url |
| /policies/terms-of-use/ |
Terms of Use
|
|
Анализировать url |
| /policies/cookies-policy/ |
Cookies Policy
|
|
Анализировать url |
| /policies/privacy-policy/ |
Privacy Policy
|
|
Анализировать url |
| /policies/cookies-policy/ |
Cookies Policy
|
|
Анализировать url |
| /policies/privacy-policy/ |
Privacy Policy
|
|
Анализировать url |
Внешние ссылки
Кол-во: 7
Ссылки на сторонние сайты
?
Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 7 слишком много. Спрячьте лишние ссылки в тег noindex или атрибут rel='nofollow'!
На странице присутствуют ссылки на субдомены 5.
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| linkedin.com |
LinkedIn
|
Анализировать url |
| twitter.com |
Twitter
|
|
| facebook.com |
Facebook
|
|
| instagram.com |
Instagram
|
|
| youtube.com |
YouTube
|
Анализировать url |
| whatsapp.com |
WhatsApp
|
|
| wordpress.org |
Powered by <span>GDPR Cookie Compliance</span>
|
Анализировать url |
Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
?
Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
Конкуренты в Google
Кол-во: 0
Топ сайтов-конкурентов в Google
?
Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкуренты в Google тоже не найдены. Займитесь продвижением сайта!
Конкурентов в ТОП-10 Google не нашлось.
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 100%
Нарушения
Не выявлены
Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
Таким сайт inta.org видят поисковые системы. Процент оптимизации невысокий - 41%. Чтобы улучшить сайт и попасть в ТОП необходимо:
Постарайтесь исправить общие ошибки.
Исправьте ошибки в мета-тегах.
Исправьте ошибки индексации.
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