Анализ сайта wetheprotesters.org
Основное Готовность: 75%
Домен
wetheprotesters.org
Состояние доменного имени
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Проверяем корректность доменного имени и наличие технических проблем на уровне домена.
Длина домена велика. Но если вы продвигаете запрос, входящий в название домена, то это хорошо.
Домен второго уровня идеален для продвижения.
Ответ сервера
200 Успешный ответ
HTTP-код ответа и цепочка редиректов
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Код 200 — страница доступна. Коды 3xx — редиректы (цепочки замедляют загрузку и размывают ссылочный вес). Коды 4xx/5xx — ошибки, поисковик не сможет проиндексировать страницу.
Сервер настроен корректно.
Цепочка редиректов:
http://wetheprotesters.org
301 MovedPermanently
https://campaignzero.org/
200 OK
Безопасность
Сайт безопасен
Использование HTTPS и SSL-сертификат
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HTTPS — обязательный стандарт. Google и Яндекс отдают предпочтение защищённым сайтам. Отсутствие SSL или просроченный сертификат ведут к предупреждениям в браузере и снижению позиций.
Не настроен HSTS (Strict-Transport-Security) — рекомендуется включить.
На сайте работает защищенный протокол ssl и сайт открывается по https.
Ssl-сертификат действителен до 04.10.2026 22:45:22.
Сервер поддерживает HTTP/3 (QUIC) — новейший протокол.
HTTP автоматически перенаправляется на HTTPS.
Поздравляем! Сайт не содержится в реестре РКН.
Кодировка
utf-8
Кодировка символов страницы
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Стандарт — UTF-8. Неправильная кодировка вызывает нечитаемые символы и мешает поисковику корректно распознать текст страницы.
Указана кодировка на странице utf-8.
Язык
en-US
Атрибут lang в HTML-теге
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Атрибут lang (<html lang="ru">) сообщает поисковикам и браузерам, на каком языке написана страница. Помогает при ранжировании в региональном поиске.
Язык документа указан явно: en-US.
Скорость загрузки
~0,41сек
Время отклика сервера (TTFB)
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Time To First Byte — время до получения первого байта от сервера. Норма до 200 мс. Медленный отклик ухудшает пользовательский опыт и ранжирование: Яндекс и Google учитывают скорость страниц.
Скорость загрузки сайта 0,41сек оптимальна.
Объем документа
85Кб
Размер HTML-кода страницы
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Слишком большой HTML замедляет парсинг браузером и сканирование поисковым роботом. Рекомендуется не более 200 Кб.
Объем html-документа 85Кб оптимален.
Структура html-документа корректна.
Ресурсы
Ресурсы: 13
Внешние ресурсы страницы (CSS, JS, изображения)
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Количество и тип подключённых ресурсов влияют на скорость загрузки. Большое число запросов увеличивает время рендеринга страницы.
Кол-во файлов ресурсов 13 много для одной страницы. Приемлемо до 10. Проведите оптимизацию файлов ресурсов!
Показать полный список ресурсов
| Тип | Название | Значение |
|---|---|---|
| stylesheet | https://campaignzero.org/wp-includes/css/dist/block-library/style.min.css?ver=7.0.4 | |
| stylesheet | https://campaignzero.org/wp-content/plugins/simple-tags/assets/frontend/css/frontend.css?ver=3.51.0 | |
| stylesheet | https://use.typekit.net/erb8liy.css | |
| stylesheet | https://campaignzero.org/wp-content/themes/campaignzero/public/build/assets/app-BVgjyfzC.css | |
| js | 2ab9f851794c058f19493c94-text/javascript | https://cdn.usefathom.com/script.js |
| js | 2ab9f851794c058f19493c94-text/javascript | https://campaignzero.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 |
| js | 2ab9f851794c058f19493c94-text/javascript | https://campaignzero.org/wp-content/plugins/simple-tags/assets/frontend/js/frontend.js?ver=3.51.0 |
| js | 2ab9f851794c058f19493c94-text/javascript | https://campaignzero.org/wp-content/uploads/perfmatters/gtagv4.js?id=UA-77948909-1 |
| js | 2ab9f851794c058f19493c94-module | https://campaignzero.org/wp-content/themes/campaignzero/public/build/assets/app-liNoHje4.js |
| js | /cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js | |
| js | 2ab9f851794c058f19493c94-text/javascript | https://campaignzero.org/wp-content/plugins/perfmatters/js/lazyload.min.js?ver=2.6.7 |
| js | 2ab9f851794c058f19493c94-text/javascript | //cdn.jsdelivr.net/npm/sharer.js@latest/sharer.min.js |
| js | /cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js |
Серверные заголовки
Кол-во: 27
HTTP-заголовки ответа сервера
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Заголовки сервера передают браузеру и поисковику служебную информацию: кеширование, безопасность (CSP, HSTS), сжатие (gzip). Правильная настройка ускоряет загрузку и повышает защищённость.
Найдены серверные заголовки 27шт. Подробнее про серверные заголовки.
Показать полный список серверных заголовков
| Ключ | Значение |
|---|---|
| Date | Sun, 23 Aug 2026 02:41:41 GMT |
| x-fw-server | Flywheel/5.1.0 |
| Server-Timing | wp-before-template;dur=1041.44 |
| x-fw-dynamic | TRUE |
| X-XSS-Protection | 1 |
| Referrer-Policy | no-referrer-when-downgrade |
| x-fw-hash | cuh8u604nx |
| cf-edge-cache | cache,platform=wordpress |
| x-fw-version | 5.0.0 |
| nel | {"report_to":"cf-nel","success_fraction":0.0,"max_age":604800} |
| X-Content-Type-Options | nosniff |
| Server | cloudflare |
| x-cacheable | YES |
| fastly-restarts | 1 |
| report-to | {"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=fB%2F4Eet%2FnG98Fktceac4ZnwTRpYugJ%2FN0EblrSk5sqy9h5EfG8Hh3vu%2BT296jPzYQo105FPOobzBynU%2BhJXOFTvOevApiMeVYp0y1TL7lNICL%2FEFsxZmvHentkcX%2Ftua6D8%3D"}]} |
| X-Served-By | cache-bma-essb1270032-BMA, cache-bma-essb1270022-BMA |
| X-Cache | MISS, HIT |
| x-cache-hits | 0, 0 |
| x-timer | S1787452901.237568,VS0,VE1 |
| Vary | Accept-Encoding |
| x-fw-serve | TRUE |
| x-fw-static | NO |
| x-fw-type | VISIT |
| cf-cache-status | DYNAMIC |
| cf-apo-via | origin,nohtml |
| cf-ray | a2f6c2785e42e840-DME |
| Alt-Svc | h3=":443" |
CMS
WordPress
Система управления сайтом (движок)
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CMS — это движок, на котором работает сайт (WordPress, 1C-Bitrix, Tilda и др.). Знание CMS помогает понять возможности SEO-оптимизации и подобрать подходящие инструменты. «Не определена» — вероятно, самописный сайт или нестандартная сборка.
Сайт работает на CMS WordPress.
Веб-сервер
Cloudflare
Программное обеспечение сервера
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Веб-сервер — это ПО, которое отдаёт страницы посетителям (nginx, Apache, IIS, LiteSpeed и др.). Определяется по серверным заголовкам ответа (Server, X-Powered-By и т.п.). «Не определён» — сервер намеренно скрывает эти заголовки, это нормальная практика безопасности.
Сайт работает на веб-сервере Cloudflare.
Мета-теги Готовность: 43%
Title
Campaign Zero
Заголовок страницы в браузере и поисковой выдаче
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Title — главный SEO-заголовок страницы. Влияет на CTR в поиске и ранжирование. Оптимальная длина: 50–70 символов. Ключевые слова — ближе к началу.
Необходимо увеличить число символов в title (текущее значение мало: 13, минимум: 25, оптимально: от 40 до 45)
Дублей словоформ в title не найдено.
Description
Описание страницы в поисковой выдаче (сниппет)
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Meta Description — текст под заголовком в выдаче. Напрямую на позиции не влияет, но влияет на CTR. Оптимальная длина: 120–160 символов.
Установите мета-тег description!
Keywords
Список ключевых слов страницы (устаревший тег)
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Meta Keywords не учитывается Яндексом и Google для ранжирования с 2009–2012 годов. Заполнение не обязательно, но не вредит. Конкурент может использовать содержимое для анализа.
Установите мета-тег keywords!
Канонический Url
https://campaignzero.org/
Указывает поисковику основную версию страницы
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Canonical (rel=canonical) предотвращает проблему дублей страниц. Должен точно совпадать с URL проверяемой страницы. Неправильный canonical может передать ссылочный вес на другую страницу.
Канонический Url прописан корректно.
Robots
Есть ошибки
Директивы для поисковых роботов на уровне страницы
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Meta Robots управляет индексацией конкретной страницы: index/noindex — индексировать ли, follow/nofollow — следовать ли по ссылкам. Noindex полностью исключает страницу из поиска.
Meta-тег robots указан, но в нем содержится неизвестное значение...
Адаптивность
width=device-width, initial-scale=1
Настройка масштабирования на мобильных устройствах
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Тег viewport (<meta name="viewport">) сообщает браузеру, как масштабировать страницу на мобильных. Стандарт: width=device-width, initial-scale=1. Отсутствие — признак отсутствия мобильной версии.
Meta-тег viewport со значением-константой width=device-width задаёт ширину страницы в соответствии с размером экрана.
Meta-тег viewport со значением initial-scale=1.0 определяет масштаб 1:1, т.е. «не масштабировать».
Разметка OpenGraph
Кол-во: 8
Мета-теги для красивых превью в соцсетях
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OpenGraph (og:title, og:description, og:image) управляет тем, как страница выглядит при репосте в социальных сетях и мессенджерах. Отсутствие OG-тегов — невзрачный превью при шеринге.
Разметка OpenGraph задана. Страница оптимизирована под социальные сети.
Показать полный список og мета-тегов
| Тип | Значение |
|---|---|
| og:type | website |
| og:locale | en_US |
| og:site_name | Campaign Zero |
| og:title | Campaign Zero |
| og:url | https://campaignzero.org/ |
| og:image | https://campaignzero.org/wp-content/uploads/2022/11/CZ-Share-LogoURL.png |
| og:image:width | 1200 |
| og:image:height | 630 |
Все мета-теги
Кол-во: 17
Полный список мета-тегов страницы
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Таблица всех meta-тегов, включая нестандартные. Позволяет найти опечатки, дубли и лишние теги.
Найдены мета-теги 17шт. Мета-теги не видимы для человека и предназначены для обмена информацией между веб-страницей и поисковыми системами, браузерами и другими веб-службами. С ними роботы 🤖 и устройства ведут себя более ожидаемо.
Показать полный список мета-тегов
| Тип | Название | Значение |
|---|---|---|
| name | viewport | width=device-width, initial-scale=1 |
| name | robots | max-snippet:-1,max-image-preview:large,max-video-preview:-1 |
| name | theme-color | #e87b58 |
| name | twitter:card | summary_large_image |
| name | twitter:title | Campaign Zero |
| name | twitter:image | https://campaignzero.org/wp-content/uploads/2022/11/CZ-Share-LogoURL.png |
| name | generator | dominant-color-images 1.2.1 |
| name | generator | performance-lab 4.2.0; plugins: dominant-color-images, webp-uploads |
| name | generator | webp-uploads 2.7.1 |
| property | og:type | website |
| property | og:locale | en_US |
| property | og:site_name | Campaign Zero |
| property | og:title | Campaign Zero |
| property | og:url | https://campaignzero.org/ |
| property | og:image | https://campaignzero.org/wp-content/uploads/2022/11/CZ-Share-LogoURL.png |
| property | og:image:width | 1200 |
| property | og:image:height | 630 |
Оптимизация Готовность: 67%
Структура
Ошибок нет
Семантические HTML-элементы страницы
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Проверяет наличие основных структурных элементов: nav, header, footer, main. Корректная семантическая структура помогает поисковику понять архитектуру страницы.
Структура документа корректна (теги <html> и <body> присутствуют в одном экземпляре).
Контент
Есть ошибки
Объём и качество текстового содержимого
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Анализирует объём полезного текста на странице. Слишком мало — страница может считаться малополезной. Слишком много — ухудшается читаемость и восприятие.
Слова из title 2 встречаются в тексте редко. Добавьте в контент страницы слова из тега <title>!
Кол-во слов 379 слишком мало. Добавьте больше текста (минимум 400 слов)!
Абзацев с текстом 12 достаточно.
Среднее число слов в абзаце 21 достаточно.
Кол-во знаков контента 2406 на странице оптимально.
Заголовки
Ошибок нет
Иерархия заголовков H1–H6
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H1 должен быть один и содержать ключевой запрос. H2–H6 описывают подразделы. Пропуск уровней (H1 → H3) и несколько H1 — типичные ошибки, снижающие понятность страницы для поисковика.
На странице присутствуют заголовки <h1> 4. Это прекрасно.
На странице присутствуют заголовки <h2> 8. Это хорошо.
На странице присутствуют заголовки <h3> 2.
Тошнота
2,65
Насколько одно слово доминирует в тексте
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Классическая тошнота = √(частота самого повторяющегося слова). Норма до 7–8: текст воспринимается естественно. Выше — поисковик может счесть страницу переспамленной.
Тошнота страницы в пределах нормы 3.
Академич. тошнота
62,01%
Насколько текст перенасыщен ключевыми словами
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Академическая тошнота = (частота слова / общее количество слов) × 100%. Показывает долю конкретного слова в тексте. Норма 5–15%.
Академическая тошнота превышает норму 5-15%. Измените текст страницы!
Семантическое ядро
20
Наиболее часто встречающиеся слова на странице
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Топ слов по частоте использования. Показывает, какие слова доминируют в тексте с точки зрения поисковика.
Контент страницы содержит осмысленный текст и слова.
Показать список слов
| Слово | Кол-во | Частота |
|---|---|---|
| police | 7 | 1,85% |
| campaign | 6 | 1,58% |
| campaigns | 6 | 1,58% |
| research | 4 | 1,06% |
| labeled | 3 | 0,79% |
| enforcement | 3 | 0,79% |
| beyond | 2 | 0,53% |
| policing | 2 | 0,53% |
| develop | 2 | 0,53% |
| contact | 2 | 0,53% |
| advocacy | 2 | 0,53% |
| address | 2 | 0,53% |
| policy | 2 | 0,53% |
| policies | 2 | 0,53% |
| people | 2 | 0,53% |
| restricted | 2 | 0,53% |
| states | 2 | 0,53% |
| officers | 2 | 0,53% |
| across | 2 | 0,53% |
| starts | 2 | 0,53% |
Индексация Готовность: 30%
Индексирование
Ошибок нет
Разрешено ли индексирование страницы
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Проверяет, не закрыта ли страница от индексации через robots.txt, meta robots или X-Robots-Tag. Страница, закрытая от индексации, не появится в поисковой выдаче.
Анкоров на странице 49 оптимально. Поисковые роботы обязательно проиндексируют сайт.
Robots.txt
Найден корректный robots.txt
Файл управления сканированием сайта роботами
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Robots.txt указывает поисковым роботам, какие страницы сканировать, а какие — нет. Ошибки в файле могут случайно закрыть важные разделы от индексации.
Robots.txt настроен корректно. Размер файла: 87960 байт. Загружен за: 0сек.
Проверяемая страница не запрещена в robots.txt.
Robots.txt доступен по постоянному адресу
Цепочка редиректов для файла robots.txt:
http://wetheprotesters.org/robots.txt
301 MovedPermanently
https://campaignzero.org/
200 OK
Показать содержимое robots.txt
<!doctype html>
<html lang="en-US">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<!--
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/@@@@@@@@@@@@@@@@@@@@@@@.
Campaign Zero © 2023
-->
<title>Campaign Zero</title>
<!-- The SEO Framework by Sybre Waaijer -->
<meta name="robots" content="max-snippet:-1,max-image-preview:large,max-video-preview:-1" />
<link rel="canonical" href="https://campaignzero.org/" />
<meta name="theme-color" content="#e87b58" />
<meta property="og:type" content="website" />
<meta property="og:locale" content="en_US" />
<meta property="og:site_name" content="Campaign Zero" />
<meta property="og:title" content="Campaign Zero" />
<meta property="og:url" content="https://campaignzero.org/" />
<meta property="og:image" content="https://campaignzero.org/wp-content/uploads/2022/11/CZ-Share-LogoURL.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Campaign Zero" />
<meta name="twitter:image" content="https://campaignzero.org/wp-content/uploads/2022/11/CZ-Share-LogoURL.png" />
<script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://campaignzero.org/#/schema/WebSite","url":"https://campaignzero.org/","name":"Campaign Zero","description":"We can live in a world beyond policing.","inLanguage":"en-US","publisher":{"@id":"https://campaignzero.org/#/schema/Organization"}},{"@type":"WebPage","@id":"https://campaignzero.org/","url":"https://campaignzero.org/","name":"Campaign Zero","inLanguage":"en-US","isPartOf":{"@id":"https://campaignzero.org/#/schema/WebSite"},"breadcrumb":{"@type":"BreadcrumbList","@id":"https://campaignzero.org/#/schema/BreadcrumbList","itemListElement":{"@type":"ListItem","position":1,"name":"Campaign Zero"}},"potentialAction":{"@type":"ReadAction","target":"https://campaignzero.org/"},"about":{"@id":"https://campaignzero.org/#/schema/Organization"}},{"@type":"Organization","@id":"https://campaignzero.org/#/schema/Organization","name":"Campaign Zero","url":"https://campaignzero.org/","logo":{"@type":"ImageObject","url":"https://campaignzero.org/wp-content/uploads/2022/11/campaign-zero-512x512-1.png","contentUrl":"https://campaignzero.org/wp-content/uploads/2022/11/campaign-zero-512x512-1.png","width":512,"height":512,"contentSize":"18903"}}]}</script>
<!-- / The SEO Framework by Sybre Waaijer | 20.18ms meta | 14.06ms boot -->
<link rel='dns-prefetch' href='//cdn.usefathom.com' />
<link rel='dns-prefetch' href='//cdn.jsdelivr.net' />
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<h2 class="mb-24">We can live in a world beyond policing.</h2>
<p class="mb-24 font-bold uppercase p3">The Latest:</p>
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<div class="theme-cyan border-t-4 md:border-t-[12px] bg-gray-dark text-white bg-dot-pattern md:after:content-[''] md:after:block md:after:h-[90px] md:after:m-[1px] flex flex-col justify-between relative">
<div class="px-24 py-16 md:py-48">
<div class="flex items-center md:flex-wrap">
<h2 class="w-40 font-semibold">2</h2>
<div class="flex-1 font-semibold text-p3 md:text-h3_m md:font-display md:order-2 md:w-full md:mt-24 md:flex-auto">
<a href="https://campaignzero.org/our-work/shrink-the-reliance-and-power-of-the-police/" class="inline-block no-underline text-white hover:text-orange after:content-[''] after:absolute after:inset-0 after:z-10">Shrink the Reliance and Power of the Police</a>
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<div class="theme-blue border-t-4 md:border-t-[12px] bg-gray-dark text-white bg-dot-pattern md:after:content-[''] md:after:block md:after:h-[90px] md:after:m-[1px] flex flex-col justify-between relative">
<div class="px-24 py-16 md:py-48">
<div class="flex items-center md:flex-wrap">
<h2 class="w-40 font-semibold">3</h2>
<div class="flex-1 font-semibold text-p3 md:text-h3_m md:font-display md:order-2 md:w-full md:mt-24 md:flex-auto">
<a href="https://campaignzero.org/our-work/end-mass-incarceration/" class="inline-block no-underline text-white hover:text-orange after:content-[''] after:absolute after:inset-0 after:z-10">End Mass Incarceration</a>
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<div class="theme-yellow border-t-4 md:border-t-[12px] bg-gray-dark text-white bg-dot-pattern md:after:content-[''] md:after:block md:after:h-[90px] md:after:m-[1px] flex flex-col justify-between relative">
<div class="px-24 py-16 md:py-48">
<div class="flex items-center md:flex-wrap">
<h2 class="w-40 font-semibold">4</h2>
<div class="flex-1 font-semibold text-p3 md:text-h3_m md:font-display md:order-2 md:w-full md:mt-24 md:flex-auto">
<a href="https://campaignzero.org/our-work/fundamental-fairness-accountability-and-transparency/" class="inline-block no-underline text-white hover:text-orange after:content-[''] after:absolute after:inset-0 after:z-10">Fundamental Fairness, Accountability, and Transparency</a>
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<div class="theme-green border-t-4 md:border-t-[12px] bg-gray-dark text-white bg-dot-pattern md:after:content-[''] md:after:block md:after:h-[90px] md:after:m-[1px] flex flex-col justify-between relative">
<div class="px-24 py-16 md:py-48">
<div class="flex items-center md:flex-wrap">
<h2 class="w-40 font-semibold">5</h2>
<div class="flex-1 font-semibold text-p3 md:text-h3_m md:font-display md:order-2 md:w-full md:mt-24 md:flex-auto">
<a href="https://campaignzero.org/our-work/direct-support-advocacy/" class="inline-block no-underline text-white hover:text-orange after:content-[''] after:absolute after:inset-0 after:z-10">Direct Support & Advocacy</a>
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<p class="p3">Police killed 1,314 people in 2025, the first decline in six years. (As of February 2026)</p>
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<p class="mb-8">Police union contracts collected and began coding to make publicaly avaialble</p>
<a class="underline font-semibold" href="https://nixthe6.org/" target="_blank">Nix the 6</a>
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<p class="mb-8">Cities who restricted use of force policies since June 2020</p>
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<p class="mb-8">States restricted the use of no-knock raids</p>
<a class="underline font-semibold" href="https://endallnoknocks.org/" target="_blank">End All No Knocks</a>
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<div class="basis-1/3 md:basis-2/5 text-right mr-16 p-large text-orange">1</div>
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<p class="mb-8">State has repealed its law enforcement officers "bill of rights"</p>
<a class="underline font-semibold" href="https://nixthe6.org/" target="_blank">Nix the 6</a>
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<p>Today, Campaign Zero is launching Labeled for Life: a national campaign to end gang enhancement laws and dismantle the databases that sustain them. Across 37 states and Washington D.C., people can spend decades in prison not for what they did, but for who police say they are. Gang enhancement laws allow prosecutors to pile on…</p>
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| labeledforlife.org |
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Public Safety Beyond Policing
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Shrink the Reliance and Power of the Police
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End Mass Incarceration
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Direct Support & Advocacy
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| endexciteddelirium.org |
End “Excited Delirium”
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| endqi.org |
End Qualified Immunity
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| rikersisland.org |
Rikers In Crisis
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Cancel ShotSpotter
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| nixthe6.org |
Nix the 6
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| 8cantwait.org |
8 Can’t Wait
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| endallnoknocks.org |
End All No Knocks
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Nix the 6
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Labeled for Life: Campaign Zero Launches Campaign to End Gang Enhancements
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Campaign Launch
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Конкуренты Готовность: 0%
Конкуренты в Яндексе
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ЗоЗПП: права потребителей Готовность: 100%
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Признаков дистанционной продажи товаров (интернет-магазина) не обнаружено — требования ЗоЗПП о раскрытии информации продавца к сайту не применяются. Нарушений нет.
ФЗ-149: рекомендательные технологии Готовность: 100%
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Рекомендательные блоки («с этим покупают», «похожие товары» и т.п.) на сайте не обнаружены — требования ст. 10.7 ФЗ-149 к сайту не применяются. Нарушений нет.
ФЗ-38: реклама Готовность: 100%
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ФЗ-436: защита детей Готовность: 100%
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Признаков информационной продукции (новости, видео, книги, игры, курсы) не обнаружено — обязательная возрастная маркировка по ФЗ-436 сайту не требуется. Нарушений нет.
Вердикт
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