Анализ сайта iphone.com
Основное Готовность: 75%
Домен
iphone.com
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Домен второго уровня идеален для продвижения.
Отличный запоминающийся домен.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Цепочка редиректов:
http://iphone.com
301 MovedPermanently
https://www.apple.com/iphone/?cid=oas-us-domains-iphone.com
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 31.01.2027 20:05:33.
Включён HSTS (Strict-Transport-Security) — защита от подмены на http.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en-US
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en-US.
Скорость загрузки
~1,17сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 1,17сек превышает 1 секунду. Желательно улучшить работу сайта!
Объем документа
643Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 643Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 19
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 19 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | text/css | /api-www/global-elements/global-header/v1/assets/globalheader.css |
| stylesheet | text/css | /ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css |
| stylesheet | text/css | /ac/localnav/9/styles/ac-localnav.built.css |
| stylesheet | /wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3 | |
| stylesheet | text/css | /v/ac/includes/campaigns-seasonal/upgrade-2026/a/built/styles/overview.built.css |
| stylesheet | text/css | /v/ac/includes/campaigns-seasonal/upgrade-2026/a/built/styles/overview.built.css |
| stylesheet | text/css | /v/iphone/home/cj/built/styles/overview.built.css |
| stylesheet | /ac/ac-films/7.5.1/styles/modal.css | |
| js | text/javascript | /v/iphone/home/cj/built/scripts/overview/head.built.js |
| js | text/javascript | /api-www/global-elements/global-header/v1/assets/globalheader.umd.js |
| js | text/javascript | /ac/includes/acmi-handler/scripts/acmi-head.built.js |
| js | text/javascript | /metrics/ac-analytics/2.30.0/scripts/ac-analytics.js |
| js | text/javascript | /metrics/ac-analytics/2.30.0/scripts/auto-init.js |
| js | text/javascript | /ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js |
| js | text/javascript | /ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js |
| js | text/javascript | /v/iphone/home/cj/built/scripts/overview/main.built.js |
| js | text/javascript | /ac/ac-films/7.5.1/scripts/autofilms.built.js |
| js | text/javascript | /ac/includes/acmi-handler/scripts/autopricing-toggle.built.js |
| js | text/javascript | /ac/pricing/latest-1/scripts/autopricing.built.js |
Серверные заголовки
Кол-во: 12
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 12шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Server | Apple |
| X-Frame-Options | SAMEORIGIN |
| X-XSS-Protection | 1; mode=block |
| X-Content-Type-Options | nosniff |
| Strict-Transport-Security | max-age=31536000; includeSubdomains; preload |
| Referrer-Policy | no-referrer-when-downgrade |
| Content-Security-Policy | default-src 'self' blob: data: *.akamaized.net *.apple.com *.apple-mapkit.com *.cdn-apple.com *.organicfruitapps.com; child-src blob: mailto: embed.music.apple.com embed.podcasts.apple.com https://recyclingprogram.apple.com https://smb.apple.com https://nova.apple.com swdlp.apple.com www.apple.com www.instagram.com platform.twitter.com www.youtube-nocookie.com; img-src 'unsafe-inline' blob: data: *.apple.com *.apple-mapkit.com *.cdn-apple.com *.mzstatic.com; script-src 'unsafe-inline' 'unsafe-eval' blob: *.apple.com *.apple-mapkit.com www.instagram.com platform.twitter.com; style-src 'unsafe-inline' *.apple.com |
| Cache-Control | max-age=299 |
| Date | Fri, 21 Aug 2026 22:52:53 GMT |
| Transfer-Encoding | chunked |
| Connection | keep-alive |
| Set-Cookie | geo=RU; path=/; domain=.apple.com |
CMS
Не определена
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
CMS не определена. Вероятно, сайт самописный либо движок надёжно скрыт. Это не ошибка.
Веб-сервер
Apple
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
В заголовке Server указано: Apple.
Мета-теги Готовность: 33%
Title
iPhone - Apple
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение мало: 14, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Необходимо увеличить число символов в description (текущее значение: 117, оптимально: от 120 до 130)
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://www.apple.com/iphone/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Домен в каноническом Url не совпадает!
Robots
Ошибок нет
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots не указан. Страница свободна для индексации.
Адаптивность
width=device-width, initial-scale=1, viewport-fit=cover
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 7
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:image | https://www.apple.com/v/iphone/home/cj/images/meta/iphone__bh930eyjnj0i_og.png?202608191756 |
| og:title | iPhone |
| og:description | Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16. |
| og:url | https://www.apple.com/iphone/ |
| og:locale | en_US |
| og:site_name | Apple |
| og:type | website |
Все мета-теги
Кол-во: 29
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 29шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1, viewport-fit=cover |
| name | ac:pricing-alias | iphone-17-pro=IPHONE17PRO |
| name | ac:pricing-alias | iphone-air=IPHONEAIR |
| name | ac:pricing-alias | iphone-17=IPHONE17 |
| name | ac:pricing-alias | iphone-17e=IPHONE17E |
| name | ac:pricing-alias | iphone-16=IPHONE16 |
| name | ac:tradein-alias | tradein-iphone13=slug:model_iphone_13 |
| name | ac:tradein-alias | tradein-iphone16promax=slug:model_iphone_16_pro_max |
| name | ac:tradein-alias | tradein-googlepixel9proxl=slug:model_google_pixel_9_pro_xl |
| name | Description | Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16. |
| name | twitter:site | @Apple |
| name | twitter:card | summary_large_image |
| name | globalnav-store-key | SFX9YPYY9PPXCU9KH |
| property | og:image | https://www.apple.com/v/iphone/home/cj/images/meta/iphone__bh930eyjnj0i_og.png?202608191756 |
| property | og:title | iPhone |
| property | og:description | Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16. |
| property | og:url | https://www.apple.com/iphone/ |
| property | og:locale | en_US |
| property | og:site_name | Apple |
| property | og:type | website |
| property | al:ios:app_name | Apple Store |
| property | al:ios:app_store_id | 375380948 |
| property | al:ios:url | https://www.apple.com/us/xc/iphone?cid=AOS_ASA |
| property | analytics-track | iphone - index/tab |
| property | analytics-s-channel | iphone |
| property | analytics-s-bucket-0 | applestoreww |
| property | analytics-s-bucket-1 | applestoreww |
| property | analytics-s-bucket-2 | applestoreww |
| property | position | 1 |
Оптимизация Готовность: 62%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют по одному на документ).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Абзацев с текстом 171 достаточно.
Среднее число слов в абзаце 54 достаточно.
Кол-во знаков контента 73901 на странице оптимально.
Кол-во слов 11853 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 1. Это прекрасно.
На странице присутствуют заголовки <h2> 39. Это хорошо.
На странице присутствуют заголовки <h3> 77.
Тошнота
16,91
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота превышает норму 5. Измените текст страницы!
Академич. тошнота
19,68%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| iphone | 286 | 2,41% |
| credit | 123 | 1,04% |
| trade-in | 90 | 0,76% |
| purchase | 84 | 0,71% |
| device | 70 | 0,59% |
| credits | 69 | 0,58% |
| customers | 64 | 0,54% |
| monthly | 60 | 0,51% |
| account | 58 | 0,49% |
| discount | 49 | 0,41% |
| promotions | 47 | 0,40% |
| military | 46 | 0,39% |
| eligible | 43 | 0,36% |
| excluding | 43 | 0,36% |
| unlimited | 43 | 0,36% |
| smartphone | 42 | 0,35% |
| responder | 42 | 0,35% |
| autopay | 42 | 0,35% |
| applicable | 42 | 0,35% |
| payment | 39 | 0,33% |
Индексация Готовность: 10%
Индексирование
Есть ошибки
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 207 слишком много. Проведите ревизию и оптимизацию ссылок сайта.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 659218 байт. Загружен за: 1сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://iphone.com/robots.txt
301 MovedPermanently
https://www.apple.com/iphone/?cid=oas-us-domains-iphone.com
200 OK
Показать содержимое robots.txt
<!DOCTYPE html>
<html class="no-js" xmlns="http://www.w3.org/1999/xhtml" xml:lang="en-US" lang="en-US" dir="ltr" prefix="og: http://ogp.me/ns#">
<head>
<meta charset="utf-8" />
<link rel="canonical" href="https://www.apple.com/iphone/" />
<link rel="alternate" href="https://www.apple.com/ae-ar/iphone/" hreflang="ar-AE" /><link rel="alternate" href="https://www.apple.com/ae/iphone/" hreflang="en-AE" /><link rel="alternate" href="https://www.apple.com/am/iphone/" hreflang="en-AM" /><link rel="alternate" href="https://www.apple.com/at/iphone/" hreflang="de-AT" /><link rel="alternate" href="https://www.apple.com/au/iphone/" hreflang="en-AU" /><link rel="alternate" href="https://www.apple.com/az/iphone/" hreflang="en-AZ" /><link rel="alternate" href="https://www.apple.com/befr/iphone/" hreflang="fr-BE" /><link rel="alternate" href="https://www.apple.com/benl/iphone/" hreflang="nl-BE" /><link rel="alternate" href="https://www.apple.com/bh/iphone/" hreflang="en-BH" /><link rel="alternate" href="https://www.apple.com/br/iphone/" hreflang="pt-BR" /><link rel="alternate" href="https://www.apple.com/bw/iphone/" hreflang="en-BW" /><link rel="alternate" href="https://www.apple.com/ca/fr/iphone/" hreflang="fr-CA" /><link rel="alternate" href="https://www.apple.com/ca/iphone/" hreflang="en-CA" /><link rel="alternate" href="https://www.apple.com/cf/iphone/" hreflang="fr-CF" /><link rel="alternate" href="https://www.apple.com/chde/iphone/" hreflang="de-CH" /><link rel="alternate" href="https://www.apple.com/chfr/iphone/" hreflang="fr-CH" /><link rel="alternate" href="https://www.apple.com/ci/iphone/" hreflang="fr-CI" /><link rel="alternate" href="https://www.apple.com/cl/iphone/" hreflang="es-CL" /><link rel="alternate" href="https://www.apple.com/cm/iphone/" hreflang="fr-CM" /><link rel="alternate" href="https://www.apple.com/co/iphone/" hreflang="es-CO" /><link rel="alternate" href="https://www.apple.com/cz/iphone/" hreflang="cs-CZ" /><link rel="alternate" href="https://www.apple.com/de/iphone/" hreflang="de-DE" /><link rel="alternate" href="https://www.apple.com/dk/iphone/" hreflang="da-DK" /><link rel="alternate" href="https://www.apple.com/ee/iphone/" hreflang="et-EE" /><link rel="alternate" 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"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/mac/" data-globalnav-item-name="mac" data-topnav-flyout-trigger-compact="true" data-analytics-title="mac" data-analytics-element-engagement="hover - mac" aria-label="Mac" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-mac"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 23 44" width="23" xmlns="http://www.w3.org/2000/svg"><path d="m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 0-2.1328-.7266-2.1328-1.8809zm4.125-.5859v-.5801l-1.6992.1113c-.9609.0645-1.3828.3984-1.3828 1.0312 0 .6445.5449 1.0195 1.2773 1.0195 1.0371.0001 1.8047-.6796 1.8047-1.5819zm6.958-2.0273c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449z"/></svg></span><span class="globalnav-link-text">Mac</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - ipad" class="
globalnav-item
globalnav-item-ipad
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/ipad/" data-globalnav-item-name="ipad" data-topnav-flyout-trigger-compact="true" data-analytics-title="ipad" data-analytics-element-engagement="hover - ipad" aria-label="iPad" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.611-1.108-2.736-2.707-2.736zm-6.064 8.454h1.008v-6.316h-1.008zm-.199-8.237c0-.387.316-.704.703-.704s.703.317.703.704c0 .386-.316.703-.703.703s-.703-.317-.703-.703z"/></svg></span><span class="globalnav-link-text">iPad</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - iphone" class="
globalnav-item
globalnav-item-iphone
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/iphone/" data-globalnav-item-name="iphone" data-topnav-flyout-trigger-compact="true" data-analytics-title="iphone" data-analytics-element-engagement="hover - iphone" aria-label="iPhone" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 2.338v4.09h-1.007v-3.844c0-1.119-.504-1.676-1.459-1.676-1.131 0-1.752.715-1.752 1.781v3.739h-1.008zm-6.015 4.87h1.863c1.202 0 1.899-.645 1.899-1.764 0-1.16-.674-1.799-1.899-1.799h-1.863zm2.139-4.5c1.599 0 2.707 1.125 2.707 2.736 0 1.582-1.131 2.701-2.719 2.701h-2.127v3.018h-1.055v-8.455zm-6.114 8.454h1.008v-6.316h-1.008zm-.2-8.238c0-.386.317-.703.703-.703.387 0 .704.317.704.703 0 .387-.317.704-.704.704-.386 0-.703-.317-.703-.704z"/></svg></span><span class="globalnav-link-text">iPhone</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - watch" class="
globalnav-item
globalnav-item-watch
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/watch/" data-globalnav-item-name="watch" data-topnav-flyout-trigger-compact="true" data-analytics-title="watch" data-analytics-element-engagement="hover - watch" aria-label="Watch" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-watch"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 1.805-1.582zm-4.125.586c0-1.131.832-1.782 2.303-1.869l1.822-.112v-.574c0-.779-.486-1.207-1.43-1.207-.755 0-1.283.287-1.423.785h-1.02c.135-1.014 1.131-1.682 2.479-1.682 1.541 0 2.402.792 2.402 2.104v4.324h-.961v-.931h-.094c-.41.673-1.101 1.043-1.945 1.043-1.225 0-2.133-.727-2.133-1.881zm-7.684 1.769h-.996l-2.303-8.455h1.101l1.682 6.873h.07l1.893-6.873h1.066l1.893 6.873h.07l1.682-6.873h1.101l-2.302 8.455h-.996l-1.946-6.674h-.07z"/></svg></span><span class="globalnav-link-text">Watch</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - vision" class="
globalnav-item
globalnav-item-vision
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/apple-vision-pro/" data-globalnav-item-name="vision" data-topnav-flyout-trigger-compact="true" data-analytics-title="vision" data-analytics-element-engagement="hover - vision" aria-label="Vision" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><path d="m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z"></path></svg>
</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class="
globalnav-item
globalnav-item-airpods
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 1.693h-.996c-.135-.504-.627-.838-1.389-.838-.75 0-1.336.381-1.336.943 0 .434.352.704 1.096.885l.973.235c1.189.287 1.763.802 1.763 1.711 0 1.13-1.095 1.91-2.531 1.91-1.406 0-2.373-.674-2.484-1.723h1.037c.17.533.674.873 1.482.873.85 0 1.459-.404 1.459-.984 0-.434-.328-.727-1.002-.891l-1.084-.264c-1.183-.287-1.722-.796-1.722-1.71 0-1.049 1.013-1.84 2.355-1.84zm-6.665 5.631c-1.155 0-1.846-.885-1.846-2.362 0-1.471.697-2.361 1.846-2.361 1.142 0 1.857.914 1.857 2.361 0 1.459-.709 2.362-1.857 2.362zm1.834-8.028v3.504h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.269 0 1.987 1.037 3.27 2.654 3.27.873 0 1.623-.416 2.022-1.119h.094v1.007h.961v-8.824zm-9.001 8.028c-1.195 0-1.869-.868-1.869-2.362 0-1.5.674-2.361 1.869-2.361 1.196 0 1.869.861 1.869 2.361 0 1.494-.673 2.362-1.869 2.362zm0-5.631c-1.799 0-2.912 1.236-2.912 3.269 0 2.028 1.113 3.27 2.912 3.27s2.912-1.242 2.912-3.27c0-2.033-1.113-3.269-2.912-3.269zm-17.071 6.427h1.008v-6.316h-1.008zm-.199-8.238c0-.387.317-.703.703-.703.387 0 .703.316.703.703s-.316.703-.703.703c-.386 0-.703-.316-.703-.703zm-6.137 4.922 1.324-3.773h.093l1.325 3.773zm1.892-5.139h-1.043l-3.117 8.455h1.107l.85-2.42h3.363l.85 2.42h1.107zm14.868 4.5h-1.864v-3.562h1.864c1.224 0 1.898.639 1.898 1.799 0 1.119-.697 1.763-1.898 1.763zm.275-4.5h-3.193v8.455h1.054v-3.017h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.612-1.107-2.737-2.707-2.737z"/></svg></span><span class="globalnav-link-text">AirPods</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - tv-home" class="
globalnav-item
globalnav-item-tv-home
globalnav-item-menu
"><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/tv-home/" data-globalnav-item-name="tv-home" data-topnav-flyout-trigger-compact="true" data-analytics-title="tv & home" data-analytics-element-engagement="hover - tv & home" aria-label="TV and Home" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-tv-home"><span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 65 44" width="65" xmlns="http://www.w3.org/2000/svg"><path d="m4.3755 26v-7.5059h-2.7246v-.9492h6.5039v.9492h-2.7246v7.5059zm7.7314 0-3.1172-8.4551h1.1074l2.4844 7.0898h.0938l2.4844-7.0898h1.1074l-3.1172 8.4551zm13.981-.8438c-.7207.6328-1.7109 1.002-2.7363 1.002-1.6816 0-2.8594-.9961-2.8594-2.4141 0-1.002.5449-1.7637 1.6758-2.3613.0762-.0352.2344-.1172.3281-.1641-.7793-.8203-1.0605-1.3652-1.0605-1.9805 0-1.084.9199-1.8926 2.1562-1.8926 1.248 0 2.1562.7969 2.1562 1.9043 0 .8672-.5215 1.5-1.8281 2.1855l2.1152 2.2734c.2637-.5273.3984-1.2188.3984-2.2734v-.1465h.9844v.1523c0 1.3125-.2344 2.2676-.6973 2.9824l1.4708 1.5764h-1.3242zm-4.541-1.4824c0 .9492.7676 1.5938 1.8984 1.5938.7676 0 1.5586-.3047 2.0215-.791l-2.3906-2.6133c-.0645.0234-.2168.0996-.2988.1406-.8145.4219-1.2305 1.0078-1.2305 1.6699zm3.2109-4.3886c0-.6562-.4746-1.1016-1.1602-1.1016-.6738 0-1.1543.457-1.1543 1.1133 0 .4688.2402.8789.9082 1.541 1.0313-.5274 1.4063-.9492 1.4063-1.5527zm13.5176 6.7148v-3.8496h-4.6406v3.8496h-1.0547v-8.4551h1.0547v3.6562h4.6406v-3.6562h1.0547v8.4551zm2.6455-3.1582c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7812 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9961h.0938c.2871-.7031.9199-1.1074 1.7637-1.1074.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0078v-4.1309c0-.9316-.4395-1.3887-1.3301-1.3887-.8789 0-1.4648.6562-1.4648 1.459v4.0606h-1.0078v-4.2891c0-.75-.5215-1.2305-1.3184-1.2305-.8262 0-1.4648.7148-1.4648 1.6055v3.9141h-1.0078v-6.3164zm15.5127 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574z"/></svg></span><span class="globalnav-link-text">TV & Home</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - entertainment" class="
globalnav-item
globalnav-item-entertainment
globalnav-item-menu
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value/><input type="hidden" name="page" value/><input type="hidden" name="locale" value/><button aria-label="Clear search" tabindex="-1" type="button" class="globalnav-searchfield-reset"><span aria-hidden="true" class="globalnav-image-regular"><svg height="14" viewBox="0 0 14 14" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m7 .0339a6.9661 6.9661 0 1 0 6.9661 6.9661 6.9661 6.9661 0 0 0 -6.9661-6.9661zm2.798 8.9867a.55.55 0 0 1 -.778.7774l-2.02-2.02-2.02 2.02a.55.55 0 0 1 -.7784-.7774l2.0206-2.0206-2.0204-2.02a.55.55 0 0 1 .7782-.7778l2.02 2.02 2.02-2.02a.55.55 0 0 1 .778.7778l-2.0203 2.02z"/></svg></span><span aria-hidden="true" class="globalnav-image-compact"><svg height="16" viewBox="0 0 16 16" width="16" xmlns="http://www.w3.org/2000/svg"><path d="m0 8a8.0474 8.0474 0 0 1 7.9922-8 8.0609 8.0609 0 0 1 8.0078 8 8.0541 8.0541 0 0 1 -8 8 8.0541 8.0541 0 0 1 -8-8zm5.6549 3.2863 2.3373-2.353 2.3451 2.353a.6935.6935 0 0 0 .4627.1961.6662.6662 0 0 0 .6667-.6667.6777.6777 0 0 0 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<section class="section section-consider-alt" data-anim-scroll-group="Consider Alt" data-deep-link='switch' data-analytics-section-engagement="name:switch to iphone" data-component-list="StaggeredFadeIn">
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<h3 class="typography-feature-card-label feature-card-label">Getting Started</h3>
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<p class="typography-feature-card-headline feature-card-headline">Switching from Android to iPhone is simple.</p>
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<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Switching from <br class="medium" /><br class="small" />Android <br class="large" />to iPhone<br class="small" /><br class="medium" /> is simple.</h3>
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<p>Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.</p>
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<p>Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.<span class="footnote footnote-supglyph"><a href="#footnote-2" aria-label="Footnote ** symbol" data-modal-close>**</a></span> And you can keep your conversations going on apps such as WhatsApp and WeChat.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Everything just works.</h4>
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<p>Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Help is just a call or chat away.</h4>
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<p>There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.</p>
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<h3 class="typography-feature-card-label feature-card-label">Designed to Last</h3>
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<p class="typography-feature-card-headline feature-card-headline">iPhone holds its value longer than other smartphones.</p>
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<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>iPhone holds its value longer<br class="large" /> than other smartphones.</h3>
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<p>iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 1" data-modal-close>1</a></sup> Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 2" data-modal-close>2</a></sup></p>
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<p>The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.</p>
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<p>Assign a control to the Action button, or swap out your Lock Screen controls for ones you love to use more often.</p>
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<p>Our latest iPhone models are built for Apple Intelligence,<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 3" data-modal-close>3</a></sup> the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime, and Phone apps.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 4" data-modal-close>4</a></sup> It uses models that run entirely on your device, so personal conversations stay personal.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Do more with visual intelligence.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 5" data-modal-close>5</a></sup></h4>
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<p>You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen. And with ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/ios_ai/modal_visual_intelligence__fdoh634ydsqe_large.jpg" alt="iPhone screen showing visual intelligence being used for interior decorating" >
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Clean Up.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 6" data-modal-close>6</a></sup></h4>
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<p>Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">The start of a new era for Siri.</h4>
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<p>With an all‑new design, richer language understanding, and expansive product knowledge about your devices, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring additional answers right to you.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">iPhone for all.</h4>
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<p>Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.</p>
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<h3 class="typography-feature-card-label feature-card-label">Privacy</h3>
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<p class="typography-feature-card-headline feature-card-headline">Your data. <br class="large" />Just where you want it.</p>
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Privacy</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Your data. <br class="medium" />Just where you want it.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Groundbreaking privacy protections.</h4>
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<p>Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Sign in safely.</h4>
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<p>The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Browse securely.</h4>
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<p>Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Share privately.</h4>
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<p>All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/privacy/modal_share__eguowu1jbus2_large.jpg" onload="window.__lp?.(event)" alt="iPhone Screen showing pop-up messages">
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<img src="/v/iphone/home/cj/images/overview/consider_modals/privacy/modal_share__eguowu1jbus2_large.jpg" alt="iPhone Screen showing pop-up messages" >
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Pay the Apple Pay way.</h4>
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<p>When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.</p>
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<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-advanced-cameras-5" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="cutting-edge cameras" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Cutting-Edge Cameras</h3>
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<p class="typography-feature-card-headline feature-card-headline">Picture your best <br />photos and videos.</p>
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</div>
<figure class="feature-card-image-container pin-self-top-center">
<picture id="overview-consider-camera-2" class="overview-consider-camera feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/camera__dez4cvpw83sm_large.jpg" onload="window.__lp?.(event)" alt="Close-up black and white photo of person in sunglasses and large hat">
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<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay inner-container-modal advanced-cameras-modal-alt " data-modal-container data-modal-close id="advanced-cameras-modal-alt">
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<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="cutting-edge cameras modal" data-modal-scroll-group-name="Feature Card - advanced cameras">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Cutting-Edge Cameras</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Picture your best <br />photos and videos.</h3>
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</div>
<div class="inner-container-modal-tile bleed-bottom tile-horizontal-layout">
<div class="ric-modal-viewport-content">
<div class="card-container">
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<div class="inner-container-modal-copyblock inner-container-modal-content">
<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Stunning made simple.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the Center Stage front camera, you get more flexible ways to frame your selfies and so much more.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 7" data-modal-close>7</a></sup></p>
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<picture id="overview-consider-modals-camera-modal-stunning-2" class="overview-consider-modals-camera-modal-stunning responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17, front exterior, Center Stage for photos feature in use, group of people taking a selfie">
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<source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_small.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_medium.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_large.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_stunning__bywf285rkqj6_large.jpg" alt="iPhone 17, front exterior, Center Stage for photos feature in use, group of people taking a selfie" >
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Keep on zoomin’.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.</p>
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<picture id="overview-consider-modals-camera-modal-zoom-2" class="overview-consider-modals-camera-modal-zoom responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_large.jpg" onload="window.__lp?.(event)" alt="Series of iPhone photos, woman standing in front of body of water and mountain landscape, side profile of a woman with a hat and flowing scarf, close-up of dandelion flower, wide-angle black-and-white photo of two people embracing, close-up of a woman wearing a bright red top, close-up of woman sitting in a chair basking in sunlight">
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<source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_small.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_medium.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_large.jpg, /v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_large.jpg" alt="Series of iPhone photos, woman standing in front of body of water and mountain landscape, side profile of a woman with a hat and flowing scarf, close-up of dandelion flower, wide-angle black-and-white photo of two people embracing, close-up of a woman wearing a bright red top, close-up of woman sitting in a chair basking in sunlight" >
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Make movies like the movies.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 7" data-modal-close>7</a></sup></p>
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<div class="image-container ">
<picture id="overview-consider-modals-camera-modal-movies-2" class="overview-consider-modals-camera-modal-movies responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_movies__c2mc1m8exeqa_large.jpg" alt="iPhone screen showing Cinematic Mode capturing person dancing outside with flowing red scarf" >
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<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-environment-6" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="environment" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Environment</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Designed with the earth in mind.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-consider-environment-2" class="overview-consider-environment feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/environment__c8tpot4ti2qa_large.jpg" onload="window.__lp?.(event)" alt="iPhone Air in Sky Blue finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone">
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<img src="/v/iphone/home/cj/images/overview/consider/environment__c8tpot4ti2qa_large.jpg" alt="iPhone Air in Sky Blue finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone" >
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<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay inner-container-modal environment-modal-alt " data-modal-container data-modal-close id="environment-modal-alt">
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<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="environment modal" data-modal-scroll-group-name="Feature Card - environment">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Environment</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Designed with the earth in mind.</h3>
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<div class="inner-container-modal-tile bleed-bottom">
<div class="ric-modal-viewport-content">
<div class="card-container">
<div class="card tile tile-rounded">
<div class="inner-container-modal-copyblock inner-container-modal-content">
<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">More recycled content? Naturally.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 8" data-modal-close>8</a></sup></p>
</div>
</div>
<div class="image-container ">
<picture id="overview-consider-modals-environment-modal-recycle-air-2" class="overview-consider-modals-environment-modal-recycle-air responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_large.jpg" onload="window.__lp?.(event)" alt="iPhone Air back, green recycling icon, green circular materials icon">
</picture>
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<picture class="overview-consider-modals-environment-modal-recycle-air responsive-image">
<source srcset="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_small.jpg, /v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_medium.jpg, /v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_large.jpg, /v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_recycle_air__cjh8rpozibrm_large.jpg" alt="iPhone Air back, green recycling icon, green circular materials icon" >
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<div class="ric-modal-viewport-content">
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<div class="inner-container-modal-copyblock inner-container-modal-content">
<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Planet-worthy packaging.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Apple Trade In.</h4>
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<p>When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Innovation in conservation.</h4>
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<p>Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_innovation__d4y6s6jahd8i_large.jpg" onload="window.__lp?.(event)" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots.">
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">On track to carbon neutral.</h4>
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<p>Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.</p>
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<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-safety-7" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="safety" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Peace of Mind</h3>
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<p class="typography-feature-card-headline feature-card-headline">Helpful features. <br />On and off the grid.</p>
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<figure class="feature-card-image-container pin-self-bottom-center">
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<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large.jpg" onload="window.__lp?.(event)" alt="Overhead zoomed out photo of Earth">
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<source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_small.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_medium.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large_2x.jpg 2x" media="(min-width:0px)" />
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<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay inner-container-modal safety-modal-alt " data-modal-container data-modal-close id="safety-modal-alt">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Peace of Mind</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Helpful features. <br />On and off the grid.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Out of range. Not out of reach.</h4>
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<p>Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 9" data-modal-close>9</a></sup></p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Everyday reassurance.</h4>
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<p>With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_large.jpg" onload="window.__lp?.(event)" alt="iPhone screen showing Messages thread with Check In feature in use">
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xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </button></li>
</ul>
</div>
</div>
</section>
<section class="section section-select background-alt no-pad-bottom" data-anim-scroll-group="Select" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn">
<div class="viewport-content background-alt">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item id="exploreHeader">Explore the lineup.</h2>
<div class="section-header-cta-list-wrapper">
<ul class="section-header-cta-list typography-section-header-link column">
<li class="section-header-cta-item section-header-cta-item-buy" data-staggered-item>
<a href="/iphone/compare/" data-analytics-title="compare all models" class="action-handler icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all models</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</li>
</ul>
</div>
</header>
</div>
<div id="selectGallery" class="gallery gallery-product-tile-set scroll-gallery gallery-product-tile-set" data-analytics-gallery-id="iphone compare gallery" data-theme-medium-colorindicator data-component-list="ProductTileGallery" data-scroll-gallery>
<div class="scroll-container" tabindex="-1">
<div class="item-container">
<ul class="product-tile-set" role="list" aria-labelledby="select gallery">
<li class="product-tile product-tile-iphone-17-pro gallery-item grid-item" role="listitem" data-analytics-gallery-item-id="iphone 17 pro" id="gallery-item-1" data-ac-gallery-item="gallery-item-1" data-staggered-item>
<h3 class="product-tile-product-id product-tile-padding">
<span class="product-tile-headline-group">
<span class="visuallyhidden">iPhone 17 Pro
</span>
<span aria-hidden="true" class="product-tile-headline typography-product-tile-headline">iPhone 17 Pro</span>
</span>
</h3>
<a href="/iphone-17-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 17 pro - image">
<picture id="overview-select-iphone-17pro-1" class="overview-select-iphone-17pro product-tile-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 Pro in cosmic orange finish showing partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Pro Fusion camera system in top left corner.">
</picture>
<noscript>
<picture class="overview-select-iphone-17pro product-tile-image">
<source srcset="/v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_small.jpg, /v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_medium.jpg, /v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_large.jpg, /v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17pro__t1j902iw6kya_large.jpg" alt="iPhone 17 Pro in cosmic orange finish showing partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Pro Fusion camera system in top left corner." >
</picture>
</noscript>
</a>
<div class="colorindicator">
<ul class="colorindicator-items" role="list" aria-label="Available finish">
<li class="colorindicator-item colorindicator-swatch finish-iphone-17-pro-cosmic-orange">
<span class="visuallyhidden">Cosmic Orange</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-17-pro-deep-blue">
<span class="visuallyhidden">Deep Blue</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-17-pro-silver">
<span class="visuallyhidden">Silver</span>
</li>
</ul>
</div>
<p class="product-tile-positioning typography-product-tile-positioning product-tile-padding">Innovative design for ultimate <br class="large" /><br class="medium" />performance and battery life.</p>
<p data-pricing-hide="iphone-17-pro" class="ric-dynamic-pricing product-tile-price product-tile-padding typography-product-tile-subheading"><span>
<span data-pricing-product="iphone-17-pro" data-product-template="${price.display.from}"> </span><span data-toggle="acmi"><span data-pricing-product="iphone-17-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 10" data-modal-close>10</a></sup></span>
</span>
<br/>
<span data-toggle="apple-upgrade">
<span data-pricing-product="iphone-17-pro" data-product-template="Lease from ${price.display.poiPrice.display.perMonthActual} for ${price.display.poiPrice.display.months} mo. with Apple Upgrade">iPhone 17 Pro</span><sup class="footnote footnote-diamond"><a href="#footnote-3" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup>
</span>
</p>
<div class="product-tile-ctas product-tile-ctas-inline product-tile-ctas-primary typography-product-tile-ctas product-tile-padding" data-ctas>
<a href="/iphone-17-pro/" data-analytics-title="learn more - iphone 17 pro" data-focus-expression="{ "expression": "t - 50vh", "focus-delay": "true", "tabindex": "0" }" aria-label="Learn more, iPhone 17 Pro" class="action-handler button product-tile-button"><span class="icon-copy">Learn more</span></a>
<a href="/us/shop/goto/buy_iphone/iphone_17_pro" data-analytics-title="buy - iphone 17 pro" aria-label="Buy, iPhone 17 Pro" class="action-handler icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</li>
<li class="product-tile product-tile-iphone-air gallery-item grid-item" role="listitem" data-analytics-gallery-item-id="iphone air" id="gallery-item-2" data-ac-gallery-item="gallery-item-2" data-staggered-item>
<h3 class="product-tile-product-id product-tile-padding">
<span class="product-tile-headline-group">
<span class="visuallyhidden">iPhone Air
</span>
<span aria-hidden="true" class="product-tile-headline typography-product-tile-headline">iPhone Air</span>
</span>
</h3>
<a href="/iphone-air/" class="product-tile-image-link" data-analytics-title="learn more - iphone air - image">
<picture id="overview-select-iphone-air-1" class="overview-select-iphone-air product-tile-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_large.jpg" onload="window.__lp?.(event)" alt="iPhone Air in Sky Blue finish, partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Fusion camera system in top left corner.">
</picture>
<noscript>
<picture class="overview-select-iphone-air product-tile-image">
<source srcset="/v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_small.jpg, /v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_medium.jpg, /v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_large.jpg, /v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_air__b5qmgl05ojyq_large.jpg" alt="iPhone Air in Sky Blue finish, partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Fusion camera system in top left corner." >
</picture>
</noscript>
</a>
<div class="colorindicator">
<ul class="colorindicator-items" role="list" aria-label="Available finish">
<li class="colorindicator-item colorindicator-swatch finish-iphone-air-blue">
<span class="visuallyhidden">Sky Blue</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-air-gold">
<span class="visuallyhidden">Light Gold</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-air-white">
<span class="visuallyhidden">Cloud White</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-air-black">
<span class="visuallyhidden">Space Black</span>
</li>
</ul>
</div>
<p class="product-tile-positioning typography-product-tile-positioning product-tile-padding">The thinnest iPhone ever. <br />With the power of pro inside.</p>
<p data-pricing-hide="iphone-air" class="ric-dynamic-pricing product-tile-price product-tile-padding typography-product-tile-subheading"><span>
<span data-pricing-product="iphone-air" data-product-template="${price.display.from}"> </span><span data-toggle="acmi"><span data-pricing-product="iphone-air" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 10" data-modal-close>10</a></sup></span>
</span>
<br/>
<span data-toggle="apple-upgrade">
<span data-pricing-product="iphone-air" data-product-template="Lease from ${price.display.poiPrice.display.perMonthActual} for ${price.display.poiPrice.display.months} mo. with Apple Upgrade">iPhone Air</span><sup class="footnote footnote-diamond"><a href="#footnote-3" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup>
</span>
</p>
<div class="product-tile-ctas product-tile-ctas-inline product-tile-ctas-primary typography-product-tile-ctas product-tile-padding" data-ctas>
<a href="/iphone-air/" data-analytics-title="learn more - iphone air" data-focus-expression="{ "expression": "t - 50vh", "focus-delay": "true", "tabindex": "0" }" aria-label="Learn more, iPhone Air" class="action-handler button product-tile-button"><span class="icon-copy">Learn more</span></a>
<a href="/us/shop/goto/buy_iphone/iphone_air" data-analytics-title="buy - iphone air" aria-label="Buy, iPhone Air" class="action-handler icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</li>
<li class="product-tile product-tile-iphone-17 gallery-item grid-item" role="listitem" data-analytics-gallery-item-id="iphone 17" id="gallery-item-3" data-ac-gallery-item="gallery-item-3" data-staggered-item>
<h3 class="product-tile-product-id product-tile-padding">
<span class="product-tile-headline-group">
<span class="visuallyhidden">iPhone 17
</span>
<span aria-hidden="true" class="product-tile-headline typography-product-tile-headline">iPhone 17</span>
</span>
</h3>
<a href="/iphone-17/" class="product-tile-image-link" data-analytics-title="learn more - iphone 17 - image">
<picture id="overview-select-iphone-17-1" class="overview-select-iphone-17 product-tile-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 in Lavender finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows Dual Fusion camera system in top left corner.">
</picture>
<noscript>
<picture class="overview-select-iphone-17 product-tile-image">
<source srcset="/v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_small.jpg, /v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_medium.jpg, /v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_large.jpg, /v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17__fb1277oq3eaa_large.jpg" alt="iPhone 17 in Lavender finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows Dual Fusion camera system in top left corner." >
</picture>
</noscript>
</a>
<div class="colorindicator">
<ul class="colorindicator-items" role="list" aria-label="Available finish">
<li class="colorindicator-item colorindicator-swatch finish-lavender">
<span class="visuallyhidden">Lavender</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-sage">
<span class="visuallyhidden">Sage</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-mist-blue">
<span class="visuallyhidden">Mist Blue</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-white">
<span class="visuallyhidden">White</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-black">
<span class="visuallyhidden">Black</span>
</li>
</ul>
</div>
<p class="product-tile-positioning typography-product-tile-positioning product-tile-padding">Even more delightful. <br />Even more durable.</p>
<p data-pricing-hide="iphone-17" class="ric-dynamic-pricing product-tile-price product-tile-padding typography-product-tile-subheading"><span>
<span data-pricing-product="iphone-17" data-product-template="${price.display.from}"> </span><span data-toggle="acmi"><span data-pricing-product="iphone-17" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 10" data-modal-close>10</a></sup></span>
</span>
<br/>
<span data-toggle="apple-upgrade">
<span data-pricing-product="iphone-17" data-product-template="Lease from ${price.display.poiPrice.display.perMonthActual} for ${price.display.poiPrice.display.months} mo. with Apple Upgrade">iPhone 17</span><sup class="footnote footnote-diamond"><a href="#footnote-3" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup>
</span>
</p>
<div class="product-tile-ctas product-tile-ctas-inline product-tile-ctas-primary typography-product-tile-ctas product-tile-padding" data-ctas>
<a href="/iphone-17/" data-analytics-title="learn more - iphone 17" data-focus-expression="{ "expression": "t - 50vh", "focus-delay": "true", "tabindex": "0" }" aria-label="Learn more, iPhone 17" class="action-handler button product-tile-button"><span class="icon-copy">Learn more</span></a>
<a href="/us/shop/goto/buy_iphone/iphone_17" data-analytics-title="buy - iphone 17" aria-label="Buy, iPhone 17" class="action-handler icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</li>
<li class="product-tile product-tile-iphone-17e gallery-item grid-item" role="listitem" data-analytics-gallery-item-id="iphone 17e" id="gallery-item-4" data-ac-gallery-item="gallery-item-4" data-staggered-item>
<h3 class="product-tile-product-id product-tile-padding">
<span class="product-tile-headline-group">
<span class="visuallyhidden">iPhone 17e
</span>
<span aria-hidden="true" class="product-tile-headline typography-product-tile-headline">iPhone 17e</span>
</span>
</h3>
<a href="/iphone-17e/" class="product-tile-image-link" data-analytics-title="learn more - iphone 17e - image">
<picture id="overview-select-iphone-17e-1" class="overview-select-iphone-17e product-tile-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_large.jpg" onload="window.__lp?.(event)" alt="Front and back of iPhone 17e in soft pink, partial front screen, full back with Apple logo and single camera, side shows Action, volume and side buttons.">
</picture>
<noscript>
<picture class="overview-select-iphone-17e product-tile-image">
<source srcset="/v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_small.jpg, /v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_medium.jpg, /v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_large.jpg, /v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_17e__cq5ygzct314y_large.jpg" alt="Front and back of iPhone 17e in soft pink, partial front screen, full back with Apple logo and single camera, side shows Action, volume and side buttons." >
</picture>
</noscript>
</a>
<div class="colorindicator">
<ul class="colorindicator-items" role="list" aria-label="Available finish">
<li class="colorindicator-item colorindicator-swatch finish-iphone-17e-pink">
<span class="visuallyhidden">Soft Pink</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-17e-white">
<span class="visuallyhidden">White</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-iphone-17e-black">
<span class="visuallyhidden">Black</span>
</li>
</ul>
</div>
<p class="product-tile-positioning typography-product-tile-positioning product-tile-padding">Feature stacked. <br />Value packed.</p>
<p data-pricing-hide="iphone-17e" class="ric-dynamic-pricing product-tile-price product-tile-padding typography-product-tile-subheading"><span>
<span data-pricing-product="iphone-17e" data-product-template="${price.display.from}"> </span><span data-toggle="acmi"><span data-pricing-product="iphone-17e" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 10" data-modal-close>10</a></sup></span>
</span>
<br/>
<span data-toggle="apple-upgrade">
<span data-pricing-product="iphone-17e" data-product-template="Lease from ${price.display.poiPrice.display.perMonthActual} for ${price.display.poiPrice.display.months} mo. with Apple Upgrade">iPhone 17e</span><sup class="footnote footnote-diamond"><a href="#footnote-3" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup>
</span>
</p>
<div class="product-tile-ctas product-tile-ctas-inline product-tile-ctas-primary typography-product-tile-ctas product-tile-padding" data-ctas>
<a href="/iphone-17e/" data-analytics-title="learn more - iphone 17e" data-focus-expression="{ "expression": "t - 50vh", "focus-delay": "true", "tabindex": "0" }" aria-label="Learn more, iPhone 17e" class="action-handler button product-tile-button"><span class="icon-copy">Learn more</span></a>
<a href="/us/shop/goto/buy_iphone/iphone_17e" data-analytics-title="buy - iphone 17e" aria-label="Buy, iPhone 17e" class="action-handler icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</li>
<li class="product-tile product-tile-iphone-16 gallery-item grid-item" role="listitem" data-analytics-gallery-item-id="iphone 16" id="gallery-item-5" data-ac-gallery-item="gallery-item-5" data-staggered-item>
<h3 class="product-tile-product-id product-tile-padding">
<span class="product-tile-headline-group">
<span class="visuallyhidden">iPhone 16
</span>
<span aria-hidden="true" class="product-tile-headline typography-product-tile-headline">iPhone 16</span>
</span>
</h3>
<a href="/iphone-16/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 - image">
<picture id="overview-select-iphone-16-1" class="overview-select-iphone-16 product-tile-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 in Ultramarine finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows advanced dual-camera system in top left corner.">
</picture>
<noscript>
<picture class="overview-select-iphone-16 product-tile-image">
<source srcset="/v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_small.jpg, /v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_medium.jpg, /v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_large.jpg, /v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/select/iphone_16__b6tkv86m2gc2_large.jpg" alt="iPhone 16 in Ultramarine finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows advanced dual-camera system in top left corner." >
</picture>
</noscript>
</a>
<div class="colorindicator">
<ul class="colorindicator-items" role="list" aria-label="Available finish">
<li class="colorindicator-item colorindicator-swatch finish-ultramarine">
<span class="visuallyhidden">Ultramarine</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-teal">
<span class="visuallyhidden">Teal</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-pink">
<span class="visuallyhidden">Pink</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-white">
<span class="visuallyhidden">White</span>
</li>
<li class="colorindicator-item colorindicator-swatch finish-black">
<span class="visuallyhidden">Black</span>
</li>
</ul>
</div>
<p class="product-tile-positioning typography-product-tile-positioning product-tile-padding">Amazing performance. <br />Durable design.</p>
<p class="ric-dynamic-pricing product-tile-price product-tile-padding typography-product-tile-subheading ric-dynamic-pricing-from-monthly" data-pricing-hide="iphone-16"><span data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 10" data-modal-close>10</a></sup></span>
</p>
<div class="product-tile-ctas product-tile-ctas-inline product-tile-ctas-primary typography-product-tile-ctas product-tile-padding" data-ctas>
<a href="/iphone-16/specs/" data-analytics-title="learn more - iphone 16" data-focus-expression="{ "expression": "t - 50vh", "focus-delay": "true", "tabindex": "0" }" aria-label="Learn more, iPhone 16" class="action-handler button product-tile-button"><span class="icon-copy">Learn more</span></a>
<a href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy iPhone 16" class="action-handler icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</li>
</ul>
</div>
</div>
<div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"-1"}">
<ul>
<li class="left-item"><button aria-label="Previous item in Explore the lineup gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronleft"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path>
</svg> </button></li>
<li class="right-item"><button aria-label="Next item in Explore the lineup gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronright"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </button></li>
</ul>
</div>
</div>
</section>
<section class="section section-guided-tour background-alt no-pad-bottom" data-anim-scroll-group="Guided Tour" data-analytics-section-engagement="name:guided tour" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2>
</header>
<div class="card-container banner-card guided-tour-banner-banner typography-banner-card-copy banner-card-asset-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline has-ctas" data-staggered-item data-text-row-placement="top">
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<a href="/105/media/us/iphone/2025/bf3428fe-1ccc-4e3f-a0fc-30af341431f8/films/guided-tour/iphone-guided-tour-tpl-us-2025_16x9.m3u8" class="banner-card-active-area" data-films-modal-link role="button" data-analytics-title="watch the film - guided tour" data-analytics-id="film-guided tour" id="film-guided tour" aria-hidden="true" tabindex="-1">
</a>
<div class="banner-card-row row">
<div class="column banner-card-copy-column">
<h2 class="banner-card-header">
<span class="banner-card-badge badge badge-no-scrim badge-reduced"></span>
<span class="banner-card-headline typography-banner-card-headline">A Guided Tour of <br class="large" /><br class="small" />iPhone 17 Pro, <br class="medium" />iPhone Air, <br class="large" /><br class="small" />and iPhone 17</span>
</h2>
<div class="banner-card-ctas banner-card-ctas-primary-neutral">
<a href="/105/media/us/iphone/2025/bf3428fe-1ccc-4e3f-a0fc-30af341431f8/films/guided-tour/iphone-guided-tour-tpl-us-2025_16x9.m3u8" data-analytics-title="watch the film - guided tour" data-analytics-id="film-guided tour" aria-label="Watch the film, iPhone series" data-films-modal-link role="button" id="watch-the-film" class="action-handler button button-neutral banner-card-cta"><span class="icon-copy">Watch the film</span></a>
</div>
</div>
<div class="column banner-card-asset-column">
<picture id="overview-guided-tour-guided-tour-1" class="overview-guided-tour-guided-tour banner-card-image background-asset-position-large-center-center" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_large.jpg" onload="window.__lp?.(event)" alt="A Guided Tour, image of a person holding: iPhone 17 Pro, back exterior, cosmic orange finish, and an iPhone Air, side angle, sky blue finish">
</picture>
<noscript>
<picture class="overview-guided-tour-guided-tour banner-card-image background-asset-position-large-center-center">
<source srcset="/v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_small.jpg, /v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_medium.jpg, /v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_large.jpg, /v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/guided-tour/guided_tour__e70yvshmbb2i_large.jpg" alt="A Guided Tour, image of a person holding: iPhone 17 Pro, back exterior, cosmic orange finish, and an iPhone Air, side angle, sky blue finish" >
</picture>
</noscript>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="section section-incentive background-alt" data-anim-scroll-group="Incentive" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-incentive"]}' data-analytics-section-engagement="name:why apple" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item id="incentive-card-gallery">Why Apple is the best<br />place to shop iPhone.</h2>
<div class="section-header-cta-list-wrapper">
<ul class="section-header-cta-list typography-section-header-link column">
<li class="section-header-cta-item section-header-cta-item-link" data-staggered-item>
<a href="/us/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="action-handler icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</li>
</ul>
</div>
</header>
</div>
<div id="incentive-gallery" class="gallery gallery-gallery scroll-gallery feature-card-gallery short" data-analytics-gallery-id="why apple gallery" data-component-list="VideoGallery" data-scroll-gallery>
<div class="scroll-container" tabindex="-1">
<div class="item-container">
<ul class="card-set grid card-set-full-bleed" role="list" aria-labelledby="incentive-card-gallery">
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-upgrade" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple upgrade" data-exclude-type="ac-gn-segmentbar-visible" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Upgrade</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Love it. Lease it. Upgrade it.</p>
<p class="typography-feature-card-body feature-card-body">Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term.<sup><span class="upgrade-2026-footnote footnote"><a href="#footnote-upgrade-2026" aria-label="Footnote § symbol">§</a></span></sup></p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-apple-upgrade-iphone-1" class="overview-incentive-apple-upgrade-iphone feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors">
</picture>
<noscript>
<picture class="overview-incentive-apple-upgrade-iphone feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_small.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_medium.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg" alt="iPhone 17 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors" >
</picture>
</noscript>
</figure>
</div>
<a href="/us/shop/goto/apple_upgrade" class="card-control" data-analytics-title="learn more - apple upgrade" aria-label="Learn more, Apple Upgrade">
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg
class="icon-control icon-control-chevronright tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
</a>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Trade In</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Save on a new iPhone with a trade‑in.</p>
<p class="typography-feature-card-body feature-card-body"><span class="pricing-container"><span data-tradein-product="tradein-iphone13" data-product-template="Get up to ${credit.display.smart}–">Get credit toward your next iPhone when you trade in an eligible device.</span><span data-tradein-product="tradein-iphone16promax" data-product-template="${credit.display.smart} in credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in iPhone 13 or higher." data-tradein-hide-all="tradein-iphone13,tradein-iphone16promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span>
</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-trade-in-1" class="overview-incentive-trade-in feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_large.jpg" onload="window.__lp?.(event)" alt="Hands exchanging trade-in iPhone 13 with Silicon cover, stickers on back exterior, for new iPhone 17 Pro in the box.">
</picture>
<noscript>
<picture class="overview-incentive-trade-in feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_small.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_medium.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_large.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/trade_in__d4dobu5egm0y_large.jpg" alt="Hands exchanging trade-in iPhone 13 with Silicon cover, stickers on back exterior, for new iPhone 17 Pro in the box." >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="trade-in-modal">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="trade in modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Apple Trade In</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Trade in your eligible device for credit.</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-add-trade-in">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Just add a trade‑in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/trade_in" data-analytics-title="learn more - apple trade in" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close trade in modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="trade-in-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - trade in" data-analytics-click="prop3:open modal - trade in" aria-label="Read more about Apple Trade in">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-apple-card" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Ways to Buy</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Pay over time, interest‑free.</p>
<p class="typography-feature-card-body feature-card-body">When you choose to check<br /> out at Apple with Apple Card Monthly Installments.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 11" data-modal-close>11</a></sup></p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-buy-1" class="overview-incentive-buy feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg" onload="window.__lp?.(event)" alt="Front of Apple Card, titanium finish">
</picture>
<noscript>
<picture class="overview-incentive-buy feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_small.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_medium.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg" alt="Front of Apple Card, titanium finish" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="acmi-modal">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="acmi modal" data-modal-scroll-group-name="Incentive - acmi">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Ways to Buy</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Apple Card <span class='no-wrap'>Monthly Installments.</span></h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-pay-over-time">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Pay for your new iPhone over time, interest‑free with Apple Card.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 11" data-modal-close>11</a></sup> Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/apple-card/monthly-installments/" data-analytics-title="learn more - daily cash back with apple card" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
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<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="carrier deals" data-toggle="carriers" data-staggered-item>
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<div class="feature-card-content image-inline">
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<h3 class="typography-feature-card-label feature-card-label">Carrier Deals at Apple</h3>
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<p class="typography-feature-card-headline feature-card-headline">Get up to $800⁠–⁠<br class="small" /><br class="large" />$1100 in credit on a new iPhone after trade‑in.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 12" data-modal-close>12</a></sup></p>
<p class="typography-feature-card-body feature-card-body">Explore deals that accept eligible trade‑in devices in any condition <br class="large" />— and some that don’t require a trade‑in at all.</p>
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<picture id="overview-incentive-carrier-1" class="overview-incentive-carrier feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large.jpg" onload="window.__lp?.(event)" alt="Verizon, AT&T, T- mobile">
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<img src="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large.jpg" alt="Verizon, AT&T, T- mobile" >
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<a href="/us/shop/goto/buy_iphone/carrier_offers" class="card-control" data-analytics-title="see all carrier deals at apple" aria-label="Learn more about carrier deals">
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<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
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<li class="card-container feature-card gallery-item" id="icon-card-get-to-know" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal setup" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Personal Setup</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Meet your new iPhone with Personal Setup.</p>
<p class="typography-feature-card-body feature-card-body">Jump into online sessions with a Specialist to set up your iPhone and discover new features.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-setup-1" class="overview-incentive-setup feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large.jpg" onload="window.__lp?.(event)" alt="Apple devices and features, iCloud, iPhone with Face ID and charging cable, Camera, Messages.">
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<img src="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large.jpg" alt="Apple devices and features, iCloud, iPhone with Face ID and charging cable, Camera, Messages." >
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<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="personal-session-modal">
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<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="personal setup modal">
<div class="modal-header">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Personal Setup</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Jump into online, one‑on‑one sessions.</h3>
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<div class="utility-modal-block utility-modal-block-block1">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.</p>
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<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/personal_session" data-analytics-title="learn more about online personal sessions" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
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<button data-modal-open="personal-session-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - personal setup" data-analytics-click="prop3:open modal - personal setup" aria-label="Read more about Personal Setup">
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xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
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<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-delivery" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Delivery and Pickup</h3>
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<p class="typography-feature-card-headline feature-card-headline">Get flexible delivery <br />and easy pickup.</p>
<p class="typography-feature-card-body feature-card-body">Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.</p>
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</div>
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Delivery and Pickup</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Flexible delivery and <span class="no-wrap">pickup options.</span></h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-next-day">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/shipping_pickup" data-analytics-title="learn more - delivery and pickup" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
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<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close delivery and pickup modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
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<svg
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xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
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<button data-modal-open="delivery-and-pickup-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Read more about delivery and pickup">
<div class="tile-button-wrapper">
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<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
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</button>
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</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-specialist" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="shop with a specialist" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Guided Shopping</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Shop live with a Specialist. </p>
<p class="typography-feature-card-body feature-card-body">Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-specialist-1" class="overview-incentive-specialist feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg" onload="window.__lp?.(event)" alt="Apple Specialist smiling with an approachable demeanor">
</picture>
<noscript>
<picture class="overview-incentive-specialist feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_small.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_medium.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg" alt="Apple Specialist smiling with an approachable demeanor" >
</picture>
</noscript>
</figure>
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<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="shop-with-a-specialist-modal">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="shop with a specialist modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Guided Shopping</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Get help finding what’s right for you.</h3>
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</div>
<div class="utility-modal-block utility-modal-block-video-session">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Specialists are here to answer your questions about all things Apple. Shop one on one with an Apple Specialist live, at an Apple Store or online.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="https://contactretail.apple.com/?pg=iphone&ap=COM&c=us&l=en&ag=SWSOV" data-analytics-title="shop with a specialist online" data-analytics-exit-link class="action-handler icon-wrapper"><span class="icon-copy">Shop with a Specialist online</span><span class="icon icon-after more" aria-hidden="true"></span></a>
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data-modal-close-icon
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<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="shop-with-a-specialist-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Read more about guided video shopping">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card gallery-item" id="icon-card-shopping-experience" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Store App</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Explore a shopping experience designed around you.</p>
<p class="typography-feature-card-body feature-card-body">Use the Apple Store app to get a more personal way to shop.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-app-1" class="overview-incentive-app feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg" onload="window.__lp?.(event)" alt="Apple Store App, shopping bag icon, blue">
</picture>
<noscript>
<picture class="overview-incentive-app feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_small.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_medium.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg" alt="Apple Store App, shopping bag icon, blue" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="apple-store-app-modal">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="apple store app modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Apple Store App</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Shop in the Apple Store app, tailored specifically for you.</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-opt-in">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Get personalized product recommendations, compare models, access Your Saves, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.</p>
</span>
</div>
</div>
<div class="utility-modal-block utility-modal-block-download">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"></span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="https://apps.apple.com/us/app/apple-store/id375380948/" data-analytics-title="download the apple store app" data-analytics-exit-link class="action-handler icon-wrapper" target="_blank" rel="nofollow"><span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after icon-external" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
<div class="utility-modal-block utility-modal-block-scan-qr">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Scan the QR code to get started.</p>
</span>
</div>
<div class="utility-modal-block-image utility-modal-block-image-responsive">
<div class="utility-modal-block-image-picture-container ric-modal-viewport-content pin-center-center">
<picture id="overview-incentive-boc-qr-code-1" class="overview-incentive-boc-qr-code" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png" onload="window.__lp?.(event)" alt="Scan the QR code to shop in the Apple Store app.">
</picture>
<noscript>
<picture class="overview-incentive-boc-qr-code">
<source srcset="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_medium.png, /v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png, /v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large_2x.png 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png" alt="Scan the QR code to shop in the Apple Store app." >
</picture>
</noscript>
</div>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close apple store app modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="apple-store-app-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Read more about the Apple Store App">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
</ul>
</div>
</div>
<div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression":"t - 50vh","tabindex":"-1"}">
<ul>
<li class="left-item"><button aria-label="Previous item in why Apple gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronleft"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path>
</svg> </button></li>
<li class="right-item"><button aria-label="Next item in why Apple gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronright"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </button></li>
</ul>
</div>
</div>
</section>
<section class="section section-incentive-alt background-alt" data-anim-scroll-group="Incentive Alt" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-incentive-alt"]}' data-analytics-section-engagement="name:why apple" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item id="incentive-card-gallery">Why Apple is the best<br />place to shop iPhone.</h2>
<div class="section-header-cta-list-wrapper">
<ul class="section-header-cta-list typography-section-header-link column">
<li class="section-header-cta-item section-header-cta-item-link" data-staggered-item>
<a href="/us/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="action-handler icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</li>
</ul>
</div>
</header>
</div>
<div id="incentive-gallery" class="gallery gallery-gallery-alt scroll-gallery feature-card-gallery short" data-analytics-gallery-id="why apple gallery" data-component-list="VideoGallery" data-scroll-gallery>
<div class="scroll-container" tabindex="-1">
<div class="item-container">
<ul class="card-set grid card-set-full-bleed" role="list" aria-labelledby="incentive-card-gallery">
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-upgrade" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple upgrade" data-exclude-type="ac-gn-segmentbar-visible" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Upgrade</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Love it. Lease it. Upgrade it.</p>
<p class="typography-feature-card-body feature-card-body">Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term.<sup><span class="upgrade-2026-footnote footnote"><a href="#footnote-upgrade-2026" aria-label="Footnote § symbol">§</a></span></sup></p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-apple-upgrade-iphone-2" class="overview-incentive-apple-upgrade-iphone feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors">
</picture>
<noscript>
<picture class="overview-incentive-apple-upgrade-iphone feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_small.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_medium.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg, /v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/apple_upgrade_iphone__fk008swmxc66_large.jpg" alt="iPhone 17 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors" >
</picture>
</noscript>
</figure>
</div>
<a href="/us/shop/goto/apple_upgrade" class="card-control" data-analytics-title="learn more - apple upgrade" aria-label="Learn more, Apple Upgrade">
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg
class="icon-control icon-control-chevronright tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
</a>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Trade In</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline"><span class="pricing-container"><span data-tradein-product="tradein-googlepixel9proxl" data-product-template="You can get up to ${credit.display.smart} for your Android smartphone.">Get credit toward your next iPhone when you trade in an eligible device.</span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span>
</p>
<p class="typography-feature-card-body feature-card-body">With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-trade-in-alt-1" class="overview-incentive-trade-in-alt feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_large.jpg" onload="window.__lp?.(event)" alt="Hands exchanging phones, Android on the left without a box, on the right is a new iPhone 17 Pro in box">
</picture>
<noscript>
<picture class="overview-incentive-trade-in-alt feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_small.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_medium.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_large.jpg, /v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/trade_in_alt__dm0bgeufqfiq_large.jpg" alt="Hands exchanging phones, Android on the left without a box, on the right is a new iPhone 17 Pro in box" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="trade-in-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="trade in modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Apple Trade In</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target><span class="pricing-container"><span data-tradein-product="tradein-googlepixel9proxl" data-product-template="You can get up to ${credit.display.smart} for your Android smartphone.">Get credit toward your next iPhone when you trade in an eligible device.</span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span>
</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-add-trade-in">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/trade_in" data-analytics-title="learn more - apple trade in" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close trade in modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="trade-in-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - trade in" data-analytics-click="prop3:open modal - trade in" aria-label="Read more about Apple Trade in">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="carrier deals" data-toggle="carriers" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Carrier Deals</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Apple. Your one‑stop shop for incredible carrier deals.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 12" data-modal-close>12</a></sup></p>
<p class="typography-feature-card-body feature-card-body">Get an unbelievable deal on a new iPhone with AT&T, T‑Mobile, or Verizon.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-carrier-2" class="overview-incentive-carrier feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large.jpg" onload="window.__lp?.(event)" alt="Verizon, AT&T, T- mobile">
</picture>
<noscript>
<picture class="overview-incentive-carrier feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_small.jpg, /v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_medium.jpg, /v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large.jpg, /v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/carrier__dllu07ktiuaa_large.jpg" alt="Verizon, AT&T, T- mobile" >
</picture>
</noscript>
</figure>
</div>
<a href="/us/shop/goto/buy_iphone/carrier_offers" class="card-control" data-analytics-title="see all carrier deals at apple" aria-label="Learn more about carrier deals">
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg
class="icon-control icon-control-chevronright tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
</a>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-apple-card" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Ways to Buy</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Pay over time, interest‑free.</p>
<p class="typography-feature-card-body feature-card-body">When you choose to check<br /> out at Apple with Apple Card Monthly Installments.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 11" data-modal-close>11</a></sup></p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-buy-2" class="overview-incentive-buy feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg" onload="window.__lp?.(event)" alt="Front of Apple Card, titanium finish">
</picture>
<noscript>
<picture class="overview-incentive-buy feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_small.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_medium.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg, /v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/buy__gdo4oaj4ekmm_large.jpg" alt="Front of Apple Card, titanium finish" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="acmi-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="acmi modal" data-modal-scroll-group-name="Incentive - acmi">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Ways to Buy</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Apple Card <span class='no-wrap'>Monthly Installments.</span></h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-pay-over-time">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Pay for your new iPhone over time, interest‑free with Apple Card.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 11" data-modal-close>11</a></sup> Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/apple-card/monthly-installments/" data-analytics-title="learn more - daily cash back with apple card" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close ways to buy" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="acmi-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Read more about Apple Card">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card gallery-item" id="icon-card-get-to-know" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal setup" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Personal Setup</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Meet your new iPhone with Personal Setup.</p>
<p class="typography-feature-card-body feature-card-body">Jump into online sessions with a Specialist to set up your iPhone and discover new features.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-setup-2" class="overview-incentive-setup feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large.jpg" onload="window.__lp?.(event)" alt="Apple devices and features, iCloud, iPhone with Face ID and charging cable, Camera, Messages.">
</picture>
<noscript>
<picture class="overview-incentive-setup feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_small.jpg, /v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_medium.jpg, /v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large.jpg, /v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/setup__d177om0fsqs2_large.jpg" alt="Apple devices and features, iCloud, iPhone with Face ID and charging cable, Camera, Messages." >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="personal-session-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="personal setup modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Personal Setup</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Jump into online, one‑on‑one sessions.</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-block1">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/personal_session" data-analytics-title="learn more about online personal sessions" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close personal setup modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="personal-session-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - personal setup" data-analytics-click="prop3:open modal - personal setup" aria-label="Read more about Personal Setup">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-specialist" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="shop with a specialist" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Guided Shopping</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Shop live with a Specialist. </p>
<p class="typography-feature-card-body feature-card-body">Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-specialist-2" class="overview-incentive-specialist feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg" onload="window.__lp?.(event)" alt="Apple Specialist smiling with an approachable demeanor">
</picture>
<noscript>
<picture class="overview-incentive-specialist feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_small.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_medium.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg, /v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/specialist__bxk6m5pp2k3m_large.jpg" alt="Apple Specialist smiling with an approachable demeanor" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="shop-with-a-specialist-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="shop with a specialist modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Guided Shopping</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Get help finding what’s right for you.</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-video-session">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Specialists are here to answer your questions about all things Apple. Shop one on one with an Apple Specialist live, at an Apple Store or online.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="https://contactretail.apple.com/?pg=iphone&ap=COM&c=us&l=en&ag=SWSOV" data-analytics-title="shop with a specialist online" data-analytics-exit-link class="action-handler icon-wrapper"><span class="icon-copy">Shop with a Specialist online</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close shop with a specialist modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="shop-with-a-specialist-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Read more about guided video shopping">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card theme-light background-alt gallery-item" id="icon-card-delivery" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Delivery and Pickup</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Get flexible delivery <br />and easy pickup.</p>
<p class="typography-feature-card-body feature-card-body">Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-deliver-2" class="overview-incentive-deliver feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_large.jpg" onload="window.__lp?.(event)" alt="Apple shopping bag in white color with Apple Logo near top">
</picture>
<noscript>
<picture class="overview-incentive-deliver feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_small.jpg, /v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_medium.jpg, /v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_large.jpg, /v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/deliver__by32yxmh41ma_large.jpg" alt="Apple shopping bag in white color with Apple Logo near top" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="delivery-and-pickup-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="delivery and pickup modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Delivery and Pickup</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Flexible delivery and <span class="no-wrap">pickup options.</span></h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-next-day">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.</p>
</span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="/us/shop/goto/shipping_pickup" data-analytics-title="learn more - delivery and pickup" class="action-handler icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close delivery and pickup modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="delivery-and-pickup-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Read more about delivery and pickup">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card gallery-item" id="icon-card-shopping-experience" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content image-inline">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Apple Store App</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Explore a shopping experience designed around you.</p>
<p class="typography-feature-card-body feature-card-body">Use the Apple Store app to get a more personal way to shop.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-incentive-app-2" class="overview-incentive-app feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg" onload="window.__lp?.(event)" alt="Apple Store App, shopping bag icon, blue">
</picture>
<noscript>
<picture class="overview-incentive-app feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_small.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_medium.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg, /v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/app__evu5fxqoamye_large.jpg" alt="Apple Store App, shopping bag icon, blue" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay utility-modal" data-modal-container data-modal-close id="apple-store-app-modal-alt">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="apple store app modal">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Apple Store App</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Shop in the Apple Store app, tailored specifically for you.</h3>
</div>
</div>
<div class="utility-modal-block utility-modal-block-opt-in">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Get personalized product recommendations, compare models, access Your Saves, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.</p>
</span>
</div>
</div>
<div class="utility-modal-block utility-modal-block-download">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"></span>
<span class="utility-modal-block-ctas utility-modal-block-ctas-inline typography-utility-modal-block-body">
<span class="utility-modal-block-cta">
<a href="https://apps.apple.com/us/app/apple-store/id375380948/" data-analytics-title="download the apple store app" data-analytics-exit-link class="action-handler icon-wrapper" target="_blank" rel="nofollow"><span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after icon-external" aria-hidden="true"></span></a>
</span>
</span>
</div>
</div>
<div class="utility-modal-block utility-modal-block-scan-qr">
<div class="ric-modal-viewport-content">
<span class="utility-modal-block-body typography-utility-modal-block-body"><p>Scan the QR code to get started.</p>
</span>
</div>
<div class="utility-modal-block-image utility-modal-block-image-responsive">
<div class="utility-modal-block-image-picture-container ric-modal-viewport-content pin-center-center">
<picture id="overview-incentive-boc-qr-code-2" class="overview-incentive-boc-qr-code" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png" onload="window.__lp?.(event)" alt="Scan the QR code to shop in the Apple Store app.">
</picture>
<noscript>
<picture class="overview-incentive-boc-qr-code">
<source srcset="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_medium.png, /v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png, /v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large_2x.png 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/incentive/boc_qr_code__dvccdm3avzee_large.png" alt="Scan the QR code to shop in the Apple Store app." >
</picture>
</noscript>
</div>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close apple store app modal" class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="apple-store-app-modal-alt" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Read more about the Apple Store App">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast theme-light"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
</ul>
</div>
</div>
<div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression":"t - 50vh","tabindex":"-1"}">
<ul>
<li class="left-item"><button aria-label="Previous item in why Apple gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronleft"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path>
</svg> </button></li>
<li class="right-item"><button aria-label="Next item in why Apple gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronright"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </button></li>
</ul>
</div>
</div>
</section>
<section class="section section-upgrade no-pad-bottom" data-anim-scroll-group="Upgrade" data-analytics-section-engagement="name:upgrade" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Upgrade to iPhone.</h2>
</header>
<div class="card-container banner-card upgrade-banner-banner typography-banner-card-copy banner-card-asset-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline has-ctas" data-staggered-item data-text-row-placement="top">
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<a href="/iphone/switch/" class="banner-card-active-area" data-analytics-title="learn more - upgrade" aria-hidden="true" tabindex="-1">
</a>
<div class="banner-card-row row">
<div class="column banner-card-copy-column">
<h2 class="banner-card-header">
<span class="banner-card-badge badge badge-no-scrim badge-reduced"></span>
<span class="banner-card-headline typography-banner-card-headline">Discover how easy<br /> it is to switch.</span>
</h2>
<div class="banner-card-ctas banner-card-ctas-primary">
<a href="/iphone/switch/" data-analytics-title="learn more - upgrade" aria-label="Learn more about upgrading to iPhone" id="learn-more" class="action-handler button banner-card-cta"><span class="icon-copy">Learn more</span></a>
</div>
</div>
<div class="column banner-card-asset-column">
<picture id="overview-upgrade-upgrade-1" class="overview-upgrade-upgrade banner-card-image background-asset-position-large-center-center background-asset-position-medium-center-top" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 in lavender finish, front exterior with partial home screen displayed, side angle shows - Action and volume buttons. Back exterior shows Dual Fusion Camera System in top left corner, camera control button">
</picture>
<noscript>
<picture class="overview-upgrade-upgrade banner-card-image background-asset-position-large-center-center background-asset-position-medium-center-top">
<source srcset="/v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_small.jpg, /v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_medium.jpg, /v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_large.jpg, /v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/upgrade/upgrade__gnkw9odm0wa6_large.jpg" alt="iPhone 17 in lavender finish, front exterior with partial home screen displayed, side angle shows - Action and volume buttons. Back exterior shows Dual Fusion Camera System in top left corner, camera control button" >
</picture>
</noscript>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="section section-consider no-pad-bottom" data-anim-scroll-group="Consider" data-deep-link='get-to-know' data-analytics-section-engagement="name:get to know iphone" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item id="feature-card-gallery">Get to know iPhone.</h2>
</header>
</div>
<!-- Default HBS Content -->
<div id="consider-gallery" class="gallery gallery-gallery scroll-gallery feature-card-gallery" data-analytics-gallery-id="get to know iphone gallery" data-component-list="VideoGallery" data-scroll-gallery>
<div class="scroll-container" tabindex="-1">
<div class="item-container">
<ul class="card-set grid card-set-full-bleed" role="list" aria-labelledby="feature-card-gallery">
<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-innovation-1" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="innovation" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Innovation</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Beautiful and durable, <br />by design.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-consider-innovation-1" class="overview-consider-innovation feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_large.jpg" onload="window.__lp?.(event)" alt="iPhone 17 Pro in cosmic orange finish, back exterior showcasing Pro Fusion camera system, LiDAR flash, and microphone.">
</picture>
<noscript>
<picture class="overview-consider-innovation feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_small.jpg, /v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_medium.jpg, /v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_large.jpg, /v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/innovation__fmir5mp9zpay_large.jpg" alt="iPhone 17 Pro in cosmic orange finish, back exterior showcasing Pro Fusion camera system, LiDAR flash, and microphone." >
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<p>iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminum unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control, and the Action button.</p>
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<p>iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 1" data-modal-close>1</a></sup> iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 2" data-modal-close>2</a></sup></p>
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<p>We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.</p>
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<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-advanced-cameras-2" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="cutting-edge cameras" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Cutting-Edge Cameras</h3>
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<p class="typography-feature-card-headline feature-card-headline">Picture your best <br />photos and videos.</p>
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<img src="/v/iphone/home/cj/images/overview/consider/camera__dez4cvpw83sm_large.jpg" onload="window.__lp?.(event)" alt="Close-up black and white photo of person in sunglasses and large hat">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Cutting-Edge Cameras</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Picture your best <br />photos and videos.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Stunning made simple.</h4>
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<p>The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the Center Stage front camera, you get more flexible ways to frame your selfies and so much more.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 7" data-modal-close>7</a></sup></p>
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<p>The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/camera/modal_zoom__ehbous4wk5si_large.jpg" alt="Series of iPhone photos, woman standing in front of body of water and mountain landscape, side profile of a woman with a hat and flowing scarf, close-up of dandelion flower, wide-angle black-and-white photo of two people embracing, close-up of a woman wearing a bright red top, close-up of woman sitting in a chair basking in sunlight" >
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Make movies like the movies.</h4>
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<p>Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 7" data-modal-close>7</a></sup></p>
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<h3 class="typography-feature-card-label feature-card-label">Chip and Battery Life</h3>
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<p class="typography-feature-card-headline feature-card-headline">Fast that lasts.</p>
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<picture id="overview-consider-chip-1" class="overview-consider-chip feature-card-image" data-lazy>
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Chip and Battery Life</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Fast that lasts.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Supersmart, superspeedy Apple silicon.</h4>
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<p>The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the Neural Accelerators in the GPU.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Long-lasting battery life? 100%.</h4>
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<p>Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 33 hours of video playback on iPhone 17 Pro and 39 hours on iPhone 17 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-16" aria-label="Footnote 13" data-modal-close>13</a></sup></p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Made for 5G.</h4>
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<p><br />iPhone + 5G = a superfast experience.<sup class="footnote footnote-number"><a href="#footnote-17" aria-label="Footnote 14" data-modal-close>14</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Power. Fully. Fast.</h4>
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<p>Snap on a MagSafe Charger for faster wireless charging.<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 15" data-modal-close>15</a></sup> Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.</p>
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<h3 class="typography-feature-card-label feature-card-label">iOS and Apple Intelligence</h3>
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<p class="typography-feature-card-headline feature-card-headline">New look. Even more magic.</p>
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>iOS and Apple Intelligence</h2>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">A whole new element of delight.</h4>
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<p>The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Now that’s smart.</h4>
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<p>Our latest iPhone models are built for Apple Intelligence,<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 3" data-modal-close>3</a></sup> the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime, and Phone apps.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 4" data-modal-close>4</a></sup> It uses models that run entirely on your device, so personal conversations stay personal.</p>
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<picture id="overview-consider-modals-ios-ai-modal-smart-3" class="overview-consider-modals-ios-ai-modal-smart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/ios_ai/modal_smart__dv99gucqbimq_large.jpg" onload="window.__lp?.(event)" alt="iPhone screen showing Live Translation translating a message from German to English">
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Do more with visual intelligence.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 5" data-modal-close>5</a></sup></h4>
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<p>You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Clean Up.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 6" data-modal-close>6</a></sup></h4>
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<p>Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">iPhone for all.</h4>
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<p>Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.</p>
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<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-environment-5" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="environment" data-staggered-item>
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<h3 class="typography-feature-card-label feature-card-label">Environment</h3>
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<p class="typography-feature-card-headline feature-card-headline">Designed with the earth in mind.</p>
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<img src="/v/iphone/home/cj/images/overview/consider/environment__c8tpot4ti2qa_large.jpg" onload="window.__lp?.(event)" alt="iPhone Air in Sky Blue finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone">
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Environment</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Designed with the earth in mind.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">More recycled content? Naturally.</h4>
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<p>We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 8" data-modal-close>8</a></sup></p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Planet-worthy packaging.</h4>
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<p>All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Apple Trade In.</h4>
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<p>When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/environment/modal_trade_in__c2ltl61bs2eu_large.jpg" onload="window.__lp?.(event)" alt="Two hands exchanging a trade-in, one hand holds an iPhone 11, the other hand holds an iPhone 17e box.">
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Innovation in conservation.</h4>
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<p>Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">On track to carbon neutral.</h4>
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<p>Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.</p>
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<h3 class="typography-feature-card-label feature-card-label">Privacy</h3>
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<p class="typography-feature-card-headline feature-card-headline">Your data. <br class="large" />Just where you want it.</p>
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<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Privacy</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Your data. <br class="medium" />Just where you want it.</h3>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Groundbreaking privacy protections.</h4>
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<p>Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Sign in safely.</h4>
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<p>The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Browse securely.</h4>
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<p>Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Share privately.</h4>
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<p>All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p>
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<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Pay the Apple Pay way.</h4>
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<p>When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.</p>
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<img src="/v/iphone/home/cj/images/overview/consider_modals/privacy/modal_pay__8t7oj2tippei_large.jpg" alt="Partical iPhone screen display, showing Mastercard being used in Apple Pay" >
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xmlns="http://www.w3.org/2000/svg"
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<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="privacy-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Read more about Privacy">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
<li class="card-container feature-card theme-dark gallery-item" id="gallery-item-safety-7" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="safety" data-staggered-item>
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<div class="feature-card-content">
<div class="feature-card-copy-container feature-card-copy">
<h3 class="typography-feature-card-label feature-card-label">Peace of Mind</h3>
<div class="feature-card-copy-stack">
<p class="typography-feature-card-headline feature-card-headline">Helpful features. <br />On and off the grid.</p>
</div>
</div>
<figure class="feature-card-image-container pin-self-bottom-center">
<picture id="overview-consider-safety-3" class="overview-consider-safety feature-card-image" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large.jpg" onload="window.__lp?.(event)" alt="Overhead zoomed out photo of Earth">
</picture>
<noscript>
<picture class="overview-consider-safety feature-card-image">
<source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_small.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_medium.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large.jpg, /v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider/safety__grtwyqpan8yi_large.jpg" alt="Overhead zoomed out photo of Earth" >
</picture>
</noscript>
</figure>
</div>
<div data-component-list="Modal" aria-modal="true" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay inner-container-modal safety-modal " data-modal-container data-modal-close id="safety-modal">
<div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close>
<div class="ric-modal-overlay" data-modal-overlay aria-hidden="true" role="dialog">
<div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="safety modal" data-modal-scroll-group-name="Feature Card - safety">
<div class="modal-header">
<div class="ric-modal-viewport-content">
<h2 class="typography-modal-header-topic-label modal-header-topic-label" data-modal-dialog-labelledby-target>Peace of Mind</h2>
<h3 class="typography-modal-header-headline modal-header-headline" data-modal-dialog-labelledby-target>Helpful features. <br />On and off the grid.</h3>
</div>
</div>
<div class="inner-container-modal-tile bleed-bottom">
<div class="ric-modal-viewport-content">
<div class="card-container">
<div class="card tile tile-rounded">
<div class="inner-container-modal-copyblock inner-container-modal-content">
<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Out of range. Not out of reach.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 9" data-modal-close>9</a></sup></p>
</div>
</div>
<div class="image-container pin-middle-center">
<picture id="overview-consider-modals-safety-modal-range-3" class="overview-consider-modals-safety-modal-range responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_large.jpg" onload="window.__lp?.(event)" alt="Side-by-side, iPhone screen showing Messages, Find My, Roadside Assistance widgets available via Satellite, iPhone screen showing Emergency SOS in use, iPhone screen showing Roadside Assistance in use">
</picture>
<noscript>
<picture class="overview-consider-modals-safety-modal-range responsive-image">
<source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_small.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_medium.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_large.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_range__bi77h4p9zcnm_large.jpg" alt="Side-by-side, iPhone screen showing Messages, Find My, Roadside Assistance widgets available via Satellite, iPhone screen showing Emergency SOS in use, iPhone screen showing Roadside Assistance in use" >
</picture>
</noscript>
</div>
</div>
</div>
</div>
</div>
<div class="inner-container-modal-tile bleed-bottom tile-horizontal-layout">
<div class="ric-modal-viewport-content">
<div class="card-container">
<div class="card tile tile-rounded">
<div class="inner-container-modal-copyblock inner-container-modal-content">
<h4 class="inner-container-modal-copy-highlight typography-inner-container-modal-copy">Everyday reassurance.</h4>
<div class="inner-container-modal-copy typography-inner-container-modal-copy">
<p>With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p>
</div>
</div>
<div class="image-container pin-middle-center">
<picture id="overview-consider-modals-safety-modal-reassurance-3" class="overview-consider-modals-safety-modal-reassurance responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_large.jpg" onload="window.__lp?.(event)" alt="iPhone screen showing Messages thread with Check In feature in use">
</picture>
<noscript>
<picture class="overview-consider-modals-safety-modal-reassurance responsive-image">
<source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_small.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_medium.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_large.jpg, /v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/consider_modals/safety/modal_reassurance__lb9dnka9vqai_large.jpg" alt="iPhone screen showing Messages thread with Check In feature in use" >
</picture>
</noscript>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper>
<button aria-label="Close safety section." class="ric-modal-close-button" data-modal-close-button data-modal-close>
<span
class="ric-modal-close-icon"
data-modal-close-icon
>
<svg
class="icon-control icon-control-close"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path>
</svg> </span>
</button>
</div>
</div>
</div>
</div>
<button data-modal-open="safety-modal" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - safety" data-analytics-click="prop3:open modal - safety" aria-label="Read more about peace of mind">
<div class="tile-button-wrapper">
<span
class="tile-button tile-button-high-contrast"
>
<svg
class="icon-control icon-control-plus tile-icon"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path>
</svg> </span>
</div>
</button>
</div>
</li>
</ul>
</div>
</div>
<div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression":"t - 50vh","tabindex":"-1"}">
<ul>
<li class="left-item"><button aria-label="Previous item in Get to know iPhone gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronleft"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path>
</svg> </button></li>
<li class="right-item"><button aria-label="Next item in Get to know iPhone gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"t - 50vh","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronright"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </button></li>
</ul>
</div>
</div>
</section>
<section class="section section-essentials no-pad-bottom" data-anim-scroll-group="Essentials" data-analytics-section-engagement="name:iphone essentials" data-component-list="StaggeredFadeIn">
<div class="viewport-content">
<header class="section-header row">
<h2 class="section-header-headline typography-section-header-headline" data-staggered-item>iPhone essentials.</h2>
<div class="section-header-cta-list-wrapper">
<ul class="section-header-cta-list typography-section-header-link column">
<li class="section-header-cta-item section-header-cta-item-accessories" data-staggered-item>
<a href="/us/shop/goto/iphone/accessories" data-analytics-title="all iphone accessories" class="action-handler icon-wrapper section-header-cta-link"><span class="icon-copy">All iPhone accessories</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</li>
</ul>
</div>
</header>
</div>
<div id="scroll-gallery-cards" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="essentials gallery" data-component-list="ScrollGallery" data-scroll-gallery>
<div class="scroll-container" tabindex="-1">
<div class="item-container">
<ul class="card-set grid card-set-full-bleed banner-card-set" role="list" data-component-list="BannerCardBadgeHandler">
<li class="card-container banner-card gallery-item banner-1-banner typography-banner-card-copy banner-card-asset-type-inline banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-start banner-card-ctas-inline has-ctas" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="iphone accessories" data-staggered-item data-text-row-placement="top">
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<a href="/us/shop/goto/iphone/accessories" class="banner-card-active-area" data-analytics-title="shop iphone accessories" aria-hidden="true" tabindex="-1">
</a>
<div class="banner-card-row row">
<div class="column banner-card-copy-column">
<h3 class="banner-card-header">
<span class="banner-card-badge badge badge-no-scrim badge-reduced"></span>
<span class="banner-card-headline typography-banner-card-headline">iPhone accessories</span>
</h3>
<div class="banner-card-copy">
<p>Protect and personalize your iPhone with fresh accessories like colorful cases, the Crossbody Strap, and more.</p>
</div>
<div class="banner-card-ctas banner-card-ctas-primary">
<a href="/us/shop/goto/iphone/accessories" data-analytics-title="shop iphone accessories" aria-label="Shop iPhone accessories" class="action-handler icon-wrapper banner-card-cta"><span class="icon-copy">Shop iPhone accessories</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</div>
<div class="column banner-card-asset-column">
<picture id="overview-essentials-accessories-1" class="overview-essentials-accessories banner-card-image asset-position-large-center-bottom" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_large.jpg" onload="window.__lp?.(event)" alt="Side-by-side, new iPhone models showing accessories like the TechWoven Case with MagSafe, MagSafe charger, MagSafe battery, and Crossbody Strap">
</picture>
<noscript>
<picture class="overview-essentials-accessories banner-card-image asset-position-large-center-bottom">
<source srcset="/v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_small.jpg, /v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_medium.jpg, /v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_large.jpg, /v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/essentials/accessories__ghgqo4vsxcqe_large.jpg" alt="Side-by-side, new iPhone models showing accessories like the TechWoven Case with MagSafe, MagSafe charger, MagSafe battery, and Crossbody Strap" >
</picture>
</noscript>
</div>
</div>
</div>
</li>
<li class="card-container banner-card gallery-item banner-2-banner typography-banner-card-copy banner-card-asset-type-inline banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-start banner-card-ctas-inline has-ctas" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="airtag" data-staggered-item data-text-row-placement="top">
<div class="card tile tile-rounded card-hover" data-component-list="Card WillChange">
<a href="/us/shop/goto/buy_airtag/airtag" class="banner-card-active-area" data-analytics-title="buy - airtag" aria-hidden="true" tabindex="-1">
</a>
<div class="banner-card-row row">
<div class="column banner-card-copy-column">
<h3 class="banner-card-header">
<span class="banner-card-badge badge badge-no-scrim badge-reduced"></span>
<span class="banner-card-headline typography-banner-card-headline">AirTag</span>
</h3>
<div class="banner-card-copy">
<p>Now with a 50% louder speaker and up to a 1.5x greater Precision Finding range,<sup class="footnote footnote-number"><a href="#footnote-19" aria-label="Footnote 16" data-modal-close>16</a></sup> it’s easier than ever to keep track of what matters.</p>
</div>
<div class="banner-card-ctas banner-card-ctas-primary">
<a href="/us/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" aria-label="Buy, AirTag" class="action-handler icon-wrapper banner-card-cta"><span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span></a>
</div>
</div>
<div class="column banner-card-asset-column">
<picture id="overview-essentials-airtag-accessories-1" class="overview-essentials-airtag-accessories banner-card-image asset-position-large-center-bottom" data-lazy>
<source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_large.jpg" onload="window.__lp?.(event)" alt="AirTag and AirTag FineWoven Key Ring: available in a selection of colors, the key ring accessory covers the outer edge and displays the front with Apple logo or the back with custom engraving">
</picture>
<noscript>
<picture class="overview-essentials-airtag-accessories banner-card-image asset-position-large-center-bottom">
<source srcset="/v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_small.jpg, /v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_medium.jpg, /v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_large.jpg, /v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_large_2x.jpg 2x" media="(min-width:0px)" />
<img src="/v/iphone/home/cj/images/overview/essentials/airtag_accessories__kpd2m3mfy4ia_large.jpg" alt="AirTag and AirTag FineWoven Key Ring: available in a selection of colors, the key ring accessory covers the outer edge and displays the front with Apple logo or the back with custom engraving" >
</picture>
</noscript>
</div>
</div>
</div>
</li>
</ul>
</div>
</div>
<div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"-1"}">
<ul>
<li class="left-item"><button aria-label="Previous Essentials gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}">
<svg
class="icon-control icon-control-chevronleft"
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 36 36">
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<section class="section section-image-accordion" data-anim-scroll-group="Image Accordion" data-analytics-section-engagement="name:iphone compatibility" data-component-list="StaggeredFadeIn">
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<h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Significant others.</h2>
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<span class="accordion-title-text"> iPhone and Mac</span>
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<p class="typography-image-accordion-paragraph-text accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p>
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<h3 class="accordion-title">
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<span class="accordion-title-text"> iPhone and Apple Watch</span>
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<p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-20" aria-label="Footnote 17" data-modal-close>17</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p>
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<h3 class="accordion-title">
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<p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.</p>
</div>
<div class="image-container">
<picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy>
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<img src="/v/iphone/home/cj/images/overview/augment/airpods__bz9s5pwm8j6u_large.jpg" alt="iPhone 17 Pro, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging case" >
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<img src="/v/iphone/home/cj/images/overview/augment/mac__e1itm725bz8m_large.jpg" alt="iPhone and MacBook side by side showcasing mirror effect displayed on MacBook. Calendar and Notes widgets near top of display, apps near bottom." >
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<img src="/v/iphone/home/cj/images/overview/augment/watch__co62o3s4jn6u_large.jpg" alt="iPhone 17, front exterior, camera in use to capture group selfie, next to Apple Watch Ultra 3 with Camera Remote app open" >
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<img src="/v/iphone/home/cj/images/overview/augment/airpods__bz9s5pwm8j6u_large.jpg" alt="iPhone 17 Pro, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging case" >
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<h2 class="typography-index-headline index-title" data-staggered-item>iPhone</h2>
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<ul class="additional-sosumi upgrade-2026">
<li id="footnote-upgrade-2026" data-toggle-upgrade-2026="acmi edu">
<small>§</small> Apple Upgrade is a device leasing program available in the U.S. (excluding U.S. territories). Leases are provided by Klarna; subject to eligibility and credit approval, including final approval at checkout. To be eligible, you must be a U.S. resident, at least 18 years old (or the legal age in your state), have an accepted credit or debit card, and have an Apple ID. Additional eligibility criteria apply. Device must be in good condition upon return; damage fees may apply. For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). Upgrades require entering into a new lease and are subject to eligibility and credit approval. Apple Upgrade is not available on refurbished devices or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.
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<ul>
<li id="footnote-1"><small>*</small> Trade‑in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel, or limit quantity of any trade‑in transaction for any reason. More details are available from Apple′s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.</li>
<li id="footnote-2" data-toggle-footnote="android"><small>**</small> RCS messaging on iPhone is available in specific markets and requires support from your carrier. Check with your carrier for further details.</li>
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<ul>
<li id="footnote-3" data-toggle-footnote="apple-upgrade"><small>◊</small>
Apple Upgrade Lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for 12-, 24-, or 36-month term. 12- and 36-month terms not available for all device models. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. For example:<br><br>For an iPhone 17 Pro 256GB with a purchase price of $1099 (excluding taxes and any trade-in credit), the typical monthly payment is $31.99 (excluding taxes and any trade-in credit) for a 24-month lease term and $45.99 (excluding taxes and any trade-in credit) for a 12-month lease term.<br><br>For an Apple Watch Series 11 42mm with a purchase price of $399 (excluding taxes and any trade-in credit), the typical monthly payment is $11.99 (excluding taxes and any trade-in credit) for a 24-month lease term and $21.99 (excluding taxes and any trade-in credit) for a 12-month lease term.<br><br>For an iPad Pro 256GB with a purchase price of $1199 (excluding taxes and any trade-in credit), the typical monthly payment is $24.99 (excluding taxes and any trade-in credit) for a 36-month lease term and $31.99 (excluding taxes and any trade-in credit) for a 24-month lease term.<br><br>For a MacBook Pro 16GB with a purchase price of $1999 (excluding taxes and any trade-in credit), the typical monthly payment is $38.99 (excluding taxes and any trade-in credit) for a 36-month lease term and $53.99 (excluding taxes and any trade-in credit) for a 24-month lease term.<br><br>No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.<br><br>For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). A leased iPhone is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.<br><br>Terminating your Apple Upgrade Lease: Closing your lease and returning your device terminates your lease. You may incur substantial fees if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month periods. If you take no action at the end of your extension period, you will be charged the purchase fee under your lease. You will not own your device at the end of your lease, unless you pay the purchase fee. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.<br><br>Apple Upgrade Lease Eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S territories) or pick up at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security Number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna Account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.
</li>
</ul>
<ol>
<li id="footnote-4">Compared with previous-generation iPhone.</li>
<li id="footnote-5">iPhone 17e, iPhone 17, iPhone Air, and iPhone 17 Pro are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li>
<li id="footnote-6">
Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see <a href="https://support.apple.com/121115?cid=general-iphone-marcom-08062025">support.apple.com/121115</a>.
</li>
<li id="footnote-7">Live Translation in Messages is available in Apple Intelligence–supported languages when Apple Intelligence is enabled on a compatible iPhone, iPad, or Mac, as well as on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3 when paired with an Apple Intelligence–enabled iPhone. See <a href="https://support.apple.com/121115">support.apple.com/121115</a> for supported languages.</li>
<li id="footnote-8">Visual intelligence is available on any Apple intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see <a href="https://support.apple.com/121115?cid=general-iphone-marcom-08062025#visual-intelligence">support.apple.com/121115#visual-intelligence</a>.</li>
<li id="footnote-9">Clean Up is available in beta. For compatible devices and system requirements, see <a href="https://support.apple.com/121429?cid=general-iphone-marcom-08062025">support.apple.com/121429</a>.</li>
<li id="footnote-10">Action mode available on iPhone 14 models and later, excluding iPhone SE, iPhone 16e, and iPhone 17e. Audio Mix available on iPhone 16 models and later. Camera Control available on iPhone 16 models and later, excluding iPhone 16e and iPhone 17e. Center Stage front camera available on iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air.</li>
<li id="footnote-11">On a mass balance allocation.</li>
<li id="footnote-12">Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See <a href="https://support.apple.com/kb/HT213885?cid=general-iphone-marcom-08062025">support.apple.com/kb/HT213885</a> for more information.</li>
<li id="footnote-13" data-toggle-footnote="acmi">Pricing for iPhone 17, iPhone 16, and iPhone 16 Plus includes a $30 connectivity discount that requires carrier activation with AT&T, T‑Mobile, or Verizon. <span data-toggle-footnote="acmi">Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier′s terms. Taxes and shipping on items purchased using ACMI are subject to your card′s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month′s payment for each product will be the product′s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple Card Customer Agreement</a> for more information about ACMI.</span></li>
<li id="footnote-14" data-toggle-footnote="acmi">
Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, <a href="/">apple.com</a>, the Apple Store app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See <a href="https://support.apple.com/102730?cid=general-phone-marcom-08062025">here</a> for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of July 1, 2026, the variable APR on new Apple Card accounts ranges from 17.49% to 27.74%. You must elect to use ACMI at checkout. If you buy an ACMI‑eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers (prepaid carrier plans are not supported): AT&T, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made at the following special storefronts or when using these discounts in-store at Apple: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow" target="_blank">Apple Card Customer Agreement</a> for more information about ACMI.
<div style="padding-top: 0.8em;"><p>To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.</p>
<p style="padding-top: 0.8em;">Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.</p>
<p style="padding-top: 0.8em;">All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.</p>
</div>
</li>
<li id="footnote-15" data-toggle-footnote="carriers">
<p><span class='bold'>AT&T iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 17 Pro or iPhone 17 Pro Max activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $1100, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 17 Pro or iPhone 17 Pro Max activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $830, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 17 Pro or iPhone 17 Pro Max activated on an AT&T Value 2.0 plan of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 17 activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 17 activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $800, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 17 activated on AT&T Value 2.0 plans of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 17 Pro, iPhone 17 Pro Max, or iPhone 17 on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 17 includes $30 AT&T connectivity discount. Activation required.</p>
<p><span class='bold'>AT&T iPhone Air Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone Air and trade-in of eligible smartphone. Receive credit with purchase of an iPhone Air activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone Air activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $830, $700, or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone Air activated on AT&T Value 2.0 plans of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone Air on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activation required.</p>
<p><span class='bold'>T-Mobile iPhone 17 and iPhone Air Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air and trade-in of eligible smartphone. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone 16 Pro Max) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. Price for iPhone 17 includes $30 T-Mobile connectivity discount. <span class='bold'>Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay off early.</span></p>
<p><em>Existing customers:</em> Receive credit with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $900, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans)($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings)plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobile customer.</p>
<p><em>Add-a-Line customers:</em> Receive credit with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $900, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans)($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings)plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.</p>
<p><em>New customers:</em> Receive credit with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More plan (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobile customer.</p>
<p><span class='bold'>Verizon iPhone 17 and iPhone Air Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air.</p>
<p><em>Existing customers:</em> Customers on an Unlimited Ultimate plan (min. $95/mo w/Auto Pay (+taxes/fees) for 36 mos) receive: $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro or iPhone 17 Pro Max; $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone Air; or $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17. Customers on an Unlimited Plus plan (min. $80/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, or iPhone 17. Customers on an Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $360 or $180 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, or iPhone 17. Must be an existing Verizon mobile customer.</p>
<p><em>New or Add-a-Line customers:</em> Customers on an Unlimited Ultimate plan (min. $95/mo w/Auto Pay (+taxes/fees) for 36 mos) receive: $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro or iPhone 17 Pro Max; $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone Air; or $830 or $415 (based upon the model of your trade-in smartphone) with purchase of an iPhone 17. Customers on an Unlimited Plus plan (min. $80/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, or iPhone 17. Customers on an Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $300 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, or iPhone 17. Must be a new Verizon mobile customer or adding a new line to an existing Verizon mobile account.</p>
<p>Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, or iPhone Air with the Verizon Device Payment Program at 0% APR for 36 months, subject to Verizon credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited Verizon mobile plan. Requires trade-in of eligible device. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply. Price for iPhone 17 includes $30 Verizon connectivity discount.</p>
<p><span class='bold'>AT&T iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T bill credit applied over 36 months. Requires upgrade of an existing line or activation of a new line. Customers upgrading or activating a new line and buying an iPhone 16 128 GB will get $441.36 in bill credits. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) AT&T monthly bill credits applied over 36 months. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activation required.</p>
<p><span class='bold'>T-Mobile iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 16 or iPhone 16 Plus and trade-in of eligible smartphone. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone 16 Pro Max) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. Price for iPhone 16 and iPhone 16 Plus includes $30 T-Mobile connectivity discount. <span class='bold'>Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay off early.</span></p>
<p><em>Existing customers:</em> Receive credit with purchase of an iPhone 16 or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $899, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobile customer.</p>
<p><em>Add-a-Line customers:</em> Receive credit with purchase of an iPhone 16 or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $899, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.</p>
<p><em>New customers:</em> Receive credit with purchase of an iPhone 16 or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More plan (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobile customer.</p>
<p><span class='bold'>Verizon iPhone 16 and iPhone 16 Plus No Trade-in Required Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of Verizon bill credit applied over 36 months. Customers on an Unlimited Ultimate plan (min. $95/mo w/Auto Pay (+taxes/fees) for 36 mos), Unlimited Plus plan (min. $80/mo w/Auto Pay (+taxes/fees) for 36 mos) or Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) receive: $730 credit (respectively) with purchase of an iPhone 16; $830 credit with purchase of an iPhone 16 Plus. Must be a new Verizon customer or adding a new line to an existing Verizon account. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Max bill credits will not exceed the cost of the device. Credit comprised of Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 16, iPhone 16 Plus, or iPhone 16e with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple and Verizon may apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Verizon connectivity discount. Activation required.</p>
<p><span class='bold'>AT&T iPhone 17e Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T bill credit applied over 36 months. Requires upgrade of an existing line or activation of a new line. Customers upgrading or activating a new line and buying an (i) iPhone 17e 256 GB will get $383.36 in bill credits or (ii) an iPhone 17e 512 GB and get $367.36 in bill credits. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) AT&T monthly bill credits applied over 36 months. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activation required.</p>
<p><span class='bold'>T-Mobile iPhone 17e Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 17e and trade-in of eligible smartphone. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone 16 Pro Max) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. <span class='bold'>Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay off early.</span></p>
<p><em>Existing customers:</em> Receive credit with purchase of an iPhone 17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobile customer.</p>
<p><em>Add-a-Line customers:</em> Receive credit with purchase of an iPhone 17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.</p>
<p><em>New customers:</em> Receive credit with purchase of an iPhone 17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More plan (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobile customer.</p>
<p><span class='bold'>Verizon iPhone 17e Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 17e.</p>
<p><em>Existing customers:</em> Customers on an Unlimited Ultimate plan (min. $95/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Customers on an Unlimited Plus plan (min. $80/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Customers on an Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $360 or $180 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Must be an existing Verizon mobile customer.</p>
<p><em>New or Add-a-Line customers:</em> Customers on an Unlimited Ultimate plan (min. $95/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $415 (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Customers on an Unlimited Plus plan (min. $80/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Customers on an Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) receive $600 or $300 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone 17e. Must be a new Verizon mobile customer or adding a new line to an existing Verizon mobile account.</p>
<p>Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 17e with the Verizon Device Payment Program at 0% APR for 36 months, subject to Verizon credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited Verizon mobile plan. Requires trade-in of eligible device. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply.</p>
</li>
<li id="footnote-16" data-toggle-footnote="no-android">Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, subscribed to LTE and 5G carrier networks. Additional iPhone Air testing conducted while paired with preproduction iPhone Air MagSafe Battery units and software. Video playback consisted of a repeated 2‑hour 23‑minute HDR movie purchased from the iTunes Store. Video playback (streamed) consisted of a repeated 3‑hour 1‑minute HDR movie purchased from the iTunes Store. All settings were default except: Bluetooth was paired with headphones; Wi‑Fi was associated with a network; the Wi‑Fi feature Ask to Join Networks, Auto‑Brightness, and True Tone were turned off.</li>
<li id="footnote-17" data-toggle-footnote="no-android">Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see <a href="/iphone/cellular/">apple.com/iphone/cellular</a>.</li>
<li id="footnote-18" data-toggle-footnote="no-android">Accessories sold separately.</li>
<li id="footnote-19">Compared with the previous-generation AirTag. Expanded Precision Finding works with AirTag (2nd generation) paired with iPhone Air or iPhone 15 or later (excluding iPhone 16e and iPhone 17e); availability varies by region. Visit <a href="/uwb">apple.com/uwb</a> for more information.</li>
<li id="footnote-20">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li>
</ol>
<ul>
<li>To use Apple Pay you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer.<br><br>Apple Pay is not available in all markets. <a href="https://support.apple.com/102775?cid=general-iphone-marcom-08062025">View Apple Pay countries and regions</a>.<br><br>Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see <a href="/ios/feature-availability/#apple-wallet-apple-pay">Feature Availability</a>.<br><br>Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. Neither Apple Inc. nor Apple Payments Services LLC is a bank. Any card used in Apple Pay is offered by the card issuer.</li>
</ul>
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</h3>
<ul id="footer-directory-column-section-responsibility" class="ac-gf-directory-column-section-list" role="list">
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/accessibility/" data-analytics-title="accessibility">Accessibility</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/education-initiative/" data-analytics-title="education">Education</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/environment/" data-analytics-title="environment">Environment</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/diversity/" data-analytics-title="inclusion and diversity">Inclusion and Diversity</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/privacy/" data-analytics-title="privacy">Privacy</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/racial-equity-justice-initiative/" data-analytics-title="racial equity and justice">Racial Equity and Justice</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/supply-chain/" data-analytics-title="supply chain innovation">Supply Chain Innovation</a></li>
</ul>
</div>
<div class="ac-gf-directory-column-section">
<h3 class="ac-gf-directory-column-section-title">
<span class="ac-gf-directory-column-section-title-text">About Apple</span>
<button class="ac-gf-directory-column-section-title-button" disabled>
<span class="ac-gf-directory-column-section-title-text">About Apple</span>
<span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span>
</button>
</h3>
<ul id="footer-directory-column-section-about" class="ac-gf-directory-column-section-list" role="list">
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/newsroom/" data-analytics-title="newsroom">Newsroom</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/leadership/" data-analytics-title="apple leadership">Apple Leadership</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/careers/us/" data-analytics-title="career opportunities">Career Opportunities</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://investor.apple.com/" data-analytics-title="investors" data-analytics-exit-link>Investors</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/compliance/" data-analytics-title="ethics and compliance">Ethics & Compliance</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/apple-events/" data-analytics-title="events">Events</a></li>
<li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/contact/" data-analytics-title="contact apple">Contact Apple</a></li>
</ul>
</div>
</div>
</nav>
<section class="ac-gf-footer">
<div class="ac-gf-footer-shop" x-ms-format-detection="none">
More ways to shop: <a href="/retail/" data-analytics-title="find an apple store">Find an Apple Store</a> or <a href="https://locate.apple.com/" data-analytics-title="other retailers or resellers" data-analytics-exit-link>other retailer</a> near you. <span class="nowrap">Or call <a href="tel:1-800-692-7753">1-800-MY-APPLE</a> (1-800-692-7753).</span>
</div>
<div class="ac-gf-footer-end">
<div class="ac-gf-footer-locale ac-gf-footer-locale-small">
<a class="ac-gf-footer-locale-link" href="/choose-country-region/" title="Choose your country or region" aria-label="United States. Choose your country or region" data-analytics-title="choose your country">United States</a>
</div>
<div class="ac-gf-footer-legal">
<div class="ac-gf-footer-legal-copyright">Copyright ©
2026
Apple Inc. All rights reserved.
</div>
<ul class="ac-gf-footer-legal-links" role="list">
<li class="ac-gf-footer-legal-links-item" role="listitem">
<a class="ac-gf-footer-legal-link" href="/legal/privacy/" data-analytics-title="privacy policy">Privacy Policy</a>
</li>
<li class="ac-gf-footer-legal-links-item" role="listitem">
<a class="ac-gf-footer-legal-link" href="/legal/internet-services/terms/site.html" data-analytics-title="terms of use">Terms of Use</a>
</li>
<li class="ac-gf-footer-legal-links-item" role="listitem">
<a class="ac-gf-footer-legal-link" href="/us/shop/goto/help/sales_refunds" data-analytics-title="sales and refunds">Sales and Refunds</a>
</li>
<li class="ac-gf-footer-legal-links-item" role="listitem">
<a class="ac-gf-footer-legal-link" href="/legal/" data-analytics-title="legal">Legal</a>
</li>
<li class="ac-gf-footer-legal-links-item" role="listitem">
<a class="ac-gf-footer-legal-link" href="/sitemap/" data-analytics-title="site map">Site Map</a>
</li>
</ul>
</div>
<div class="ac-gf-footer-locale ac-gf-footer-locale-large">
<a class="ac-gf-footer-locale-link" href="/choose-country-region/" title="Choose your country or region" aria-label="United States. Choose your country or region" data-analytics-title="choose your country">United States</a>
</div>
</div>
</section>
<script type="text/javascript" src="/ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js"></script>
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@id": "https://www.apple.com/#organization",
"@type": "Organization",
"name": "Apple",
"url": "https://www.apple.com/",
"logo": "https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png?202608191756",
"subOrganization": {
"@type": "Organization",
"name": "Apple Support",
"url": "https://support.apple.com",
"@id": "https://support.apple.com/#organization"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-692-7753",
"contactType": "sales",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "+1-800-275-2273",
"contactType": "technical support",
"areaServed": "US",
"availableLanguage": ["EN", "ES"]
},
{
"@type": "ContactPoint",
"telephone": "+1-800-275-2273",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": ["EN", "ES"]
}
],
"sameAs": [
"http://www.wikidata.org/entity/Q312",
"https://www.youtube.com/user/Apple",
"https://www.linkedin.com/company/apple",
"https://www.facebook.com/Apple",
"https://www.twitter.com/Apple"
]
}
</script>
<script type="text/javascript" src="/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js"></script>
</div>
</footer>
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Brand",
"@id": "https://www.apple.com/iphone/#brand",
"name": "iPhone",
"description": "Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.",
"url": "https://www.apple.com/iphone/",
"mainEntityOfPage": "https://www.apple.com/iphone/",
"image": "https://www.apple.com/v/iphone/home/cj/images/meta/iphone__bh930eyjnj0i_og.png"
}
</script>
<script src="/v/iphone/home/cj/built/scripts/overview/main.built.js" type="text/javascript" charset="utf-8"></script>
<link rel="stylesheet" href="/ac/ac-films/7.5.1/styles/modal.css" />
<script src="/ac/ac-films/7.5.1/scripts/autofilms.built.js" type="text/javascript"></script>
<script src="/ac/includes/acmi-handler/scripts/autopricing-toggle.built.js" type="text/javascript" charset="utf-8"></script>
<script src="/ac/pricing/latest-1/scripts/autopricing.built.js" type="text/javascript"></script>
</body>
</html>
Sitemap
Кол-во: 0
XML-карта сайта для поисковиков
?
Sitemap.xml помогает поисковику быстрее находить и индексировать страницы. Особенно важен для крупных сайтов и новых страниц, на которые ещё нет входящих ссылок.
Robots.txt не содержит ссылку на карту сайта. Рекомендуется добавить карту сайта и указать ссылку на нее в robots.txt.
Внутренние ссылки
Кол-во: 123
Ссылки на другие страницы своего сайта
?
Внутренние ссылки распределяют ссылочный вес между страницами и помогают поисковику обходить сайт. Пустые анкоры и ссылки на запрещённые robots.txt страницы — типичные ошибки.
Внутренних ссылок на странице 123 оптимально.
Внутренние ссылки не запрещены к индексации в robots.txt.
На странице присутствуют изображения 14.
Показать первые 100 внутренних ссылок
| Url | Анкор | Состояние | Анализировать |
|---|---|---|---|
| / |
<span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 14 44" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m13.0729 17.6825a3.61 3.61 0 0 0 -1.7248 3.0365 3.5132 3.5132 0 0 0 2.1379 3.2223 8.394 8.394 0 0 1 -1.0948 2.2618c-.6816.9812-1.3943 1.9623-2.4787 1.9623s-1.3633-.63-2.613-.63c-1.2187 0-1.6525.6507-2.644.6507s-1.6834-.9089-2.4787-2.0243a9.7842 9.7842 0 0 1 -1.6628-5.2776c0-3.0984 2.014-4.7405 3.9969-4.7405 1.0535 0 1.9314.6919 2.5924.6919.63 0 1.6112-.7333 2.8092-.7333a3.7579 3.7579 0 0 1 3.1604 1.5802zm-3.7284-2.8918a3.5615 3.5615 0 0 0 .8469-2.22 1.5353 1.5353 0 0 0 -.031-.32 3.5686 3.5686 0 0 0 -2.3445 1.2084 3.4629 3.4629 0 0 0 -.8779 2.1585 1.419 1.419 0 0 0 .031.2892 1.19 1.19 0 0 0 .2169.0207 3.0935 3.0935 0 0 0 2.1586-1.1368z"></path></svg></span><span aria-hidden="true" class="globalnav-image-compact globalnav-link-image"><svg height="48" viewbox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m15.5752 19.0792a4.2055 4.2055 0 0 0 -2.01 3.5376 4.0931 4.0931 0 0 0 2.4908 3.7542 9.7779 9.7779 0 0 1 -1.2755 2.6351c-.7941 1.1431-1.6244 2.2862-2.8878 2.2862s-1.5883-.734-3.0443-.734c-1.42 0-1.9252.7581-3.08.7581s-1.9611-1.0589-2.8876-2.3584a11.3987 11.3987 0 0 1 -1.9373-6.1487c0-3.61 2.3464-5.523 4.6566-5.523 1.2274 0 2.25.8062 3.02.8062.734 0 1.8771-.8543 3.2729-.8543a4.3778 4.3778 0 0 1 3.6822 1.841zm-6.8586-2.0456a1.3865 1.3865 0 0 1 -.2527-.024 1.6557 1.6557 0 0 1 -.0361-.337 4.0341 4.0341 0 0 1 1.0228-2.5148 4.1571 4.1571 0 0 1 2.7314-1.4078 1.7815 1.7815 0 0 1 .0361.373 4.1487 4.1487 0 0 1 -.9867 2.587 3.6039 3.6039 0 0 1 -2.5148 1.3236z"></path></svg></span><span class="globalnav-link-text">Apple</span>
|
|
Анализировать url |
| /us/shop/goto/store |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 30 44" width="30" xmlns="http://www.w3.org/2000/svg"><path d="m26.5679 20.4629c1.002 0 1.67.738 1.693 1.857h-3.48c.076-1.119.779-1.857 1.787-1.857zm2.754 2.672v-.387c0-1.963-1.037-3.176-2.742-3.176-1.735 0-2.848 1.289-2.848 3.276 0 1.998 1.096 3.263 2.848 3.263 1.383 0 2.367-.668 2.66-1.746h-1.008c-.264.557-.814.856-1.629.856-1.072 0-1.769-.791-1.822-2.039v-.047zm-9.547-3.451h.96v.937h.094c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.007c-.082-.023-.445-.058-.644-.058-.961 0-1.659 1.098-1.659 1.535v3.914h-1.007zm-4.27 5.519c-1.195 0-1.869-.867-1.869-2.361 0-1.5.674-2.361 1.869-2.361 1.196 0 1.87.861 1.87 2.361 0 1.494-.674 2.361-1.87 2.361zm0-5.631c-1.798 0-2.912 1.237-2.912 3.27 0 2.027 1.114 3.269 2.912 3.269 1.799 0 2.913-1.242 2.913-3.269 0-2.033-1.114-3.27-2.913-3.27zm-5.478-1.475v1.635h1.407v.843h-1.407v3.575c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.849c-.199.035-.393.059-.592.059-1.301 0-1.822-.481-1.822-1.688v-3.832h-1.02v-.843h1.02v-1.635zm-8.103 5.694c.129.885.973 1.447 2.174 1.447 1.137 0 1.975-.615 1.975-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.53-.386-2.192-1.078-2.192-2.279 0-1.436 1.201-2.408 2.988-2.408 1.635 0 2.854.972 2.942 2.338h-1.061c-.146-.867-.861-1.383-1.916-1.383-1.125 0-1.869.562-1.869 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.439 2.455 1.119 2.455 2.361 0 1.553-1.225 2.543-3.158 2.543-1.793 0-3.03-.949-3.141-2.408z"></path></svg></span><span class="globalnav-link-text">Store</span></span>
|
|
Анализировать url |
| /mac/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 23 44" width="23" xmlns="http://www.w3.org/2000/svg"><path d="m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 0-2.1328-.7266-2.1328-1.8809zm4.125-.5859v-.5801l-1.6992.1113c-.9609.0645-1.3828.3984-1.3828 1.0312 0 .6445.5449 1.0195 1.2773 1.0195 1.0371.0001 1.8047-.6796 1.8047-1.5819zm6.958-2.0273c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449z"></path></svg></span><span class="globalnav-link-text">Mac</span></span>
|
|
Анализировать url |
| /ipad/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.611-1.108-2.736-2.707-2.736zm-6.064 8.454h1.008v-6.316h-1.008zm-.199-8.237c0-.387.316-.704.703-.704s.703.317.703.704c0 .386-.316.703-.703.703s-.703-.317-.703-.703z"></path></svg></span><span class="globalnav-link-text">iPad</span></span>
|
|
Анализировать url |
| /iphone/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 2.338v4.09h-1.007v-3.844c0-1.119-.504-1.676-1.459-1.676-1.131 0-1.752.715-1.752 1.781v3.739h-1.008zm-6.015 4.87h1.863c1.202 0 1.899-.645 1.899-1.764 0-1.16-.674-1.799-1.899-1.799h-1.863zm2.139-4.5c1.599 0 2.707 1.125 2.707 2.736 0 1.582-1.131 2.701-2.719 2.701h-2.127v3.018h-1.055v-8.455zm-6.114 8.454h1.008v-6.316h-1.008zm-.2-8.238c0-.386.317-.703.703-.703.387 0 .704.317.704.703 0 .387-.317.704-.704.704-.386 0-.703-.317-.703-.704z"></path></svg></span><span class="globalnav-link-text">iPhone</span></span>
|
|
Анализировать url |
| /watch/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 1.805-1.582zm-4.125.586c0-1.131.832-1.782 2.303-1.869l1.822-.112v-.574c0-.779-.486-1.207-1.43-1.207-.755 0-1.283.287-1.423.785h-1.02c.135-1.014 1.131-1.682 2.479-1.682 1.541 0 2.402.792 2.402 2.104v4.324h-.961v-.931h-.094c-.41.673-1.101 1.043-1.945 1.043-1.225 0-2.133-.727-2.133-1.881zm-7.684 1.769h-.996l-2.303-8.455h1.101l1.682 6.873h.07l1.893-6.873h1.066l1.893 6.873h.07l1.682-6.873h1.101l-2.302 8.455h-.996l-1.946-6.674h-.07z"></path></svg></span><span class="globalnav-link-text">Watch</span></span>
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Анализировать url |
| /apple-vision-pro/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewbox="0 0 34 44"><path d="m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z"></path></svg>
</span><span class="globalnav-link-text">Vision</span></span>
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Анализировать url |
| /airpods/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 1.693h-.996c-.135-.504-.627-.838-1.389-.838-.75 0-1.336.381-1.336.943 0 .434.352.704 1.096.885l.973.235c1.189.287 1.763.802 1.763 1.711 0 1.13-1.095 1.91-2.531 1.91-1.406 0-2.373-.674-2.484-1.723h1.037c.17.533.674.873 1.482.873.85 0 1.459-.404 1.459-.984 0-.434-.328-.727-1.002-.891l-1.084-.264c-1.183-.287-1.722-.796-1.722-1.71 0-1.049 1.013-1.84 2.355-1.84zm-6.665 5.631c-1.155 0-1.846-.885-1.846-2.362 0-1.471.697-2.361 1.846-2.361 1.142 0 1.857.914 1.857 2.361 0 1.459-.709 2.362-1.857 2.362zm1.834-8.028v3.504h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.269 0 1.987 1.037 3.27 2.654 3.27.873 0 1.623-.416 2.022-1.119h.094v1.007h.961v-8.824zm-9.001 8.028c-1.195 0-1.869-.868-1.869-2.362 0-1.5.674-2.361 1.869-2.361 1.196 0 1.869.861 1.869 2.361 0 1.494-.673 2.362-1.869 2.362zm0-5.631c-1.799 0-2.912 1.236-2.912 3.269 0 2.028 1.113 3.27 2.912 3.27s2.912-1.242 2.912-3.27c0-2.033-1.113-3.269-2.912-3.269zm-17.071 6.427h1.008v-6.316h-1.008zm-.199-8.238c0-.387.317-.703.703-.703.387 0 .703.316.703.703s-.316.703-.703.703c-.386 0-.703-.316-.703-.703zm-6.137 4.922 1.324-3.773h.093l1.325 3.773zm1.892-5.139h-1.043l-3.117 8.455h1.107l.85-2.42h3.363l.85 2.42h1.107zm14.868 4.5h-1.864v-3.562h1.864c1.224 0 1.898.639 1.898 1.799 0 1.119-.697 1.763-1.898 1.763zm.275-4.5h-3.193v8.455h1.054v-3.017h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.612-1.107-2.737-2.707-2.737z"></path></svg></span><span class="globalnav-link-text">AirPods</span></span>
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Анализировать url |
| /tv-home/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 65 44" width="65" xmlns="http://www.w3.org/2000/svg"><path d="m4.3755 26v-7.5059h-2.7246v-.9492h6.5039v.9492h-2.7246v7.5059zm7.7314 0-3.1172-8.4551h1.1074l2.4844 7.0898h.0938l2.4844-7.0898h1.1074l-3.1172 8.4551zm13.981-.8438c-.7207.6328-1.7109 1.002-2.7363 1.002-1.6816 0-2.8594-.9961-2.8594-2.4141 0-1.002.5449-1.7637 1.6758-2.3613.0762-.0352.2344-.1172.3281-.1641-.7793-.8203-1.0605-1.3652-1.0605-1.9805 0-1.084.9199-1.8926 2.1562-1.8926 1.248 0 2.1562.7969 2.1562 1.9043 0 .8672-.5215 1.5-1.8281 2.1855l2.1152 2.2734c.2637-.5273.3984-1.2188.3984-2.2734v-.1465h.9844v.1523c0 1.3125-.2344 2.2676-.6973 2.9824l1.4708 1.5764h-1.3242zm-4.541-1.4824c0 .9492.7676 1.5938 1.8984 1.5938.7676 0 1.5586-.3047 2.0215-.791l-2.3906-2.6133c-.0645.0234-.2168.0996-.2988.1406-.8145.4219-1.2305 1.0078-1.2305 1.6699zm3.2109-4.3886c0-.6562-.4746-1.1016-1.1602-1.1016-.6738 0-1.1543.457-1.1543 1.1133 0 .4688.2402.8789.9082 1.541 1.0313-.5274 1.4063-.9492 1.4063-1.5527zm13.5176 6.7148v-3.8496h-4.6406v3.8496h-1.0547v-8.4551h1.0547v3.6562h4.6406v-3.6562h1.0547v8.4551zm2.6455-3.1582c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7812 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9961h.0938c.2871-.7031.9199-1.1074 1.7637-1.1074.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0078v-4.1309c0-.9316-.4395-1.3887-1.3301-1.3887-.8789 0-1.4648.6562-1.4648 1.459v4.0606h-1.0078v-4.2891c0-.75-.5215-1.2305-1.3184-1.2305-.8262 0-1.4648.7148-1.4648 1.6055v3.9141h-1.0078v-6.3164zm15.5127 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574z"></path></svg></span><span class="globalnav-link-text">TV & Home</span></span>
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Анализировать url |
| /entertainment/ |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 77 44" width="77" height="44"><path d="m0 17.4863h5.2383v.9492h-4.1836v2.7129h3.9668v.9375h-3.9668v2.9062h4.1836v.9492h-5.2383zm6.8994 2.1387h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2803 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4365-1.4942v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0117.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8046 0-2.8945-1.2656-2.8945-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9375h.0938c.2402-.6621.832-1.0488 1.6875-1.0488.1934 0 .4102.0234.5098.041v.9902c-.2109-.0352-.4043-.0586-.627-.0586-.9727 0-1.6641.6152-1.6641 1.541v3.9141h-1.0195zm4.9658 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4658-.1231v-.0117c0-1.125.832-1.7754 2.3027-1.8633l1.8105-.1113v-.5742c0-.7793-.4746-1.2012-1.418-1.2012-.7559 0-1.2539.2812-1.418.7734l-.0059.0176h-1.0195l.0059-.0352c.1641-.9902 1.125-1.6582 2.4727-1.6582 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-1.0195v-.9316h-.0938c-.3984.6738-1.0605 1.043-1.9102 1.043-1.201 0-2.1092-.7265-2.1092-1.875zm2.3203.9903c1.0371 0 1.793-.6797 1.793-1.582v-.5742l-1.6875.1055c-.9609.0586-1.3828.3984-1.3828 1.0254v.0117c0 .6386.5449 1.0136 1.2773 1.0136zm4.3926-7.4649c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1875 1.9219h1.0195v6.3164h-1.0195zm2.8213 0h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm6.8818 0h1.0195v.9609h.0938c.2812-.6797.8789-1.0723 1.7051-1.0723.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0195v-4.1309c0-.9316-.4277-1.3945-1.3184-1.3945-.8789 0-1.459.6621-1.459 1.4648v4.0605h-1.0195v-4.2891c0-.75-.5156-1.2363-1.3125-1.2363-.8262 0-1.4531.7207-1.4531 1.6113v3.9141h-1.0195v-6.3162zm10.0049 3.1816v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0116.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8047 0-2.8946-1.2656-2.8946-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2802 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3008-.0001-1.8458-.4806-1.8458-1.6876z"></path></svg></span><span class="globalnav-link-text">Entertainment</span></span>
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Анализировать url |
| /us/shop/goto/buy_accessories |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 67 44" width="67" xmlns="http://www.w3.org/2000/svg"><path d="m5.6603 23.5715h-3.3633l-.8496 2.4199h-1.1074l3.1172-8.4551h1.043l3.1172 8.4551h-1.1075zm-3.0527-.8965h2.7422l-1.3242-3.7734h-.0938zm10.0986-1.0664c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm6.5947 0c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm7.5796 2.748c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.212-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm6.0439 0c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm3.6357 3.2695c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7813 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9375h.0938c.1875-.6152.9141-1.0488 1.752-1.0488.1641 0 .375.0117.5039.0293v1.0078c-.082-.0234-.4453-.0586-.6445-.0586-.9609 0-1.6582.6445-1.6582 1.5352v3.9141h-1.0078v-6.3165zm4.2744-1.9219c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1992 1.9219h1.0078v6.3164h-1.0078zm8.001 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.2119-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399z"></path></svg></span><span class="globalnav-link-text">Accessories</span></span>
|
|
Анализировать url |
| /us/search |
<span aria-hidden="true" class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewbox="0 0 15 44">
<path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"></path>
</svg>
</span><span aria-hidden="true" class="globalnav-image-compact"><svg height="48" viewbox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"></path></svg></span>
|
|
Анализировать url |
| /us/shop/goto/bag |
<span aria-hidden="true" class="globalnav-image-regular"><svg height="44" viewbox="0 0 14 44" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m11.3535 16.0283h-1.0205a3.4229 3.4229 0 0 0 -3.333-2.9648 3.4229 3.4229 0 0 0 -3.333 2.9648h-1.02a2.1184 2.1184 0 0 0 -2.117 2.1162v7.7155a2.1186 2.1186 0 0 0 2.1162 2.1167h8.707a2.1186 2.1186 0 0 0 2.1168-2.1167v-7.7155a2.1184 2.1184 0 0 0 -2.1165-2.1162zm-4.3535-1.8652a2.3169 2.3169 0 0 1 2.2222 1.8652h-4.4444a2.3169 2.3169 0 0 1 2.2222-1.8652zm5.37 11.6969a1.0182 1.0182 0 0 1 -1.0166 1.0171h-8.7069a1.0182 1.0182 0 0 1 -1.0165-1.0171v-7.7155a1.0178 1.0178 0 0 1 1.0166-1.0166h8.707a1.0178 1.0178 0 0 1 1.0164 1.0166z"></path></svg></span><span aria-hidden="true" class="globalnav-image-compact"><svg height="48" viewbox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m13.4575 16.9268h-1.1353a3.8394 3.8394 0 0 0 -7.6444 0h-1.1353a2.6032 2.6032 0 0 0 -2.6 2.6v8.9232a2.6032 2.6032 0 0 0 2.6 2.6h9.915a2.6032 2.6032 0 0 0 2.6-2.6v-8.9231a2.6032 2.6032 0 0 0 -2.6-2.6001zm-4.9575-2.2768a2.658 2.658 0 0 1 2.6221 2.2764h-5.2442a2.658 2.658 0 0 1 2.6221-2.2764zm6.3574 13.8a1.4014 1.4014 0 0 1 -1.4 1.4h-9.9149a1.4014 1.4014 0 0 1 -1.4-1.4v-8.9231a1.4014 1.4014 0 0 1 1.4-1.4h9.915a1.4014 1.4014 0 0 1 1.4 1.4z"></path></svg></span><span aria-hidden="true" data-analytics-title="open - bag" class="globalnav-bag-badge"><span class="globalnav-bag-badge-separator"></span><span class="globalnav-bag-badge-number">0</span><span class="globalnav-bag-badge-unit">+</span></span>
|
|
Анализировать url |
| /us/shop/goto/apple_upgrade |
<span class="icon-copy">Learn more</span><span class="icon icon-after more"></span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone |
Shop iPhone
|
|
Анализировать url |
| /us/shop/goto/trade_in |
Learn more <span class="visuallyhidden">about trade-in</span>
|
|
Анализировать url |
| /iphone/compare/ |
<span class="icon-copy">Compare all models</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone-17-pro/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/iphone_17_pro |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone-air/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/iphone_air |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone-17/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/iphone_17 |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone-17e/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/iphone_17e |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone-16/specs/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/iphone_16 |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /105/media/us/iphone/2025/bf3428fe-1ccc-4e3f-a0fc-30af341431f8/films/guided-tour/iphone-guided-tour-tpl-us-2025_16x9.m3u8 |
|
|
Анализировать url |
| /105/media/us/iphone/2025/bf3428fe-1ccc-4e3f-a0fc-30af341431f8/films/guided-tour/iphone-guided-tour-tpl-us-2025_16x9.m3u8 |
<span class="icon-copy">Watch the film</span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone |
<span class="icon-copy">Shop iPhone</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/apple_upgrade |
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
|
|
Анализировать url |
| /us/shop/goto/trade_in |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /apple-card/monthly-installments/ |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/carrier_offers |
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
|
|
Анализировать url |
| /us/shop/goto/personal_session |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/shipping_pickup |
<span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone |
<span class="icon-copy">Shop iPhone</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/apple_upgrade |
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
|
|
Анализировать url |
| /us/shop/goto/trade_in |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/carrier_offers |
<div class="tile-button-wrapper">
<span class="tile-button tile-button-high-contrast">
<svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36">
<path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path>
</svg> </span>
</div>
|
|
Анализировать url |
| /apple-card/monthly-installments/ |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/personal_session |
<span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/shipping_pickup |
<span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /iphone/switch/ |
|
|
Анализировать url |
| /iphone/switch/ |
<span class="icon-copy">Learn more</span>
|
|
Анализировать url |
| /us/shop/goto/iphone/accessories |
<span class="icon-copy">All iPhone accessories</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/iphone/accessories |
|
|
Анализировать url |
| /us/shop/goto/iphone/accessories |
<span class="icon-copy">Shop iPhone accessories</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| /us/shop/goto/buy_airtag/airtag |
|
|
Анализировать url |
| /us/shop/goto/buy_airtag/airtag |
<span class="icon-copy">Buy</span><span class="icon icon-after more" aria-hidden="true"></span>
|
|
Анализировать url |
| / |
apple.com
|
|
Анализировать url |
| /iphone/cellular/ |
apple.com/iphone/cellular
|
|
Анализировать url |
| /uwb |
apple.com/uwb
|
|
Анализировать url |
| / |
<span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span>
<span class="ac-gf-breadcrumbs-home-label">Apple</span>
<span class="ac-gf-breadcrumbs-home-chevron"></span>
<span class="ac-gf-breadcrumbs-home-mask"></span>
|
|
Анализировать url |
| /us/shop/goto/store |
Store
|
|
Анализировать url |
| /mac/ |
Mac
|
|
Анализировать url |
| /ipad/ |
iPad
|
|
Анализировать url |
| /iphone/ |
iPhone
|
|
Анализировать url |
| /watch/ |
Watch
|
|
Анализировать url |
| /apple-vision-pro/ |
Vision
|
|
Анализировать url |
| /airpods/ |
AirPods
|
|
Анализировать url |
| /tv-home/ |
TV & Home
|
|
Анализировать url |
| /airtag/ |
AirTag
|
|
Анализировать url |
| /us/shop/goto/buy_accessories |
Accessories
|
|
Анализировать url |
| /us/shop/goto/giftcards |
Gift Cards
|
|
Анализировать url |
| /wallet/ |
Wallet
|
|
Анализировать url |
| /apple-card/ |
Apple Card
|
|
Анализировать url |
| /apple-pay/ |
Apple Pay
|
|
Анализировать url |
| /apple-cash/ |
Apple Cash
|
|
Анализировать url |
| /us/shop/goto/account |
Apple Store Account
|
|
Анализировать url |
| /apple-one/ |
Apple One
|
|
Анализировать url |
| /apple-tv/ |
Apple TV
|
|
Анализировать url |
| /apple-music/ |
Apple Music
|
|
Анализировать url |
| /apple-arcade/ |
Apple Arcade
|
|
Анализировать url |
| /apple-fitness-plus/ |
Apple Fitness+
|
|
Анализировать url |
| /apple-news/ |
Apple News+
|
|
Анализировать url |
| /apple-podcasts/ |
Apple Podcasts
|
|
Анализировать url |
| /apple-books/ |
Apple Books
|
|
Анализировать url |
| /app-store/ |
App Store
|
|
Анализировать url |
| /retail/ |
Find a Store
|
|
Анализировать url |
| /retail/geniusbar/ |
Genius Bar
|
|
Анализировать url |
| /today/ |
Today at Apple
|
|
Анализировать url |
| /today/groups/ |
Group Reservations
|
|
Анализировать url |
| /today/camp/ |
Apple Camp
|
|
Анализировать url |
| /us/shop/goto/special_deals |
Certified Refurbished
|
|
Анализировать url |
| /us/shop/goto/apple_upgrade |
Apple Upgrade
|
|
Анализировать url |
| /us/shop/goto/trade_in |
Apple Trade In
|
|
Анализировать url |
| /us/shop/goto/payment_plan |
Financing
|
|
Анализировать url |
| /us/shop/goto/buy_iphone/carrier_offers |
Carrier Deals at Apple
|
|
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| /us/shop/goto/order/list |
Order Status
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| /us/shop/goto/help |
Shopping Help
|
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| /business/ |
Apple and Business
|
|
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| /retail/business/ |
Shop for Business
|
|
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| /education/ |
Apple and Education
|
|
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| /education/k12/how-to-buy/ |
Shop for K-12
|
|
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| /us/shop/goto/educationrouting |
Shop for College
|
|
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| /healthcare/ |
Apple and Healthcare
|
|
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| /government/ |
Apple and Government
|
|
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| /us/shop/goto/eppstore/veteransandmilitary |
Shop for Veterans and Military
|
|
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| /us_epp_67909/store |
Shop for State and Local Employees
|
|
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Внешние ссылки
Кол-во: 20
Ссылки на сторонние сайты
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Исходящие внешние ссылки передают часть ссылочного веса на чужие сайты. Ссылки на авторитетные ресурсы безопасны; ссылки на мусорные сайты могут навредить репутации страницы.
Внешних ссылок на странице 20 слишком много. Спрячьте лишние ссылки в тег noindex или атрибут rel='nofollow'!
На странице ссылки с атрибутом rel='nofollow' 2.
Показать внешние ссылки
| Url | Анкор | Анализировать |
|---|---|---|
| support.apple.com |
<span class="globalnav-link-text-container"><span aria-hidden="true" class="globalnav-image-regular globalnav-link-image"><svg height="44" viewbox="0 0 44 44" width="44" xmlns="http://www.w3.org/2000/svg"><path d="m42.1206 18.0337v1.635h1.406v.844h-1.406v3.574c0 .744.281 1.06.937 1.06.182 0 .282-.006.469-.023v.849c-.199.036-.392.059-.592.059-1.3 0-1.822-.48-1.822-1.687v-3.832h-1.019v-.844h1.019v-1.635zm-6.131 1.635h.961v.937h.093c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.008c-.082-.024-.445-.059-.644-.059-.961 0-1.659.644-1.659 1.535v3.914h-1.007zm-2.463 3.158c0-1.5-.674-2.361-1.869-2.361s-1.869.861-1.869 2.361c0 1.494.674 2.361 1.869 2.361s1.869-.867 1.869-2.361zm-4.781 0c0-2.033 1.113-3.27 2.912-3.27s2.912 1.237 2.912 3.27c0 2.027-1.113 3.27-2.912 3.27s-2.912-1.243-2.912-3.27zm-2.108 0c0-1.477-.692-2.361-1.846-2.361-1.143 0-1.863.908-1.863 2.361 0 1.447.72 2.361 1.857 2.361 1.16 0 1.852-.884 1.852-2.361zm1.043 0c0 1.975-1.049 3.27-2.655 3.27-.902 0-1.629-.393-1.974-1.061h-.094v3.059h-1.008v-8.426h.961v1.054h.094c.404-.726 1.16-1.166 2.021-1.166 1.612 0 2.655 1.284 2.655 3.27zm-8.048 0c0-1.477-.691-2.361-1.845-2.361-1.143 0-1.864.908-1.864 2.361 0 1.447.721 2.361 1.858 2.361 1.16 0 1.851-.884 1.851-2.361zm1.043 0c0 1.975-1.049 3.27-2.654 3.27-.902 0-1.629-.393-1.975-1.061h-.093v3.059h-1.008v-8.426h.961v1.054h.093c.405-.726 1.161-1.166 2.022-1.166 1.611 0 2.654 1.284 2.654 3.27zm-7.645 3.158h-.961v-.99h-.094c-.316.703-.99 1.102-1.957 1.102-1.418 0-2.156-.844-2.156-2.338v-4.09h1.008v3.844c0 1.136.422 1.664 1.43 1.664 1.113 0 1.722-.663 1.722-1.77v-3.738h1.008zm-11.69-2.209c.129.885.972 1.447 2.174 1.447 1.136 0 1.974-.615 1.974-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.529-.386-2.192-1.078-2.192-2.279 0-1.435 1.202-2.408 2.989-2.408 1.634 0 2.853.973 2.941 2.338h-1.06c-.147-.867-.862-1.383-1.916-1.383-1.125 0-1.87.562-1.87 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.44 2.455 1.119 2.455 2.361 0 1.553-1.224 2.543-3.158 2.543-1.793 0-3.029-.949-3.141-2.408z"></path></svg></span><span class="globalnav-link-text">Support</span></span>
|
Анализировать url |
| support.apple.com |
<span class="icon-copy">Learn more about the Move to iOS app</span><span class="icon icon-after more" aria-hidden="true"></span>
|
Анализировать url |
| contactretail.apple.com |
<span class="icon-copy">Shop with a Specialist online</span><span class="icon icon-after more" aria-hidden="true"></span>
|
Анализировать url |
| apps.apple.com |
<span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after icon-external" aria-hidden="true"></span>
|
Анализировать url |
| contactretail.apple.com |
<span class="icon-copy">Shop with a Specialist online</span><span class="icon icon-after more" aria-hidden="true"></span>
|
Анализировать url |
| apps.apple.com |
<span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after icon-external" aria-hidden="true"></span>
|
Анализировать url |
| support.apple.com |
support.apple.com/121115
|
Анализировать url |
| support.apple.com |
support.apple.com/121115
|
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| support.apple.com |
support.apple.com/121115#visual-intelligence
|
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| support.apple.com |
support.apple.com/121429
|
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| support.apple.com |
support.apple.com/kb/HT213885
|
Анализировать url |
| goldmansachs.com |
Apple Card Customer Agreement
|
Анализировать url |
| support.apple.com |
here
|
Анализировать url |
| goldmansachs.com |
Apple Card Customer Agreement
|
Анализировать url |
| support.apple.com |
View Apple Pay countries and regions
|
Анализировать url |
| account.apple.com |
Manage Your Apple Account
|
Анализировать url |
| icloud.com |
iCloud.com
|
Анализировать url |
| apps.apple.com |
Apple Store App
|
Анализировать url |
| investor.apple.com |
Investors
|
Анализировать url |
| locate.apple.com |
other retailer
|
Анализировать url |
Конкуренты Готовность: 0%
Конкуренты в Яндексе
Кол-во: 0
Топ сайтов-конкурентов в Яндексе
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Сайты, чаще всего появляющиеся в ТОПе Яндекса по запросам из семантического ядра этой страницы.
Мы не нашли у вас конкурентов в Яндексе. Сайт или очень молодой или плохо продвигается.
Конкурентов в ТОП-10 Яндекса не нашлось.
Конкуренты в Google
Кол-во: 0
Топ сайтов-конкурентов в Google
?
Сайты, чаще всего появляющиеся в ТОПе Google по запросам из семантического ядра этой страницы.
Конкуренты в Google тоже не найдены. Займитесь продвижением сайта!
Конкурентов в ТОП-10 Google не нашлось.
ЗоЗПП: права потребителей Готовность: 100%
Нарушения
Не выявлены
Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
Нарушения
Не выявлены
Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
Нарушения
Не выявлены
Рекламных тематик с обязательными оговорками (медицина, БАД, кредиты и займы, новостройки) на сайте не обнаружено. Нарушений нет.
ФЗ-436: защита детей Готовность: 100%
Нарушения
Не выявлены
Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
Таким сайт iphone.com видят поисковые системы. Процент оптимизации невысокий - 45%. Чтобы улучшить сайт и попасть в ТОП необходимо:
Исправьте ошибки в мета-тегах.
Исправьте ошибки оптимизации.
Исправьте ошибки индексации.
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